• Title/Summary/Keyword: SNS 게시물

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Analysis of Use Behavior of Urban Park Users Expressing Depression on Social Media Using Text Mining Technique (텍스트 마이닝 기법을 활용한 SNS 상에서 우울감을 언급한 도시공원 이용자의 이용행태 분석)

  • Oh, Jiyeon;Nam, Seongwoo;Lee, Peter Sang-Hoon
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.319-328
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    • 2022
  • The purpose of this study was to investigate the relationship between depression due to the COVID-19 pandemic and park use behaviors using on line posts. During the period of the pandemic prevention activities, text data containing both 'park' and 'depression' were collected from blogs and cafes in the search engine of Naver and Daum, then analyzed using Text Mining and Social Network techniques. As a result, the main usage behaviors of park users who mentioned depression were 'look', 'stroll(walk)' and 'eat'. Other types of behaviors were connected centering around 'look', one of the communication behaviors. Also, from CONCOR analysis, as the cluster referred from communication behavior and dynamic behavior was formed as a single behavior type, it was considered park users with depression perceived the park as the space for communication and physical activities. As the spread of COVID-19 caused the restriction of communication activities, the users might consider parks as one of the solutions. In addition, it was considered that passive usage behaviors have prevailed rather than active ones due to the depression. Resulting outcomes would be useful to plan helpful urban park for citizens. It is necessary to further analyze the park use behavior of users in relation to the period of before/after the COVID-19 pandemic and the existence/nonexistence of depression.