• Convergence Security Journal
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• v.19 no.4
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• pp.189-195
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• 2019

PPL advertising is growing due to the cheaper cost than other TV commercials, the familiar image construction from natural exposure in video, and the overseas marketing effects from programs export. However, it is difficult to provide additional information on PPL advertising targets in addition to short video exposure due to the restriction that they should be exposed without antagonizing viewers. This study designed a data service that supports PPL advertising, which provides additional information for PPL advertising targets. Specifically, the user scenario and user interface of the data service were designed considering the characteristics of the TV platform, the key additional information was defined by distinguishing the typical types of PPL advertisement, and the information on when PPL advertising targets should be exposed in the program was devised. We also developed a DVB-SI based method to provide the supplementary information to the data service.

• Journal of Korean Society for Quality Management
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• v.27 no.4
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• pp.20-41
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• 1999

This study addresses the development of a quality measurement of information systems integration(SI) service. Several dimensions which affect on quality of systems integration service have been identified and tested. Also, a measurement tool(questionnaire) of the factors has been developed. To achieve above purpose, extensive literature review and in-depth interview with several SI managers and customers were used. We suggested the analysis framework including performance variables such as quality, customer satisfaction, intention of renewal contract, and contribution to better customer's information system and the quality factors as well. To verify the research framework, collected data from the survey was analyzed statistically. The data from 73 respondents was used for analysis. Consequently, we identified eight factors and developed a 41-item instrument with Likert 5 points to measure the quality of SI service. It was proved that the 41-item instrument suggested in this study was very useful to measure the performance of SI service such as quality and customer satisfaction. Also it was shown that the instrument measured intention of renewal contract and contribution of customer's information system well.

• Convergence Security Journal
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• v.22 no.2
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• pp.91-98
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• 2022

Because the movie has the characteristics of a cultural product where experience is important, a promotional strategy is used to convert viewers into movie audiences by providing indirect experiences of movies through professional movie information programs. Considering that the movie information program is a strategic publicity medium that raises the audience's intention to watch a movie, a study on the data service that provides useful additional information to the viewer in conjunction with the movie information program is meaningful. Against this background, this study contains the core research contents in the development of data service linked with movie information program. Specifically, additional information of the movie information program was defined. And to provide the additional information to the data service, the digital broadcasting international standard DVB-SI-based additional information transmission method was devised.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.832-834
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• 2008

데이터 방송에 사용되는 주요한 정보로는 SI(Service Information)가 있다. SI는 수신기와 사용자에게 유용한 정보를 제공하는 여러 개의 테이블들로 구성되어 있으며, 각각이 트랜스포트 스트림를 통하여 수신기로 전송된다. 수신기에서 SI 테이블을 처리하기 위한 작업은 모니터링과 파싱의 2가지로 나누어지며, 실시간 처리를 위하여 파싱 작업은 각각의 쓰레드를 생성하여 처리한다. 하지만 SI는 빈번하게 전송되고, 그 크기가 작기 때문에 쓰레드의 생성과 소멸이 반복해서 발생하게 된다. 이러한 문제는 대부분의 수신기가 자원이 부족한 임베디드 환경임을 고려하였을 때 효율적이지 못하다. 본 논문에서는 이러한 문제를 해결하기 위한 효율적인 SI Manager의 구조를 제안한다.

• Asia pacific journal of information systems
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• v.7 no.3
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• pp.39-59
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• 1997

This study presents the growth strategy of outsourcing service by finding out the differences of importance between user firms and system integration(SI) firms in Korean outsourcing business, The result of data analysis reveals that there are siginificant differences between user firms and SI firms in some components of information systems(IS) outsourcing services. User firms regarded integation of distributea data centers as the prominent issue of IS environment changes. Meanwhile, SI firms chose management of IS/VAN center, office automation(OA), and management of global network, as the more important issues in the application area of outsourcing. Among the merits of outsourcing, both of them considered cost reduction and IS flexibility as the most important factors, However, they chose the difficulty of management control and the lack of operation knowledge among the demerits of outsourcing, Also, they commonly selected overall IS consulting among the components of outsourcing diffusion. In the question of future outsourcing services, user firms chose the adoption of client/server architecture, while SI firms selected the application of multimedia. These results show that there are some differences of preference between user firms and SI firms. Most of user firms consider the outsourcing to maximize information utilization, while the service suppliers focus on new IT adoption and its application to organization. For the strategic use of outsourcing services, SI firms are required to establish the diffusion strategy to meet the outsourcing needs of user firms.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.11 no.7
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• pp.1260-1266
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• 2007

The information and communication technology under developing from was time of broadcast and communication Convergence. There is iCOD with representative service of broadcast and communication Convergence. This the superhigh speed Internet about under using is the service which provides information service, the video contents and broadcasting and others with TV. But this service when it searches broadcasting information of different Channel, again must analyze the stream of broadcasting there is a problem point. This thesis hereupon iCOD broadcasting services it searched efficiently from the terminal and in order the fact that it selects from iCOD broadcasting streams SI information about under extracting SD&S base iPG XML documents it created and it transmits with the distant mote cast the method which and it planned it embodied.

• Journal of Information Technology Services
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• v.2 no.2
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• pp.15-29
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• 2003

This thesis suggests a R&D model for Korean SI companies who aggressively drive oversea business to overcome domestic market limitation and to become world class SI players. Even though there have been a lot of discussions on IT technologies and new business models, scientific approach to a R&D model for SI companies is rare due to its natural distinctiveness from manufacturing and general service domain. Therefore, this will be a flagship thesis to keep up our study. As business market environment gets more competitive, major Korean SI players will be confronted with much more keen competition among themselves. And as they are willing to expand their oversea market presence, they can not help struggling against global SI players. So, here we are presenting SI players the reinforcement of R&D as one of the key components to build up their own core competencies. That is, SI players have to adopt and evaluate fast changing and complicated IT technologies at the right time, and to apply them into a real business with cost-effective service delivery and operation processes internally. The ultimate purpose of all of these activities is to offer a SI company the value added business model based on its innovative technical capabilities and well refined service deliver model. For this purpose, we suggests, SI company's R&D has to play an important role of emerging technology verification/evaluation/utilization, value added business model creation, future innovation lead, standard body participation, and effective service delivery and quality system development. To become a more effective R&D organization, hybrid R&D, in which central R&D and divisional sub R&D work together, is considered as an idea model. The reliability of the R&D model for Korean SI companies', here we suggest, has been checked by SI companies R&D specialists and on-site business people.

• Journal of Information Technology Services
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• v.10 no.2
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• pp.141-162
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• 2011

The controls of Information Systems (IS) have been an more critical issue controls as the sophistication and integration of IS is more proceeded. ITGI (The Information Technology Governance Institute) of ISACA (Information Systems Audit and Control Association) has suggested COBIT (Control Objectives for Information and related Technology) and this has been widely recognized the evaluation model of IS controls. In COBIT, IS was evaluated in terms of process, information quality, and IT resources. This study used COBIT in order to suggest and empirically test an evaluation model of IS service. The data was collated from one major Chinese SI (Systems Integration) company in four domains of processes : planning and organization, acquisition and implementation, delivery and support, and monitoring. Seven factors are extracted using an exploratory factor analysis as follows : Overall IT planning process, technological assessment process in IT planning of IT, cost-benefit assessment process in IT planning, implementation process, support process, monitoring process, post-implementation evaluation process. The results of confirmatory analysis of three alternative measurement models indicated that the measurement model with one inherent or conceptual variable has greater model fitness than the other models. This study suggests the logical and general way to test and apply COBIT in evaluating IS services.

• Convergence Security Journal
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• v.23 no.3
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• pp.57-64
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• 2023

Due to the COVID-19 pandemic, the broadcasting industry has been greatly affected, to the extent that the footprint of travel programs has disappeared. Although travel programs have been back on the air since 2022, there remains a task of recovering the stagnant desire for travel. Based on a study that travel programs have a positive impact on viewers' travel intentions, this study examined a data service that provides preferred additional information on travel programs, considering the broadcasting environment of satellite broadcasters that transmit multiple travel programs through various channels. Specifically, preferred additional information was investigated for travel programs of various genres and formats, and a feature model based on FODA was designed to be used when the satellite broadcaster decides the data service configuration. In addition, the necessary information for operating the data service was defined based on the feature model, and a method of transmitting it using the DVB-S SI, a domestic satellite broadcasting standard, was devised. The feasibility of this study was also confirmed using a DVB-MHP based data service prototype.

• Journal of Digital Contents Society
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• v.18 no.2
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• pp.311-317
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• 2017

A drama, generally composed of dozens of times, is one of the most popular broadcasting program genres, and it has the characteristics that the status and interrelationships of characters are changing as time goes on and important acts affecting the story occur sporadically. Therefore, when viewers missed some times in the middle of a drama, it is difficult to understand the drama without the changed information on the characters and notable actions. This paper proposes a data service which provides the updated information of the characters and important acts based on the drama scene. The data service has the characteristics that it provides the information on the characters shown in the current drama scene, and the information about the people mentioned in the dialogue in the scene. This paper includes a general introduction to the data services, the formal definition of the drama scene identification and character information, and an DVB-SI-based method for transmitting the information to the data service.