• Journal of Digital Convergence
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• v.11 no.4
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• pp.443-448
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• 2013

The purpose of this study is to enhance the competitiveness of the city through utilize of cultural content in region. To achieve the purpose, the study empirically analyzed the regional comic governance. The analysis is assessed through survey measurements of the level of cognition of citizens (n=493) in Bucheon city. According to the conceptual framework, the study measures value of comics, comic city policy, cartoonists activity, and utilize effect of the comic & support. Also, we analyzed the significant differences of cognition by respondent characteristics. Lastly, this study used structural equation modeling (SEM) to test the relationships between value of comics and utilize effect of the comic & support.

• Culinary science and hospitality research
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• v.24 no.2
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• pp.112-118
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• 2018

The purpose of this study is to develop and test a model that explains the effect of experiential marketing factors on: 1) brand image, 2) satisfaction, and 3) loyalty in context of restaurants located in complex shopping mall. In addition, the study clarified how these variables relate to each other. Survey were distributed to customers who have visiting experience(s) in a restaurants in complex shopping mall. Total 360 participants were distributed and 344 questionnaires were used for analysing. The confirmatory factor analysis and structural equation modeling(SEM) have been employed research methods for frequency analysis, reliability analysis and measurement model validation. The findings of this study identified that relation factor of experiential marketing elements was only significant factor on brand image Furthermore, sense and recognition were critical components of customer satisfaction. Last, present study also identified the significant relationship between satisfaction and customer loyalty. These findings may contribute to provide valuable marketing strategic for this business segmentation, and it can be utilized as a fundamental study to establish an efficient business plan to increase revenue especially for restaurant business located in complex shopping mall.

• The Journal of Information Systems
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• v.25 no.2
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• pp.27-50
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• 2016

Purpose The purpose of this study is to examine the effect of the acceptance intention towards healthcare wearable device in Korea. Specifically, this study attempted to identify the relationships among the acceptance intention towards healthcare wearable device, technical characteristics and user's personal characteristic based on UTAUT(Unified Theory of Acceptance and Use of Technology) model. Design/methodology/approach For this purpose of research, we conducted against consumers who use the wearable devices and we collected data from 219 wearable device users. The analyses were conducted using SPSS and AMOS19.0 which is powerful structural equation modeling (SEM) software. Findings The main findings are as followed; First, functional diversity, wearability, trend sensitivity and health perception are significantly related to performance expectancy, while visual aesthetic and enjoyment are not significantly related. Second, performance expectancy and effort expectancy are significantly related to acceptance intention towards healthcare wearable device. Third, effort expectancy is significantly related to performance expectancy.

• Korean Journal of Child Studies
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• v.22 no.4
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• pp.17-32
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• 2001

The purpose of this study was to explore the developmental patterns of self-concept of pre-adolescents and adolescents by using the longitudinal data originated by the Korean Institute for Research in the Behavioral Sciences (KIRBS). Specifically, using Structural Equation Modeling (SEM), the effects of parents and peer groups on the stability and change of self-concept were examined across a 9-year-period. The subjects were 62 children(29 boys and 33 girls) from the KIRBS longitudinal data. The results showed that, peer relationships revealed consistent effects on children's self-concept from pre-adolescence to mid-adolescence. In particular, this influence was most evident at 7 years of age and at 16 years of age. However, parental influence was almost non-existent for 7-year-olds, equivalent to peer relationships for 10-year-olds, and decreased for 16-year-olds. On the whole, parental and peer influence on self-concept gradually decrease in adolescence. Nevertheless, parental and peer influence continue to maintain a certain level of influence from childhood to adolescence. This study provides an understanding of developmental change and stability in the self-concept of Korean adolescents.

• Korean Journal of Child Studies
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• v.36 no.2
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• pp.55-74
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• 2015

This study examined the various pathways from peer relationships to subjective well-being through self-esteem in late childhood. A total of 354 fifth and sixth grade students in elementary school (189 boys and 165 girls) participated in the study. Peer relationships were assessed using the peer rating scale, and self-esteem and subjective well-being were measured using the self-rating scales. The data were analyzed by means of Structural Equation Modeling (SEM). Children's peer relationships affected their subjective well-being directly, as well as indirectly through their self-esteem. Positive relations with peers enabled children to improve their subjective well-being. In addition, those children who possessed good relationships with peers were more likely to perceive themselves as worthy, which led to higher overall levels of happiness and satisfaction in their lives. The study emphasizes the crucial influence of self-esteem on school-aged children's subjective well-being.

• Journal of Environmental Science International
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• v.29 no.10
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• pp.961-968
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• 2020

This study aims to analyze the causality of placeness cognition which includes the place satisfaction, place attachment, place function, and behavioral intention of those who visit Suseong amusement park. A questionnaire survey was administered to 255 individuals who visited in Suseong amusement park. To conduct the analysis, six hypotheses were formulated and tested. While two hypotheses were statistically rejected, four hypotheses were accepted. First, place satisfaction was found to have a positive effect on place function (β=.577, p<0.001). Second, place attachment had a positive effect on behavioral intention (β=.450, p<0.001). Third, place function had a positive effect on behavioral intention (β=.247, p<0.05). Fourth, place function was found to have a positive effect on place attachment (β=.637, p<0.001). Unlike most existing research which has indicated that place satisfaction has a direct effect on behavioral intention this study suggests a that double mediating effect through place function and place attachment between place satisfaction and behavioral intention. In addition to increasing satisfaction through the environment of the Suseong Amusement Park, it is also necessary to improve the function of the place to ensure repeated visits from visitors.

• Journal of Korean Society for Quality Management
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• v.37 no.1
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• pp.10-19
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• 2009

The objective of this study is to analyze the causal relationship among Non-profit Criteria of the Malcolm Baldrige National Quality Award(MBNQA) and to compare the casuality among company, hospital and non-profit organization field. The survey instrument consists of 94 questions from the seven categories of the MBNQA. Structural Equation Modeling (SEM) is used to analyze the empirical data and estimates the path coefficients among the MBNQA categories. The result of our research is as follows, First, the Leadership effects on as a driver of all factors. Secondly, the positive effect of the Foundation on the Direction and the System categories, Finally, the positive influence of the Direction on the System categories of the MBNQA model. In this study, most hypothesis are statistically significant.

• Journal of the Korea Society of Computer and Information
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• v.15 no.11
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• pp.173-183
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• 2010

The purpose of this study is to examine the factors influencing RFID(Radio Frequency IDentification) diffusion. This study has been reviewed various theoretical research relating to innovation diffusion theory and RFID. The model was tested Structural Equation Modeling(SEM) using Smart PLS 2.0 analysis on the sample collected from 73 companies. The result of hypothesis testing is as follows. First, standardization, IS infrastructure influence positively RFID integration. Second, perceived benefits, inter-organizational cooperation, competitive pressure influence positively RFID usage. Third, RFID integration influence positively RFID usage. The results of this study will provide various implications on RFID diffusion.

• Korean Journal of Child Studies
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• v.35 no.4
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• pp.179-198
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• 2014

The main purpose of this study was to examine direct and indirect effects of mothers' depression on preschoolers' externalizing problem behaviors. A total of 155 mothers with preschoolers aged 3 and 4 years (83 boys and 72 girls) living in Seoul participated in this study. Mothers completed questionnaires on mothers' depression, parenting behavior, and preschoolers' externalizing problem behaviors. Direct and indirect pathways from mothers' depression to preschoolers' externalizing problem behaviors were analyzed using Structural Equation Modeling (SEM). First, it was revealed that mothers' depression did not directly affect preschoolers' externalizing problem behaviors. Second, mothers' depression indirectly influenced preschoolers' externalizing problem behaviors through mothers' parenting behavior. Mothers who reported higher levels of depression showed less warmth/acceptance and more rejection/restriction towards their children, which led to higher levels of preschoolers' externalizing problem behaviors. These findings emphasize the importance of positive parenting by mothers in reducing preschoolers' problem behaviors.

• Journal of Information Technology Applications and Management
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• v.23 no.1
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• pp.97-117
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• 2016

Drawing on the theoretical framework of customer value-satisfaction-loyalty, this study examines how scarcity message influences customers' value, satisfaction, and loyalty in the context of group-buying social commerce. Previous studies have argued that scarcity message limiting the avilability of products and service is a source of enhancing customer value. In this regard, this study posits scarcity message as a predictor of customer value. Furthermore, this study classifies customer value into two forms (i.e., utilitarian value and hedonic value) and verfies how scarcity message is associated with them. To test the proposed research model and hypotheses, this study performed structural equation modeling (SEM) analyses, using a total of 292 data collected on users who have experience in purchasing products and service through group-buying social commerce sites such as Coupang, Timon, and WeMakePrice. The key results are as follows : First, scarcity message increases utilitarian and hedonic values and further customer satisfaction. Second, utilitarian value increases customer satisfaction and repurchase intention while hedonic value has nothing to do with them. The findings imply that customers seek to maximize utilitarian value through group-buying social commerce. Finally, this study indicates that repuchase intention depends greatly on customer satisfaction.