• Title/Summary/Keyword: Rural experience tourism

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Performance and Problem Analysis of Comprehensive Rural Village Development Project - Case Study of the Income Project in Gurye Banggwang Villages (농촌마을종합개발사업의 성과 및 문제점 분석 - 구례 방광권역 주민소득사업을 중심으로 -)

  • Cho, Jin-Sang
    • Journal of Korean Society of Rural Planning
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    • v.15 no.4
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    • pp.109-124
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    • 2009
  • The purpose of this thesis is to analyze and evaluate issues and performance of development projects of Gurye Banggwang villages' key projects, especially directly or indirectly related to resident income augmentation. The agricultural products processing factory, the valley resting, the urban and rural exchange center, and the village festival have been closely selected as directly or indirectly related to the resident income. Analysis of survey of resident and two agriculture unions' members led the performance and problem of Banggwang villages' development projects. The income project has the difficulties of recruiting members, lack of professionalism of people in production and marketing of processed products, and conflict between members etc. For this reason, income projects being adopted as the comprehensive rural village development project is often negative. Compare to the other cases, Banggwang village has more reflection of the income project, and has lot of interest by policy makers whether it be pursued successfully. It is too early to evaluate a performance properly because it is the beginning of income projects and the experience are not yet being sufficient. However, the performance is appearing gradually from various sides. For example, dividend of business profits, employment opportunities and sales of agricultural products are developing increasingly. Income projects have strengthens the residents' participation and interest in comprehensive rural village development project and with securing stable funding it will help to maintain the facilities.

A Survey on Recognition and Requirements of Mountain Village Visitors about the Introduction of Mountain Eco-tourism (산촌생태관광 도입에 관한 산촌방문객의 인식과 요구 조사)

  • Kim, Ye-Ji;Kim, Jong-Ho
    • Journal of Korean Society of Forest Science
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    • v.107 no.2
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    • pp.218-228
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    • 2018
  • This study was carried out to investigate the recognition and requirements of mountain eco-tourism by surveying mountain villages'visitors. As a feasibility study to introduce new eco-tourism policies, the individual interview survey was conducted from June 17, 2015 to September 17, 2015 targeting 439 visitors in 57 mountain villages, where the Korea Forest Service designated them as mountain eco-villages and the Ministry of Agriculture, Food and Rural Affairs has been operating the rural experience and recreation village business. As a result of the major analysis, the respondents'intention to participate in mountain eco-tourism was 3.65 by Likert 5-point-scale and the respondent's most preferred the number of visits was once a year(44.6%) or twice a year(30.1%). Also, the most preferred region was Gangwon-do(44.8%) and the average amount of expense willing to pay was 153,320 won. Lastly, the respondents said they expect development of regional tourism product(M=3.99) and mountain eco-tourism program(M=3.96) by requirements for mountain eco-tourism. This result shows that it is necessary to inspire public awareness regarding the value of mountain eco-tourism and to develop new policies or programs making people more attracted to mountain villages. Thus, it means that mountain eco-tourism can be utilized as a way to steer sustainable mountain village.

Application methods of traditional house in Nonsan Green Tourism (논산그린투어 전통숙박시설 활용방안)

  • Chun, myung-sook
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.927-931
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    • 2007
  • Nonsan green tourism is an agricultural tourism. Visitors can participate and experience the agricultural product harvests or particular farmer's work activities. For visitors it provide natural environment and to take freshen air with new rural activities. To the residents it creates extra benefits out of the visitors green tourism. But, for the time being, the characteristic point of the tourists behavior of this tour is 'stop and pass' style in a single day. To create various contents of this tour needs develop visitors to 'stay over night' program and examine the practical methods of traditional houses as its accommodation facilities.

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A Study on the Current and Operation Situation of Rural Traditional Theme Community -Case of the Bullat Communitye at Sojun-li in Cheongweon-gun- (농촌 전통테마마을의 현황 및 운영 실태에 대한 사례 연구 -청원군 소전리 벌랏한지마을을 중심으로-)

  • Weon, Se Yong;Park, Jae Pyoung
    • Journal of the Korean Institute of Rural Architecture
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    • v.9 no.1
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    • pp.51-59
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    • 2007
  • This study is on analyzing of current and operation situation of rural Traditonal Theme Community started from 2002. In this study it analysed result of strength and weakness from the step of selection of plan to the process and operation situation about Bullat Community at Sojun-li in Cheongweon-gun, and suggested improvement method based on the result. First, rural communities have to get peculiar theme for success of green tourism. In spite of the disadvantage as regional conditions for access, the special themes of every communities brought good results about project propulsion. Second, It is need to manage programs which are tour events for short-term, and experience programs for staying all days for increasing income. To make succeed this kind of program, is necessary for giving informations for various visitors such as personal, family and groups. Third, there is need to make continuous programs attracting for four seasons, and operation management having a stable income.

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Analysis of Design Status by Type at Display Store of Regional Agricultural Products: Focusing on the Survey of Farming Suppliers' Attitude and Site Examination of Rural Tourism Village (농특산품 전시판매장 디자인 현황 분석 및 유형별 분석 - 농촌관광마을 현장조사 및 농업인 공급자 의식조사를 중심으로 -)

  • Jin, Hye-Ryeon;Chae, Hye-Sung;Kang, Ga-Hye;Jo, Lok-Hwan
    • Journal of Korean Society of Rural Planning
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    • v.19 no.3
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    • pp.13-24
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    • 2013
  • With the increase of visitors to rural tourism villages, the direct selling at sites is getting vitalized. Accordingly, their display stores is getting more important. Therefore, this study has selected 30 domestic rural tourism villages as study objects for the attitude survey of 200 farming suppliers and the site examination for the designs of those display stores in order to analyze their status and classify the types of necessity. Such operation status as sale item, sale method, method of supply and demand, major customer, sales scale, manager, opening hour, and operation cost were examined, to identity and for design factors the pattern, material quality and color were investigated. For the attitude of farming suppliers, the tactics of sales, the reason for being positive or negative, the functionality and the features of display stores were examined through brainstorming. IBM SPSS Statistics 20 Program was employed for Frequency, which indicated that village chiefs and store managers with the sales scale of 1 to 20 million won are dealing with female customers in their 40's and 50's and that those stores are open at the time of experience or year round without any operation expense. Permanent type and Fixed type were found to be the design factors of the display-case type with the material and the color of wood and orange respectively. The result of investigation analysis of farming suppliers' attitude showed the followings: the need of display stores is quite high, structure type and permanent type have high fitness and from the viewpoint of display-on-table type as a standard moving type was very convenient. The analysis of significant items at the characteristics of those display stores revealed that their locations, quality conservation, sanitation, users' convenience, designs and promotion are very important. The result of status analysis revealed that though there is a correlation among the types of display stores depending on the visiting season of tourists their installing is not desirable. Three types have been analyzed: Type 1 is a structure type only in the villages with continuous visitors, Type 2 a moving-table type only in the villages with temporary visitors and Type 3 is a fixed display-case type.

Structural Relationships between Ecotourism Village Visitors' Motivation, Value, Satisfaction, and Loyalty (생태체험마을 방문객의 방문 동기, 지각된 가치, 만족, 충성도의 구조관계 분석)

  • Kim, Kyung-Hee;Lee, Sun-Min
    • The Korean Journal of Community Living Science
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    • v.26 no.1
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    • pp.87-102
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    • 2015
  • This study examines the structural relationships between ecotourism village visitors' motivation, value, satisfaction, and loyalty. A self-administered survey was conducted based on 254 visitors to six ecotourism villages. According to the confirmatory factor analysis, there were four underlying dimensions of motivation (relaxation, adventure, nature experience, and learning) and on underlying dimension of value (tourism). According to structural equation modeling, relaxation had a positive effect on economic value, and relaxation and learning had positive effects of functional value. Relaxation had a positive effect on social value. Economic, emotional, and social value had positive effects on ecotourism village visitors' satisfaction, and economic value had the greatest effect on satisfaction. Satisfaction had a positive effect on destination loyalty. The results imply that economic, emotional, and social value played important mediating roles in the relationship between motivation and satisfaction.

A Study on the Actual Condition and Utilization Planning of Rice Mill in Korea - Focused on Goesan Chungbuk - (우리나라 정미소의 실태 및 활용방안에 관한 연구 - 충북 괴산군을 중심으로 -)

  • Kim, Seong-Keun
    • Journal of the Korean Institute of Rural Architecture
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    • v.6 no.3
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    • pp.96-105
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    • 2004
  • The purpose of this study is to investigate and analyze the actual condition and utilization planning of rice mills in Korea. Especially there are 64 rice mills at Goesangun, Chungbuk. I had selected six among them and examined. They are comparatively good, worth preserving, and considered to be the historical and local values. The results of study are as follows; First, rice mills of agricultural villages are utilized as the place of learning that people can experience or the agricultural village museum. Second, it can be connected to the sightseeing resources. Therefore, they are utilized as a green tourism. Third, in order to activate small rice mills, it need a governmental support policy. Fourth, it is necessary of the multilateral plan that can be used as a place of village community.

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An Empirical Analysis of the Factors Affecting the Types of 6th Industrialization Business of Fishery Households (어가의 어촌 6차산업화 사업유형 결정요인 분석)

  • Lee, Sejin;An, Donghwan
    • Journal of Korean Society of Rural Planning
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    • v.27 no.1
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    • pp.85-94
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    • 2021
  • The purpose of this study is to investigate the factors affecting the types of the 6th industrialization of fishery households. In this study we tried to explain the significance of the demographic and managerial characteristics of fishery households when they choose the types of the 6th industrialization business. Multinomial logistic model was used for this analysis. This study shows that the household and fishery management characteristics, main method of fishing, and regional factors matters for fishery households to choose their business types. Our results implies that it is necessary to reflect the detailed support measures differentiated by business types when implementing the 6th industrialization policy for fishery sector. In addition, the sixth industrialization of fishery should not be limited to marine products, but agricultural products produced in fishing villages should be included.

An Analysis of the Experience of Visitors of Fishing Experience Recreation Village Using Big Data - A Focus on Baekmi Village in Hwaseong-si and Susan Village in Yangyang-gun - (빅데이터를 활용한 어촌체험휴양마을 방문객의 경험분석 - 화성시 백미리와 양양군 수산리 어촌체험휴양마을을 대상으로 -)

  • Song, So-Hyun;An, Byung-Chul
    • Journal of Korean Society of Rural Planning
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    • v.27 no.4
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    • pp.13-24
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    • 2021
  • This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

Prediction of Market Segment for Ptecticus tenebrifer Experience Programs in Accordance with Insect Experience Orientation (곤충체험 지향성에 따른 동애등에 체험 프로그램의 세분시장 예측)

  • Yang, Jong-Im;Hwang, Dae-Yong;Lee, Jung-Kyu
    • Korean journal of applied entomology
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    • v.54 no.4
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    • pp.409-417
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    • 2015
  • This study aimed to summarize the characteristics of visitor experience for different market segments based on insect experience orientation in order to develop Ptecticus tenebrifer (Diptera: Stratiomyidae [Walker]) experience programs using local resources in the insect industrial market. A total of 325 effective samples were collected, and the attributes of insect experience orientation were connected to education, emotion, society, and ego. The survey respondents were students and parents of school-age children. Cluster analysis showed that the respondents were classified into two or three groups that were all found to be high in the prediction validity and discriminant analysis. Based on this result, the respondents were properly subdivided into three clusters for final analysis. Those three groups were: the passive group, the moderate group, and the active-orientation group. As a group aiming for various insect experiences, the active-orientation group consisted of parents whose children range in age from either 5 to 9 or from 10 to 14. This group was willing to spend 7 ~ 8,000 won on each experience program, and they preferred emotional experience programs. The passive and moderate orientation groups were most interested in having an educational experience. In order to increase people's interest in experience programs, education-oriented programs should be developed and promotional marketing should be reinforced. The results and implications of this study may be useful for the development of insect experience programs that can meet various visitor experience orientations as basic data that can contribute to the vitalization of the 6th industrialization plan for the insect industry.