• Title/Summary/Keyword: Rural Experience Tourism Program

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Analysis of Design Status by Type at Display Store of Regional Agricultural Products: Focusing on the Survey of Farming Suppliers' Attitude and Site Examination of Rural Tourism Village (농특산품 전시판매장 디자인 현황 분석 및 유형별 분석 - 농촌관광마을 현장조사 및 농업인 공급자 의식조사를 중심으로 -)

  • Jin, Hye-Ryeon;Chae, Hye-Sung;Kang, Ga-Hye;Jo, Lok-Hwan
    • Journal of Korean Society of Rural Planning
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    • v.19 no.3
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    • pp.13-24
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    • 2013
  • With the increase of visitors to rural tourism villages, the direct selling at sites is getting vitalized. Accordingly, their display stores is getting more important. Therefore, this study has selected 30 domestic rural tourism villages as study objects for the attitude survey of 200 farming suppliers and the site examination for the designs of those display stores in order to analyze their status and classify the types of necessity. Such operation status as sale item, sale method, method of supply and demand, major customer, sales scale, manager, opening hour, and operation cost were examined, to identity and for design factors the pattern, material quality and color were investigated. For the attitude of farming suppliers, the tactics of sales, the reason for being positive or negative, the functionality and the features of display stores were examined through brainstorming. IBM SPSS Statistics 20 Program was employed for Frequency, which indicated that village chiefs and store managers with the sales scale of 1 to 20 million won are dealing with female customers in their 40's and 50's and that those stores are open at the time of experience or year round without any operation expense. Permanent type and Fixed type were found to be the design factors of the display-case type with the material and the color of wood and orange respectively. The result of investigation analysis of farming suppliers' attitude showed the followings: the need of display stores is quite high, structure type and permanent type have high fitness and from the viewpoint of display-on-table type as a standard moving type was very convenient. The analysis of significant items at the characteristics of those display stores revealed that their locations, quality conservation, sanitation, users' convenience, designs and promotion are very important. The result of status analysis revealed that though there is a correlation among the types of display stores depending on the visiting season of tourists their installing is not desirable. Three types have been analyzed: Type 1 is a structure type only in the villages with continuous visitors, Type 2 a moving-table type only in the villages with temporary visitors and Type 3 is a fixed display-case type.

Analysis of Resident-oriented Management Process & It's Participants Subjectivities in Maha Ecotourism, Pyeongchang-gun (평창 마하생태관광지의 주민 주도 운영 과정과 참여자의 태도에 관한 주관성 분석)

  • Lee, Jae-Hyuck;Son, Yong-Hoon
    • Journal of Korean Society of Rural Planning
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    • v.21 no.1
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    • pp.63-75
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    • 2015
  • In analyzing the issues of ecotourism, collecting opinions of local residents and participants is an essential process because ecotourism needs to keep ecological sensitivity and respect local residents' ecological lives. Thus, the objective of this study is to analyze the local participants' attitude in resident-oriented ecotourism. Maha ecotourism site, as a study site, is located in Pyeongchang-gun, one of the twelve ecotourism sites designated by the Ministry of Environment. This site has drawn attention since the local government of Pyeongchang-gun transferred its management right on Maha ecotourism sit to the organization of local residents in 2013. This study uses Q methodology which is the most popular research method in analyzing people's subjectivity, that is, viewpoint and attitude. This study have found that there are four features in the subjectivities of participants toward ecotourism site: first group is the people who want more autonomous management right of local residents on Maha ecotourism site. Second group is the people who only want to stand by the ecotourism management. Third group is the people who focus on the migration of talented persons into their neighborhood owing to the program. Lastly, fourth group is the people who focus on the quality of the ecotourism program. In case of the second group, though they have negative opinions of the program, they have much interest in successful cases in other countries managed similar programs with Maha ecotourism. It would be effective for the group to have opportunities to experience successful ecotourism cases in other countries. On top of it, having seminars regarding ecotourism or holding community councils frequently would be very helpful for encouraging the second group of people to join in the ecotourism program actively like other groups of people. Supplying more manpower and developing various programs are also necessary in order to support other three groups.

The Consideration of Progressive Urban Park and The Possibility of Urban Agricultural Park (도시공원 진화상의 비판적 고찰을 통한 도시농업공원의 발전 가능성)

  • Yun, Hee-Jeong;Cho, Mi-Kyoung
    • Journal of Korean Society of Rural Planning
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    • v.18 no.2
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    • pp.81-90
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    • 2012
  • Urban parks are progressing but are in chaos in the twenty-first century. Therefore the purposes of this study are to consider critically and classify the new paradigm of urban parks. Urban parks are one of the space products, and progressing aspects can be divided into three parts; supply, demand and market aspects. In the abstract, urban parks' progress represents process, openness or voidness, general and cultural ecology, productivity, experience program, identity or sense of place, carriers of urban regeneration, urban infrastructure, community space, multi-layered activity, active space, communication with urban space, tool of low carbon strategy and consilience. But urban parks have come under increased criticism about the long period development on trees growth, covering open space, limitation of general and cultural ecology, production, activity programs, identity and community space, visible urban regeneration, economic validity, urban sprawl, not using as the low carbon strategy, and finally negative consilience with contiguous fields. We collected these critical consideration about progressing urban parks, and proposed urban agricultural park as one of the alternative urban parks. This is closely connected with sustainable region development, low-carbon society, local food, well-being, Lohas paradigm and amenity of urban life.

Case Studies on New Menu-Development and Menu-Improvement Based on Types of Farm Restaurants (농가맛집의 유형별 신메뉴 개발 및 메뉴개선 사례연구)

  • Chong, Yu-Kyeong;Kim, Maeng-Jin;Song, Hyon-Ju;Lee, Myung-Eun;Chin, Hye-Rhan
    • The Korean Journal of Community Living Science
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    • v.22 no.1
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    • pp.5-20
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    • 2011
  • It is very important that the development of rural tourism resources and contents for agritourism increases rural household income and vitalizes local economy. In this sense, accelerating the rural traditional food materials into resources plays significant roles for the local economy. The farm-restaurant project, as a part of a development of rural traditional foods can not only help popularize the rural food-culture, but it also promote the consumption of local products by urban customers. It is difficult to manage both types of restaurants which are the dining type and the experience-centered farm restaurants as a farmer. In particular, the managers of the farm restaurants have some operational problems in developing a new menu and an experiential-program using their local farm products. The purpose of this study was to present steps that can be used for the existing menu-improvement and developing new menu processes of the farm restaurants that have been in operation for more than two years. By the purpose of menu developing for a restaurant, this research is designed for the case study. For collecting date for the study, we gained knowledge about the issues concerning menus from in depth interviews with the managers in two subject farm restaurants. The results suggested that a new menu, such as table d'h$\^{o}$te, $\`{a}$ la carte meals, specialties, kids meal, various dressing, are based on solving issues such as a limitation of food materials and the necessity of a kids meal in dining type of farm restaurants. Also, the suggested new menu, such as seasonal specialties and side dishes, are based on solving issues such as urgent development of various experiential programs and necessity of seasonal specialties in experiential type of farm restaurants.

Conflict Structure Analysis on the Construction of stork Eco-Village in Yesangun Using Q methodology (Q 방법론을 이용한 예산 황새마을 조성사업의 갈등구조 분석)

  • Lee, Jae-Hyuck;Park, Se-Jin;Jeon, Soo-Hyun;Son, Yong-Hoon
    • Journal of Korean Society of Rural Planning
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    • v.20 no.4
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    • pp.77-87
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    • 2014
  • Ecotourism has the potential to boost the energy of a village as it pays keen attention to the ecosystem and the residents of the village. It is empowered by participation of and cooperation among stakeholders who are closely involved in ecotourism. However, many of them express difficulty in striking a right balance between development and conservation with regard to promoting ecotourism. Against this backdrop, this research paper investigates the structure of conflict that the stakeholders, especially those in Stork Village in Yesan County, South Chungcheong Province of Korea, experience during the process of establishment of government-led ecotourism. In addition, this study examines the problems of government-led ecotourism model and how they can be addressed. To analyze conflict structure, this paper used Q methods and found out that the budget-related stakeholders are largely divided into four groups as who; a) complain about how business profits are distributed; b) secure profits by expanding programs; c) consider human settlement, and; d) broaden people's participation. The biggest contributor to the conflicts is found that compensation was given discriminately to different jurisdictions. The second finding is that residents became less cooperative when the financial compensation did not live up to their expectation. For instance, they would demand the tourism facility physically expanded, repeatedly complain about the process of the work, and even accuse the government of degrading ecosystem. In other words, unless the compromise is reached with the residents regarding financial compensation, it could be difficult to encourage their participation and develop as a program-oriented tour. Lastly, the tour program needs to induce voluntary participation of the residents and deliver proper information on ecosystem and natural resources so as to last as sustainable ecotourism. The success of ecotourism will be subject to the cooperation of stakeholders in a region, conservation of our fragile ecosystem, and realization of sustainable growth through sharing economic benefits. This study looks into the cause of the conflicts of ecotourism sites and their structure. If this paper can bring about cooperation of stakeholders, the management and operation of ecotourism sites would be more sustainable.

The Educational Needs Analysis on Migration to Mountains Area by City Dwellers (도시민 대상 귀산촌 교육 요구도 분석)

  • Chang, Chu-youn;Kim, Jae-hyun
    • Journal of Korean Society of Forest Science
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    • v.104 no.3
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    • pp.466-475
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    • 2015
  • The purpose of this study was to investigate the educational needs targeted at city dwellers with hope of migration to mountain areas. 80 city dwellers participating in the education program operated by Korea Forestry Promotion Institute were selected. Results showed that city dwellers had higher preference for the education including medium scale(20-40 persons)and the type of camp with field experience. Real experiences and knowledge and understanding of migration to rural area are the most important element of the qualifications of the program teachers. In the contents of education, city dwellers wanted the teaching programs about 'how to have forest land', 'how to produce the forest products', 'field experience' and 'forest tourism' and so on. In other words, city dwellers who wanted to move to mountain areas were interested in basic things for living. In addition, it will need to investigate people who have real experiences migrating to mountain areas and then it is necessary to discuss educational needs and supporting system helping people can settle in mountain areas.

Consumer's Recognition on Naturally-Grown Forest Products (자연산 임산물에 대한 소비자 인식)

  • Min, Kyung-Taek;Koo, Ja-Choon;Kim, Myeong-Eun
    • Journal of Korean Society of Forest Science
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    • v.104 no.4
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    • pp.668-676
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    • 2015
  • The objective of this paper is to elicit some policy implications to promote agroforestry in South Korea from the consumers' perspective. We conducted internet survey to 640 urban households about the recognition of forest farming products. Consumers purchased forest farming products for their nutrition, medical function, and safety and regarded them as higher quality than crops cultivated from agricultural land. Consumers preferred forest farming products but revealed no difference in recognition of naturally-grown products. Consumers buying forest products prioritize the quality and medical function among attributes. Among consumers as their income increases, they regard naturally grown products more important than price and freshness. Therefore, to promote agroforestry in South Korea, certification for naturally-grown products to win the consumers' trust and the $6^{th}$ industrialization by combining experience and green tourism program must be considered.

Visual Specificity of the Pyongyang Landscape - Perspectives of North Korea Tourism - (서구권의 북한 관광을 통해 본 평양 경관의 시각적 특수성)

  • Ahn, Jin-hee;Pae, Jeong-Hann
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.4
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    • pp.66-74
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    • 2016
  • In what way is the urban landscape of North Korea used today, and what features do people prefer in the North Korean landscape? This study analyzed the characteristics of Pyongyang landscapes and their effects, based on an analysis of Western tourists motivation for tourism in North Korea and preferred enjoyment-seeking experiences. Using data from the tourist agency specializing in Western tourism in North Korea and a location based photo-sharing service, the study interprets the visual distinctiveness of Pyongyang landscape. The study concluded that widely known risk to travelers in North Korea is in fact an attraction, making people want to visit directly. However, this risk was mitigated in practical experience by the overall intermediation of the tourism agency and locals' conscious behavior to keep their distance from foreigners. Next, the scope of National ritual attributes was expanded to the locals' daily life as well as large-scale events such as mass games and military parades only if for national holidays. Also, the most preferred factors contributing to North Korean tourism were based on departure from routine through mobilization of the residents. This indicates the extension that the nature of North Korea as a theater state. The Pyongyang landscape represents a world politically isolated, people's congregated motion to display to the world, and people's lives hidden beneath a veil. These visualities fulfill the fantasy of Westerners regarding North Korea. Furthermore, these are superficial images that help create a basis to maintain the North Korea regime.