Journal of Korean Society of Forest Science (한국산림과학회지)

Korean Society of Forest Science (한국산림과학회)
권호 표지
DOI QR코드

DOI QR Code

Consumer's Recognition on Naturally-Grown Forest Products

자연산 임산물에 대한 소비자 인식

  • Min, Kyung-Taek (Department of Forest Policy Research, Korea Rural Economic Institute) ;
  • Koo, Ja-Choon (Department of Forest Policy Research, Korea Rural Economic Institute) ;
  • Kim, Myeong-Eun (Department of Forest Policy Research, Korea Rural Economic Institute)
  • 민경택 (한국농촌경제연구원 산림정책연구부) ;
  • 구자춘 (한국농촌경제연구원 산림정책연구부) ;
  • 김명은 (한국농촌경제연구원 산림정책연구부)
  • Received : 2015.05.18
  • Accepted : 2015.10.11
  • Published : 2015.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The objective of this paper is to elicit some policy implications to promote agroforestry in South Korea from the consumers' perspective. We conducted internet survey to 640 urban households about the recognition of forest farming products. Consumers purchased forest farming products for their nutrition, medical function, and safety and regarded them as higher quality than crops cultivated from agricultural land. Consumers preferred forest farming products but revealed no difference in recognition of naturally-grown products. Consumers buying forest products prioritize the quality and medical function among attributes. Among consumers as their income increases, they regard naturally grown products more important than price and freshness. Therefore, to promote agroforestry in South Korea, certification for naturally-grown products to win the consumers' trust and the $6^{th}$ industrialization by combining experience and green tourism program must be considered.

이 논문은 자연산 임산물에 대한 소비자 인식을 조사하여 수요측면에서 산림복합경영 활성화 방안을 제시하는 데 목적이 있다. 이를 위해 도시 가구 640명을 대상으로 인터넷 설문조사를 실시하였다. 소비자들이 산지재배 임산물을 구입하는 이유는 영양 효능과 안전성 때문이며, 같은 임산물이라도 밭 재배보다 품질이 우수하다고 응답하였다. 산지재배 임산물이 친환경 밭 재배 작물보다 선호되기는 하지만 자연산 인정 여부에는 차이를 보이지 않았다. 소비자들이 임산물 속성 가운데 중요시하는 요소는 품질과 효능으로 나타나 이를 강조하는 마케팅이 요구된다. 소득이 증가하면 신선도와 가격보다 자연산 여부를 중요하게 여기는 것으로 나타났으며 채취체험이 자연산 임산물 구매에 긍정적 영향을 주는 것으로 나타났다. 이러한 결과들은 산림복합경영의 활성화를 위해 자연산 인증을 통해 소비자 신뢰를 획득하고 체험 관광과 연계하는 6차산업화 추진이 필요하다는 것을 시사한다.

Keywords

References

  1. Ahn, S.J. and Seok, H.D. 2012. An analysis of consumers' behavior in the purchase and consumption of astringent persimmons. Korean Journal of Forest Economics 19(1): 27-35.
  2. Bark, J.E. and Min, K.T. 2012. Determinants of consumer's purchasing intention for oak mushroom using probit model. Korean Journal of Forest Economics 19(1): 19-26.
  3. Beggs, S., Cardell, S. and Hausman, J.A. 1981. Assessing the potential demand for electric cars. Journal of Econometrics 17: 1-19. https://doi.org/10.1016/0304-4076(81)90056-7
  4. Dettmann, R.L. and Dimitri, C. 2009. Who's buying organic vegetables? demographic characteristics of U.S. consumers. Journal of Food Products Marketing 16(1): 79-91. https://doi.org/10.1080/10454440903415709
  5. Jin, H.J. and Kim, B.Y. 2010. Consumers' willingness-to-pay for organic fruits and marketing strategy: focused on mandarine. Proceedings of Korea Distribution Association Annual Spring Conference, 91-117.
  6. Jung, B.H., Kim, E.G., and Lee, S.Y. 2003. An analysis of Korean consumer and preferences for oak-mushroom. Korean Journal of Forest Economics 11(2): 15-22.
  7. Kim, C.G., Kim, T.Y., and Seo, S.C. 2005. Analysis of Consumer Preferences and Purchasing Behaviors towards Environmentally Friendly Agricultural Products. R500. Korea Rural Economic Institute.
  8. Kim, C.G. Jeong, H.K., and Moon, D.H. 2012. Production and Consumption Status and Market Prospects for Environmentally- Friendly Agri-foods. P157. Korea Rural Economic Institute.
  9. Kim, H.J., Kim, H.S., and Lee, S.H. 2014. Present situations and direction of improvement of Agro-foresty in private forests of Korea. Journal of Agriculture & Life Science 48(4): 35-45. https://doi.org/10.14397/jals.2014.48.4.35
  10. Kim, J.S., Kim, E.G., Choi, S.I., and Jung, B.H. 2006. A study on consumer perception and willingness to pay for environmentally friendly chestnuts in Korea. Journal of Korean Forest Society 95(4): 415-422.
  11. Kwon, O.S., Kim, W.B., Kim, K.S., and Son, I.S. 2009. Merging brands and consumer's willingness to pay for environmentally- friendly agricultural products. Journal of Rural Development 32(1): 89-109. Korea Rural Economic Institute.
  12. Lee, S.W., Min, S.H., Park, J.Y., and Youn, S.D. 2005. Logit and Probit Model Application. Pakyoungsa. Seoul. Korea.
  13. Lee, Y.H. 2013. Economic potential and policy implications of agroforestry from US agroforestry cases. Korean Journal of Forest Economics 20(1): 47-58.
  14. Min, K.T. and Lee, Y.H. 2006. Consumer behaviors of urban residents for oak mushroom. Korean Journal of Forest Economics 14(2): 35-43.
  15. Min, K.T. and Kim, M.E. 2014. Current status and policy implications of agroforestry in South Korea. Korean Journal of Forest Economics 21(1): 47-58.
  16. Son, C.H. and Seok, H.D. 2006. The current situation and policy direction of agroforestry in Korea. Journal of Rural Development 29(1): 135-150.
  17. Woo, B.J., Huh, D., and Kim, H.J. 2010. A Study on Farm Animal Welfare and Policy Roadmap for Korea. R618. Korea Rural Economic Institute.
  18. Yoo, B.I., Sung, K.C. Seo, J.W., and Jeon, J.H. 2004. A status and analysis of agroforestry in Korea. KFRI Journal of Forest Science 67: 125-138. Korea Forest Research Institute.
  19. Zhang, F., Huang, C.L., Lin, B.H., and Epperson, J.E. 2008. Modeling fresh organic produce consumption with scanner data: a generalized double hurdle model approach. Agribusiness: An International Journal 24: 510-522. https://doi.org/10.1002/agr.20176

Cited by

  1. 친환경임산물 소비에 영향을 미치는 요인 분석 vol.108, pp.4, 2019, https://doi.org/10.14578/jkfs.2019.108.4.628