• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.5 no.2
• /
• pp.359-373
• /
• 2011

Demand for rich media services is rapidly increasing and, as a result, several technologies are competing to deliver rich media services to mobile, resource-constrained devices. In this paper, we explore the existing rich media technologies and analyze their key features. In addition, in order to accommodate the new requirements introduced by emerging service models, such as service convergence, these technologies must evolve from their current status. We examine how the community intends to achieve this.

• Archives of design research
• /
• v.14 no.2
• /
• pp.187-196
• /
• 2001

Today's internet advertisement market is growing rapidly placing great importance on banner advertisements. Still, banner advertisements are being ignored by the users because most of these banners are exaggerated, visually distracted and they usually interfere with internet surfing. These banners make the agents and the users feel displeased and furthermore, make internet market unstable. 'Rich-Media'came in sight as the new way of advertising means in the internet market as the users demand for more dynamic and interactive media. In Rich-Media, sound and animation interact with former animated banner advertisements. Internet advertising businesses inducing web agencies have positive views about Rich-Media, because more information and ideas are shared through aural and visual integration and it is very effective way to draw attentions from the users. In this study, we have examined the effects of Rich-Media advertisements through surveys. As a result, Rich-Media advertisements are superior to ordinary banner advertisements in visual effect, leading interests of users, inducing mouse did(s and providing of information. The recent uses of Rich-Media is just a mere beginning, but we expect to make the Rich-Media an essential medium of internet advertisement as we continue studying the uses and effects of Rich-Media.

• Journal of Broadcast Engineering
• /
• v.15 no.2
• /
• pp.248-264
• /
• 2010

In this paper, we presents an efficient rich media framework based on MPEG-4 LASeR PMSI. Rich media provides distinctive features such as dynamic updates and object-based interactivity over the conventional AV centric media service. It rapidly gains its popularity as the convergent multimedia services between broadcasting and telecommunication. MPEG-4 LASeR is an international standard which provides specifications for such rich media services. Recently MPEG added an extension to LASeR called PMSI. It provides an efficient technique to present SI on a scene by referencing specific portions of SI from PI. The presented rich media application is using PMSI of MPEG-4 LASeR standard to provide users a widget-like rich media application. This application utilizes MPEG-4 LASeR with PMSI technique as PI, and this PI references SI to present information that resides in SI on a scene. In this paper, we provide descriptions of technical ingredients used to build the presented application. The framework is presented followed by the implementation result. Possible impacts and applicable services are described in the conclusion.

• Cartoon and Animation Studies
• /
• s.10
• /
• pp.149-157
• /
• 2006

With the expansion of the Internet population, the online market is achieving a rapid growth and the size of the Internet advertisement market is increasing at a high rate. Different from passive types of information transmission, online media allows active two way communication thanks to communication and network technologies, so they can ascertain the effects of advertisement and users' response immediately. Rich media refer to such new advertisement techniques on the Internet, and are expected to lead the future Internet advertisement market. Thus, the present study purposed to analyze the visual expression elements of rich media advertisements in order to understand and enhance the effects of rich media advertisements with higher interactivity than existing Internet advertisements, and to propose guidelines for applying unique designs for the promotion of businesses and organizations and the provision of effective information to users.

• Journal of Nutrition and Health
• /
• v.29 no.1
• /
• pp.97-103
• /
• 1996

This study was performed to investigate the effects of lipid on cellular senescence, lipid peroxide production, and morphological changes. For this study we used primary skin fibroblasts from neonate rats grown in media various lipid contents. Fibroblasts were cultured until they lost their proliferation potential either in control medium (Dulbecco's modified Eagle's medium supplement with 10% fetal bovine serum) or in media supplemented with various concentrations of lipid-cholesterol rice component from bovine serum. Cumulative population doublings(CPD, as an index of cellular life span), and cellular thiobarbituric acid reactive substances (TBARS, as an index of lipid peroxide) concentrations were measured and morphological changes were observed. CPD were shortened with increasing lipid concentration in media ; 28.12 for cells grown in control medium and 13.42, 11.42, and 6.19 for those grown in 0.1%, 1% and 5% lipid rich components containing media, respectively. Cellular proliferation ratios were those grown in 5% lipid rich components containing media were delayed and they were degenerated soon. TBARS concentrations were increased with increasing concentration of lipid in media. Morphological changes were observed in cells grown in control medium by cellular senescence. Especially lipid droplets were observed in cells grown in 5% lipid rich components containing media. Therefore it seems that lipid contents in media had an effect on cellular proliferation and cellular life span, possibly via lipid peroxide production.

• Archives of design research
• /
• v.16 no.4
• /
• pp.47-58
• /
• 2003

Introduction of rich media is influencing strategy, planning, and design field of internet advertising. Although past studios had suggested that using rich media in internet advertising is effective in building higher brand recognition, there has been little research on specific design factors of rich media advertising. Therefore, the purpose of this study is to analyze the effectiveness of design factors for brand recognition. The result of this study suggests that illustrated image was more effective than photo images for higher brand recognition. Also, sound with narration resulted in higher brand recognition than in the case of only sound.

• Journal of the Korean Chemical Society
• /
• v.10 no.1
• /
• pp.11-14
• /
• 1966

The thermodynamic parameters for the solvolysis of the p-nitrobenzyl chloride which take place in the ethanol-water mixture media were determined. From the application of this data to the formula ${\delta}_M{\Delta}H^{\neq} = a'Y + b{\delta}_M{\Delta}S^{\leq}$ the following conclusion was obtained. The substrate constant a' for this reaction was not varied in the media which contain more than 50% alcohol and less than 50% alcohol. From this, it is clear that the mechanism of this reaction is the same both in the water-rich solvent and in the alcohol-rich solvent.

• Journal of Korea Society of Industrial Information Systems
• /
• v.13 no.3
• /
• pp.31-37
• /
• 2008

MPEG 4 Part 20 LASeR (ISO/IEC 14496 20) is a specification designed to deliver rich media services in a mobile environment. The specification is an emerging standard that can replace the MPEG 4 BIFS specification designed to deliver PC based heavyweight media contents. The specification describes the representation of scene information in a resource constrained mobile environment. Unlike the BIFS standard designed to deliver heavyweight rich media, the LASeR specification has a restricted description that conforms to the SVG Tiny 1.2 specification. Also, the specification has an advantage of allowing for the efficient conversion of one graphics format to another. In this paper, we present the design and the implementation of a LASeR authoring system that allows for fast and efficient creation of interactive rich media contents in a mobile environment. The Gill interface of the authoring system presented in this paper allows users, who do not have prior knowledge of the scene description language, to conveniently create contents and store the produced scenes using the internal list data structure. The system allows users to navigate scene objects internally stored and to create LASeR XML files in the structured XML format.

• Journal of Distribution Science
• /
• v.14 no.10
• /
• pp.165-178
• /
• 2016

Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

• Proceedings of the Korean Radioactive Waste Society Conference
• /
• 2004.02a
• /
• pp.73-82
• /
• 2004

This paper studies the leaching behaviors of pyrochlore-rich synroc incorporated 46.8wt% simulated actinides waste under the five simulated geological disposal media, which included the bentonite, granite, granite ＋ ferroferric oxide, granite ＋ cement, bentonite ＋ ferroferric oxide, respectively. The mass loss rates reached to equilibrium after 182 day and was 10-7 g/$\textrm{mm}^2{\cdot}d$. That suggests the mass loss rate of pyrochlore-rich synroc, loaded 46.8wt% actinides waste, was very low. The surfaces of the leached specimens were analyzed by XRD, SEM/EDS. The experimental results show that the pyrochlore-rich synroc samples in the systems, which contained bentonite and cement, have two new phases formed on the leached specimens surface at $90^{\circ}C$ for 728d; The bentonite and cement can retard the elements leaching; $Fe_3O_4$ can speed the elements leaching; Expect for Ti ion depleted on the sample surface, other ion, such as U, Zr, AI, Ca, were in equable states and Ba ion was enriched during test time, which indicated the simulated disposal media have good ability to retard the leaching behavior of the pyrochlore-rich synroc.