• 제목/요약/키워드: Revitalization Design

검색결과 224건 처리시간 0.031초

장애인 창업의 마케팅전략을 통한 활성화 방안 연구 (Revitalization through a Marketing Research Foundation of the Disabled)

  • 정은혜
    • 유통과학연구
    • /
    • 제13권2호
    • /
    • pp.105-112
    • /
    • 2015
  • Purpose - There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology - Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the 'Welfare Service Agency for the Disabled'and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results - Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and service by analyzing the difficulties in business-founding by the disabled until now. Particularly, this study suggested that building a commercialization model from the aspect of marketing strategy and the effort to change the growth aspect of the disabled into competitiveness are essential. Conclusions - This study examined the aspect of developing an item-development process for the growth and founding of disabled-owned businesses and the requirement of a government support system by multiple policies. Since the number of studies on business-founding by the disabled is very small, it is expected that this study would become an important study in the field of business-founding by the disabled. The revitalization of business-founding by the disabled substantially contributes to the progress of the state of the economy and continuous interest is required from the viewpoint of equal advance in the society. Success models in business-founding by the disabled should be created continuously and active publicizing of them to the disabled business-founders by analyzing the success cases would also be required. In addition, it is believed that a market entry strategy by way of a win-win strategy and cooperative relation with big companies should be also developed in the future.

생태체험관광 활성화를 위한 어촌체험마을의 선택속성 연구 - 전문가 및 선감어촌체험마을 체험객을 대상으로 - (Study on Selection Attributes of Fishing Experience Villages for the Revitalization of Eco Experience Tourism)

  • 김동찬;최우영
    • 한국조경학회지
    • /
    • 제41권6호
    • /
    • pp.29-42
    • /
    • 2013
  • 본 연구의 목적은 생태체험관광 활성화 관점에서 어촌체험마을의 차별화된 선택속성을 도출한 후, 전문가와 체험객을 대상으로 중요도 및 성취도를 분석함으로써, 생태체험관광 활성화를 위하여 어촌체험마을 조성의 가이드라인이나 평가기준 도출 시에 필요한 이론적 실무적 기초자료와 시사점을 제공하는 것이다. 이를 위하여 문헌조사 및 IPA 분석이 사용되었고, 분석과정에서 Microsoft Office Excel 2010, SPSS 20.0 프로그램이 활용되었다. 분석결과, '향토음식과 특산품의 다양성'은 가장 집중적 관리 전략이 필요한 항목이었고, '주민 관련 속성들'은 이용자가 중요하게 인식하고 있지 않았으므로, 이에 대한 개선이 선행되어야 할 것이다. 또한 '비용의 적절성'에 대한 만족도는 가장 낮았으나 효율적인 성과를 기대할 수 있을 것이며, 전문가는 '통제영역'에만 집중할 것이 아니라, '파급권 내의 영역'까지 확장하여 어촌체험마을을 개발해야 한다. 본 연구의 의의는 생태체험관광 활성화를 위하여 어촌체험마을 조성에 필요한 선택속성을 도출하고, 이것을 토대로 전문가와 체험객을 대상으로 IPA 분석하여 방향성을 제시한 것이다. 그러나 한계점은 경기도 지역에 국한된 것이므로, 추후 타 지역을 대상으로 연구를 진행할 필요성이 있다.

The Factors Influencing the Use of Shared Economy-Based Mobility Services

  • KIM, Hyeong-Min
    • 유통과학연구
    • /
    • 제18권1호
    • /
    • pp.107-121
    • /
    • 2020
  • Purpose: Shared mobility services are the most notable in the shared economy; however, they have yet to be activated in Korea due to various regulations and conflicts amongst stakeholders. Nevertheless, shared mobility has become an irresistible trend of the times, as it can cause a great deal of economic and environmental benefits. In this vein, the purpose of this study is to contribute to the revitalization of shared mobility services in Korea and to provide service providers with implications for developing consumer-oriented marketing strategies. Research design, data and methodology: Based on the reasons that the users do not use shared mobility service, the factors influencing the behaviors of shared mobility users are structured and analyzed in a reliable, technical and procedural manner. To this end, the theory of reasoned action (TRA) of Ajzen and Fisbbein, the initial trust model (ITM), task technology fit (TTF) and switching cost (SC) are adopted. A total of 202 questionnaires were collected from the respondents who were aware of shared mobility. Then statistical processing of the collected data used SmartPLS(v.3.2.8), a PLS-SEM (Partial Least Squares Structural Equation Modeling) analysis program. The steps of the analysis are as follows. First, a PLS-Algorithm analysis was performed to evaluate the measurement model, and a Bootstraping and Blindfolding analysis was performed to evaluate the structural model and verify the hypotheses. Second, a multi-group analysis (PLS-MGA) was conducted to further analyze the differences depending on whether or not users experienced shared mobility service. Results: The results showed that initial trusts model (ITM) and task technology fit (TTF) have positive effects on users' behaviors through the mediation of the intention to use. As opposed to the assumption, switching costs did not have negative moderating effects in relation to the intention to use and users' behaviors. The influence of IT self-efficacy was significant, depending on the prior experience to use shared mobility services. Conclusions: This study will contribute to the revitalization of domestic shared mobility services and the formulation of service providers' marketing strategies. In future studies, there is a need to explore, reconstruct, and validate factors other than the impact factors of the shared mobility services used in this research model.

한국 디자인 진흥정책에 관한 연구(1) (A Study on Promotion Policy of Korean Design (I))

  • 윤태호
    • 디자인학연구
    • /
    • 제6권1호
    • /
    • pp.11-22
    • /
    • 1993
  • The purpose of this study was to provide basic information for establishment of a desirable design promotion policy drive by research and analysis of recognition to design by consumers (including students) and designers and their level, merchandise evaluation evaluation and obstructing factors in revitalization of designs. To implement such purpose as referred to hereinabove, research was made by introduction of questionaires which were distributed to 500 persons of consumers group and 350 individuals of registered designers in Seoul, and for analysis of the data, density and percentage (%) were obtained by use of SAS Package and the dispersed analysis and correlationship were added for necessary parts. The result of study is summarized as follows; (l)The consumers remind the design as costume (21%) and molding (20%), and the designers remind it as creativity (27%) & molding (14%) respectively and the reminding of design by the two groups was indicated very simi lar. (p < 0.001) (2)As per the recogni tion of roles by the designers the research has highly indicated as contribution to improving living standards or development of economy & industry, and also indicated that it creates excessive consumption with sti$$\mu$ative manner. (3)The design reacts as an important parameter in selecting cri teria of merchandises and deciding factors for purchasing and also, in enhancement of competitive power of merchandise impact of design (2.36) was regarded very high. (4)The Korean-made home appliances in image is assessed as vulnerable than that of Japanese products, and the product designing level is also shown difference from advanced countries (1.36), but has indicated as somewhat better than those competitive nations (0.51) (5)The satisfaction to design policy of the Gov't is very low (1.69) and they recommended for new establishment of Policy undertaking department within the Gov't and indicated reasearch & development of design as the major issue. In regard to the above I'd like to emphasize the design industry $$\mu$t be dealt with the national level as a whole in order to promote thereof.

  • PDF

노인가구 주택개조항목 설정 체계에 관한 연구;유니버설 디자인을 중심으로 (A Study on System of Housing Adaptation Items' For Elderly People)

  • 박성준;이현수
    • 한국주거학회:학술대회논문집
    • /
    • 한국주거학회 2006년도 추계학술발표대회 논문집
    • /
    • pp.159-162
    • /
    • 2006
  • The purpose of this study is to set up systematically housing adaptation items for the aged family. Housing adaptation items are classified by universal design principles. Also, this paper suggest to basic data for setting up various ranges according to each elderly people's conditions, adapting for elderly housing. Recently, in relation to the growing awareness of the ageing population, the necessity of policies for "aging in place" was emphasized by government. This paper is focused on the policy of elderly housings' adaptation for making housing for a lifetime. This new adaptation items for the elderly housing lead to the revitalization of policy ensuring housing in stock at the local authority level. In this paper, adaptation items were created after analyzing indices highlighted by previous studies related to evaluation items, design-guidelines for safety plans, designing elderly housing. The scope of adaptation items was limited to the indoor spaces of apartment due to the considerable increase of in-house accidents. To sum up, this study is aimed to set up adaptation items and then, to present the basic scheme for several users offering various ranges

  • PDF

지속가능한 신한옥형 공공건축물을 위한 디자인 요소 기초연구 - 서울, 전라도, 경상도를 중심으로 - (Basic Study of new Hanok Style Public Buidings Design Trend Analysis - Focused on Seoul Jeolla-do Gyeongsang-do Region -)

  • 박민영;이현수;임수영
    • KIEAE Journal
    • /
    • 제14권5호
    • /
    • pp.111-116
    • /
    • 2014
  • Han-ok has been forgotten by rapid industrialization, however, recent interest in Korean traditional culture and eco friendly architecture are increasing. Government is also processing various policies and research in Han-ok for historical reasons. Still Han-ok is considered as temporary discover stage not daily space. Moreover, previous weakness of Han-ok made it difficult to supply. There is a need to build new Han-ok style public buildings different from traditional or new Han-ok for revitalization of Han-ok. Moreover, development of new Han-ok style public buildings model are needed for the public which include updated concept and function. From public buildings model development and supply people can visit and explore Han-ok. Therefore Han-ok tradition can be modernized. In addition to this Korean traditional culture and mode of living can be developed and conserved. This research focuses on public buildings of Han-ok supplication and aims design elements and regional trend.

우리나라 화장품 브랜드숍의 브랜드 이미지 차별화 전략에 따른 디자인 특성에 관한 연구 - 2000년대 이후 현재까지 사례분석을 중심으로 - (A Study on the Design Characteries based on the Brand's image Distinction Strategies of Korean Cosmetic Brand Shop - Through the of case studies from 2000 to present -)

  • 이현호;최상헌
    • 한국실내디자인학회:학술대회논문집
    • /
    • 한국실내디자인학회 2005년도 추계학술발표대회 논문집
    • /
    • pp.100-105
    • /
    • 2005
  • Recently cosmetic enterprises make rapid progress try to make well-known brands to perceive an image marketing. As the result, the brand's reliability continues to grow, beyond a medium of expression in two-dimensional, but through tridimensional, on brand's image runs strategies. In a strategic point suchlike visual as a shop's image give a stimulus to customers for increase invalue in corporate image and value of commodities. In the strategy of increase in sales, it is on the rise immediate constituent to consumers. Through cosmetic brand shops, cosmetic industries are provide personalized services and cultural facilities, rather than just selling products and to help revitalization of the cosmetic markets, and the pursuit of customer-oriented segmentation strategy to make changes for the better image for the shops. Each cosmetic brand shops' image of segmentation strategy has an effect on individual organizations and designs. As of today in Korea, cosmetic brand shop's designs, start to appear in the late 2000,will try to fine segmentation strategy for strengthen shop's image and research about unique quality of cosmetic brand shops into consumer orientation space, and make the best of significant prepare on the basis of directions for cosmetic brand shop which have ability to function as cultural facilities.

  • PDF

지역적 지속가능성의 실천으로서의 업사이클링 패션디자인 개발 - 동대문구 창신동을 중심으로 - (Developing upcycled fashion design for regional sustainability - Focusing on Changshin-dong area -)

  • 임은혁;김현정;범서희
    • 복식문화연구
    • /
    • 제26권2호
    • /
    • pp.140-156
    • /
    • 2018
  • The purpose of this study is to review and establish the three concepts of upcycling, zero-waste fashion design, and regional sustainability through a review of domestic and international case studies. Furthermore, it will provide the theoretical basis for using upcycling as a regional sustainability practice to create zero-waste fashion design. To conduct an empirical study, we systematized the stages of the survey on waste resources in Changsin-dong, the sourcing and utilization of waste resources, the design-planning stage, and the co-production with pattern and sewing masters as a suggested practice for regional sustainability. Through this study, we propose the possibility of regional sustainability by developing and sharing the method of zero-waste fashion design. The conclusion of the study as follows: First, upcycling fashion designs can be extended to a regional sustainability practice by taking the characteristics of social design into account. Second, by providing a design development process and methodology suitable for regional sustainability application, it is helpful to revitalize regional upcycling fashion brands and communities by providing data for upcycled fashion branding. Third, as part of the revitalization project for the Chang-shin and Soongin areas that started in 2014, using the region's economic, cultural, and environmental characteristics to make and sell high-value, upcycled fashion products will contribute to social and economic achievements and aid in solving regional problems.

재가 고령여성의 실내복 개발을 위한 디자인 선호에 관한 조사 및 디자인 제안 (A survey on design preference for the development of indoor wear for elderly women at home and suggestion of design items appropriate for them)

  • 이재향;박광애;양정은
    • 복식문화연구
    • /
    • 제31권3호
    • /
    • pp.379-393
    • /
    • 2023
  • In this study, a survey focusing on the status of clothing interest, inconveniences resulting from clothing, preferred design items, etc. was conducted on 364 elderly women to suggest aesthetically and functionally appropriate indoor wear design for at home elderly women aged 60 years or older. The survey results showed that in general, the respondents' interest in clothing was high, and more respondents in their 70s or older had difficulty in the action of opening and closing. With respect to considerations when purchasing clothes, color was considered more important than design as respondent's age increased, and size was regarded as the most important factor especially among those in their 80s. The preferred top styles were T-shirts and blouses among those in their 60s and 70s, and T-shirts and shirts among those in their 80s. The preferred sleeve lengths were "below the elbow" and "above the wrist" in all age groups. The preferred sleeve hem type was "tightening" in all age groups. The most preferred bottom styles were "straight-leg pants" and "elastic waistband." This study suggests the design items of indoor wear, including top, bottom, and overgarment for warmth, appropriate for elderly women at home based on the survey results. The study results are expected to serve as basic data necessary for the revitalization of the clothing industry for elderly women.

기업의 유니폼 디자인 개발 연구 -F 유통업체 사례를 중심으로- (A Case Study on Uniform Design Development -Focused on F Distribution Enterprise-)

  • 김장미;박혜원
    • 복식
    • /
    • 제56권5호
    • /
    • pp.75-88
    • /
    • 2006
  • The conception of uniform is changing from function and economical efficiency of the past to symbolism and aesthetic sense So, in such a management strategical point of view as enterprises' PR, scouting talent, organization revitalization etc, this is required to settle uniform culture which is proper to each enterprise and design development. The purpose of this thesis is, first, to study to help distribution enterprises' CI or PR by examining the present condition of uniform design in domestic fashion distribution enterprise and planning uniform design on the base of real case and finally making a real thing in person. Second is to suggest to fashion enterprise security of competitive ability of uniform-producing enterprise by developing article design of worth. Third is to present academic area with how to do design education in a wide range not based on trend article development. Following is how and what to study to carry out these purposes. Details about necessity and how and what to study are in an introduction, the conception of uniform in theory through precedential records examination in chapter 2, the present condition of uniform design based on Changwon city in chapter 3, planning uniform design and making a real thing suitable for F enterprise in chapter 4, and the conclusion is in chapter 5. Through this study, I became to know that uniform in distribution enterprise who treats visitors face to face is very important. I supply material and information concluded from this study to uniform industry and hope this will be helpful in developing uniform. It is significant in that this study as being related with enlarged uniform and enterprise, beyond such a uniform area as school uniform and hospital one, expanded the study range of clothing. I already tell you that this study is based on visual expression of uniform and wearer's feeling in clothes is not included.