• Journal of Korean Society of Transportation
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• v.7 no.2
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• pp.17-27
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• 1989

A nonlinear programming model for evaluating public transit fare system is proposed. The model finds transit fare level and the structure that maximizes gross fare-box revenue subject to constraints on minimum ridership and the form of the fare equations. It is assumed that the demand for transit is a function of fare and its own-fare elasticity. It is assumed that the demand for transit is a function of fare and its own-fare elasticity. It is also assumed that the conditions including fare of the other modes are unchanged ; i.e., partial equilibrium. Empirical study has been performed for the case of Seoul subway system. This study includes an analysis of fare structure ; flat system and distance-based fare system. Sensitivity and comperative static analysis for elasticity has been also demonstrated.

• International journal of advanced smart convergence
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• v.13 no.2
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• pp.265-275
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• 2024

Smart factory is a remarkable development from traditional manufacturing systems to data-based smart manufacturing systems that can connect and process data continuously, collected from machines, production equipment to production and business processes, capable of supporting workers in making decisions or performing work automatically. Smart factory is the key and center of the fourth industrial revolution, combining improvements in traditional manufacturing activities with digital technology to help factories achieve greater efficiency, contributing to increased revenue and reduce operating costs for businesses. Besides, the importance of smart factories is to make production more quality, efficient, competitive and sustainable. Businesses in Vietnam are in the process of learning and applying smart factory models. However, the number of businesses applying the pine factory model is still limited due to many barriers and difficulties. Therefore, in this paper we conduct a survey to assess the needs and current situation of businesses in applying smart factories and propose some specific solutions to develop and promote application of smart factory model in Vietnamese businesses.

• Industrial Engineering and Management Systems
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• v.8 no.1
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• pp.1-13
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• 2009

This paper presents a coordinated planning model of price-dependent demand for a single-manufacturer and a single-retailer. The demand is assumed to be normally distributed, with its mean being price dependent. The manufacturer and retailer coordinate with each other to jointly and simultaneously determine the retail selling price and the retailer order quantity to maximize the joint expected total profit. This model is then compared to a 'returns' policy model where manufacturer buys back unsold items from the retailers. It is shown that the optimal total profit is higher for coordinated planning model than that for the returns policy model, in which the retail price is set by the retailer. A compensation or profit sharing scheme is then suggested and it is shown that the coordinated model with profit sharing yields a 'win-win' situation. Numerical results are presented to illustrate the profit patterns for both linear and nonlinear demand functions. The coordinated planning model, in addition, has a lower optimal price than for a returns policy model, which would result in higher sales, thus expanding the markets for the whole supply chain.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.4
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• pp.155-164
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• 2020

This study measured the effect of PPL(Product Placement: PPL) in OTT(Over The Top) to search a new advertising revenue model according to the change of viewers' video content consumption patterns. On the first, by two research steps, the experiment was carried out using an eye-tracker and then a survey as the second step was administered asking subjects about their attitude about advertising messages, attitude about brand, and intention to purchase the brands used in the experiments. Specifically, the PPL materials used in the experiments were classified with three parts. This study has the meaning as approaching to the PPL research with new methodology by quantitatively access through the eye tracking of the subjects beyond the conventional qualitative measure that depends only on the memory of them. This research aims to find the possibility of indirect advertising as a new revenue model in the OTT environment.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.3
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• pp.21-28
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• 2020

Aftermarket refers to a market in which a company sells complementary goods, replacements of parts, and upgrade or maintenance services to consumers after selling them main durable goods. Intuitively, consumers who purchase main durable goods become major potential customers in subsequent aftermarket. Thus the existence of the aftermarket has a significant impact on pricing of the main durable goods as well as the aftermarket products. In this study, we analyze the effect of aftermarket on the pricing strategy for a company selling both main durable goods and aftermarket products. To do this we first divided the market into markets where the aftermarket products are indispensable and optional. Based on the proposed market types, the profit maximizing solutions are derived using two-period model, and the impacts of consumers' undervaluation of aftermarket product prices on pricing strategy are analyzed. The results can be summarized as follows : (1) Regardless of the market type, the total profits were found to be inversely proportional to the consumer's awareness accuracy of product prices in the aftermarket. This is in line with marketing efforts that sales companies have made intuitively to make consumers underestimate the cost of the aftermarket. (2) If aftermarket product is indispensable, only revenue from the aftermarket is sought. On the other hand, if aftermarket product is optional, revenue from the main durable good as well as the aftermarket product will be sought simultaneously. (3) Moreover, when aftermarket product is optional, the lower the awareness accuracy of consumers, the higher the price and profit of the main durable goods, while the lower the price and profit of the aftermarket products. This is contrary to the intuition that the lower the consumer's valuation of the costs of aftermarket, the more advantageous it would be to rely on aftermarket products rather than on main durable goods.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.131-135
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• 2024

Baseball attracts the largest audience among professional sports in Korea. In particular, attendance is the primary source of income in baseball. Previous studies have limitations in reflecting the characteristics of individual stadium. For instance, the KIA Tigers exhibit the highest away game revenue among domestic teams, but they show lower home game earnings. Therefore, we aim to predict the daily attendance at the Gwangju-KIA Champions Field of the KIA Tigers using deep learning. We collected and preprocessed daily attendance, dates, weather, and team-related variables for Gwangju-KIA Champions Field from 2018 to 2023. We propose a deep learning-based linear regression model to predict the daily attendance. We expect that the proposed deep learning model will be used as basic information to increase the club's revenue.

• Journal of Distribution Science
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• v.11 no.5
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• pp.43-53
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• 2013

Purpose - The purpose of this study is to analyze the effectiveness of customer relationship management (CRM) support policies for facilitating traditional markets, especially with respect to customer acquisition and maintenance, and to investigate the factors affecting CRM. Research design, data, and methodology - We analyzed the CRM efficiency of traditional markets in 16 cities and provinces in Korea on the basis of DEA analysis and Malmquist productivity analysis. The DEA model calculates a ratio of the weighted mean of various inputs to the weighted mean of various outputs and measures the efficiency of a specific decision making unit (DMU), which is compared to the reference group that has a similar input-output structure. The input variables are coupon, event, parcel service, premiums, while is the number of customers per day. Further, through regression analysis, we analyzed CRM-related factors affecting traditional markets' customer appeal and revenue growth. Results - We obtained the results of the efficiency of traditional markets in 16 provinces. The traditional markets in Seoul, Busan, and Jeju were found to be efficient in a model CCR that used the number of customers per day as an output variable, while Chungbuk, Jeonbuk Province, and According to the results of the DEA analysis and Malmquist productivity analysis, large cities such as Seoul, Busan, and Jeju showed efficiency in CRM-related investment businesses in traditional markets for attracting customers. The Malmquist analysis results confirmed that the productivity of traditional markets increased from 2008 to 2010. The results of the regression analysis revealed that the "customer acquisition/maintenance factor" and the "offering of customer convenience facility factor" were significant to the daily average number of customers, which is a dependent variable. The results of the test with the mediating variable, "number of customers," and the final dependent variable, "sales revenue," were rejected. However, the variable "customer acquisition /maintenance" was found to affect sales revenue positively. Conclusions - It is necessary to enhance the business not only for promotional activities to attract customers, but also to strengthen customer relationships among CRM businesses, such as through the management of key customers. The regression analysis results showed that CRM businesses have yet to produce an increase in sales revenues in traditional markets. Therefore, to help customers who visit traditional markets to keep buying products, it is necessary to prepare various investment methods and provide support to improve "customer loyalty." This study has a limitation in terms of CRM-related statistics. Therefore, in the future, it is necessary to conduct a survey of customers who use traditional markets to analyze the markets by type and size as well as the CRM-related factors. Based on the analysis, we will try to perform a variety of statistical analyses, including structural equations.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.2
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• pp.1-14
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• 2023

This study derives quantitative data on how much the fiscal deficit of subway operation agencies can be reduced in the process of charging free rides for the elderly in metropolitan subways during peak periods. In smart card data, every trip of elderly is recorded except fares. Therefore, it is required to establish a methodology for estimating the fares of elderly passengers and distributing them to subway opertation agencies as income. This study builds a simultaneous dynamic traffic allocation model that reflects the assumption that elderly selects a minimum time route based on the departure time. The travel route of the elderly is estimated, and the distance-proportional fare charged to the elderly is calculated based on this, and the fare is distributed by reflecting the connected railway revenue allocation principle of the metropolitan subway operating agencies. As a result of conducting a case study for before and after COVID-19 in 2019 and 2020, it is analyzed that Seoul Metro's annual free loss of 360 billion won could be reduced 6~8% at the morning peak (07:00-08:59), and 13~16% at the morning and afternoon peak (18:00-19:59).

• Journal of Korean Society for Quality Management
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• v.42 no.3
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• pp.477-496
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• 2014

Purpose: This paper has examined the impact of open innovation business model in technology commercialization with the data from 30 companies of manufacturing firms in South Korea. Methods: The findings provide support for distinguishing five hypotheses relating to development time, IP management, sales, firm size and R&D intensity. To test the hypotheses, data were collected using via e-mail and fax. Small and medium-sized (less than 300 employees) and large industrial firms were chosen for this study. Results: The result shows that openness in its business model is positively associated with successful technology commercialization. Conclusion: The major findings and the implications are: First, as the business model gets more open, development period of technology will be more favorable which gets benefit from rising costs of innovation. Second, as the business model gets more open, large portion of sales are created from new products. Thus, the problem of shorter product life in the market which affects large portion of market revenue can be solved through an open business model. Third, in general, R&D intensity, firm size and the level of IP management affect determination of business model types. The findings also suggest that companies need to increasingly address their external technology exploitation process instead of focusing on their internal innovation processes.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.26-32
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• 2017

VOD (Video-On Demand) Services are considered to be one of the most successful data broadcasting services, along with Electronic Program Guides (EPGs). In particular, VOD services provide supplementary revenue for broadcasting companies in addition to the existing subscription fees and advertisement-based revenue. Therefore, each broadcasting company has developed its own VOD service and constantly seeks to improve it. This leads to the development of new VOD services, so developers are considering ways to effectively handle the frequent development needs. In this background, we conducted underlying research to apply the feature-oriented analysis model to the development of VOD services. The feature-oriented analysis model used in this study is the Feature-Oriented Domain Analysis (FODA) one developed by SEI of Carnegie Mellon University. FODA provides a tool for specifying the feature model of a software domain, based on which the developers can determine the configuration of the software with the customers. This study developed a feature model of the VOD service domain and devised the functionalities and test cases in an integrated manner with the feature model. Additionally, we proposed a VOD service development process utilizing the feature model, function specification, and test cases.