• Journal of the Korean Operations Research and Management Science Society
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• v.30 no.4
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• pp.131-150
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• 2005

One of the reasons for popularity of online game is owing to the interactions with other game users that would lead game the users easily involving in it. Such a holistic state is called flow. Theoretically and empirically flow is one of the antecedents influencing the intension of reusing online game. However, since there are so many kinds in online games, all of them are not the same in the way of feeling flow and level of the relationship with reuse. The objective of this study is to analyze the relationship between flow, fators influencing flow and reuse intension in online games genre by genre. For this purpose, we classily online game into role playing, board, arcade and simulation, and suggest a research model that would explain relationship between online game and flow comparing its difference among four game genres. Sampling 730 from online game users, we analyze the suggested model empirically by PLS and prove it to be a valid one. The result of this study would not only provide differentiate Insights to the online game providers in each genre practically but also contribute to explaining intrinsic motivation for the use of information technology theoretically.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.25 no.4
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• pp.111-123
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• 2017

This study aimed at finding the ways to improve competitiveness of Korean low cost carriers in the highly competitive air transport market by understanding the relation among the influence of prior knowledge, service quality on customer satisfaction and reuse intention. The result of the research is as the following. At first, the influence of prior knowledge on customer satisfaction and reuse intention was statistically significant. The result indicates that customers who have much prior knowledge are more likely to be satisfied and to reuse. Secondly, the test for finding out the influence of service quality on customer satisfaction and reuse intention was statistically significant also. Thirdly, the results revealed that customer satisfaction positively influenced reuse intension. The influence of service quality on customer satisfaction and reuse intention reached the same research result compared with the existing literature.

• The Transactions of the Korea Information Processing Society
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• v.7 no.5S
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• pp.1708-1718
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• 2000

In the operating of electronic commerce system, the information about consumer purchasing intention to product through e-mail has caused the problems in the management aspects. These are the using of information again and response to the situations promptly in consumer purchasing intension, etc. Moreover, it has brought out the issues timely to operate the electronic commerce system strategically with reapplication of consumer intention information. In this studies, the agent system AWEC(Agent Windows for EC) was proposed as an alternative paln, which charges of he getting and transmitting information of consumers intension in the electronic commerce system. In this proposed AWEC, the functional structure and working allocation were executed. And also eh performance of the proposed system is analyzed and evaluated through experiment.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.329-341
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• 2022

The purpose of this study is to examine the influence of Share house quality, trust and commitment to reuse intention of share houses, which are used residences of the college students of South Korea, with a view to confirming whether such share houses can function as an alternative form of residence for college students and young generation. With this, it is intended to enhance the understanding of the current share house market and find implications in the reasonable supply of share houses in the near future and the improvement of the living environment. Literature reviews and empirical studies were conducted in this paper. The findings of this study can be summarized as follows; Regression analysis was conducted to see how tangibility, safety, empathy, reliability, and responsiveness of Share house quality affect trust, commitment, and reuse intension.

• The Journal of Industrial Distribution & Business
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• v.10 no.3
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• pp.45-58
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• 2019

Purpose - The purpose of this study was to investigate the effects of the chatbot's characteristics (ease of use, social presence, playfulness, usefulness) on service value, customer satisfaction and reuse intention when consumers purchased fashion products in the mobile shopping environments. Research design, data, and methodology - Data were collected from Korean consumers from ages 20 to 59 who have experienced using chatbot in a mobile shopping for fashion products. After a pilot survey to 53 customers, the preliminary questionnaire was revised for the final test, and the final questionnaire was administered to 1500 customers. Out of these, 300 were collected. After deleting 48 incomplete ones, 252 questionnaires were used in the statistical analysis. Frequency analysis and exploratory factor analysis using SPSS 23.0 and confirmatory factor analysis and structure equation analysis using AMOS 18.0 were employed for data analyses. Results - First, four factors were extracted for the chatbot's characteristics: ease of use, social presence, playfulness and usefulness. Second, regarding the effect of chatbot's characteristics on service value when purchasing fashion products in the mobile shopping environment, ease of use, playfulness and usefulness of chatbot significantly affected service value. Social presence did not have significant effects on service value. Third, in terms of the effect of the chatbot's characteristics on customer satisfaction when purchasing fashion products in the mobile shopping environment, social presence, playfulness and usefulness of chatbot significantly had an effect on customer satisfaction. Ease of use did not have a significant effect on customer satisfaction. Fourth, service value of chatbot when purchasing fashion products in mobile shopping environment was found to have an effect on customer satisfaction with chatbot. Fifth, service value of chatbot on reuse intention when purchasing fashion products in the mobile shopping environment was found to have an effect on reuse intention of chatbot. Sixth, customer satisfaction with chatbot had a significant impact on the reuse intention of the chatbot when purchasing fashion products in the mobile shopping environment. Conclusions - The present study provide dimensions on the chatbot's characteristics and these may provide helpful data for further studies in this area and for marketers as well.

• International Journal of Highway Engineering
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• v.15 no.5
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• pp.167-176
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• 2013

PURPOSES : Lately, a traffic information market has been developed with a rapid speed owing to information and communications. In this situation, a study on the use intention and the satisfaction of mobile transportation information applications of users will be diverse implications and a strategic foundation to local governments and transportation information related enterprises that should provide satisfactory info as public goods to much more users. METHODS : Going along with the flow, this study establishes features of the mobile transportation information applications aiming to the users and analyzes empirical causality for effects of the use intension and the satisfaction. Through this study's analysis, targeting users having experienced transportation information applications among smart phone users, a survey was conducted and characteristics of the transportation information applications were lighted and the effects of the use intention and the satisfaction were analyzed using a technology acceptance model. RESULTS : The analysis result was that Accuracy, Riskiness, Ubiquity and Interactivity as all attributes of transportation information applications have a significant effect on Perceived usefulness and Perceived Ease of Use respectively. The Perceived usefulness and Perceived Ease of Use have affected significantly users' satisfaction respectively, so consequentially this shows effect relationship leading to reuse intention. CONCLUSIONS : The Perceived usefulness and Perceived Ease of Use all for the transportation information applications were shown to influence significantly on the satisfaction. With this kind of result, if users obtain positive outcomes such as travel time reduction or effective roles on their tasks through the transportation information applications, they feel the satisfaction for using and eventually these affect positively to the reuse intention of those transportation information applications.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.449-465
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• 2011

The purpose was to contribute substantially in terms of marketing strategic planning and implementation of coffee shops. Additionally, the target was set as the favorite coffee shops on the basis of the young people. Through the IPA Matrix, subdividion variable was derived and by using the variables in each quadrant, tested the variables that have significant effect on satisfaction, reuse, and recommendation intentions. The study results showed that there was a significant difference in the importance performance (IPA) difference analysis of coffee shop service quality elements and this proved that empirically, the expectations were different. Additionally, it was evident that there were statistically significant and not statistically significant elements in the relationship between service quality element and the overall satisfaction rate in each elements shown in the IPA. Through this, it was possible to provide the information on what service quality elements to focus and distribute. It was possible to understand that the ultimate goal should be satisfaction since the overall satisfaction positively affects the reuse and intention of recommendation and it was possible to re-confirm the previous studies which stated that overall satisfaction, reuse, and recommendation intentions have a positive influence.

• International Commerce and Information Review
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• v.9 no.2
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• pp.19-40
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• 2007

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.