• 제목/요약/키워드: Retail Policy

검색결과 176건 처리시간 0.034초

유기농산물 직거래전략 개발에 관한 연구 (A Study on the Development of Direct Marketing Strategy for Organic Agricultural Products)

  • 유덕기
    • 한국유기농업학회지
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    • 제19권4호
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    • pp.475-500
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    • 2011
  • One of the first important strategic decisions when a starting an organic marketing initiative (OMI) is to plan the right strategy for distributing products. This decision depends to a large extent on whether the OMI has chosen a quality-premium product strategy or a price-quantity strategy. All distribution decisions interact strongly with other aspects of the marketing mix. Where and how a product is distributed objectives, its chosen strategy and the availability of human and capital resources. To select a market channel, frequent contact and discussions with possible partner are important. Generally, a distribution is made between the direct and indirect physical distribution of organic products to consumers. The longer the supply chain, the lower the chances that an OMI can steer the market through its own marketing measures and convince consumers through its own promotion activities. Generally speaking, the shorter the chain between OMI products and the final consumer, the less dependent the OMI will be on the success of other market actors. Direct selling activities to the retail or food industries also requires an OMI to undertake additional processing and marketing activities. For example, retailers often expect products to have been packed and labelled ready for sale. To conclude, distribution channels should be chosen in accordance with the product and price policy as well as the management capacity of the OMI.

An Input-Output Analysis on the Economic Effect of the Korean First Medium-term Logistics Plan (2001-2005)

  • Pak, Myong-Sop;Yoon, Jae-Ho
    • 무역상무연구
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    • 제40권
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    • pp.33-63
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    • 2008
  • This study introduces the adoption of the logistics industry by the Korean government as a threshold of overcoming economic difficulties. The core contents of the National Logistics Plans (2001-2020) which contain the basic principles of the logistics policies of the Korean government and its aim to be an 'Excellent Nation of Logistics' is introduced. The economic effect of the logistics policies implemented between 2001 and 2005, (the period of the first Medium-term Logistics Plan according to the National Logistics Plans (2001-2020) set up by the Korean government at the end of 2000) is estimated through input-output analysis. The input-output analysis result is as follows: the total output effect is 8,856 billion won of which indirect output effect is 3,982.9 billion won; indirect output effect comes mainly from real estate and business services, non-metal products, metal products, electrical and electronics products, finance and insurance, wholesale and retail, petroleum and coal; the total amount of value-added effect is 3,376 billion won and total import effect is 726 billion won. Employment effect including self-employed and unpaid family supporters with paid laborers is 79,203.7 people of which paid laborers comprise 67,547.7 people.

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수요관리 프로그램의 잠재량 평가방안 (Evaluation Mechanism of DSM Potentials)

  • 진병문;이창호;김창수
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2001년도 추계학술대회 논문집 전력기술부문
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    • pp.421-423
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    • 2001
  • Restructuring of electricity industry is going on for the purpose of introducing competition and after separation of generation and retail business and introduction of competition, substantial change is expected in overall electric power system. In other words, DSM projects are divided with public projects and private projects. Particularly for public project, it is essential to evaluate the DSM volumes by program. This paper tries to derive the ways for achieving the necessary DSM goal in the electricity industry in Korea. First of all, by analyzing the load in Korea, we forecast the standard demand and estimate the technological potentials of each program in considering DSM technological indicators. Moreover, by using economic analysis by program, we estimate economic potentials and finally, we estimate the potentials by program in considering the DSM policy. We estimate the potentials by using random method because application methodology and procedures by program are not established until now, which leads to not obtaining transparency for implementation effect by program. Therefore, this paper estimates the future potentials of DSM projects by using the logical and systematic analytic method and establishing database for DSM basic indicator. The DSM goals estimated by this method will be reflected to mid/long term nation-wide resource planning, which will mitigate anticipated power supply shortage and be applied to derive desirable energy demand/supply structure.

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Moderating Effect of Individualism/Collectivism on the Association between Service Quality, Corporate Reputation, Perceived Value and Consumer Behavioural Intention

  • Maiyaki, Ahmed Audu
    • 유통과학연구
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    • 제11권7호
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    • pp.39-45
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    • 2013
  • Purpose - The paper aims at testing the moderating effect of individualism dimension of culture on consumer behavioural intention about bank services in Nigeria. Research design, data, and methodology - A survey was conducted with a sample of five hundred and fifty five bank customers drawn from various retails banks. Using Statistical Package for Social Sciences and Analysis of Moment Structure, combinations of descriptive and inferential statistics were performed. Invariance test and multiple-group analysis were conducted in order to assess the moderating effect. The invariance test was necessary to confirm the equivalence of constructs so that any difference detected thereafter could be related to moderating effect. Results - The results show that individualism has a significant moderating effect on the relationship between technical quality, perceived value and corporate image on the one hand, and behavioural intention on the other. However, individualism does not moderate the association between functional quality and behavioral intention. Conclusions - It is recommended that the bank policy makers should take necessary step to enhance the customer perception of technical quality, perceived value and corporate image with respect the retail bank services.

수용체 기반 지역 위해관리를 위한 환경관련 민원 분석: 부산시 사례를 중심으로 (Analysis of Environmental Complaints for Receptor-oriented Risk Management: Busan as a Case Study)

  • 김시진;정다운
    • 한국환경보건학회지
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    • 제45권6호
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    • pp.605-612
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    • 2019
  • Objectives: This study aims to examine receptor-perceived characteristics of environmental and health damage in areas surrounded by industrial workplaces using environmental complaints collected by local governments in Korea. Methods: The environmental complaint data related to workplaces was collected by local governments at each municipality between the years 2015 and 2017. We analyzed the complaint data from the Busan area by the type of business (industry classification), the content of complaints (odor, smoke, noise, and certain health damage), and the frequency of complaints. Results: Among the workplaces examined, industry categories related to retail and service received the highest frequency of complaints related to noise. On the other hand, complaints of dust and odors were raised in higher frequency against manufacturing industries, indicating that air pollution was the main driver of such complaints. Most of the complaints regarding health effects from industries also contained other complaints, such as odor, noise, and dust. Our results indicate that environmental discomfort can lead to more serious health damage, and should be dealt with more seriously. Further management plans for mitigating discomforts such as noise are necessary. Conclusion: This study can be used as background data for identifying the policy priorities related to vulnerable areas polluted by industry and will contribute to improving the environmental health of residents in identified areas.

Blockchain-based Poultry Information Management System Design and Implementation using Hyperledger Fabric

  • Ibrahim, Aliyu;Kamoliddin, Usmonov;Yoo, J.H.;Lim, Chang Gyoon;Jeong, Jung-Chae
    • 통합자연과학논문집
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    • 제14권3호
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    • pp.107-115
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    • 2021
  • The demand for traceability of meat and livestock supply chains is growing due to the high-profile incidents of hormonal contamination. E. coli, dioxin, BSE, and antibiotics have been recorded. In this paper, we present blockchain-based poultry information management system design and implementation using Hyperledger Fabric. The proposed system offers accurate, decentralized, immutable and consensus process that promote trust and transparency between stakeholders. The main tasks of the system include the recording of the information associated with poultry rearing (from a hatchery to a farm), status report of the farm activities on a monthly basis. The system can track movement of docks through the supply chain until delivery to the final consumer through the retail outlet. The ability to trace the source of livestock product through all the stages of rearing/production, processing and distribution is essential for ensuring food safety as recall of contaminated product can easily be done thereby increasing consumer confidence.

주부 대상의 축산물 HACCP 인지도 및 요구도 분석 (Analysis of the Housewives' Awareness and Demands on Livestock Products HACCP System)

  • 백진경
    • 급식외식위생학회지
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    • 제2권1호
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    • pp.10-21
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    • 2021
  • According to the analysis which investigated visitors of HACCP system certified stores and non-visitors of such stores on the awareness of HACCP for livestock products, 77.1% (246 pollees) heard of HACCP certification for livestock products, 67.1% (214 pollees) had seen the HACCP certification mark for livestock products, 62.1% (198 pollees) heard of HACCP certification for livestock products in meet retail shops, and 51.4% (164 pollees) were not aware of the recent TV · subway advertisements regarding HACCP certification for livestock products. For every questionnaire on the awareness of HACCP for livestock products, visitors of HACCP system certified stores showed significantly higher response rate than nonvisitors (p<0.01, p<0.001). The majority of pollees (74.9%, 239 pollees) replied that the word HACCP for livestock products brings up the image of safe livestock products, and 37.0% answered that the term HACCP defines 'Hazard analysis critical control point'. Regarding the questions on HACCP system for livestock products, 38.6% showed that they were most curious in terms of the benefits of such system. The demand analysis on HACCP for livestock products for consumer was also conducted. In the analysis, the demand for support of the policy (4.06 points) was higher than demand for education · public promotion of HACCP (4.03 points) and demand for related application (3.90 points).

A Study on Association between Reasons of Reducing Corporate Logistics Costs and Company Classification

  • JEONG, Dong Bin
    • 동아시아경상학회지
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    • 제10권3호
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    • pp.51-61
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    • 2022
  • Purpose - The purpose of this study is to establish the government's logistics policy by calculating the logistics cost of the company and grasping the management status, to reduce the logistics cost of the related companies and to provide basic statistical data necessary for the management strategy. This work examines some associations between reasons for reducing corporate logistics costs (RCLC) and corporate classification such as industry and sales size. Research design, data, and methodology - The survey was conducted in 2018 for 2,000 companies based on the business of mining, manufacturing and wholesale and retail industries since 2010. The survey population is 94,976, of which 92,708 are small and medium enterprises and 2,268 are large corporations. The association among factors may be statistically and visually explored by using chi-squared test and correspondence analysis. Result - This study reveals the association between reasons for RCLC and corporate classification and properties and closeness that exist between the categories of each factor can be mined. Conclusion - As a task to reduce logistics costs of industrial products, expansion and operation of joint logistics business, establishment of cooperative logistics network, and establishment of ordinance on support for smart distribution logistics can be proposed.

A study on the Regulatory Environment of the French Distribution Industry and the Intermarche's Management strategies

  • Choi, In-Sik;Lee, Sang-Youn
    • 산경연구논집
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    • 제3권1호
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    • pp.7-16
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    • 2012
  • Despite the enforcement of SSM control laws such as 'the Law of Developing the Distribution Industry (LDDI)' and 'the Law of Promoting Mutual Cooperation between Large and Small/medium Enterprises (LPMC)' stipulating the business adjustment system, the number of super-supermarkets (SSMs) has ever been expanding in Korea. In France, however, Super Centers are being regulated most strongly and directly in the whole Europe viewing that there is not a single SSM in Paris, which is emphasized to be the outcome from French government's regulation exerted on the opening of large scale retail stores. In France, the authority to approve store opening is deeply centralized and the store opening regulation is a socio-economic regulation driven by economic laws whereas EU strongly regulates the distribution industry. To control the French distribution industry, such seven laws and regulations as Commission départementale d'urbanisme commercial guidelines (CDLIC) (1969), the Royer Law (1973), the Doubin Law (1990), the Sapin Law (1993), the Raffarin Law (1996), solidarite et renouvellement urbains (SRU) (2000), and Loi de modernisation de l'économie (LME) (2009) have been promulgated one by one since the amendment of the Fontanet guidelines, through which commercial adjustment laws and regulations have been complemented and reinforced while regulatory measures have been taken. Even in the course of forming such strong regulatory laws, InterMarche, the largest supermarket chain in France, has been in existence as a global enterprise specialized in retail distribution with over 4,000 stores in Europe. InterMarche's business can be divided largely into two segments of food and non-food. As a supermarket chain, InterMarche's food segment has 2,300 stores in Europe and as a hard-discounter store chain in France, Netto has 420 stores. Restaumarch is a chain of traditional family restaurants and the steak house restaurant chain of Poivre Rouge has 4 restaurants currently. In addition, there are others like Ecomarche which is a supermarket chain for small and medium cities. In the non-food segment, the DIY and gardening chain of Bricomarche has a total of 620 stores in Europe. And the car-related chain of Roady has a total of 158 stores in Europe. There is the clothing chain of Veti as well. In view of InterMarche's management strategies, since its distribution strategy is to sell goods at cheap prices, buying goods cheap only is not enough. In other words, in order to sell goods cheap, it is all important to buy goods cheap, manage them cheap, systemize them cheap, and transport them cheap. In quality assurance, InterMarche has guaranteed the purchase safety for consumers by providing its own private brand products. InterMarche has 90 private brands of its own, thus being the retailer with the largest number of distributor brands in France. In view of its IT service strategy, InterMarche is utilizing a high performance IT system so as to obtainas much of the market information as possible and also to find out the best locations for opening stores. In its global expansion strategy of international alliance, InterMarche has established the ALDIS group together with the distribution enterprises of both Spain and Germany in order to expand its food purchase, whereas in the non-food segment, it has established the ARENA group in alliance with 11 international distribution enterprises. Such strategies of InterMarche have been intended to find out the consumer needs for both price and quality of goods and to secure the purchase and supply networks which are closely localized. It is necessary to cope promptly with the constantly changing circumstances through being unified with relevant regions and by providing diversified customer services as well. In view of the InterMarche's positive policy for promoting local partnerships as well as the assistance for enhancing the local economic structure, implications are existing for those retail distributors of our country.

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Foundation of Management Innovation and a Success Model of Micro Enterprise by Increasing Entrepreneurship and Organization Relationship Analysis

  • Suh, Geun-Ha;Hong, Yong-Woong;Jin, Soon-Ae;Jo, Geum-Je
    • 유통과학연구
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    • 제10권3호
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    • pp.31-42
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    • 2012
  • After the rapidly changing business management environment and financial crisis, high prices and domestic recession in Korea posed threats to the business survival of small and medium enterprises (SMEs). This paper looks at the potential of micro business owners for sustainable development: those who have a spirit of entrepreneurship and the potential to be a hidden champion. Our study of micro business values uses structure equation modeling by LISREL. We have done so in order to understand the foundation of management innovation and success model of micro enterprise by increasing the entrepreneurship and management performance relationship analysis. A micro-enterprise is a type of small business, found only in Korea, often registered as having ten or fewer employees. We examine the successful type of hidden champions and the influence of entrepreneurship on start-ups in business. As compared to past research on the SME entrepreneurship, this study segments small businesses even further. Small business entrepreneurship was classified into three forms that are most appropriate for the Korean situation today: innovation, risk-taking, and pro-activeness. This research is meaningful as it is Korea's first empirical analysis on four business types: wholesale and retail sales, food and lodging business, service business, and manufacturing business. Thus far, research on small business entrepreneurship was carried out using small-scale investigative analysis. However, this research attempted to develop a model that can explain a cause-effect relation of the motivational level when it comes to the difference of entrepreneurship by each business type and small business start-up success factors. Various conceptual and operational definitions could be developed in a diverse and precise manner. Independent variables that are related to the success of small businesses can be developed additionally to examine the success factors related to the systematization in detailed manner. The research showed that the innovation, risk-taking and pro-activeness of the manifested difference in the degree of perception depending on the type of small businesses. Among the four business types, the ones that manifested the highest successful start-up rates were food, service, wholesale and retail sales and manufacturing. Results after conducting the regression analysis are shown on, which proves that the small business entrepreneurship exerts direct effect on the financial management performance of small businesses. In other words, small business entrepreneurship exerts a positive effect on the small business financial success and management performance. The R2 value is 0.61. It is possible to know that the perception of systematization and variables on attitude explains the 61% of the success for small self-employed businesses management performance. We define start-up key factors that are helpful to achieve internal growth of firms by finding business survival strategies. The results also focus on Korean government policy for micro enterprise and small business support.

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