• Title/Summary/Keyword: Restaurant Environment

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The Blueprint of Service Encounter by Types of Restaurants (레스토랑 유형별 서비스 인카운터 청사진 설계 및 비교)

  • Jo, Mi-Na;Shin, Seo-Young
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.35 no.8
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    • pp.1088-1096
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    • 2006
  • The purpose of this study was to identify the service encounter blueprint by types of restaurants in order to manage moment of truth when customers who visit a restaurant encounter services. The service encounter blueprint gives an overall picture of the service provision to visualize an entire service process and its integrated structure. The blueprint is used for service process analysis technique. The random samples of 15 customers were observed by types of restaurants and the records were collected for three-days' observation. Interviews were performed by 3 managers, 3 service encounter employees, 3 cashiers, 3 cooks and 10 customers by types of restaurants. After drawing the first service blueprint, it was revised by the interview with the 3 managers and 6 service encounter employees. In this paper, restaurant service processes are reviewed and analyzed. By use of service blueprint, the processes are analyzed to find a fail point, customer wait, employee decision. As a result of making a blueprint of service encounter by types of restaurant, blueprints of fine-dining restaurants and family restaurants were similar, while fast-food restaurants showed a little difference. In particular, difference was indicated in a point where interaction of service encounter occurred. Difference was indicated depending on types of restaurants. Therefore, the efforts to improve this problem were needed. The blueprint is a map or flowchart (called a process chart in manufacturing) of all transactions constituting the service delivery process. The results showed that service encounter blueprint can be used to improve the service process in the restaurant's encounter.

Exploring Differences of Perception on In-Restaurant Environment in Family Restaurant Context between Young Males and Females (패밀리레스토랑의 내부환경에 대한 젊은 남녀간의 지각차이 분석)

  • Kim, Eun-Ju
    • Journal of the Korean Society of Food Culture
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    • v.20 no.5
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    • pp.584-593
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    • 2005
  • 본 연구는 패밀리 레스토랑 맥락에서 패밀리 레스토랑 내 환경에 대한 젊은 남녀의 지각 차이를 검증하고자 하였다. 성별 주제에 대한 연구는 소비자 행동 연구에서 기본적인 조절 변수로 널리 사용되고 있으며, 패밀리 레스토랑 업게 에서도 점포환경의 마케팅 믹스 전략으로서 가장 일반적으로 사용되고 있다. 자료는 세 개의 패밀리 레스토랑을 방문한 382명의 고객들로부터 수집하였으며, SPSS LISREL 통계프로그램을 사용하였고 가설검증을 위하여 신뢰도분석과 확인요인분석을 실시하였다. 그 결과는 다음과 같다. 첫째, 남성이 여성보다 식음료 요인에 대하여 더욱 민감한 것으로 나타났다. 둘째, 이벤트 요인들은 여성보다는 남성이 레스토랑 내 환경을 판단하는데 유용한 기초를 제공하였다. 셋째, 디자인 요인들이 여성보다 남성에서 성별차이를 설명하는데 중요한 역할을 하였다. 요약하면, 본 연구의 결과는 레스토랑 내 환경믹스 전략들은 성별에 따라서 달라져야 한다는 것을 보여주고 있다. 최근 젊은 남성들의 기호는 전통적 패러다임에서 변화하고 있으며, 심미적으로 스타일적이며, 감성적 지향적 문화를 추구한다. 따라서 이러한 결과들은 식음료산업 트랜드에 중요한 방안을 제공해준다. 연구의 마지막 부분에, 이론적 기여도, 관리적 시사점, 연구의 한계점, 그리고 향후 연구방향이 제시되었다.

Plan for Shinseon Seolleongtang Restaurant in Kimpo (신선 설농탕 김포점 계획안)

  • Lee, Chang-No
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.10a
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    • pp.205-206
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    • 2005
  • The plan for Shinseon Seolleongtang Restaurant in Kimpo has as its goal to create an environment strongly fused with the design of the modern city and the spirit of food culture craftsmanship, and it proceeded as follows. In order to carry out the goal of the plan, the direction of the design concept was set to be a harmonious blending of Ecology and Minimal. Also, for detailed plan direction, in the Minimal domain, conciseness, cleanliness, and high quality were established as the ultimate goals in order to create a spacious food and drink area in today's complicated and energy-draining society, and in the Ecology domain, ancient hieroglyphs representing the forms of natural objects were used that prayed for years of plentiful harvest and blessing, and colorfully expressed the events of the populace.

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Effects of Emotional Response in Accordance with the Physical Environment of Luxury Korean Restaurants upon Behavioral Intention - Centered on Busan Area - (고급 한정식 레스토랑의 물리적 환경에 의한 감정반응이 행동의도에 미치는 영향 - 부산지역을 중심으로 -)

  • Jeon, Hae-Kyung;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.18 no.3
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    • pp.149-162
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    • 2012
  • This study is intended to investigate the effects of customers' emotional response upon behavioral intention with taking customers who visited Korean restaurants into account. Luxury Korean restaurants where we apply to this study are selected by the food service industry association of Busan-metro city among the model restaurants. For this aim, designing a research model and drawing a hypothesis were carried out with a basis of advanced research. In data processing, SPSS win package 15.0 statistical program was used to verify the hypothesis through frequency analysis, reliability analysis, factor analysis, and regression analysis. The result of the analysis on the effects of physical environment factor upon domination among emotional response could be summed up as follows. Employee and geniality factors turned out to exercise a significant impact on domination, convenience and cleanliness turned out not to. The result of the analysis on the effects of physical environment factor upon arousal among emotional responses could be summed up as follows. Cleanliness and geniality factors turned out to exercise a significant impact on evocation, convenience while employee factor turned out not to. As a result of the analysis on the effects of emotional response upon behavioral intention, domination and evocation factors among emotional responses had a statistically significant impact upon behavioral intention. From the findings of the study, it became evident that dining-out customers might regard luxury Korean restaurants as a space for experiencing various emotions by physical environment rather than for dining and meeting for friendship. To induce emotional response is therefore expected to help a company to promote the practical improvement in achievement over various aspects such as behavioral intention.

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A Study on the Influence of Physical Environment Perception to the Evaluation of Service Quality -Focused on the Factors of Physical Environment in Hotel Restaurant- (외식소비자의 물리적 환경지각이 서비스품질 평가에 미치는 영향 -호텔레스토랑의 물리적 환경 변수를 중심으로-)

  • Cho, Woo-Je
    • Culinary science and hospitality research
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    • v.10 no.1
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    • pp.203-213
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    • 2004
  • The purpose of this study is to make clear the importance of the physical environment as the factor of service evaluation and to establish the decisive factors with the expansion of the existing research model. This is also designed to suggest the administrative marketing strategies based on the customer research on the physical environment factors which can affect their shopping behavior who have visited the hotel restaurants. According to the results, it is obvious that physical environment have a great effect on service evaluation. It can be concluded that customers' satisfaction felt by physical environment gives positive influence on their shopping and they perceive the environment not individually but as a whole.

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A study on the Analysis of Actual Condition of Residental Environment for the Eldery Residing in Daejeon (대전시 노인의 거주환경실태 조사연구)

  • 박정아;이지숙
    • Journal of the Korean housing association
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    • v.15 no.1
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    • pp.175-183
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    • 2004
  • The purpose of this study was to identify the actual condition of residential environment for the elderly residing in Daejeon. The data were collected through interviews and structured questionnaires. The sujects were 583 elderly people over the age of 65 in Daejeon. Sociodemographic characteristics, living characteristics, housing characteristics, neighborhood environment types, actual usage condition of neighborhood environment, relationship between sociodemographic characteristics and actual usage of neighborhood environment, actual condition of unit interior, were surveyed. The data were analyzed with frequency, percentage, χ²-test, mean using the SPSS package. The major findings were as follows. Features of unit interior which pointed generally were deterioration, soundproofing and size. Features of unit interior which need to be carefully planned were removal of height difference of entrance, removal of the thresholds, installation of emergency bell and room heating control facility. The facilities provided highly within the subject's residential environment were the eldery facility, church, hospital, bank, restaurant, beauty salon/barbershop, supermarket. and the facilities provided lowly were recreational facility, library, elderly school.

The effects of employees' person-environment fit on employees' stress in the family restaurant (패밀리레스토랑 종사원의 스트레스에 영향을 미치는 개인환경적합성 요인에 관한 연구)

  • Jung, Hyo Sun;Yoon, Hye Hyun
    • Korean journal of food and cookery science
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    • v.29 no.6
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    • pp.709-715
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    • 2013
  • The purposes of this study were to consider the influence of person-environment fit in the family restaurants on employees' stress. Based on total 274 samples obtained from empirical research from March 20 to April 10, 2013, self-administrated questionnaires were completed by patrons in metropolitan area and data were analysed by frequency, exploratory factor analysis, reliability analysis, correlation analysis, t-test, one-way ANOVA, and multi-regression analysis. Results of study were as follows: From the exploratory factor analysis of the variables, 4 factors, i.e. person-organization fit(3 variables), person-job fit(3 variables), person-supervisor fit(3 variables), and employees' stress(5 variables) were extracted. The results showed that employees' person-organization fit was significant differences according to gender(male $4.43{\pm}1.45$; female $4.83{\pm}1.34$; p<0.05). In terms of employees' person-supervisor fit was significant differences according to age(20' $3.08{\pm}0.99$, 30' $3.52{\pm}0.10$; 40' $3.71{\pm}1.07$; p<0.05). Also, the person-job fit(${\beta}$=-0.472; p<0.001), and person-supervisor fit(${\beta}$=-0.285; p<0.001) among the person-environment fit had a significant negative effect on employees' stress. Limitations and future research directions are also discussed.

The Effect of Physical Environment of Family Restaurant upon Customers' Emotions, Satisfaction and Revisit Intent - Focused on the Moderating Roles of Gender and Age - (패밀리 레스토랑의 물리적인 환경이 고객의 감정, 만족도 및 재방문 의도에 미치는 영향 - 성별과 연령의 조절 효과를 중심으로 -)

  • Jung, Hyo-Sun;Yoon, Hye-Hyun
    • Culinary science and hospitality research
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    • v.16 no.4
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    • pp.190-205
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    • 2010
  • The purpose of this study is to understand the effect of physical environment of family restaurant upon customers' emotions, satisfaction and revisit intent. Based on total 438 samples obtained from the empirical research, this study reviewed the reliability and fitness of the research model using Amos program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $x^2$ 592.898(p<0.001), df=239, CMIN/DF 2.481, RMR 0.103, GFI 0.900, NFI 0.952, CFI 0.970, RMSEA 0.058. SEM resulted that the physical environment showed a significant effect on customers' positive emotions($\beta$=0.388, p<0.001) and negative emotions($\beta$=-0.148, p<0.001). Also, customers' positive emotion($\beta$=0.828, p<0.001) bad a positive significant effect on customer satisfaction, and customer satisfaction($\beta$=0.771, p<0.001) bad a positive significant effect on revisit intent. Limitations and future research directions are also discussed.

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The Effects of Restaurant Video Taping and Job Communication Drawing Board Production Activities on Cooking Job Skills of High School Students with Intellectual Disabilities (식당 비디오 테이핑 및 직무 의사소통 그림판 제작활동이 지적장애 고등학생의 조리직무기술에 미치는 효과)

  • Kim, Young-Jun;Kim, Wha-Soo
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.19-29
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    • 2022
  • This study was conducted with the aim of verifying the effects of restaurant video taping and job communication drawing board production activities on cooking job skills of high school students with intellectual disabilities. The study participants consisted of three students with intellectual disabilities enrolled in the high school course of a special school, and the experimental environment consisted of a kitchen in the restaurant and a classroom in the special school. For the research design, the technique of multiple probe design across subjects according to a single subject research was used. The intervention program consisting of independent variables was applied as a linkage procedure in which study participants videotaped the kitchen's environmental facilities, tools, materials, and staff perform cooking job skills and then taped data from the classroom scene on a job communication drawing board. Cooking job skills consisting of dependent variables are defined as the performance of research participants cooking gimbap directly in the kitchen of the restaurant. As a result of the study, it was found that participants effectively acquired, maintained, and generalized cooking job skills through intervention programs.

The Impacts of Restaurant's Hygiene Environment on Customers' Behaviors (외식업체의 물리적 환경이 고객의 행동에 미치는 영향 -위생관리변수의 조절효과를 중심으로-)

  • Park, SoonAe;Kim, Kyungmi
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.4
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    • pp.59-71
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    • 2021
  • This study investigates the effects of restaurants' physical environments on customers' words of moth and return intention. Data was collected using a self-administered questionnaire from restaurants during summer of 2020 and received 627 useful responses. The data was analyzed using the hierarchical multiple regression. The results showed that restaurants' physical environments was statistically significant influencing factors on customers' positive word-of-mouth and return intention. Hygiene environmental variables did not moderated the relationship between restaurants' physical environments and customers' word-of-mouth whereas hygiene environmental variables did moderated the relationship between restaurants' physical environments and customers' return intention. The results of this study suggested that restaurant business owners need to maintain clean environment and to continuously educate employees to protect customers from COVID-19 spread.