• 제목/요약/키워드: Responsibility and Service

검색결과 491건 처리시간 0.021초

외식기업의 사회적 책임활동이 기업이미지, 장기지향성, 긍정적 구전에 미치는 영향 (The Influence of Food-Service's Social Responsibility Activities to Corporate Image, Long-Term Orientation, Positive Word of Mouth)

  • 전창석;유영진
    • 한국콘텐츠학회논문지
    • /
    • 제15권7호
    • /
    • pp.555-566
    • /
    • 2015
  • 외식기업의 사회적 책임활동은 기업의 경쟁력을 높여주고 지속적인 기업의 이미지를 향상시켜 소비자의 긍정적 구전으로 인하여 미래를 대비하는 마케팅의 일환으로 활용되고 있으며, 외식기업은 이를 간과해서는 생존의 위협을 받고 경쟁력을 잃을 것이다. 2014년 6월1일부터 6월30일까지 한달간 대구지역의 현대그린푸드, 신세계푸드, CJ푸드빌의 외식기업을 방문하여 이용고객들에게 연구의 목적과 타당성을 설명한 후 배부하여 자기기입법으로 응답한 설문지를 회수하였다 설문 조사결과 배포한 540부 중 532부가 회수되었고, 이중 설문응답이 불성실한 22부를 제외한 510부를 연구의 실증분석 자료로 활용하였다. 제시한 연구가설에 대한 분석을 요약하면 다음과 같다. 첫째, 사회적 책임활동(경제적 책임, 자선적 책임, 환경적 책임)이 기업이미지에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 사회적 책임활동(경제적 책임, 자선적 책임, 환경적 책임)이 장기지향성에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 사회적 책임활동(경제적 책임, 자선적 책임, 환경적 책임)이 긍정적 구전에 정(+)의 영향을 미치는 것으로 나타났다. 외식기업의 사회적 책임활동은 사회적 책임과 의무를 다하는 경영활동으로, 소비자의 특성을 반영한 사회적 책임활동으로 마케팅 수단에 활용할 수 있음을 확인할 수 있었다.

의료기관의 사회적 책임활동(HSR)이 조직건강성과 고객지향성에 미치는 영향 (Influence of Hospital Social Responsibility Activities on Organizational Health and Customer Orientation)

  • 조경원;사공미;김성민
    • 보건의료산업학회지
    • /
    • 제13권2호
    • /
    • pp.1-14
    • /
    • 2019
  • Objectives: This study was conducted to analyze the effect of hospital social responsibility(HSR) activities on organizational health and customer orientation. Methods: We conducted an online survey with hospital employees and analyzed the questionnaires of 206 selected respondents. A regression analysis was performed to determine the relationship between independent and dependent variables. Results: First, 'consumer issues', 'community involvement and development', and 'fair operating practice' factors in HSR influenced 'medical environment suitability' in organizational health. The 'fair operating practice' factor in HSR affected 'management environment suitability' and 'community orientation' in organizational health. The 'labor practices' factor in HSR affected 'practices suitability' and 'vitality' in organizational health. Second, the activities on 'consumer issues' and 'environment' in HSR have influenced 'Reliability', 'Reactivity' and 'Tangibility' in Customer Orientation. The activities on 'consumer issues' have affected 'Empathy'. Conclusions: The results of this study provide a positive direction for medical institutions as they conduct HSR activities and provide a basis for establishing effective HSR strategies.

병원 근로자의 조직신뢰에 영향을 미치는 조직신뢰 결정요인에 관한 연구 (The Study of Determinants of Hospital Organization Trust Leading to Trust in Hospital Worker's Organization Trust)

  • 황슬기;안경미;정현정
    • 보건의료산업학회지
    • /
    • 제7권2호
    • /
    • pp.113-124
    • /
    • 2013
  • The purpose of this study is to investigate of determinants of hospital organization trust affecting to hospital worker's trust in organization. This study was measured levels of trust in organization of hospital workers and 5 determinants of organization trust, organizational fairness, consideration, morality, competence and responsibility toward a society. Levels of trust in organization of hospital workers and determinants of organization trust were assessed using a sample of 190 employees who work at 2 hospitals in Seoul, Kyunggi. Data were collected by self-administered questionnaires from november 22 to 29 in 2012 and analyzed SPSS 18 by using t-test, ANOVA and regression analysis. The results of this study indicate that organizational fairness, consideration and responsibility toward a society among 5 determinants were positively related to levels of trust in organization of hospital workers. Based on these findings, it can be defined that 5 determinants of hospital organization trust influences levels of trust in organization of hospital workers. The implications of this study are discussed and areas for future research are presented.

기업의 사회적 책임 평가가 기업브랜드 이미지와 호감도에 미치는 영향에 관한 연구 : CSR에 대한 평소 관심의 조절효과를 중심으로 (A Study on the Effects of Corporate Social Responsibility Assessment on Corporate Brand Image and Favorability : Focusing on the moderating effect of ordinary interest in CSR)

  • 강소영
    • 한국콘텐츠학회논문지
    • /
    • 제21권7호
    • /
    • pp.206-221
    • /
    • 2021
  • 기업을 향한 사회적 책임 요구는 갈수록 높아지고 있다. 기업은 제품, 서비스 품질을 통한 경쟁력 확보 노력만으로는 충성고객을 확보할 수 없다. 고객이 요구하는 사회적 기대를 충족시켜 주기 위해서 적극적으로 행동해야 한다. 이러한 배경하에 본 연구는 기업의 사회적 책임이 기업의 브랜드 성과로 어떻게 연결되는지, 그리고 소비자 개인의 특성에 따른 차이를 살펴보기 위해서 기업의 사회적 책임에 대한 평소의 관심이 어떻게 상호작용하는지에 대한 효과를 검증하기 위한 설문조사를 진행하였다. 연구결과 기업브랜드 이미지와 호감도 형성에 있어서 법률적 책임과 경제적 책임이 주요한 영향을 미치는 것으로 확인할 수 있었다. 윤리적 책임의 경우는 신뢰 이미지 형성에서 중요한 역할을 하였지만, 성과적 이미지, 혁신 이미지를 형성에는 오히려 부정적 영향을 미치는 것으로 나타났다. 기업의 사회적 책임이 기업브랜드 성과에 미치는 영향에 있어서 사회적 책임에 대한 평소 관심은 조절 효과로서의 영향을 미치지 못한 것으로 나타났다.

해상화물운송에 있어서 선박의 감항성(勘航性)과 인과관계(因果關係)에 관한 법리적(法理的) 접근(接近) (A Juridical Approach to Causal Relations between Ocean Freight Shipping and Seaworthiness of Vessel)

  • 박창식;김청열
    • 한국항만경제학회지
    • /
    • 제22권2호
    • /
    • pp.83-108
    • /
    • 2006
  • Regarding the ocean carrier's responsibility for damage indemnification, both his or her duty of care and reason of legal exemption have been considered important. The International Convention for the Unification of Certain Rules relating to Bills of Lading also provides that the ocean carrier indemnifies for the loss or damage of freight on the basis of the principle of liability with fault. In other words, the carrier assumes responsibility only for the loss or damage of freight which is under his or her control and whose safety must be carefully maintained by him or her. The carrier's duty of care which is required for freight safety in accordance with the convention is associated with two themes, seaworthiness of vessel and freight itself. To make ocean freight shipping effective necessities the seaworthiness of the ship that will conduct the shipping service under its responsibility. This will ultimately lead to making the service impressive to the shipper as freight owner. Thus the purpose of this study is to contribute to more reasonable shipping by the shipowner or the carrier who needs to ensure seaworthiness of vessel, and prevent unseaworthiness that may be incurred in accordance with freight characteristics. For the purpose, this paper reviewed the meaning of seaworthiness of vessel through a juridical approach to its causal relationship with ocean freight shipping.

  • PDF

119구급대원의 법적책임에 대한 심리적 부담감 (Psychological burden for legal responsibility of 119 emergency personnels)

  • 임재만;윤석정;임관수;강신갑;최은숙;서경희
    • 한국응급구조학회지
    • /
    • 제13권1호
    • /
    • pp.87-96
    • /
    • 2009
  • Purpose : To grasp the mental burden for legal responsibility that rescue members have in the performance of job. Method : Questionnaire was presented to rescue members serving in 2 direct control safety centers of fire station located in Seoul, Daejon, Incheon, Kwangju, Busan, Daegu and Ulsan. Results : 1. Questioned whether they have mental burden for legal responsibility while performing job on the site, the rescue members responded : very burdensome in 38.0%, burdensome in 56.0%, moderate in 4.5%, not burdensome in 1.0%, no burden at all in 0.5%. 2. Questioned on the first aid treat for which they have the most mental burden, the rescue members responded : intubation into trachea laryngeal mask airway(LMA) in 40.4%, automatic external defibrillator in 16.3%, securing vein providing sap(medicine) in 10.8%, basic cardiopulmonary resuscitation in 7.2%, eliminating foreign matters inserted into body in 5.4%, stanching external bleeding and treating injury in 5.4%, fixing extremities and spine by using splint in 1.8%, measuring the symptom of vitality in 1.2%, providing oxygen in 0.0%. 3. Questioned whether experiencing legal problem or firm petition(complaint) raised by patient while serving as rescue members, they responded : experiencing a complaint in 41.6%, experiencing no complaint in 58.4%. Asked to indicate the stress level in the scale of which they suffered when lawsuit or firm petition was raised, 0(weak)-10(strong), they answered 8.8 in average. 4. Questioned whether 119 rescue members put the legal responsibility in case that they cause damage to patients intentionally in performing, they responded to the inquiry 3.66 in average(of 5.00). It represented meaningful differences (F=2.874, p=.024) whether they had license or not. 5. In future, legal action will raise against the rescue member by 99% because of people's rights improvement(63.1%), high expectations for the rescue system(29.5%), non-licensed rescue members(5.1%). Conclusion : It was found that the rescue members had severe mental burden for advanced life support which was investigated to have low enforcement rate in the preceding research, for instance, intubation into trachea securing vein management by using automatic external defibrillator. To improve the qualitative level of rescue service in the fire fighting, it may be required to construct the environment that eliminates the mental burden of rescue members for legal responsibility.

  • PDF

서울 경찰(警察)의 방범체제(防犯體制) 개선(改善)에 관한 연구(硏究) (A Study on The Crime Prevention System Improvement of Seoul Metropolitan Police)

  • 이상원
    • 시큐리티연구
    • /
    • 제1호
    • /
    • pp.175-208
    • /
    • 1997
  • I study the actual condition and the problem of the crime prevention system of two seoul police station. that is operated on the unit of police box, and present the new improvement. Stragic and active is the new crime prevention system that introduces a concept of community oriented policing, the tendency of a developed country police. I present a medium - sized police station where 250${\sim}$300 policemen work. It consist of a patrol division, a community division and a administration support division. The chief of police bears the responsibility only for crime prevention service by concentrating on pure Patrol - centered crime prevention activity and community relation activity. Next I present a police inspector system. The most important on this paper is the community policing officer system that a policeman bears responsibility on district apart from a patrol division and support a police service related community. To be operated these systems effectively, these need to be regulated according to a police distinct, a police purpose and it's demand. Also a scale, function, authority of a existing. Police station must be regulated and the police training must be carried out.

  • PDF

교육서비스품질이 교육만족도와 직무유용성에 미치는 영향: 외식조리 관련 계약학과 학생을 중심으로 (The Effect of Educational Service Quality on Educational Satisfaction and Job Availability: Focused on Foodservice related Contract Department Students)

  • 서재원
    • 한국조리학회지
    • /
    • 제23권4호
    • /
    • pp.203-215
    • /
    • 2017
  • The purpose of this study is to investigate the effect of educational service quality on educational satisfaction and job usability. The results of the analysis are as follows. First, based on the theoretical background, factor analysis and reliability analysis were conducted. Five factors of tangibility, responsibility, reactivity, assurance, and empathy were found in the educational service quality. In addition, it was confirmed that there was no problem as a single factor in educational satisfaction and job availability, and these factors showed high reliability and validity. Second, in the relationship between educational service quality and educational satisfaction, all five factors which education service quality factors were found to affect educational satisfaction. The higher the factor of educational service quality, the students will be able to increase their satisfaction with education, which was a degree of satisfaction with the education of contract department. Third, in the effects of educational service quality factors on job availability, tangibility, responsibility, reactivity, and assurance have no effect and empathy affects job availability. In this study, although the factors of education service quality is high except empathy, it is not possible to increase the job availability that leads to successful business results. Fourth, job availability affects educational satisfaction. Therefore, the higher the level of job availability, educational satisfaction will also increase. The following are implications of this study. First, high-quality lectures, hands-on training, and educational programs are needed and values that students pursue must continuously increase. Second, there is a need for measures to improve job availability such as the formation of curriculum related to jobs and the demand for the training courses of restaurants.

병원의 사회적 책임활동이 조직몰입 및 병원가치에 미치는 영향과 조직몰입의 매개효과 : 병원 행정실무자들의 인식 중심으로 (The Effect of Hospital Social Responsibility Activities on Organizational Commitment and Hospital Value and the Mediating Effect of Organizational Commitment : Focused on the Perception of Hospital Administrative Practitioners)

  • 허종훈;장원혁;김정은;류황건
    • 보건의료산업학회지
    • /
    • 제11권2호
    • /
    • pp.29-42
    • /
    • 2017
  • Objectives : This study aimed to identify the impact of social responsibility(CSR) activities by the hospital on the organizational commitment and value of the hospital by the internal members, to recognize the importance of staff carry out social responsibility activities effectively in the relevant departments, and use planning as a vital element or establishing a long-term hospital management strategy. Methods : Data were collected from 800 the administrative practioners of the hospitals in 200 hospitals nationwide. A structured questionnaire was used to measure the research variables using a 5-point Likert scale. The final sample consisting of 230 was analyzed using SPSS. Results : It was found that economic, legal, and charitable CSR have a statistically significant effect on organizational commitment and value of hospital Conclusions : The results suggest that hospitals should a fulfilling the obligation to abide by the norms and rules to be strictly observed, social services and charitable activities for the community are a strategy to increase the organizational commitment and hospital value in the long run. These activities should be actively pursued in a way that is sustainable and long-term so that they can improve to management performance.

사회적 책임에 따른 일부 종합병원의 해외보건의료지원체계와 활동 (Global Healthcare Supporting System and Activity in some General Hospitals according to Hospital Social Responsibility in Korea)

  • 이현숙;한희정;김춘배
    • 보건의료산업학회지
    • /
    • 제6권3호
    • /
    • pp.117-125
    • /
    • 2012
  • The purpose of this study was to investigate current status of 19 general hospitals which performed the hospital social responsibility (HSR) to global health issues. The survey focused on the global healthcare supporting system & activity (including the administration, information, materials, finance, and human resources, et al.), and the government's policy in Korea. Based on the analysis of survey data, the main global health issues of general hospitals were activities of overseas volunteers (56%) and aids of the developing countries (19%). Also, general hospitals have mainly supported into eastern Asia (49%). And then, the most important goal of general hospitals related these activities kept the founding principle of a hospital for global health issues (53%). The second ranking was the social responsibility (32%) and the interchange between Korean and foreign hospitals (32%). There were many differences between general hospitals about the global healthcare supporting system & activities for HSR to global health issues. In conclusion, we suggest that most of general hospitals in Korea would be gotten prior setting the global issues for unmet-need of the developing countries around the world in the near future. This study also served as the effective way by partnership on global health issues of general hospitals for recognizing the HSR as hospital governance.