• 한국식품조리과학회지
• /
• 제25권1호
• /
• pp.16-24
• /
• 2009

This study suggested a theoretical research system on the effects of corporate social responsibility in the foodservice industry upon perceived service quality. Self-administered questionnaires were completed by 509 customers and the data were analysed by frequency, factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The primary results are as follows - Three corporate social responsibility (CSR) factors were obtained - economic responsibility, legal.ethical responsibility and philanthropic responsibility. In addition, five factors were obtained from the factor analysis of perceived service quality - tangibility, reliability, responsiveness, assurance and empathy. Correlation analysis showed a significant correlation between the CSR factors and the customers' perceived service quality factors. Multiple regression analysis, to verify the hypothesis, showed that CSR in the foodservice industry had a significant influence upon customers' perceived service quality; therefore, the research hypothesis was adopted. CSR, which had an effect on tangibility out of the minutely-perceived service quality factors, was indicated in the order of economic responsibility, legal ethical responsibility and philanthropic responsibility. Responsiveness, reliability, and assurance were influenced by legal ethical responsibility, economic responsibility and philanthropic responsibility, respectively, in order. Also, empathy was surveyed to be influenced by legal ethical responsibility, philanthropic responsibility and economic responsibility in order. Consequently, customers' evaluations of perceived service quality may be inferred to have positive effects when the customer recognizes whether the foodservice company performs social responsibility.

• 유통과학연구
• /
• 제16권10호
• /
• pp.77-82
• /
• 2018

Purpose - This paper examines the relationship between corporate social responsibility and financial reporting quality. Corporate social responsibility is a way for firms to take responsibility for the social and environmental impacts of their business operations. Corporate social responsibility is a broad concept that can take various forms depending on the firm and industry. Through corporate social responsibility programs, firms can benefit society. At the same time, firms improve their reputations by increasing engagement in corporate social responsibility activities. However, corporate social responsibility activities are not directly related to profitability, especially for distribution firms. Research design, data, and methodology - 229 distribution & service firm-years between 2011 and 2016 are used for the main analysis. In Korea, Korean Economic Justice Institute evaluates the ethical performance of Korean firms, and the institute annually discloses the scores of top firms. This study uses the KEJI Index scores to measure firm-level corporate social responsibility activities. Discretionary accruals are used as a proxy for financial reporting quality. Discretionary accruals can be used opportunistically, and thus distort the information in earnings. We extract financial data from the KIS Value database. Results - We find that distribution & service firms' engagement in corporate social responsibilities is positively related to their financial reporting quality. First, there is a negative correlation between implementation of corporate social responsibility activities and discretionary accruals. In addition, we find that the coefficient of CSR is significantly negative, supporting our prediction. The result is significant at the 1% level. Conclusions - We examine the relationship between corporate social responsibility activities of distribution firms and their financial reporting quality while most prior studies examine the engagement in corporate social responsibility activities of manufacturing firms. The results of this study show that distribution & service firms engaging in corporate social responsibility activities are likely to maintain high-quality financial reporting.

• 디지털산업정보학회논문지
• /
• 제14권3호
• /
• pp.145-153
• /
• 2018

The purpose of this study is to seek ways how you can apply social responsibility requirements in accordance with the organizational characteristics of 'Dong' community service centers which are administrative service platform organizations, by applying the ISO 26000 to these centers. The ISO 26000, which is an international standard for social responsibility, defines the requirements for social responsibility which all organizations, regardless of their sizes or characteristics, can apply. This does not mean that all organizations must apply all the requirements regardless of their sizes or characteristics, but means that each organization can redefine the requirements applicable to its size and characteristics and apply them. Hence, this study defined 'Dong' community service centers' organizational characteristics and stakeholders and assessed the suitability of 251 categories in the ISO 26000 requirements by using the Delphi technique. Through this assessment process, 135 categories were selected. Then, after conducting an importance test by experts, 83 social responsibility assessment indicators applicable to 'Dong' community service centers were developed.

• Asia Marketing Journal
• /
• 제25권4호
• /
• pp.219-230
• /
• 2024

Previous literature supports the importance of corporate social responsibility (CSR) by demonstrating its effects on various aspects of firm performance. However, the extent to which CSR contributes to social well-being, its original objective, has rarely been examined. The current research investigates the impact of customers' perceived CSR of service firms on customer happiness. Two studies confirm our proposition that perceived CSR increases customer happiness by enhancing perceptions of warmth and competence associated with the service company. Furthermore, we examine how the type of service moderates this effect. Specifically, we find that the indirect effects of CSR on customer happiness through perceptions of warmth and competence are stronger for credence services than for experience services. This research makes theoretical contributions to the literature on CSR, happiness, and service, and offers practical implications for marketing tactics, including fostering long-term customer relationships and monitoring the effectiveness of CSR activities and corporate budget allocations.

• 보건의료산업학회지
• /
• 제12권1호
• /
• pp.161-171
• /
• 2018

Objectives : As the management philosophy of hospital social responsibility is diversified, we systematically reviewed the literature to apply ISO 26000 to the monitoring of social responsibility activities in accordance with social needs and changes. Methods : PubMed Database, NDSL and RISS were searched for articles related to CSR based on ISO 26000. The articles were classified according to aims, methods and results. Results : There is a lack of research and development of the CSR tools of hospitals, including human rights, labor practices, and consumer issues, which are parts of the seven key topics of ISO 26000. Conclusions : Based on ISO 26000 as an international standard for social responsibility activities, it is necessary to develop a measurement tool for social responsibility activities that reflects legal and institutional situations of Korean hospitals.

• 디지털융복합연구
• /
• 제12권12호
• /
• pp.189-202
• /
• 2014

본 연구는 대전지역에 거주하는 이동통신 3사의 서비스를 이용하는 고객들을 대상으로 기업의 사회적 책임 활동이 브랜드 자산과 구매의도에 미치는 영향에 대한 연구를 통해 이동통신기업의 사회적 책임 활동을 알아보고 서비스품질을 통하여 조절역할을 하는지를 분석하고자 한다. 따라서 본 연구는 기업의 사회적 책임활동이 브랜드 자산과 구매의도의 개념을 정립하고 이동통신 기업의 경쟁력 강화는 물론 고객의 보호와 이동통신 상품과 서비스에 대한 책임을 지며, 공공거래질서와 공정거래관련 법규를 지키도록 노력을 할 수 있도록 마케팅적 시사점을 제공하데 목적이 있다. 본 연구의 결과 사회적 책임활동은 브랜드 자산에, 브랜드 자산은 구매의도에 영향을 주는 것으로 나타났으며, 브랜드 자산과 구매의도 간에 서비스품질을 통한 조절효과가 있는 것으로 나타났으며, 본 연구에서는 기업의 최종 목표인 구매의도를 높이기 위해서는 기업의 사회적 책임활동을 통하여 브랜드 이미지를 향상시키고, 차별화된 서비스품질을 제공함으로서 소비자의 구매 욕구를 상승시킬 수 있다는 연구 결과를 도출하였다.

• 한국의류학회지
• /
• 제35권5호
• /
• pp.547-560
• /
• 2011

This study examines the effect of corporate social responsibility on the corporate image and purchase intention. The data were obtained from 320 male and female 'C' university students in Daejeon in October of 2010. The data were analyzed by descriptive statistics, factor analysis, reliability analysis, regression analysis using the SPSS-WIN 15.0 and AMOS 7.0 program. The results were as follows. First, corporate social responsibility consists of five dimensions: community/cultural service, social contribution, environmental protection, consumer protection/legal responsibility, and economic responsibility. Purchase intention consists of comparative purchase and priority purchase. Second, social contribution, consumer protection/legal responsibility, and economic responsibility affect the corporate image. Third, social contribution and consumer protection/legal responsibility also affect purchase intention. Forth, the corporate image affects purchase intention. The findings of this study are expected to be used as basic data for establishing differentiated marketing strategies in fashion company.

• 한국병원경영학회지
• /
• 제17권4호
• /
• pp.116-132
• /
• 2012

The purpose of this study is to discover the influence of customer's awareness toward corporate social responsibility(CSR) activities to service quality perception of the hospital. The survey was conducted on 211 patients at the general hospital in Seoul from April 2 to 30 in 2012. For the statistical analysis of data, ttest, ANOVA, and hierarchical multiple regression analysis were implemented. The results of the study were as follows. First, The personal tendency toward CSR was different by social groups. The elderly showed more tendency toward CSR. Second, there was a statistical significant relationship between the personal tendency toward CSR and the number of perceived CSR activities. Third, the effects of CSR activities were different from the perception of service quality. The awareness of volunteering social activities turned out to be negative factor of service quality perception.

• Fashion, Industry and Education
• /
• 제15권2호
• /
• pp.53-63
• /
• 2017

The growing significance of corporate social responsibility in the fashion industry has shed light on the importance of preparing fashion students to become socially responsible professionals. In spite of numerous benefits of service-learning, the teaching/learning method has been rarely employed in the fashion design and merchandising context. Therefore, the purpose of the study was first, to examine the concept and models of service-learning and compare different types of service-learning programs, and second, to discuss service-learning projects that were adopted in a visual design class as examples that service-learning can be effectively integrated into the fashion design and merchandising curriculum. This study provides the opportunity to share successful service-learning implementation with other educators to help with effective incorporation of the pedagogical program into the curriculum.

• 한국항공운항학회지
• /
• 제13권4호
• /
• pp.29-42
• /
• 2005

The passenger security screening is a mandatory procedure for boarding the aircraft according to ICAO standard as well as national law of each country. The enhanced threat of terrorism have had the security procedure strengthened since 9/11 events. However the effectiveness of passenger screening is not satisfactory and the service level for passenger is getting worse because of tightened security measurements. This research studied the responsibility issue for the enhancement of the effectiveness and service quality in passenger security screening. The study concluded that a desirable responsibility assignment for passenger screening is to the airport authority at normal time and to the government authority at the time of high threat.