• Title/Summary/Keyword: Response Strategies

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A Study on Marketing Strategy Cases of the Young Casual Brands in L-Department Store - Focused on 5 Big Brands -

  • Yu Ji-Hun
    • The International Journal of Costume Culture
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    • v.7 no.2
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    • pp.123-134
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    • 2004
  • This study tried to suggest the effective future marketing strategies by analysing marketing strategies of five brands which were selected by sales amount and the growth rate among young casual brands in the L-Department store from 2001 to 2002. According to analysis, brand marketing could summarize to five marketing strategies such as culture marketing, emotion marketing, co-marketing, on-line marketing, and propose marketing. Culture marketing includes 'BB family marketing, star marketing, core marketing, experience marketing. One of the emotion marketing is 'Kidult marketing' which affects cute concept. Co-marketing includes 'Charisma marketing' that cooperates with distribute industry, 'Movata marketing' which cooperates with mobile communication industry, and 'Game marketing' which cooperates with game industry. There are some other marketing strategies such as consumer calling marketing, A.S.A. marketing which is for buyers, QR marketing for quick response, Web site's differentiate marketing and Logo marketing. The suggested marketing strategies for on-coming brands are 'distinguished strategy of the online contents', 'consumer calling strategy' and 'loyalty maximizing strategy'.

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Children's Strategies in Peer Conflict Situations : Relationships with Social Behavior and Peer Acceptance (또래갈등상황에서의 유아의 전략, 사회적 행동특성, 그리고 또래수용도와의 관계)

  • Song, Mi Sun
    • Korean Journal of Child Studies
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    • v.22 no.3
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    • pp.229-239
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    • 2001
  • This study investigated the relations among children's strategies in peer conflict situations, social behavior and children's peer acceptance. Eighty-seven kindergarteners were asked about their strategies in response to 8 hypothetical peer conflict situations. Classroom teachers completed the social behavior rating scale to evaluate children's behavioral characteristics. Children's peer acceptance was measured by peer acceptance rating scale. Results indicated that children's strategies for responding to peer conflicts and their social behavior correlated with peer acceptance, although the linkages were different for boys and girls. Furthermore, children's strategies correlated with their social behavior.

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AutoScale: Adaptive QoS-Aware Container-based Cloud Applications Scheduling Framework

  • Sun, Yao;Meng, Lun;Song, Yunkui
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.6
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    • pp.2824-2837
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    • 2019
  • Container technologies are widely used in infrastructures to deploy and manage applications in cloud computing environment. As containers are light-weight software, the cluster of cloud applications can easily scale up or down to provide Internet-based services. Container-based applications can well deal with fluctuate workloads by dynamically adjusting physical resources. Current works of scheduling applications often construct applications' performance models with collected historical training data, but these works with static models cannot self-adjust physical resources to meet the dynamic requirements of cloud computing. Thus, we propose a self-adaptive automatic container scheduling framework AutoScale for cloud applications, which uses a feedback-based approach to adjust physical resources by extending, contracting and migrating containers. First, a queue-based performance model for cloud applications is proposed to correlate performance and workloads. Second, a fuzzy Kalman filter is used to adjust the performance model's parameters to accurately predict applications' response time. Third, extension, contraction and migration strategies based on predicted response time are designed to schedule containers at runtime. Furthermore, we have implemented a framework AutoScale with container scheduling strategies. By comparing with current approaches in an experiment environment deployed with typical applications, we observe that AutoScale has advantages in predicting response time, and scheduling containers to guarantee that response time keeps stable in fluctuant workloads.

The Effects of a Company's Response Type Strategy due to New Product Failure on Consumers' Negative WOMs : The Moderating Roles of both Cause-related Marketing Activity and Message Strategy (신제품 실패에 따른 기업의 대응유형전략이 소비자의 부정적 구전에 미치는 영향: 공익연계 마케팅 활동여부와 메시지전략의 조절역할)

  • Yun, Hui Kyung;Choi, Young Min;Bae, Sang Wook
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.2
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    • pp.93-107
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    • 2018
  • The Purpose of This Study is to Investigate Consumers' Negative WOMs due to the Crisis Response Strategy that Companies Perform in Crisis Situations due to the Failure of New Products. To do This, the Crisis Scenarios and Response Strategies were Manipulated Using a Virtual Laptop Company, and then an Experiment was Performed. The Results of This Experimental Design are as Follows. First, According to The Response Type Strategies, It is Found that Apologizing rather than Denying for the Crisis Response Mitigates the Negative WOMs more. Second, It is Found that the Companies that have Engaged in Cause-Related Marketing Activities before the Crisis Caused by New Product Failure Mitigate Consumers' Negative WOMs more than those which have not. Third, It is Shown that the Message Strategy of the Firm does not Affect Consumers' Negative WOMs. Fourth, the Interaction between the Response Type Strategy and the Cause-Related Marketing Activities are Found to Exist, but the Interaction Between The Response Type Strategy and the Message Strategy does not Appear.

Mothers' Parenting Behaviors and School-Aged Children's Strategies and Competence of Emotional Regulation (어머니의 양육행동과 학령기 아동의 정서조절 전략 및 정서조절 능력간의 관계)

  • Park Seo-Jung;Kim Soon-Ok
    • Journal of Families and Better Life
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    • v.23 no.4 s.76
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    • pp.35-53
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    • 2005
  • In this study, the influence of mothers' parenting behaviors on children's strategies and competence of emotional regulation was examined. Further, the mediating effects of children's active-social support seeking and aggressive strategies on the above relationship were explored. The participants were W mother-child pairs. The children were 5th and 6th graders at two elementary schools in Kyunggi province and Kwangju metropolitan area The data were analyzed with descriptive statistics, factor analysis, Cronbach's alpha, Pearson correlations, standard multiple regressions and structural equation modeling analysis by LISREL 8.3. The main results of this study were as follows: (1) The more the mothers coached children with affection and reasoning, the more adaptive emotional regulation the children had; whereas children tended to have maladaptive emotional regulation in response to the mothers' rejecting and forceful parenting behaviors. Also, when children were coached by mothers with love, reasoning and consistent restriction, they used more active-social support seeking strategies, whereas they used more aggressive strategies when the mothers coached children with rejecting and forceful parenting behaviors. The more the mothers were rejecting, forceful and intervening, the more the children used passive-avoidant strategies. (2) The more the children used active-social support seeking strategies and the less the children used aggressive strategies, the more likely they had adaptive emotional regulation. The more the children used aggressive strategies, the more likely they had maladaptive emotional regulation. (3) Children's active-social support seeking strategies played a partial mediating role between mothers' affectionate and reasoned coaching and children's adaptive emotional regulation. These strategies, on the other hand, played a full mediating role between mothers' consistent restriction and children's adaptive emotional regulation. Children's aggressive strategies played a partial mediating role between mothers' rejecting and forceful parenting behaviors and children's maladaptive emotional regulation. Mothers' non-intervention had an influence on neither the children's aggressive strategies nor their maladaptive emotional regulation.

A Simulated Distributed Database System for Response Time Evaluation (응답시간평가를 위한 분산데이터베이스 시뮬레이션시스템)

  • Rho, Sang-Kyu
    • Asia pacific journal of information systems
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    • v.7 no.3
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    • pp.23-37
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    • 1997
  • Although numerous models and solution algorithms to design efficient distributed databases have been developed, very few have been validated for their effectiveness. In this paper, we develop a simulation system which can be used to analyze and validate the average response time of distributed database designs. Our simulation system models comprehensive query processing strategies such as semijoin as well as a concurrency control mechanism We analyze and validate an average response time distributed database design model using our simulation system.

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Effects of Essential Companywide Components of PL Response System on Company's PL Performance (전사적 PL 대응시스템의 핵심요인이 기업 성과에 미치는 영향)

  • Seo, Jun Hyeok;Bae, Sung Min
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.2
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    • pp.22-30
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    • 2017
  • PL (Product Liability) refers to the legal responsibility of a manufacturer or seller for bodily injuries or property losses caused by product defects. Therefore, it is important for companies to construct a product liability response system that strategically manage and effectively adapt to product liability. A PL response system refers to companywide operations of PL prevention (PLP) measures, product safety (PS) measures, and PL defense (PLD) measures appropriate for a company's scale and environment. To establish an enterprise product liability response system, each essential component of corporations should be systematically operated and maintained considering the scale and characteristics of the corporations. Essential components of PL response system is Strategy, Organization, Training, Technology, Investment, and Awareness. Role of essential components is that companies need specific strategies to secure product safety and protect customers from product defects, and appropriate organizations must be composed for effective operation of such strategies. The objective of this paper seeks to examine the relationships among the essential components of the product liability response system and PL performance. PL performance consists of positive performance and negative performance. In particular, positive performance include increased efforts in product or process innovation such as strengthening research and development (R&D) to produce safer products without defects. In order to carry out this research we obtained 98 questionnaire of manufacturing company. A summary of the analyses is as follows: First, the awareness and technology among essential components affect significantly to the positive performance. Second, the awareness and strategy among essential components negative affect to the negative performance.

The Influence of Artwork-provoked Response Types on Art Infusion Effect (명화가 유발하는 반응유형이 명화주입효과에 미치는 영향)

  • Jung, Bohee;Bae, Jungho
    • Journal of Distribution Science
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    • v.17 no.1
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    • pp.95-103
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    • 2019
  • Purpose - Recently, many theoretical researches suggested that arts-based marketing strategies provide many benefits for marketers to differentiate their brand or product from others. However, there has been little research focusing on consumers' response types from artwork (artifact-emotion appraisal; A-emotion vs. represented world-emotion appraisal; R-emotion). In order to deepen our understanding of arts-based marketing strategies, we addressed a research question related to how artwork-provoked consumers' emotional response can impact the perceived evaluation of art infused products. Research design, data, and methodology - To answer the research question, we conducted a pretest and one experimental study. The experimental study was 2(art-provoked response type: A-emotion vs. R-emotion) by 2(emotional valence: positive vs. negative) by 2(produce type: hedonic vs. utilitarian) mixed design. The art-provoked response type and emotional valence were between-subject design and product type was within subject design. For the experimental study, 108 undergraduate students and graduate students were randomly assigned to one of 4 conditions (A-emotion-positive, A-emotion-negative, R-emotion-positive, R-emotion-negative). Participants reported their evaluation of art-infused product and other items for a manipulation check. Results - The major results from the experimental study are as follow. First, participant's art-provoked response type influenced evaluation of art infused products differently. More specifically, the effect of emotional valence of artwork on product evaluation was not significant in A-emotion. However, in R-emotion, relative to the product with artwork provoked negative emotional valence, the product with artwork provoked positive emotional valence elicited significantly higher product evaluation. Second, product type also affected the art infusion effect significantly. Particularly, the differential effect of participant's art-provoked response type on product evaluation revealed when it is for a utilitarian product, but not for a hedonic product. Conclusions - Theoretically, the findings of this study expand academic research on art infusion. And the findings also can be extrapolated to generate lots of implication for marketers. In sum, when they plan art marketing strategies to build the favorable relationship with their customers, they need to consider customers' response type of an infused art and product type.