• Asia Marketing Journal
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• v.7 no.1
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• pp.1-20
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• 2005

Convergence products, which perform multiple functions, are gaining popularity in the marketplace these days. Unfortunately, however, little research to date has been conducted as to how consumers evaluate such products. The present research, based on the existing literature regarding the innovation resistance and product bundling, examines the factors influencing consumer responses to convergence products. The results of the study reveal that consumer evaluations and purchase intentions are affected by consumer perceptions of risk (emotional and functional), convenience, product complementarity and relative advantage as well as consumer individual differences measured by technographics. Implications of the results for marketers and future research are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.743-754
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• 2014

This study identified the internal motives for the purchase behavior of Korean male consumers in multi-brand fashion stores by conducting in-depth interviews with 8 men in their 20s and 30s. All respondents had significant experience with this type of store. Data were analyzed in an inductive way and compared with Bohemianism to interpret and described the results as a recent phenomenon of men's fashion. The five internal motives were extracted from analysis: the pursuit of freedom of expression, the counter-cultural resistance to department stores and domestic fashion brands, which tend to copy designs from international brands, the pursuit of mobility and adventure for trying to search and wear a new fashion style, the pursuit of pleasure through store experience, and the pursuit of artistic value by considering goods purchased in multi-brand fashion stores as artistic and cultural goods.

• Journal of Family Resource Management and Policy Review
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• v.7 no.1
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• pp.77-89
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• 2003

This study examines factors to influence consumers’reliability, and satisfactions for consumer anti-site, and willingness to visit that site again among consumers utilizing anti-sites. According to the results of this study, first, male, consumers utilizing electronic commerce were more likely to visit anti-site. Consumers were more likely to write their own message and reply other consumers’message in anti-site when they have purpose to complain about their dissatisfaction regarding the process of purchase behavior. Second, consumer's satisfaction is higher in cases of consumers having higher recognition of necessity of anti-site, visiting not required to affiliate the members of anti-site, and being reliable sites. Third, consumers were more likely to use anti-site again when they had higher recognition in the necessity of anti-site and were more satisfied. Finally, in order to facilitate the utilization of anti-sites, those solutions include systematic classification and management of writings listed in the site, active management of the site managers, solutions for criticisms on the writings listed and lack of objectivity of information provided, and active searches for solutions rather than listing of writings on discontents and resistance.

• Korean Management Science Review
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• v.32 no.4
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• pp.209-236
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• 2015

This study focuses on the network externality effect related to the platform supplementary services. This study designs the network externality of platform and suggests a supplementary service adoption model. Additionally, this study examines the moderating effect of demand forecasting for the platform. Using AMOS program, a structural equation modeling has been used to analyze the research model. The findings can be summarized as follows : First, we find out the structural relationship among the factors (usefulness, perceived value, purchase intention) affecting adoption of the supplementary services. Second, positive perception of platform flow can promote the platform interaction. Third, positive perception of present users based on platform can arouse friendly evaluation in the platform interaction. Fourth, loyalty to the platform brand can improve the perceived usefulness of supplementary services, but cannot lessen the resistance to supplementary service cost. In addition, the moderating effects of demand forecasting for the platform in the path leading from platform factors to supplementary service factors were identified. In conclusion, traditional brand strategy may be effective in platform marketing activities but the extent of performance in the strategy can appear to be quite different. Therefore, taking the relationship with network externality into consideration should be involved in the marketing strategy in platform.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.6
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• pp.61-69
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• 2017

ERP Systems can not meet All the Requirements that Needed in Their Enterprise Organizations. After the System Introduced, when it perates with Existing Systems or with New Systems, the Need for Strong Interface Technology along with the Appearance of the ERP have been gradually Increased. Interface Technologies for SAP R/3 Systems integrate Mulltiple R / 3 Systems and non R / 3 Systems, and play Important Role in Expanding the Company's Business Process. New VBA Approach was implemented as the Data Interface Design between SAP R / 3 and Other Systems. It proved to Reduce the Feeling of Resistance from User's Point of View. It also Proved to Improve the Operational Efficiency with More Convenient Input and Output Manner of Purchase Request Data.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.106-114
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• 2019

The study was conducted to investigate the effect of whole-wheat ratio and nutrition information provision on purchasing behavior and consumer intention among individuals in their twenties who lack calcium intake. In the end, this study aims to provide basic data on the development and marketing strategy of customized nutrition-reinforced snacks. Regarding whole wheat ratios, the acceptance of taste of whole wheat flour was highest in ZF but didn't seem significant difference with HF's. The familiarity of taste and flavor (P <0.001), purchase intention (p <0.001) and recommendation intention (p <0.001) were higher in order of ZF, HF and TF. Regarding information provision, familiarity of taste and flavor (P <0.05), purchase intention (p <0.05) and recommendation intention (p <0.05) were higher in order of detailed information group, non - information group and simple information group. Therefore, developing calcium-fortified biscuit, mixing whole wheat flour with normal flour might reduce consumer's resistance, Also, providing detailed information on the degree of fortification of calcium and dietary fiber might cause a synergistic effect on consumption.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.2
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• pp.93-105
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• 2016

Many companies have attempted to strengthen competitiveness by introducing information technology ERP system in a changing and global competitive business environment. However, ERP systems can not meet all the requirements that occur in the enterprise. After the system introduced, When it operates with existing systems or with new systems, the need for strong interface technology along with the appearance of the ERP have been gradually increased. In this paper, we selected SAP R/3 system as a typical ERP system. Among the modules of SAP R/3, MM module was chosen. Interface technologies for SAP R/3 Systems integrate mulltiple R/3 systems and non R/3 systems, and play important roles in expanding the company's business process. VBA approach was implemented as the data interface design between SAP R/3 and other systems. It proved to reduce the feeling of resistance from user's point of view. It also proved to improve the operational efficiency in a convenient input and output manner of purchase request data.

• Journal of Distribution Research
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• v.6 no.2
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• pp.91-108
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• 2002

While a lot of research has been done in the area of the B2C e-commerce, heavily on the Internet shopping, a study on the B2B e-commerce has not been improved enough to be competitive for its importance and practical use. We have studied to build an effective database, attempting to complement and further replace in the long term the off-line distribution channel which has yet to be fully evolve with respect to effectiveness and efficiency. For the building of the effective database, we have gathered information from the related institutions and characterized a fishery channel, and surveyed existing literatures and consumers for deriving factors affecting their purchase intentions and satisfactions. Based upon this survey we constructed the entity-relationship diagram(ERD) which possibly provided some perspectives for the future application. This study focuses on the improvement in the distributional efficiency not only minimizing the intra-organizational conflict and resistance but also maximizing the role function of each party of the organization.

• Korean Journal of Organic Agriculture
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• v.19 no.3
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• pp.357-372
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• 2011

We carried out the experiment to select the suitable sprout soybean varieties for environment-friendly cultivation in paddy field of southern part area, compares of excess moisture injury degree and yield ability among 29 sprout soybean varieties. Plant growth of sprout soybean was generally low in beginning and recovered after flowering due to rainfall. In paddy field cultivation, number of pod per individual and number of seed per individual were less in difference than upland cultivation, and maturing date was delayed 5-14 days than upland cultivation in most species. When environment-friendly cultivation, pest injury was not caused major problem for the growth during the vegetative period of soybean due to ground spider as natural enemy to insect pest. However, damage of stink bugs showed severe during grain filling period, and Dawonkong, Anpyeongkong, Dachaekong and Wonhwangkong showed susceptible to sting bug. SMV infection was weak and showed some necrosis symptoms in Sokangkong, but black root rot was not infected at all. Bacterial pustule began to be infected slowly from pod enlargement stage in most species, displayed severe symptoms in Dawonkong, Pungsannamulkong, Seonamkong and Sobaeknamulkong. The symptoms of pod anthracnose, pod blight and purple spot were greatly appeared after flowering. Disease resistance varieties was Paldokong, Kwangankong, Doremikong, Somyeongkong, Pungsannamulkong, Iksa-namulkong, Seonamkong, Sojinkong, Pureunkong, Bosugkong, Namhaekong and Sorokkong. Lodging index showed 3 in Saebyeolkong, and other species displayed slight lodging in 0-3 degree. 100-seed weight is 9.8-17.2g extent and increased 0.1-3.7g than upland cultivation in most species, but decreased in some species. Government purchase standard, species correspond to small-seed-size namulkong (Sizing screen diameter 4.0-5.6 mm) was Dawonkong, Dachaekong, Bosugkong, Seonamkong, Sokangkong, Hannamkong, Somyeongkong and Wonhwangkong. Species which seed yield was higher than Pungsannamulkong (266kg/10a) were Sorokkong, Hannamkong, Bosugkong and Sowonkong. Considering sprout soybean species, disease endurance, insect resistance, lodging resistance, 100-seed weight, yield ability and excess moisture tolerances synthetically, Seonamkong, Hannamkong, Doremikong, Bosugkong, Pungwonkong, Kwangankong, Sowonkong, Dagikong, Paldokong, Eunhakong and Pungsannamulkong were promising for environment-friendly cultivation in paddy field.

• Korean Journal of Materials Research
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• v.1 no.3
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• pp.156-167
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• 1991

The purpose of this study is to develop a data base for material selection of turbofan engines, which is preferred in these days on many application due to their high performance with economical operation. Hundreds of Super Alloys have been developed by this time, each having special properties. Since it is very difficult task for a design engineer to select materials of adequate Properties for specific engine components, a good data bate is strongly desired to manage informations on various kinds of materials. However, no basic research is reported in this area so far in our country. The operating conditions such as temperature, pressure, rpm of spools are assumed to be provided by other mechanical studies. Creep rupture strength, corrosion resistance, yield strength, thermal expansion, melting point, etc., are considered as typical properties in this study to search a group of candidate materials. Formability, manufacturing or purchase cost can also be important variables to be considered. As a result of this study, a user-friendly computer program has been developed for input of new material information, interactive material selection, and output of selection results. Finally, discussion is presented from. the viewpoint of materials engineering. A method to evaluate the performance of the selected materials is also suggested.