• Journal of the Korean housing association
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• v.20 no.2
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• pp.87-99
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• 2009

The brand is getting more important purchase factor in apartment market, so domestic construction companies have tried to differentiate it from others by creating the unique brand image. The purpose of this study was to investigate consistency of apartment brand image as a process which includes publicity, design and customer service and to analyze how using intergrated brand image affects brand preference and purchasing intention. To examine hypotheses, an empirical study using a survey questionnaire for residents living in 4 different brand apartments in Dongtan, Hwasung city was conducted. The collected data were treated with the SPSS Win Program 14.0. The study indicates that residents living in brand apartment generally preferred natural friendly image, high-class image and modern image to the others. And at first apartment brand images were created with image advertising on TV, catalog for sale and model house tour, but residents have most needs for customer service reflected in brand images. The study also has found that brand images in each process including publicity, design and customer service were not intergrated. However brand image intergration had positive effects on residential satisfaction and customer loyalty. The results of the study are expected to become the useful data in developing sustainable apartment brands and building effective marketing strategy of construction companies.

• Journal of the Korean housing association
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• v.20 no.2
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• pp.101-108
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• 2009

The purpose of this study is to develop basic data for the design of the housing space for unit that factors in the sentiment of the residents by using aesthetic elements and expression method to search for the ways to design housing space for differentiated unit. The results are as follows: First, aesthetic elements in the aesthetic element in the unit housing space for unit can be classified into basic elements and detailed elements. Second, it is possible to classify into distortion, mixing, superposition and juxtaposition methods. Third, use of the 'material' for 'wall' is recommended when designing differentiated housing space by using basic elements. At this time, expression using the method of 'mixing' is effective for inducing differentiation. In particular, elements that can perceive the difference in time are mixed, to add on slight differentiation. Fourth, 'illumination' and 'material' are used when designing differentiated housing space by using detailed elements. Fifth, preference degree of the expression method is manifested differently depending on the selected elements. Lastly, this study conducted a study on the preference level of the aesthetic elements and expression method targeting the experts alone to differentiate the design of the residential space for unit.

• Culinary science and hospitality research
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• v.14 no.3
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• pp.178-195
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• 2008

This examination was conducted as follows; 189 copies were coated in total, and demonstratively analyzed by SPSS WIN 15.0 program. The methods used in data for this analysis are as follows; Sensitivity, Reliability, Frequency, Internal consistency, One way ANOVA(Scheffe's examination) Analysis, T-test, etc. The findings of this study are as follows; firstly, it was revealed that respondents who were regular customers of Italian restaurants regarded convenient transportation, property of space, property of pastoral, visibility, and accessibility as importance. This means that Italian restaurant marketers should consider some of factors of location for business with a good view, good parking lot, location at main street, smooth flow of traffic, luxury, atmosphere of freedom, clean area around restaurants, elegant interior of the building, comfortable, luxurious, and deluxe atmosphere, and so on. Secondly, it was revealed that respondents who were regular customers of buffet restaurant either considered the same factors as the Italian restaurants above or regarded those factors less important. This suggests that restaurants should be located on main streets, on trunk roads, and in large-scale residential districts of apartment complex. Thirdly, it was revealed that respondents who were regular customers of traditional restaurants did not consider the locational factors above. This shows that traditional restaurants should be located in nearby customers' houses or their working places, and that marketers should consider focusing on their restaurants' homelike atmosphere, cleanliness, food flavors, and so on.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2005.11a
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• pp.323-326
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• 2005

This study aims to show the growing popularity in the use of wood in new residential construction and improvements to existing housing throughout Asia. Residents want wood in their house and we also have the problem to reduce carbon dioxide which we can solve by using wood. If well implemented in construction, we can expect Kyoto protocol reduce the average global temperature by 0.02$^{\circ}$C or even up to 0.28$^{\circ}$C by the year 2050. A survey of Korean and Japanese people was conducted targeting unique preferences that may exist between these two Nations. Initial findings showed that residents preferred wood in their homes and reductions in carbon dioxide was also a factor. It is important for architects and those interested in using wood to understand that there are many advantages to using wood materials for construction. From this point of view using wood to can produce appreciable effects such as cutting house maintenance costs, creating a natural home design, and building in a manner that is friendlier on the environment.

• Asia pacific journal of information systems
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• v.27 no.2
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• pp.99-125
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• 2017

In this study, we propose an operations model to automate a home energy management system (HEMS) that utilizes an energy storage system (ESS) in consideration of consumer utility. Most previous studies focused on the system for the profits obtained from trading charged energy using large-scale ESS. By contrast, the present study focuses on constructing a home-level energy management system that considers consumer's utility over energy consumption. Depending on personal preference, some residential consumers may prefer consuming additional energy to earn increased profits through price arbitrage and vice versa. However, the current system could not yet reflect on this aspect. Thus, we develop an operations model for HEMS that could automatically control energy consumption while considering the level of consumer's preference and the economic benefits of using an ESS. The results of simulations using a dataset of the Korean market show that an operations policy of charging and discharging can be changed depending on consumer's utility. The impact of this policy is not ignorable. Moreover, the technical specifications of ESS, such as self-discharge rate and round-trip efficiency, can affect the operations policy and automation of HEMS.

• Korean Institute of Interior Design Journal
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• v.27 no.1
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• pp.58-67
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• 2018

This study aims to analyze the cases of storage space outside housing unit and propose the activation plan. The issue of storage in residential complex has continued to be reported. This is more salient due to the recent preference trend for small houses, the constant increase of living goods and the limitation of the available space inside housing unit. Although more apartment houses are trying to have individual storage in the exterior space to address these issues, there is still a paucity of the related studies and more studies are required. In this study, we conducted on-site investigation and user interview of each case to propose active usage of the storage space outside housing unit. Result of this study shows that the most crucial factor to improve is 'accessibility' in order to activate the storage space. Storage room should be located close to each household or the individual parking space. The second factor is the size and the structure of the storage room. The sufficient space for keeping and taking large objects out are required. The front of the storage room should have a clogged structure to insure privacy. The third is the provision of suitable support programs such as the system that occupants can check remotely what items are in their storage rooms, garage sale, laundry service, auto cleaning system and rental program. Those programs are required for efficient management and activation of space. Another requirement is to improve environmental factors which include maintenance of optimal temperature and humidity, automatic ventilation system, control of individual lights, and security enhancement. Based on the results of the survey, we provide basic data which can be used for practical space planning to activate exterior storage space of the housing unit. Further surveys are required to develop this study by obtaining more data for generalization.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.5
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• pp.2147-2156
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• 2013

This study aims to analyze the evaluation of the residential environment on the permanent rental housing in Busan. The Permanent Rental Housing policy is one of the special measures which contribute to getting the low-income urban dwellers settled in places of their own. Unfortunately the government has focused on expanding the quantity of housing even though housing doesn't mean just a physical object but the foundation of life. So the occupants who answered the survey lived in the permanent rental housing which were constructed by Busan Metropolitan Corporation. The purpose of the study is to give suggestions which can make up for dissatisfaction and apply preference of occupants based on the results of the research. The result of this study is in following; there were few significant managerial variables determinants of residential satisfaction. And significant variables are; position of rooms and bathroom facilities in internal building characteristics, color of apartment and playground in exterior building characteristics, commuting distance and viewshaft in locational characteristics. Therefore, the government needs to use cutting edge housing technologies aimed at improvement of residential environment and achievement of affordable expense simultaneously.

• The Journal of Natural Sciences
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• v.8 no.2
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• pp.181-189
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• 1996

We investigated the relationship between the attitudes and brand preference on the expression techniques of advertisement of underwears and actual buying. A total of 233 females living in Seoul and Taejon were surveyed to compare these points of five major underwear brands (Vivien, Ravora, Wacoal, Calvin Klein, Let'xes).The survey showed that the responders reacted more positively to the revolutionary advertising techniques of the Calvin Klein, and Let'xes than to the more conservative techniques of the Vivien, Ravora, and Wocoal.The most positive response was obtained from the Calvin klein's revolutionary techniques while the most negative response from the Ravora. The most preferred brand was the vivien, followed by the Calvin Klein, Wacoal, Ravora, and Let'xes. The degree of preference varied according to the demographic variables like age, schooling, income, occupation, and residential area. As for the motive of preference, the Calvin Klein ranked best in respect to shape, quality, advertisement, and comfortability. The price factor was best for the Ravora. The Let'xes ranked worst in all aspects. However, there was discrepancy between the attitudes on advertisement and the actual buying, this implying that the attitudes on advertisement did not seem to directly affect actual purchasing behavior.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.34 no.1
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• pp.333-340
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• 2014

We analyzed pedestrian preference and features of preferential space by MDS (Multi Dimensional Scaling). As the result, features of pedestrian space in dimension 1 could be interpreted as "Segregation of Pedestrian and Vehicle", and features of pedestrian space in dimension 2 could be read like "Natural-City". And as a result of vector analysis about preferential of pedestrian, a pedestrian mall between housing complex, pedestrian space in pocket park, pedestrian space in neighborhood park, and pedestrian space around public facilities was the best preferential space. On the other hand, pedestrians tended to dislike pedestrian space between detached.

• Journal of Families and Better Life
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• v.21 no.5
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• pp.13-24
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• 2003

Regarding leisure and work as very important in residential life of old ages, this study analyzed their preference by leisure and work for senior congregate housing, which can provide proper work and leisure activities for older people who are able to manage their social activities with healthy condition. It conducted a survey of middle aged of the 50's who would face problems of senior housing in 2010, with stratified sampling by region, sex and housing structure type. Totally 556 Questionnaires were used for the final analysis. The research results showed that, first, the group which was positive toward their works mostly had spouse of the age of early 50' s and work for professional, technological, managerial positions with good health. Second, the more positive group towards their work showed high willingness to move in senior congregate housing, than a negative group towards their work, and put a weight on the openness of shared space and facilities as well as various alarming equipments, common space, common programs and the ability of managers. Third, according to the attitudes toward leisure activities, there were differences in each group by housing structure type, education of their own or their spouses, monthly income, property, economic ability, health condition, living together with spouse, housing tenureship, and usable area of houses. The fourth was that those who enjoy active leisure activities presented high willingness to move in senior congregate housing than those of negative attitude and also there was a difference in managerial ways. Throughout the results of the study, it appeared that a group of positive attitude toward work and leisure, than that of negative attitude, recognized the importance of senior congregate housing which social and leisure programs could support. It implied necessary to develop housing for the older people who have enough ability to manage their leisure activity as well as their work. The study is likely to have a contribution to suggest practical data for helping the development of housing for self-reliant seniors by analyzing their preference on senior congregate housing by their attitudes toward work. The research for the factors of various designs and managements by leisure and work may become the following research theme of the study.