• 한국산학기술학회논문지
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• 제20권8호
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• pp.610-617
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• 2019

도농복합시는 도시지역과 농촌지역이 병존하는 독특한 공간구조를 갖고 있다. 따라서 도농복합시의 농촌과소화에 대응하기 위해서는 기존 주민의 이탈을 방지할 수 있는 다양한 정책적 지원 방안을 모색할 필요가 있다. 이러한 맥락에서 본 연구에서는 '2017년 춘천시 사회조사'를 이용해 도농복합시 농촌지역 과소화 대응 방안으로 기존 거주민의 지속적인 거주의향에 영향을 미치는 요인을 분석하였다. 일반적으로 지역정체성은 내생적으로 결정되기 때문에 본 연구에서는 이러한 지역정체성과 거주의향과의 내생적 관계를 고려하여 연립 이변량 순위 프로빗 모델을 이용하였다. 분석결과, 도농복합시에 대해 지역정체성이 강할수록 지역내 거주의향이 높아지는 것으로 분석되었다. 가구주의 연령과 거주기간이 길수록, 일 여가생활 거주에 대해 만족할수록 지역정체성이 높다. 그리고 의료서비스에 대해 만족할수록, 종사하는 일에 만족할수록 거주의향이 높다. 따라서 도농복합시 농촌지역 거주민들의 생활서비스 수요를 파악 후 적재 적시 적절한 생활서비스를 공급할 수 있는 정책적 지원이 필요하다. 특히 도농복합시의 경우 의료서비스는 지역정체성에는 통계적으로 유의미한 영향을 미치지 않지만, 거주의향에는 유의미한 영향을 미치고 있다. 따라서 의료시설에 쉽게 접근하여 사용할 수 있는 시스템 구축이 필요하다.

• KIEAE Journal
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• 제14권4호
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• pp.97-102
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• 2014

This study has an intention of investigating residential present condition of small households, and analysing the factors which have an influence on the choice of residence as a first step of the efficient plan of group residential facility providing a variety of residential present condition. The study defines the meaning of small households on the basis of statistical data that were presented at the National Statistical Office in order to analyse the factors influencing the choice of residence and investigate residential present condition. And the analysis range target is from 20 to 30 aged groups such as university students, social rookie year, and married couples without children. According to the result of analysing residential actual conditions of small households, The choice of residence has various factors. But the study supposes that it reflects three elements of workplace, University and housing price in the choice of residence. So the study investigated the related data.

• 한국병원경영학회지
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• 제15권4호
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• pp.27-42
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• 2010

The purpose of this study is to investigate the intention to utilize u-healthcare services in Korea. Specifically, this study attempted to identify the relationships among the intention to use u-healthcare, consumer's demographic characteristics, and personal information technology level. We conducted telephone interview and collected data from 406 householders 20 years old or older. The results showed significant differences in use intention of u-healthcare service by innovation, gender, and their interaction term. Residence area and average time of internet use had significant effect on the use intention of u-healthcare service. Also, the interaction term between innovation and education level had a significant effect on use intention. Based on the results we concluded that the consumer's characteristics and information technology level had a significant effect on the use intention of u-healthcare service.

• 한국식생활문화학회지
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• 제24권4호
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• pp.351-358
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• 2009

The aim of this study was to compare the dietary patterns and behaviors of female university students according to their type of residence. The subjects consisted of 369 female students from the Gyeongju area. This cross-sectional survey was conducted using a self-administered questionnaire. The SPSS 14.0 statistical package was used for the data analysis. The results are as follows: the height and weight means were 162.7${\pm}$4.6 cm and 53.9${\pm}$6.7 kg respectively. For BMI, 44.2% of the subjects were with in the normal (18.5-23) and 49.1% were underweight and 6.2% were overweight. In terms of alcohol consumption, 78.9% of the subjects consumed alcoholic beverages, and there was no significant difference by the type of residence However, for drink proportion and the preferred type of alcoholic drink there were significant differences by the type of residence (p<0.001). Third, for smoking status and the intention of quitting smoking there were significant differences by the type of residence (p<0.000, p<0.05 respectively). Also, for exercise regularity and preference as well as food preference and taste, there were again significant differences by the type of residence (p<0.001). Finally, in terms of breakfast intake and kinds of foods eaten at breakfast significant differences were found by the type of residence (p<0.01).

• 디지털융복합연구
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• 제16권7호
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• pp.145-151
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• 2018

본 연구는 최근 도시의 매력을 높이는 요소로 관심이 높아지고 있는 도시브랜드 개발에 관한 연구이다. 기존의 도시브랜드 아이덴티티 설계의 접근방식은 행정기관이나 도시정부관련 내부이해관계자의 입장에서의 접근이었지만 본 연구에서는 도시의 대표적 외부이해관계자인 소비자입장에서 도시브랜드를 파악 설계하는 접근방식을 취하였다. 즉, 본 연구의 목적은 도시브랜드의 대표적 이미지를 도출하고, 이를 근거하여 소비자행동을 규명하여 도시브랜드 커뮤니케이션에 대한 마케팅전략제시를 목적으로 한다. 연구목적달성을 위해 선행연구를 바탕으로 선도적, 안정적, 유희적 이미지의 3가지 도시브랜드 이미지차원을 도출하였고, 이를 바탕으로 가상의 도시에 대한 3개의 시나리오를 실험자극물로 제작하였다. 실험결과, 가상의 도시에 대한 전반적 도시브랜드태도, 거주의도, 관광의도는 선도적, 안정적, 유희적 이미지에 따라 유의한 차이를 나타냄을 확인할 수 있었다. 이러한 연구결과는 기존의 특정 도시에 대한 제한적 제언의 한계를 벗어나 도시브랜드 이미지에 대한 보편적 시사점을 제공할 수 있을 것으로 기대한다.

• 복식
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• 제55권5호
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• pp.43-54
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• 2005

This study was designed towards female college students to find out how increasing promotional marketing means are affecting the evaluation of clothing products; qualify perception, value perception, and purchase intention. 704 female college students participated in this study and SPSS package was used to analyze gathered data. The results of this study were as follows: First, the use of sales promotional means and preference had a significant difference among students demographic factors(residence, whole Income of the family, allowance, and clothing expenses). Second, qualify perception, value perception, and purchasing intention were the three factors of clothing product evaluation. Third, normal price and $30\%$ sale price clothing was perceived as high quality product and $50\%$ sale price clothing was perceived as high valued product. Purchasing intention was high when low price was suggested or promotional gift was given. Fourth, when considering product price as the factor of product evaluation, there were significant difference between the prices of product. And also, considering the product price, there were significant difference among factors of product evaluation and sales promotional means. Fifth, there was significant correlation between qualify perception, value perception, purchasing intention, usage and preference of promotional means. Further more, value perception was main factor that affected purchasing intention.

• 농촌지도와개발
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• 제18권1호
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• pp.73-99
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• 2011

As multicultural family gradually increased, our society is changing towards multicultural society. This study tried to identify the factors related with social distance of adolescent of multicultural family. The participants were 568 middle school students living in S city, D and H county in Chungnam province. Data for the study were analyzed by frequency, mean comparison, correlation and regression analysis. The study results were summarized as follows. First, there were significant differences in social distance according to gender, school record, and place of residence. Second, there were significant differences in social distance according to degree of intimacy between general adolescents. Third, as a result of correlation analysis, the lower self-esteem was, the lower value orientation was, the lower cultural diversity was; the higher social distance is. Accordingly, social distance for adolescents had negative correlations with self-esteem, value orientation, and cultural diversity. Fourth, variables affecting social distance were gender, school record, family composition, place of residence, friend from multicultural family, intention to be a friend, experience of overseas travel, self-esteem, value orientation, cultural diversity. Among them, intention to be a friend was a main predictor.

• 한국콘텐츠학회논문지
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• 제15권6호
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• pp.215-226
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• 2015

본 연구에서는 합리적 행동이론을 적용하여 주차규제정책에 대한 태도, 주관적 규범, 집행기관에 대한 신뢰가 직접적으로 주차규제정책에 대한 행동의도와 행동에 어떠한 영향을 미치는지와 간접적으로 행동의도를 매개로 하여 행동에 어떠한 영향을 미치는지를 분석하고, 거주지역과 주택종류에 따른 조절효과를 검증하고자 하였다. 이를 위해 주차규제정책이 적용되고 있는 지역의 정책대상집단을 대상으로 설문조사하고 실증분석하였다. 구조방정식모형에 의한 가설검정결과, 주차규제정책에 대한 태도와 주관적 규범 요인이 행동의도에 각각 정(+)의 영향을 미치는 것으로 나타났으며, 행동에는 태도와 집행기관 요인이 정(+)의 영향을 미치는 것으로 나타났다. 그리고 행동의도를 매개로 하여 행동에도 각각 유의한 영향을 미치는 것으로 나타났다. 주거지역과 주택종류에 따른 조절효과를 검증한 결과, 주거지역에서는 태도와 행동의도 간의 관계에, 주택종류에서는 집행기관과 행동간에 관계에 따른 조절효과는 유의한 것으로 나타났다. 이러한 분석 결과를 토대로 본 연구에서는 주차규제정책에 대한 순응과 불응을 위한 실천적 방향을 제시하였다.

• 유통과학연구
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• 제12권2호
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• pp.49-57
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• 2014

Purpose - Theorists and researchers in the area of customer satisfaction generally agree that product satisfaction intervenes between expectancy disconfirmation and various post-purchase cognitive states including attitude and behavioral intention. Studies in a variety of settings have supported the effect of expectation and its disconfirmation on satisfaction, but only a small number of studies address the cognitive consequences of satisfaction decisions and none report data on choice processes such as brand selection. This study examines the influence of satisfaction and its determinants on behavioral intention and product preference in eight coffee shops across the country. Generally it was found in both overall and summed attribute analyses that satisfaction was a function of expectation and disconfirmation, that intention was a function of satisfaction, and that preference was influenced by satisfaction and disconfirmation, the latter having the greater effect. Research design, data, and methodology - The main objective of this study was to assess the dimensions of consumer selection and satisfaction in choosing a coffee shop. In order to achieve this objective, a study of coffee shops across the country was conducted. This study comprised in-depth questionnaires distributed to coffee shop customers. A survey was conducted from September 1, 2011 to September 30, 2011, involving franchise coffee shop, independently owned coffee shop, and roastery coffee shop customers. Results - Hypothesis 1-1, which states that coffee shop choice attributes differ based on the type of coffee shop, is accepted. It has a significance level of 0.05, according to choosing properties of coffee shop by convenience of transportation, varieties of beans, residence of the owner (manager), information, and relationships. Hypothesis 1-2, which states that satisfaction with the choice factor differs depending on the type of coffee shops, is accepted. The P-values for cleanliness and varieties of beans were 0.04 and 0.00, respectively, and have a significance level of 0.05, according to the satisfaction with the chosen coffee shop. Hypothesis 2-1, which states that the importance of the choice attributes in coffee shop selections differs based on the demographic characteristics of the customers, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Hypothesis 2-2, which states that satisfaction with the choice factor will differ depending of the type of coffee shop, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Conclusions - This study has shown that intention to revisit a certain shop is most likely correlated to satisfaction in all cases. In order to offer subsequent developments for coffee shops, this study also identifies relations between customer satisfaction and selection by finding significant factors. In order to maximize customers' satisfaction, coffee shops should analyze and satisfy customers' needs and wants in terms of coffee service. While the findings do not generalize beyond the mall sampling procedure used here, we have hopefully identified a close approximation of the process of satisfaction decisions used by consumers generally.

• 유통과학연구
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• 제15권9호
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• pp.53-62
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• 2017

Purpose - This study aims to analyze the effects of preference for Korean Wave and heuristic on shopping satisfaction and switching barriers of Chinese people visiting Korea, and also their positive effects on consumers' behavioral intention with these variables as mediating variables by using the structural equation model. Research design, data, and Methodology - For this study, we collected 264 questionnaires of Chinese consumers' who have experienced tourism and shopping in Korea after excluding questionnaires that were not proper to be analyzed. The residence of Chinese visiter was Shandong Province, Beijing, Shanghai, Shenyang. The data of this study was analyzed using SPSS 23 statistics to verify the reliability and discriminant validity. Structural equation method was used to test the hypotheses in this study. Results - The effects of heuristic variable on shopping satisfaction and the switching barriers variable were statistically significant. The effects variables of Korean Wave effect variable were statistically significant only on the switching barriers variable. However, the Korean Wave effect variable did not have a statistically significant effect on the shopping satisfaction. Conclusions - The shopping satisfaction and Korean Wave effect variables had statistically significant effects on the behavioral intention variable. In the result of indirect analysis, only the heuristic effect had indirect effects on consumers' behavior intention.