• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.8
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• pp.610-617
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• 2019

The urban-rural complex area in Korea has a distinctive spatial structure where the urban area and rural area coexist. Therefore, in order to cope with the over-depopulation in the rural region of the urban-rural complex area, it is necessary to explore various policies that can prevent the existing residents from leaving, and in fact support them to remain where they currently reside. In this context, this current study analyzed the factors affecting the existing residents' continuous intention to remain by employing the '2017 Chuncheon City Social Survey' as a countermeasure for the over-depopulation of the rural region in the urban-rural complex area. Especially, since a regional identity is determined endogenously, this study used a simultaneous bivariate ordered probit model with giving consideration to the endogenous relationship between a regional identity and a regional residents' intentions. As a result, it was found on analysis that the regional residential intention was higher as the regional identity was stronger. Furthermore, the regional identity was stronger as a householders' age and residence period were longer, and also as the residents were satisfied with their work leisure and life residence balance. It was also found that the residents' intention was higher as the residents' satisfaction with the local medical service and their work was increased. Thus, supporting policy is needed that can provide appropriate quality-of-life services in a timely manner, but only after identifying the demand for these services by the rural residents in the urban-rural complex area.

• KIEAE Journal
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• v.14 no.4
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• pp.97-102
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• 2014

This study has an intention of investigating residential present condition of small households, and analysing the factors which have an influence on the choice of residence as a first step of the efficient plan of group residential facility providing a variety of residential present condition. The study defines the meaning of small households on the basis of statistical data that were presented at the National Statistical Office in order to analyse the factors influencing the choice of residence and investigate residential present condition. And the analysis range target is from 20 to 30 aged groups such as university students, social rookie year, and married couples without children. According to the result of analysing residential actual conditions of small households, The choice of residence has various factors. But the study supposes that it reflects three elements of workplace, University and housing price in the choice of residence. So the study investigated the related data.

• Korea Journal of Hospital Management
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• v.15 no.4
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• pp.27-42
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• 2010

The purpose of this study is to investigate the intention to utilize u-healthcare services in Korea. Specifically, this study attempted to identify the relationships among the intention to use u-healthcare, consumer's demographic characteristics, and personal information technology level. We conducted telephone interview and collected data from 406 householders 20 years old or older. The results showed significant differences in use intention of u-healthcare service by innovation, gender, and their interaction term. Residence area and average time of internet use had significant effect on the use intention of u-healthcare service. Also, the interaction term between innovation and education level had a significant effect on use intention. Based on the results we concluded that the consumer's characteristics and information technology level had a significant effect on the use intention of u-healthcare service.

• Journal of the Korean Society of Food Culture
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• v.24 no.4
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• pp.351-358
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• 2009

The aim of this study was to compare the dietary patterns and behaviors of female university students according to their type of residence. The subjects consisted of 369 female students from the Gyeongju area. This cross-sectional survey was conducted using a self-administered questionnaire. The SPSS 14.0 statistical package was used for the data analysis. The results are as follows: the height and weight means were 162.7${\pm}$4.6 cm and 53.9${\pm}$6.7 kg respectively. For BMI, 44.2% of the subjects were with in the normal (18.5-23) and 49.1% were underweight and 6.2% were overweight. In terms of alcohol consumption, 78.9% of the subjects consumed alcoholic beverages, and there was no significant difference by the type of residence However, for drink proportion and the preferred type of alcoholic drink there were significant differences by the type of residence (p<0.001). Third, for smoking status and the intention of quitting smoking there were significant differences by the type of residence (p<0.000, p<0.05 respectively). Also, for exercise regularity and preference as well as food preference and taste, there were again significant differences by the type of residence (p<0.001). Finally, in terms of breakfast intake and kinds of foods eaten at breakfast significant differences were found by the type of residence (p<0.01).

• Journal of Digital Convergence
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• v.16 no.7
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• pp.145-151
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• 2018

This paper is a study on city brand development which is increasingly interested as a means to enhance the attractiveness of the city. the previous research, the design of city brand identity was an application from the internal stakeholder's point of view related to the metropolitan government. However, in the present study, we tried to take a external approach that perceptions and designs city brands from the related to the consumer. For the purpose of research, based on previous studies, we extracted three images of leading, stable and amusing city brand images and prepared three scenarios for the imaginary city as experimental stimuli. The results showed that the overall city brand attitude, residence intention, and tourism intention to the imaginary city were significantly different according to the leading, stability and amusement brand image. According to the results of this study, it is necessary to continuously effort the development of city brand image which is perceived by consumers in order to differentiate city.

• Journal of the Korean Society of Costume
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• v.55 no.5 s.95
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• pp.43-54
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• 2005

This study was designed towards female college students to find out how increasing promotional marketing means are affecting the evaluation of clothing products; qualify perception, value perception, and purchase intention. 704 female college students participated in this study and SPSS package was used to analyze gathered data. The results of this study were as follows: First, the use of sales promotional means and preference had a significant difference among students demographic factors(residence, whole Income of the family, allowance, and clothing expenses). Second, qualify perception, value perception, and purchasing intention were the three factors of clothing product evaluation. Third, normal price and $30\%$ sale price clothing was perceived as high quality product and $50\%$ sale price clothing was perceived as high valued product. Purchasing intention was high when low price was suggested or promotional gift was given. Fourth, when considering product price as the factor of product evaluation, there were significant difference between the prices of product. And also, considering the product price, there were significant difference among factors of product evaluation and sales promotional means. Fifth, there was significant correlation between qualify perception, value perception, purchasing intention, usage and preference of promotional means. Further more, value perception was main factor that affected purchasing intention.

• Journal of Agricultural Extension & Community Development
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• v.18 no.1
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• pp.73-99
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• 2011

As multicultural family gradually increased, our society is changing towards multicultural society. This study tried to identify the factors related with social distance of adolescent of multicultural family. The participants were 568 middle school students living in S city, D and H county in Chungnam province. Data for the study were analyzed by frequency, mean comparison, correlation and regression analysis. The study results were summarized as follows. First, there were significant differences in social distance according to gender, school record, and place of residence. Second, there were significant differences in social distance according to degree of intimacy between general adolescents. Third, as a result of correlation analysis, the lower self-esteem was, the lower value orientation was, the lower cultural diversity was; the higher social distance is. Accordingly, social distance for adolescents had negative correlations with self-esteem, value orientation, and cultural diversity. Fourth, variables affecting social distance were gender, school record, family composition, place of residence, friend from multicultural family, intention to be a friend, experience of overseas travel, self-esteem, value orientation, cultural diversity. Among them, intention to be a friend was a main predictor.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.215-226
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• 2015

In this research, The impact factor based on previous studies was composed of attitudes, subjective norms, and executive organization. The purpose of this study was to analyze how these factors have affected on the behavior intention and the behavior the parking regulatory policy using The theory of reasoned action. In addition, The effect of moderate variable(residence, housing type) to be verified. Conducted a survey of the area that was subjected to the parking regulatory policy, and the survey result was analyzed. After verifying the hypothesis using structural equation modeling, Two factors (Attitude, subjective norm) were found to be on the positive effect on the behavior intention and Two factors (Attitude, executive organization) were found to be on the positive effect on the behavior. As a result of verifying the effect of moderate variable(residence, housing type), The residence variable showed a significant moderating effect on the relationship between attitudes and behavior and the housing type variable turned out a significant moderating effect on the relationship between enforcement agency and behavior. On the basis of this analysis, presented a practical way for regulatory compliance or Non compliance on the parking regulatory policy.

• Journal of Distribution Science
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• v.12 no.2
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• pp.49-57
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• 2014

Purpose - Theorists and researchers in the area of customer satisfaction generally agree that product satisfaction intervenes between expectancy disconfirmation and various post-purchase cognitive states including attitude and behavioral intention. Studies in a variety of settings have supported the effect of expectation and its disconfirmation on satisfaction, but only a small number of studies address the cognitive consequences of satisfaction decisions and none report data on choice processes such as brand selection. This study examines the influence of satisfaction and its determinants on behavioral intention and product preference in eight coffee shops across the country. Generally it was found in both overall and summed attribute analyses that satisfaction was a function of expectation and disconfirmation, that intention was a function of satisfaction, and that preference was influenced by satisfaction and disconfirmation, the latter having the greater effect. Research design, data, and methodology - The main objective of this study was to assess the dimensions of consumer selection and satisfaction in choosing a coffee shop. In order to achieve this objective, a study of coffee shops across the country was conducted. This study comprised in-depth questionnaires distributed to coffee shop customers. A survey was conducted from September 1, 2011 to September 30, 2011, involving franchise coffee shop, independently owned coffee shop, and roastery coffee shop customers. Results - Hypothesis 1-1, which states that coffee shop choice attributes differ based on the type of coffee shop, is accepted. It has a significance level of 0.05, according to choosing properties of coffee shop by convenience of transportation, varieties of beans, residence of the owner (manager), information, and relationships. Hypothesis 1-2, which states that satisfaction with the choice factor differs depending on the type of coffee shops, is accepted. The P-values for cleanliness and varieties of beans were 0.04 and 0.00, respectively, and have a significance level of 0.05, according to the satisfaction with the chosen coffee shop. Hypothesis 2-1, which states that the importance of the choice attributes in coffee shop selections differs based on the demographic characteristics of the customers, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Hypothesis 2-2, which states that satisfaction with the choice factor will differ depending of the type of coffee shop, is accepted. According to the t-test result, convenience of parking and residence of the owner (manager) are significant. Conclusions - This study has shown that intention to revisit a certain shop is most likely correlated to satisfaction in all cases. In order to offer subsequent developments for coffee shops, this study also identifies relations between customer satisfaction and selection by finding significant factors. In order to maximize customers' satisfaction, coffee shops should analyze and satisfy customers' needs and wants in terms of coffee service. While the findings do not generalize beyond the mall sampling procedure used here, we have hopefully identified a close approximation of the process of satisfaction decisions used by consumers generally.

• Journal of Distribution Science
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• v.15 no.9
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• pp.53-62
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• 2017

Purpose - This study aims to analyze the effects of preference for Korean Wave and heuristic on shopping satisfaction and switching barriers of Chinese people visiting Korea, and also their positive effects on consumers' behavioral intention with these variables as mediating variables by using the structural equation model. Research design, data, and Methodology - For this study, we collected 264 questionnaires of Chinese consumers' who have experienced tourism and shopping in Korea after excluding questionnaires that were not proper to be analyzed. The residence of Chinese visiter was Shandong Province, Beijing, Shanghai, Shenyang. The data of this study was analyzed using SPSS 23 statistics to verify the reliability and discriminant validity. Structural equation method was used to test the hypotheses in this study. Results - The effects of heuristic variable on shopping satisfaction and the switching barriers variable were statistically significant. The effects variables of Korean Wave effect variable were statistically significant only on the switching barriers variable. However, the Korean Wave effect variable did not have a statistically significant effect on the shopping satisfaction. Conclusions - The shopping satisfaction and Korean Wave effect variables had statistically significant effects on the behavioral intention variable. In the result of indirect analysis, only the heuristic effect had indirect effects on consumers' behavior intention.