• Title/Summary/Keyword: Research Directions

Search Result 4,514, Processing Time 0.035 seconds

Effect of Retailer Credibility on Attitude to Private Brand and Product Purchase Intention (유통업체 신뢰성이 유통업체 브랜드(PB)에 대한 태도 및 PB상품의 구매의도에 미치는 영향)

  • Lou, Liguo;Park, Man Seok;Koh, Joon
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.11
    • /
    • pp.467-485
    • /
    • 2015
  • The market share of private brand(PB) is growing at a rapid pace. Based on the previous studies, consumers pay more attention to the extrinsic cues when they buy the PB products. This paper proposes an integrated model to examine how the retailer credibility which is one of the important extrinsic cues affects perceived quality variation, value consciousness, attitude to PB, and PB product purchase intention. Also, familiarity with PB is regarded as a moderating variable that can interact with retailer credibility. An analysis of 199 useable questionnaires found that retailer credibility has a significant impact on the attitude to PB, directly and indirectly. Further, the moderating effect of familiarity with PB was significant. For this, we interpret that when consumers are more familiar with the private brand, they tend to have few bias toward the quality of PB. These findings provide several effective strategies for the development of PB, such that retailers must improve consumer's familiarity with PB via various promotions like free samples or testing events. Academic and practical implications of the study findings and future research directions are also discussed.

Accuracy Evaluation of CyberKnife $Synchrony^{TM}$ Respiratory Tracking System Using Phantom (Phantom을 이용한 사이버나이프 $Synchrony^{TM}$ 호흡 추적장치의 정확성 평가)

  • Kim, Gha-Jung;Bae, Seok-Hwan;Lim, Chang-Seon;Kim, Chong-Yeal
    • Journal of Radiation Protection and Research
    • /
    • v.34 no.3
    • /
    • pp.137-143
    • /
    • 2009
  • This study was conducted to evaluate the accuracy of CyberKnife $Synchrony^{TM}$ respiratory tracking system which was applied to Stereotactic Radiosurgery (SRS) for moving tumors in chest and abdomen with breathing motion. For accurate evaluation, gold fiducial marks were implanted into a moving phantom. The moving phantom was a cube imbedding an acryl ball as a target. The acryl ball was prescribed to 20 Gy at 70% of isodose curve in a virtual treatment and radiochromic films were inserted into the acryl ball for dose verification and tracking accuracy evaluation. The evaluation of position tracking consists of two parts: fiducial mark tracking in a stationary phantom and $Synchrony^{TM}$ respiratory tracking in a moving phantom. Each measurement was done in three directions and was repeated to 5 times. Range of position error was 0.1957 mm to 0.6520 mm in the stationary phantom and 0.4405 mm to 0.7665 mm in the moving phantom. Average position error was 0.3926 mm and 0.5673 mm in the stationary phantom and the moving phantom respectively. This study evaluates the accuracy of CyberKnife $Synchrony^{TM}$ Respiratory tracking system, and confirms the usefulness when it's used for Stereotactic Radiosurgery of body organs.

Influence of Japanese Restaurants' LOHAS Image Factors on Customers' Menu Selection and Satisfaction (일식레스토랑의 로하스이미지요인이 메뉴선택과 고객만족에 미치는 영향)

  • Kim, Jin-Gap;Lee, Yeon-Jung
    • Culinary science and hospitality research
    • /
    • v.18 no.4
    • /
    • pp.166-182
    • /
    • 2012
  • The purpose of this study is to examine the influence of LOHAS images of Japanese restaurants on customers' menu selection and satisfaction to provide useful information on proposing detailed marketing directions by deriving the importance and satisfaction factors of LOHAS images and to suggest practical and effective measures for using LOHAS images to improve menus at Japanese restaurants. The results of the study are as follows. First, as a result of examining hypothesis 1, "LOHAS images will influence essential factors," it was found that healthy ingredient, family-oriented, eco-friendly, sustainability, and energy-saving factors were influential. With greater family-oriented, sustainability, healthy ingredient, and eco-friendly factors in LOHAS image, interests in essential factors increased. Second, family-oriented, energy-saving, social-oriented, and sustainability factors in LOHAS image had a significantly positive impact on the environmental factors of menu. Third, eco-friendly, sustainability, family-oriented, energy-saving, healthy preparation, and healthy ingredient factors in LOHAS image had a significantly positive impact on customer satisfaction. Fourth, essential factors in the selection attributes of Japanese restaurant menu had a significantly positive impact on customer satisfaction. Fifth, environmental factors in Japanese restaurants had a significantly positive impact on customer satisfaction. The significance and limitation of this study are: first, Japanese restaurants would be able to build a better image with customers by providing menu items that are family-oriented, sustainable, and energy-saving. Second, it would be necessary to study how LOHAS factors influence customers' general purchase decisions and psychological factors.

  • PDF

The present situation and the direction of improvement of the 'Environment' subject in secondary school of the current 6th curriculum in Korea (제6차 교육과정의 중학교 '환경' 교과운영 현황과 개선 방향)

  • 이혜선;최경희
    • Hwankyungkyoyuk
    • /
    • v.11 no.2
    • /
    • pp.1-13
    • /
    • 1998
  • The purpose of this study is to investigate thel present situation and to analyze the needs and problems of the $\ulcorner$Environment$\lrcorner$ subject in secondary school of the current 6th curriculum in Korea and to indicate the directions of improvement environmental education. The first step of this research was to review the related literature and the result indicated that the number of secondary schools that selected $\ulcorner$environment$\lrcorner$ subject and the teachers who have $\ulcorner$environment$\lrcorner$ certification of a second-major has increased yearly but it shows much difference by regions. The second step was questionnaire surveys on 60 $\ulcorner$Environment$\lrcorner$ teachers in secondary school. According to the survey, 65% of teachers are not certificated and 50% of teachers have no self-confidence of teaching. And most of teachers thought it was difficult to select the modules out of textbook and teachers had difficulties such as the lack of appropriate reference materials and instructive experience of their own instructive experience of active researches. The third step was the questionnaire survey on a students group(606) learning the $\ulcorner$environment$\lrcorner$ subject and a students group(621) without the $\ulcorner$environment$\lrcorner$ subject in secondary school. The group learning $\ulcorner$environment$\lrcorner$ subject showed significantly higher scores than those of the group without $\ulcorner$environment$\lrcorner$ subject in most items. And among the students having $\ulcorner$environment$\lrcorner$ subject, the first year students achieved the highest score, and it revealed that the teaching was most effective to them. The suggestions based on the results of this study are as follows. First, the uncertifiable teachers currently teaching $\ulcorner$environment$\lrcorner$ subject should be given priority to the second-major certificate training program ; which are diverse in contents according to differences of majors and levels. Second, specific and practical re-training programs for the certificated teachers teaching the subject are needed. Third, considerable and continual adjustment of the textbook yearly is required in addition to regular curriculum amendment. Fourth, the more efficient and actual teaching.learning methods of $\ulcorner$environment$\lrcorner$ subject education that can attract students' interest must be developed. Fifth, it is most desirable to have first year students select the subject.

  • PDF

A Study on the Current Status and Policy Direction of Open Banking (오픈뱅킹(Open Banking)의 현황과 정책방향에 관한 연구)

  • Park, Jeongkuk;Kim, Injai
    • Journal of Service Research and Studies
    • /
    • v.10 no.1
    • /
    • pp.17-31
    • /
    • 2020
  • Open banking, the global trend of the financial industry, is the driving force behind various innovations in the financial market in the future. The right policy direction and detailed tasks are important for triggering the differentiation and reunion of the financial industry. The purpose of this study is to investigate and analyze the background of open banking, domestic and international trends, and Korea's open banking policy. The policy directions and tasks for successful settlement and activation of open banking system are carefully suggested. Open banking is a policy to allow third party provider(TPP) access to bank accounts and open payment functions under the explicit consent of the customer. The opening of the open banking era is expected to begin competition and cooperation between banks and fintech companies in earnest, thus enhancing the competitiveness of the financial industry and contributing to the utility of financial consumers. To this end, policymakers should make every effort to advance open-ended financial settlement infrastructure, open banking legal grounds, and minimize side effects such as customer data leakage and poor financial system stability. Banks and fintech companies will need to focus on scattered customer financial information on a single platform and develop it into a convergence and discrimination of true financial services.

Latent Profile Analysis on Smart Phone Dependence of Elementary School Students (초등학생의 스마트폰 의존도에 관한 잠재프로파일분석)

  • Yeum, Dong Moon
    • Journal of rehabilitation welfare engineering & assistive technology
    • /
    • v.11 no.2
    • /
    • pp.107-114
    • /
    • 2017
  • Results of the analysis have revealed that the students were basically divided into three groups depending on goodness-of-fit index and latent class division factor. Type 1 was regarded as a low dependence group (50.1%) with all low indexes while Type 2 was classified as a high dependence group (10.7%) with all high indexes. As for Type 3, it was titled intermediate dependence group (39.2%) for the indexes showed a low-to-moderate movement. A multinomial logistic regression analysis was carried out to forecast smart phone dependence characteristics and as a consequence, when the high dependence group was compared to the intermediate dependence group, as self-esteem and peer attachment increased and deceased respectively, a chance of one being classified into the intermediate dependence group rose. In an investigation to compare the high dependence group with the low dependence group, it was confirmed that the greater the self-esteem, the shorter the peer socializing time, the lower the neglect degree and the lower the peer attachment, a chance for one belonging to the low dependence group increased. This study also offered implications, limits and directions in follow-up research.

The Mediating Effect of Job Satisfaction between Organizational Members' Turnover Intention and the Leadership Type of Middle Managers in Agricultural Cooperatives (농협 조직구성원의 이직 의도와 중간관리자의 리더십 유형 관계에서 직무만족도의 매개효과)

  • Jeon, Young-Gil
    • Journal of Digital Convergence
    • /
    • v.13 no.3
    • /
    • pp.85-93
    • /
    • 2015
  • There are the leadership is the main factor for managing effective organization as the size of organization becomes large and its functions are a complex and rapidly changing environment. Therefore it needs to suggest the desirable direction for managing organization by the effect of middle manager's leadership on organization's effectiveness. The aim of the present study is to investigate the proper leadership type of middle manager through the mediating effect of job satisfaction between turnover intention and leadership type recognized of organizational members. It suggested the guidelines for the proper leaderships type and the efficient management for employees through the findings. To test hypotheses, the leadership types are classified and the data of this study has collected to evaluate middle managers from the actual employees of agricultural cooperatives in Nonghyup. Through the findings of this study, it is expected the organizational convergence and provides guidelines in managing the agriculture organization to suggest implications and future research directions.

Standardization of Trail Difficulty based on Energy Consumption (에너지 소모량에 기초한 탐방로 난이도 표준화 연구)

  • Hong, Suk-Hwan;Kwon, Tae-Ho;Choi, Song-Hyun;Kim, Kyung-Tae;Kim, Dong-Pil
    • Korean Journal of Environment and Ecology
    • /
    • v.29 no.4
    • /
    • pp.626-635
    • /
    • 2015
  • Recently, the number of trail users in Korea has risen tremendously. Consequently, the cost of safety measures related to hiking is sharply increasing. Despite the safety cost input, the number of heart-related adverse events has been not decreasing. Therefore, this research aims to suggest the use of objective and quantitative trail use information in terms of course difficulty. The study site is Jirisan Dullegil (Jirisan Forest Trail). The currently available trail difficulty information either provides the difficulty rating in terms of 3 to 5 levels according to several empirical difficulty factors reported by staff who maintain the forest or simply states the distance of each trail. Thus, many trail visitors feel a great gap between the given information and actual difficulties they experience. In this study, we tried to assess the degree of difficulty by actual energy consumption. Calculating the volumetric oxygen consumption (VOC) by the distance and gradient not only makes possible an absolute rating but a comparison among the trails as well. Also, it is highly effective to simply describe the exercise intensity of a certain trail. Further, it is easy to check the VOCs' changes by switching the start-end points of the same trail. Providing the trail information of VOCs by sections and directions, we expect to prevent heart-related accidents.

Identification of On-site Environmental Management Factors and Analysis of Responsible Parties in Public Housing Construction Sites (공공 주택건설사업의 현장환경관리 업무요소 도출 및 수행주체 분석)

  • Sohn, Jeong-Rak;Song, Sang-Hoon;Jun, Myoung-Hoon;Park, Seong-Sik
    • Land and Housing Review
    • /
    • v.4 no.4
    • /
    • pp.383-393
    • /
    • 2013
  • The trends of green growth and eco-friendliness came to be the core development indicator for the sustainable global environment. Korean government reflected these trends in the main flows of the national development index, and suggested diverse directions for green construction technologies and high quality construction environment through Third master plan for construction environment. However, the efforts to follow these trends during the construction process as a step for production phrase are not being considered enough yet. In this study, we identified the basic environmental management factors in order to enhance the eco-friendliness of public housing construction sites, and suggested the reasonable conducting parties and process for those respective factors. The results of this study are expected to be the valuable reference in defining the required activities and participants' responsibilities, and improving the work process for systematic on-site environmental management. In applying those results, the discussion should be followed on the executing party of each unit activity and the responsibility assignment for each process. At the same time, the legislation and standard related to environment need to be essentially amended. In the future, the method of evaluating the environmental management activities, and the technical solution to environmental problems are to be reviewed as a further research for successful environmental management.

Exploration into Better College Cultural Contents Education for Manifestation of Creativity (대학에서의 창의성 발현을 위한 문화콘텐츠 교육 개선방안 탐색)

  • Lee, Byung-Min
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.4
    • /
    • pp.481-496
    • /
    • 2013
  • The purpose of this study was to make a basic research on college cultural contents education in an effort to step up the manifestation of the creativity of cultural contents experts in line with the development of the fast-changing era of creative economy. It's basically meant to analyze the characteristics of cultural contents education in relation to creative idea to seek practical ways of improving that education. What problems there were with cultural contents education and how that education was actually provided were analyzed to suggest some of the right directions for client-centered cultural contents education. Earlier studies were analyzed, and the results of a survey that was conducted on students whose major was linked to cultural contents were analyzed as well. As a result, current cultural contents education was considered not to be satisfactory due to existing teaching methods, learning process and curriculums that were devoid of creativity. To rectify the situation, interdisciplinary attempts should be made such as multi-major, interdisciplinary programs or convergence education, and plenty of experiments, sufficient practice and an increase in the number of faculty members are all required. In terms of education, existing curriculums and courses should urgently be revamped to strengthen field placement and creative discussions. As for educational methods, the lecture method should be avoided, and specialized education should be offered instead, which should strike a balance between discussion, team play and project education. It is expected to produce good results if there are appropriate connection among different major fields of study and the harmonious implementation of diverse internship, convergence and field placement programs.