• Title/Summary/Keyword: Reputation analysis

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Womenswear Collections based on Italian Fashion Market Trends-utilizing 1990's demographics data- (이태리 패션시장 트렌드 분석을 통한 여성복 컬렉션 기획-1990년대 통계자료를 중심으로-)

  • 김유경
    • Journal of the Korean Society of Costume
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    • v.38
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    • pp.193-211
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    • 1998
  • Without a solid marketing system in placed, the fashion industry cannot flourish on out-standing design or technology alone. Even though the significance of collecting and analyzing information, merchandising, and retail distribution is recognized, these functions are not firmly rooted or prevalent in our industry. In contrast, Italy which possesses similar demographic traits such as the lack of natural resources and other physical factors has succeed-ed in globalizing its fashion market by responding swiftly and exercising flexiblity to its constantly changing consumer demand. This in turn has earned Italy the competitive edge in the global fashion arena. Italy's unique management skills and operation know-how, along with successful market strategies come into play in bringing competitiveness to Italy's fashion market. Firstly, smaller companies with ability to adopt swiftly to the ever changing market. Secondly, fashion friendly social environment. Thirdly, niche marketing through highly specialized system and differentiation. Fourthly, timeless innovation through intense corporate competition. Lastly, establishment of foundations to support the industry through diverse networking. The alone building blocks have formed a basis for erecting an unparalleled market with a reputation for excellence in design and quality in the global fashion world. This study has examined how Italy's fashion industry has evolved from an underdeveloped textile business into a cutting edge fashion in-dustry. Italy's unique business processes and practices were studied to come up with a collection and merchandising ideas in a niche market. By selecting this venue we are able to continuously grow and develop in a market with diverse consumer needs. To analyze the Italian fashion market, data from 3 institutions were utilized, namely, CIT-ER which has provided consumer trends and sales analysis, SITA,a data service provided statistics from the textile and apparel businesses, and NBI has also furnished valuable data. Italian consumer preference, buying behavior, consumer profile, retail channels and other related data from the above institutions has formed a backbone for market segmentation and target markets, and as a result, we were able to zero in on the type of consumer, produce, pricing and retail channels for our womenswear. Going forward the direction is to elevate product image and pretige, and create syn-ergy between related industries, and at the same note, in order to develop internationally recognized brands such as Max Mara and Benetton. Certain elements such as the specialization of the fashion industry, alon-g with fashion-related data base and systems support, and most importantly experts with acute fashion sense and capacity to analyze pertinent data are in need. I firmly believe that we can achieve Italy's level in the fashion market with support from the government and unrelenting effort within the industry itself, and hope that this report can prove to be useful.

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The Effect of Overseas Exhibition's Quality Characteristics on Re-Participation Intention: Focused on the Mediating Effect of Participation Performance and the Moderating Effect of Policy Support (해외전시회 품질특성이 재참가의도에 미치는 영향: 참가성과의 매개효과 및 정책지원의 조절효과를 중심으로)

  • Kim, Yong-Kook;Dong, Hak-Lim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.235-251
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    • 2020
  • This study aimed to confirm the quality of exhibitions and the effectiveness of government's policy support for small and medium-sized companies seeking to help companies expand overseas marketing and improve their performance through participation in overseas exhibitions. For the purpose of empirical analysis, the survey was conducted directly to exhibitors of companies participating in overseas exhibitions with the support of government for three years from 2016 to 2018. As a result, the quality characteristics of overseas exhibitions had a significant positive influence on re-participation intention, and the influence was the most important in organizer's capacity, followed by exhibition reputation and exhibition environment. In addition, quality characteristics had a significant effect on participation performance, and participation performance had a partial mediating effect on re-participation intention. The government's policy support had a significant moderating effect between participation performance and re-participation intention, and the conditional indirect effect (adjusted mediating effect) on the effect of quality characteristics on re-participation intention through participation performance. This study has an academic significance in confirming the mediating effect of participation performance and the moderating effect of government policy support.

A Study on the Influence of Restaurant Factors on Trust and Revisit Intention (외식업 점포 선택요인이 신뢰와 재방문 의도에 미치는 영향에 관한 연구)

  • Song, In-Am;Shin, Chang-Ok
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.161-168
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    • 2017
  • The purpose of this study is to investigate the effect of restaurant selection factors on reliability and revisit intention. The results of empirical analysis were as follows: First, the factors influencing the intention to visit the restaurant were the physical environment, service, price, location, reputation, cleanliness, It is confirmed that consumers are willing to visit again if their satisfaction is high because they choose general consumers considering kindness and taste. Second, trust is found to affect re - visit intention and it can be judged that store faith is actively considering return visit through consumer 's belief. Third, it was found that the factor of selecting the restaurant business influenced the intention to visit again according to the trust. When the customer chooses according to the restaurant business standard and satisfies the trust, it intends to increase the intention to visit again. The results of this study are as follows. First, it is found that the factors of restaurant selection and trust affect the revisit intention of restaurants, and it is meaningful to provide theoretical and strategic implications.

The Truth about October Buma Uprising and Historical Reflection: Comparative Analysis of the Busan Uprising and Masan Uprising (10월 부마항쟁의 진실과 역사적 성찰: 10·16 부산항쟁과 10·18 마산항쟁의 비교분석)

  • Chung, Joo-Shin
    • Korea and Global Affairs
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    • v.2 no.1
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    • pp.5-44
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    • 2018
  • The Buma Uprising, which took place in Busan and Masan from 16 to 20 October 1979, was a challenge against the contradictions of the Yushin Regime. Only after 6 days from the insurrection, the 10 26 Accident transpired, in which the then president Park Chung-hee was assassinated, and the Buma Uprising, which acted as the fuse to the shooting, remained as an 'incomplete uprising'. To commensurate with the subject of the paper 'The Truth about Buma Uprising and Historical Reflection', the purpose of this study is to explore how the uprising began, unfolded, and oppressed by comparing it with Busan Uprising and Masan Uprising. It also focuses to discuss, in detail, the effect of the demonstration by college students and the general public and suppression by the forces of the police and military on President Park and his government. This year, we celebrate the 39th anniversary of Buma Uprising, and with all the issues of discovering the truth, restoration of reputation and more, there are decisions and resolves to make including amendment of the legal system. However, there are certain groups of people who act as they led the uprising and mislead and exploit the facts of the events through illegitimate records and testimony, making it impossible to determine the truth. Discovering the truth will require acquisition of objective materials, testimony of those involved in the event and field research as well as imposition of legal and social punishment on those who distorted the truth about the event.

The Value Relevance of Accounting Numbers in the New CEO's Early Years of Service (최고경영자 취임 초기 회계수치의 가치관련성)

  • Gong, Kyung-Tae
    • Management & Information Systems Review
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    • v.35 no.1
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    • pp.143-154
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    • 2016
  • In this research, The new CEO is expected to increase a reporting income through earning management for individual benefit such as a good reputation, high compensation and CEO' s contract extension in the early years of service, of which may influence value relevance of the accounting numbers. We investigate the change of value relevance from 2004 to 2014, compare firms with a change of CEO and firms with non-change of CEO and analysis the value relevance in the early years and in the late years of the new CEO. The results of research are as follows. First, value relevance of EPS of firms with change of CEO are decreased, whereas value relevance of BPS are increased in the regression of all sample. Second, value relevance of EPS are decreased, whereas value relevance of BPS are increased in the early years of the new CEO. This research makes a contribution to provide the first proof about influence of value relevance by the earning management in the early years of the new CEO in Korea.

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Classification Society Selection Factors for Shipping Companies (해운기업의 선급 결정 요인에 관한 연구)

  • Nam, Jongsik;Lee, Kiwhan;Kim, Myounghee;Choi, Jungsuk
    • Journal of Korea Port Economic Association
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    • v.34 no.4
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    • pp.17-38
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    • 2018
  • The purpose of this study is to establish shipping companies' selection factors related to a classification society and to explore the relative importance of each factor using the analytical hierarchy process(AHP) technique. Insufficient research exists on the hierarchial structure of shipping companies' factors of selecting a classification society. The factors are identified and classified into two tiers of major and detailed factors, by referring to the related industrial linkages, prior research related to the determinants, and the process and service delivery of the classification society's activities. The empirical analysis of this study is based on the relative importance of determinants when selecting a classification society, and experts engaged with shipping companies were surveyed using questionnaires. The results of the AHP methodology on the main factors of shipping companies in selecting a classification society are as follows. The relative importance of the main factors was 0.373 for technical and survey services, 0.284 for recognized organizations(RO) functions, 0.177 for cost and 0.167 for market(related industry) expectations. The relative importance of the detailed factors is 0.144 for the ability to respond to a port state control(PSC) inspection, 0.143 for technical services, 0.090 for the requirements of financial institutions/ shippers/shipyards, 0.087 for class maintenance costs, 0.086 for the survey network, 0.085 for surveyor competency, 0.072 for cooperation with IMO and government authorities, 0.067 for recognition for RO, 0.058 for the business power of the classification society, 0.052 for the initial inspection costs, 0.040 for reputation and trustworthiness, 0.038 for the costs related to the class, and 0.037 for connections to related industries.

Perceptions of Issue Ownership and Party Choice: A Case of the Korean Legislative Election, 2016 (한국 정당의 이슈 소유권(issue ownership)과 유권자 투표행태: 20대 총선을 중심으로)

  • Choi, Hyono
    • Korean Journal of Legislative Studies
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    • v.24 no.1
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    • pp.171-202
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    • 2018
  • Issue ownership concerns a party's issue handling reputation. When a party is perceived to have the best solution for an issue, voters identify the party as the owner of the issue. Extant literature of issue ownership voting shows that voters tend to vote for a party that they identify as the owner of an issue they concern most. That is, the effect of issue ownership on voting is conditioned by the perceived salience of the issue in question. This study investigates another condition of issue ownership voting: i.e. party behavior in election campaigns. It argues that the effect of issue ownership on voting is conditional: it depends on party behavior as well as issue salience. During the campaign in the 2016 legislative election, only the Democratic Party of Korea, the opposition party at that time, actively presented itself as the owner of economic issues. The analysis results of this study show that the identification of the Democratic Party as the economic issue owner affects voting for the party when a voter thinks the economy to be the most important issue. However, the identification of the other parties as the economic issue owner does not affect voting for them under the same condition. The results support the argument that party behavior as well as issue salience are conditions of issue ownership voting.

Exploring Science Teachers' Experiences and Perceptions in Operating Science Core Schools (과학중점학교 담당교사 관점에서 본 운영 효과 및 교육적 의의에 대한 탐색)

  • Choi, Imjung;Lee, Hyunju
    • Journal of The Korean Association For Science Education
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    • v.41 no.2
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    • pp.171-181
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    • 2021
  • The purpose of the study is to explore the personal experiences and efforts of science teachers, who have worked in science core schools over the years, in order to evaluate the educational effects and implications of science core school policies. To achieve this purpose, we conducted semi-structured interviews with twelve individual science teachers who have operated programs and curriculum at science core schools. The results provided three case studies presenting how the teachers operated curriculum and how they perceived the benefits of science core schools and identified some commonalities in their experiences and perceptions through cross-case discussions. Three teachers in case studies presented different teaching orientations for science core schools, but they positively perceived its benefits and were very satisfied with the school environment and financial supports from government even though they had more burdens on work. In cross-case analysis among 12 teachers, the teachers commonly presented their passion and enthusiasm for organizing and implementing various extra-curriculum science activities. They believed that such efforts contributed to encouraging their students to consider their careers in science and engineering fields in college. And the differentiated school program has increased reputation and preference for the school from local parents and students. In addition, they felt that these efforts brought their own growth and professional development as science teachers.

A Study on Ways to Activate School Trips and Field Trips Through Focus Group Interview : Focus on the Gyeongsangbuk-do Area (경상북도 수학여행과 현장체험학습 활성화 방안 연구: Focus Group Interview(FGI)를 통한 질적 연구)

  • Nam, Tae-Suk;Hur, Jong-Guk
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.6
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    • pp.29-42
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    • 2020
  • This study, we will identify and analyze the current status and trends of successful field trips and field experience learning in Korea to improve the future operation of the center so that the purpose of enhancing the regional economic ripple effect in Gyeongsangbuk-do and regaining its reputation as a school trip mecca and No. 1 location can be found. This study conducted qualitative research through FGI (Focus Group Interview) on accommodation managers, tourism-related stakeholders, tourism officials stakeholders, and tourism professors in order to explore new concepts of field trips and field experience learning in 23 cities and counties in Gyeongsangbuk-do, and ways to develop and promote tour programs based on the importance of experience. Through the FGI (Focus Group Interview) analysis results, problems related to improvement of accommodation, food and beverage, safety and service, cooperation among local tourism officials, enhancement of satisfaction with student group visitors linked to unique tourism resources and promotion, diagnosis and introduction of acceptance posture, and management of local residents, local tourism officials and public officials in Gyeongsangbuk-do needed to present the direction and opportunity of tourism policies in Gyeongsangbuk-do.

Success Factors Analysis of Chinese Large Scenario Experience Drama:'You Jian Ping-yao' (중국 대형정경체험극 '우견평요'의 성공요인 분석)

  • Wang, Yilun;Jang, Hyewon
    • 지역과문화
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    • v.8 no.3
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    • pp.27-48
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    • 2021
  • In recent years, China's tourism performing art in a series of new completion of the project, increase the box office of tourism performing arts industry, higher economic income, at the same time led to the formation of brand of tourism performing arts and has a good reputation, with the regional culture, has a certain role in promoting economic development, including Large scenario experience drama is one of the key projects. Large scenario experience drama is a new form of drama that simulates the space design of real environment and enables the audience to have active experience in visual, auditory, smell, taste, touch and other senses with strong interactivity.Large scenario experience drama are adapted from traditional Chinese culture, regional culture and long-passed stories, and combine high technology such as lighting, sound effects, special effects and 3D effects to make the audience's experience more real.As the first Large scenario experience drama in China, 'You Jian Ping-yao' reflects the profound culture of Shanxi with new forms of expression and creative means, in the form of scene experience and make the audience more intuitive feel the 'Shanxi emotion', 'Shanxi sentiment' and 'Shanxi Morality', carry forward the traditional culture at the same time, also passed the Shanxi ancient and great values, strengthened the drama of China's movie village, impetus the development of the tourism industry in Shanxi, drive the Shanxi region of jingjing, gradually formed a complete industrial chain. However, there are also limitations such as improper plot connection and improper tourist management, which can improve the performance effect through more audience interaction and guidance. Therefore, it can be seen that large-scale situational experience dramas play a great role in promoting the dissemination of traditional culture and values, the development of tourism industry, the formation of regional brand characteristics and economic development. Through these, it can be seen that large-scale situational experience plays have enlightenments such as innovative thinking content, gradually forming an industrial chain closed-loop, and broadening publicity channels for the development of live-action performances.