• Title/Summary/Keyword: Renovation strategy

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The Strategy of the product quality optimization through the Six Sigma (Six Sigma를 통한 품질최적화 전략)

  • Joo Weon-Sig;Ha Dong-Sik
    • Management & Information Systems Review
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    • v.4
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    • pp.557-572
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    • 2000
  • Nowadays, after beginning of 21 centuries, owing to simplify market, the world is in the era of an influx of new paradigm that requires infinite competition. The manufacturing industries of Korea are in need of casting off high cost and low efficiency structure. The forfeiture of competition is resulted from the lost of level in quality of product. Today, the achievement of competitive product quality is coming from the following factors, that is., quality control, quality of service, marketing, human resources, finance, etc., together with process management. While Six Sigma, a newly introduced method to achieve process qualify outcome by sector of enterprise, is now being enjoyed a high reputation as a key device for competition by superiority enterprises in the United States, it has not been introduced sufficiently in the domestic enterprises yet. In our research, we, first of all, organized systematically the materials being released up to now. Furthermore, we looked over case studies of the American enterprises that apply Six Sigma strategy very successfully. Finally, we discussed the situation of domestic enterprises which are about to importing Six Sigma strategy as well as main causation of success by adopting it. While the enterprises approach Six Sigma strategy not in the way of on time and short term but in the way of long term, consistent renovation and persistent innovation we can assure that they will produce the highest quality and globally competitive products which are second to none.

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An Analysis on Design Strategies for Building Conversion - Case Study on the G-Office Building in Japan - (용도전환 시설의 계획 특성에 관한 연구 - 일본 동경 G-오피스 빌딩의 사례를 중심으로 -)

  • Lee, Seung-Mi;Kang, In-Ho
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.290-294
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    • 2008
  • Conversion of the building can be a core strategy to activate the urban regeneration. Especially in the decayed district, the conversion or retrofit of old building can be a core catalyst to stimulate the urban regeneration. Throughout the case study, a conversion from office to dwelling, there were figured out the design strategies to respond to spatial, functional requirements. The results are as follows ; 1) The main design strategy is to articulate the space by embedding the wall, mass in the rectangular space. 2) to respond to the small size of space, the flexible, movable wall system Is adopted. This gives the selectiveness to the use of space. 3) to secure the livability of interior space, the buffer zone, a terrace space, is fully utilized. This space acts as thermal buffer zone as well as a semi-interior space.

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Marketing Strategies of Fashion Brands -Focused on the British, French, Italian Luxury Fashion Brands- (패션브랜드의 마케팅 전략에 관한 연구 -영국, 프랑스, 이탈리아 력셔리 패션브랜드를 중심으로-)

  • Lee, Hae-Yun;Park, Kwang-Hee
    • Fashion & Textile Research Journal
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    • v.9 no.2
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    • pp.211-220
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    • 2007
  • The purpose of this study is to analyze characteristics and marketing strategies of the British, French and Italian luxury fashion brands. The subjects of this study are 27 fashion brands which have more than 50 years of tradition and are also members of the Walpole, Comit$\acute{e}$ Colbert, and Altagamma. The common marketing strategies of the luxury fashion brands were; the renewals in the product concept which harmonized traditional elements with modern elements which are designed to meet the needs of new target consumers, the renewals in the promotion such as the large scale of advertising, the frequent publications about the brands, sponsorship of events, the renewals and expansion of distribution channels in global fashion cities, the opening of flagship shop and the renovation of existing shops. Simultaneous renewals in product concepts, in promotion and in distribution will be an effective marketing strategy. Also, a continuous investment in renewal strategies is a key to the success of luxury fashion brand renewals.

A Study on the Needs about Hospital Coordinator (병원 코디네이터의 도입 필요성에 대한 연구)

  • Ryou, Duk-Hyun;Richard Kim, Jin-Gu
    • The Journal of Information Technology
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    • v.10 no.4
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    • pp.69-83
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    • 2007
  • As a hospital environment is reconstructed from supplier-centered values to consumer-centered ones for the existence in the rapidly changing medical market, it can be said that not only must old slogans such as unconditional restructuring, remodelling, etc. be reconsidered, but a new strategy for the development and renovation of a hospital must be urgently required. Accordingly, development of customer-oriented practical strategies is needed and it appears possible to develop marketing and manage contacts, as a practical management strategy, for raising satisfaction of internal and external customers. The ultimate goal of such strategy development may be to ensure consistent potential development by maintenance of existing customers and securing new customers through a strategy of satisfying both existing and new customers. It appears that the competition in the medial will be keener in the future by human resources, members of an organization, Under these circumstances, and in relation to appearance of a new type of occupation of a coordinator, if a hospital could offer appropriate service which can meet the demand of the customers by efficiently utilizing the limited resources through efficient management of contacts between the customers and personnel, the competitive power of a hospital would be much stronger. Therefore, it is necessary to seek customer-impressing management by utilizing a coordinator as a more specialized intermediary as well as many-sided contact management through positive introduction of an expert coordinator system for internal and external customer contact management. It is expected that a hospital can secure a competitive advantage in the market through strategy development supported by an expert coordinator and increasing competitive power by means of practice of a developed creative strategy.

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A Study on the Development of Public Design Strategy Based on the Service Design Methodology -Focus on Signboard renovation Business Jungangro, Chung-yang (서비스 디자인 방법론을 활용한 지역 활성화 전략 연구 - 청양군 간판개선사업 중앙로 일대를 중심으로)

  • Chung, Yong-Jin;Kim, So-Yeon
    • The Journal of the Korea Contents Association
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    • v.22 no.3
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    • pp.380-389
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    • 2022
  • Service design refers to an activity to design a user's service experience and a design area for professionally executing it. In order to design services from the people's point of view away from the supplier-oriented policy decisions in the past, the recent public participation business model using the service design methodology is increasing. In particular, the Ministry of Public Administration and Security formed the 'National Design Team' in 2014 to design services from the perspective of the public throughout the policy process. The public participatory policy model is being operated in which the public as policy consumers, service designers and public officials as suppliers participate in the overall policy process to develop and develop public services through service design techniques. This study is meaningful in that it presented the developmental direction of the actual project site through the case of the National Design Team sign improvement project with the goal of establishing a regional revitalization strategy using the service design methodology. However, as this study is about the current project, verification of the application of future project sites and user satisfaction evaluation have not been conducted. When the project is completed in the future, it is necessary to conduct a project satisfaction survey targeting consumers.

Rehabilitating and Supporting Strategy for Traditional Market in Changwon (창원지역 재래시장 활성화와 지원방안)

  • Song, Boo-Yong;Kwon, Sung-Oh
    • Journal of Global Scholars of Marketing Science
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    • v.7
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    • pp.25-53
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    • 2001
  • Two of most important industries in Changwon, the distribution industry and the construction industry have been threatened by the recent economic downturn. Rehabilitating plans for traditional markets tend to focus on renovation of facilities rather than on the managerial solution. Traditional market plays vital roles as a social safety net and a source of development of regional economy. Modernization of facilities and differentiation of business areas are two most important issues for the revitalization of the traditional market. Traditional markets should adopt a strategy which can make a difference in characteristics of the market, regional culture, regional industry and consumer behavior of the region. Purposes of this study are: first, to understand characteristics of traditional markets in Changwon, second, to draw implications for administrative and financial supports for traditional markets in Changwon.

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Development on Fuzzy-AHP Ranking Risk Assessment Model for the monitoring systems (관제시스템 구축을 위한 Fuzzy-AHP 위험 순위 평가 모델 개발)

  • Chung, Sung-Hak;Park, Tae-Joon
    • Journal of the Korea Safety Management & Science
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    • v.13 no.2
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    • pp.51-59
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    • 2011
  • The objective of this study is to develop an evaluation model for the National highway risky areas. Thus, for the purposes of doing this, National highway risky area evaluated targeting to provide determination ranking and suggesting rival-superiority factors as well as under-inferiority factors in ten National highway risky areas. This study developed for modules of risky areas evaluation, using fuzzy set theory and analytic hierarchy process for evaluation model of National highway risky area in transport environment. The preceding studies assess risk analysis through analysis of causal relationships by National highway safety sector not only handles rating scale development suitable for assessment area by referring to accident frequency model but also geometric structures model. As result of this study, this model of Fuzzy Ahp Risk Analysis (FARA) apply for programmable design in real time processing through easily derive strategy for improvement activities to provide a decision-making effectively. Furthermore, this study contributes frame for improvements of National highway construction for renovation's priority strategy as well as future's policy schemes.

A Study on the Basis of Environmental Marketing in interior Space design (실내 공간 디자인에서의 환경마케팅에 관한 기초연구)

  • Woo, Su-Jin;Han, Hae-Ryon
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.139-144
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    • 2007
  • Although human beings have been able to lead the affluent life owing to industrialization and development of science and technology, as the result of this, the nature has be destroyed, energy consumption has been accelerated, urban area has got wide and the nature has got narrow. In the face of such critical situations, concerns have been aroused to environment. In order to minimize the environment destruction and accompany the aesthetic, efficient and advantage methods, environmental marketing has been introduced to indoor. Environmental marketing is the marketing that minimizes the reverse function so as to obtain the satisfactory result, and it is still in the stage of fundamental investigation. stage. As the concept and type of environmental marketing have not been established yet for interior design, environmental marketing currently applied to indoor space is classified Into three types in this study. Through the four types of environmental marketing, which are the introduction of natural elements to indoor space, the use of eco-friendly materials and the use of sustainable materials, renovation it is intend to derive the environmental marketing strategy and present the sequence of strategy establishment and desirable direction in environmental marketing.

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A Study on Campaign Strategy of Brand Revitalization in Maturity Stage -focused on BEKSUL- (성숙기 브랜드 재활성화를 위한 캠페인전략 연구 -백설 브랜드를 중심으로-)

  • Ahn, Hye-Shin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.4
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    • pp.1518-1524
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    • 2012
  • A Brand is supposed to age as it goes by, following a brand life cycle, as it is not a solid, immutable asset but something of a living creature. Therefore, self-renovation and revitalization efforts are needed, in order to incessantly confirm the self existence through the relationship with the consumer. In 2009 and 2011, 'Beksul', brand in maturity stage tried to revitalize Brand and the brand image two-times. For this study, brand logo and TV commercials of Beksul for revitalization were gathered via TVCF.com and their creative strategy were studied. This study could find that the creative strategy of brand in maturity stage is based on its brand essence and focused on reinforcing brand royalty.

A Study of the Changes in University Library Space and their Assessment Strategies (대학도서관 공간구성 변화 및 평가방안 연구)

  • Chang, Yunkeum
    • Journal of the Korean Society for information Management
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    • v.31 no.4
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    • pp.229-248
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    • 2014
  • University libraries have been attempting to reorganize their space through new building construction and remodeling to cope with the rapid changes in information and communication technologies and university environment. These changes seem to reflect the need for the shift of the university library functions toward the facilitator role of enabling continuous learning and research through space reorganization beyond the traditional supporter role of preserving and supplying library materials and providing learning space and services to university members. Despite all these changes of university library space functions, however, their assessment has been still limited to the library users' satisfaction and usage changes before and after library building renovation or new construction, calling for the need to develop proper measurement tools for evaluating the library functions as learning commons that reflect university vision and goals. Therefore, this study intends to analyze the trend of space reorganization practices in university libraries and the studies of evaluating its effect, in order to develop tools to evaluate the effectiveness of space reorganization and to provide basic data for future space reorganization and assessment strategies.