• Title/Summary/Keyword: Relative advantage

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A study of English relative pronoun That (영어 관계대명사 That 연구)

  • Choi, Jong-Wook
    • English Language & Literature Teaching
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    • no.6
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    • pp.199-217
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    • 2000
  • Relative pronoun that is one of the important relative pronouns but we have an impression that its scope of use has been somewhat narrowed. In the light of history of relative pronouns relative pronoun toot has the longest history of all relative pronouns and it was widely used even in Middle English and early Modem English. On The other hand, we can see that the relative use of that has been gradually weakened as the relative pronouns who and which has expanded their scope of use. It is quite natural that the scope of use of toot as a relative pronoun has been narrowed as who is mainly used in referring to person and which is mainly used in referring to things. And we can note that that is used only in restrictive clauses, not in nonrestrictive clauses, for that has a strong characteristics of relative conjunction in comparing with who and which. That as a relative pronoun still has its own weight because it can take an antecedent referring to person and thing. In particular, it is general tendency that who is used more frequently than that in the case of referring that it is not adequate for that to refer to things. In contrast, who has an advantage over that because the former originally refers only to person.

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Resistance to Mobile Commerce Services (모바일상거래 서비스의 저항요인)

  • Song, Hee-Seok;Kim, Kyeong-Cheol
    • The Journal of Society for e-Business Studies
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    • v.11 no.2
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    • pp.111-134
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    • 2006
  • This paper analyzes the resistance to mobile commerce services in consumer adoption process. Relative advantage, compatibility, perceived risk, complexity, self-efficacy, innovativeness and attitude for competing service have been chosen as independent variables. This paper also investigates on the significant factors which resist against adoption of mobile commerce service according to adoption phase. The results show that relative advantage, self-efficacy, perceived risk, attitude for competing service are significant factors to affect resistance to mobile commerce services. Relative advantage, perceived risk, attitude for competing service are significant resistance to mobile commerce services for consumers in before-adoption group and compatibility, complexity, self-efficacy are significant factors for consumers in after-adoption group. This study can be extended to new communication services such as Wibro and DMB to reduce resistances in early adoption phase.

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A study of consumer's innovativeness and the trust in other domain affecting the intention to use mobile payment services (소비자 혁신성과 이전 서비스에 대한 신뢰에 따른 모바일결제 사용의도에 관한 연구)

  • Jung, Seung-Min
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.113-132
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    • 2017
  • This research focuses on the effect of consumer's innovativeness and the trust in other domain affecting the intention to use mobile payment services. The result of this paper reveals that consumer's innovativeness has both a direct impact on the intention to use mobile payment services and a indirect impact. Relative advantage and image play a mediating role between consumer's innovativeness and the intention to use mobile payment services. Moreover, the study reveals that the trust in other domain not only directly affects on the intention to use mobile payment services but also indirectly affects by mediating relative advantage, image, and perceived risk. This study indicated that a customer's established trust in other domain influences his or her trust in mobile payment services. Electronic payment service providers should consider that the trust-building process encompasses other domain as well as mobile relationships. And electronic payment firms should do their best to reduce customers' perceptions of risk.

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A Study on The Factors Affecting Customer Satisfaction and Intention to Use of Internet-only Banking Services (인터넷 전문은행 서비스의 만족과 이용의도에의 영향요인에 관한 연구)

  • Lee, EunYoung;Baggii, Batdawa
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.627-631
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    • 2020
  • We examined the factors affecting user satisfaction and persistent intention of use for the Internet-only banking services. Firstly, this study extracted factors that influence the acceptance of Internet-only banking services based on previous studies. The purpose of this study is to investigate the effect of perceived relative advantage, perceived convenience, perceived usefulness as independent variables based on Technology Acceptance Model for two dependent variables ; user satisfaction and intention for continuous use for internet-only banking service. The study showed that perceived relative advantage, perceived convenience, and perceived usefulness have a significant effect on user satisfaction and intention for continuous use as a result of an empirical analysis of 204 customers of internet-only banking services. Based on the results of the study, some practical implications for customer retention are suggested.

The Study on the Intention of the Use of Fintech Digital Sandbox (D-Testbed) (핀테크디지털샌드박스(D-테스트베드) 이용의도에 관한 연구)

  • Lee, Munrak;Lee, Won-Boo;Son, Youngdoo
    • Journal of Korean Society for Quality Management
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    • v.49 no.4
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    • pp.505-525
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    • 2021
  • Purpose: The purpose of this study was to investigate factors influencing the intention to use Fintech Digital Sand(D-Testbed), which facilitate digital innovation in the financial sectors and allow fintech startups to simulate the PoC their innovative ideas before starting a business. Methods: This study used the Extended Technology Acceptance Model (TAM2), with independent variables such as social influence, personal innovativeness, service quality, relative advantage, and security concerns used in previous studies, for analysis. For mediator variables, the perceived usefulness and perceived ease of use were used in this study. Results: The results indicated that social influence and perceived usefulness have a positive effect on the intention to use. It was also analyzed that relative advantage has a mediating effect on perceived usefulness whereas service quality nor personal innovativeness are not statistically significant mediation. On the other hand, perceived ease of use on the intention is not statistically significant. By this, it was confirmed that the intention to use Fintech Digital Sand(D-Testbed) was to improve the business performance of fintech companies, but not because it was easy to learn and take less effort. Conclusion: The finding of the study provides valuable implications for invigorating the use of fintech digital sandbox(D-testbed) and identifying the factors that affect the perception and intention to use among employees in fintech companies in advance.

Examining the Influencing Factors of NFC (Near Field Communication) - Payment Adoption in China : The Moderating Role of Personal Innovativeness (중국 근거리 무선통신(NFC) 간편결제 채택의 결정요인: 개인 혁신성의 조절효과를 중심으로)

  • Mu, Hong-Lei;Lee, Young-Chan;Dong, Fang-Ran
    • Journal of Industrial Convergence
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    • v.16 no.3
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    • pp.33-40
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    • 2018
  • Near Field Communication has been emerged as a spectacular phenomenon. The aim of this study is to determine the factors influencing the adoption of NFC-enabled mobile payment. In order to analyze, this study proposes a research framework based on Technology Acceptance Model. 353 valid data were collected through the Internet who has used NFC technology. Results show that relative advantage, social influence, and technology availability have a significant effect on perceived usefulness ($0.190{\ast}{\ast}{\ast}$, $0.211{\ast}{\ast}{\ast}$, $0.227{\ast}{\ast}{\ast}$respectively). However, for perceived ease of use, only relative advantage and social influence were verified to have significant influence. Perceived ease of use significantly influence perceived usefulness ($0.348{\ast}{\ast}{\ast}$), and both of them significantly affect the NFC-payment adoption intention ($0.199{\ast}{\ast}$, $0.361{\ast}{\ast}{\ast}$). The results also verified the moderator variable of personal innovativeness ($0.20{\ast}{\ast}{\ast}$ and $0.297{\ast}{\ast}{\ast}$respectively).

Do Innovation and Relative Advantage Affect the Actual Use of FinTech Services?: An Empirical Study using Classical Attitude Theory (핀테크 서비스의 혁신성과 상대적 장점은 실질이용에 영향을 미칠까?: 고전적 태도이론을 이용한 실증 연구)

  • Se Hun Lim
    • Information Systems Review
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    • v.21 no.3
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    • pp.87-110
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    • 2019
  • The Fintech services provide innovation to financial services users using various mobile devices and computers in wired and wireless communication environments. In this study, we develope a theoretical research framework to explain the psychology of Fintech services users based on a cognitive, affective, and conative framework. Using this framework, this study analyzes the relationships between the cognitive characteristics (i.e., innovation, relative advantage, ease of use, and usefulness), emotional characteristic (i.e., attitude), and behavioral characteristic (i.e., actual use) toward Fintech services users. This study conducted an online survey of people who have experienced using Fintech services. And the data of the collected Fintech services users was analyzed using structural equation model software (i.e., SMART PLS 2.0 M3). The results of the empirical analysis show the relationships between innovation, relative advantage, perceived usefulness, perceived ease of use, attitude, and actual use of Fintech service users. The results of this study provide useful information to improve the practical use of Fintech services users in the Internet of Things (IoT) environment.

An Orbital Design Method for Satellite Formation Flying

  • Cui Hai-Ying;Li Jun-Feng;Gao Yun-Feng
    • Journal of Mechanical Science and Technology
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    • v.20 no.2
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    • pp.177-184
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    • 2006
  • An orbital design method of the formation initialization based on the relative orbital element method is presented. It firstly constructed the relative motion equation of the satellite formation flying in terms of the leader and followers' orbital elements. Then the equation was simplified when the orbit eccentricity of the leader satellite was small. And according to the satellites' mission, a general design method for the relative trajectory was proposed. The advantage of this method is that one can get a very simple analytical formula of each follower satellite's orbital elements when the orbital eccentricity of the leader satellite is zero. The simulation results show that the method is effective.

A Study on the Viewing Attitude and Intention for Perceived Usefulness and Ease of use of Terrestrial UHD Broadcasting - Center for Extended Technology Acceptance Model(ETAM)- (지상파 UHD 방송에 대한 인지된 유용성과 용이성이 시청태도 및 의향에 미치는 영향에 관한 연구 - 확장된 기술수용모형(ETAM) 중심으로 -)

  • Chun, Byung-Jong;Kim, Jong-Moo
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.413-424
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    • 2017
  • This research was conducted to find out about the effects of a perceived usefulness and a perceived ease of use on the viewer's attitude and their intention to use of the Terrestrial UHD Broadcasting. The survey was conducted with 191 respondents while innovativeness, relative advantage, active engagement, accessibility and affinity were considered as the external variables for this research. As the result shows, the external variables that affect the perceived usefulness are affinity, relative advantage, and innovativeness. However, it was confirmed that the accessibility has no major effect on the perceived usefulness. Among the external variables, the innovativeness has the highest level of effectiveness on the perceived usefulness of UHD broadcasting. Relative advantage, active engagement, and affinity were followed in orderly fashion. Especially, the perceived ease of use on UHD broadcasting has a major effect on the perceived usefulness. Also, the perceived usefulness affects the viewers' attitude and their intention to use. And the research verified that there is no correlation between the perceived ease of use vs. attitude and between attitude vs. intention to use. Therefore, we can safely say that the perceived usefulness of UHD broadcasting has main effects on viewers' attitude and their intention to use of UHD broadcasting.

Single Frequency GPS Relative Navigation for Autonomous Rendezvous and Docking Mission of Low-Earth Orbit Cube-Satellites

  • Shim, Hanjoon;Kim, O-Jong;Yu, Sunkyoung;Kee, Changdon;Cho, Dong-Hyun;Kim, Hae-Dong
    • Journal of Positioning, Navigation, and Timing
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    • v.9 no.4
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    • pp.357-366
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    • 2020
  • This paper addressed a relative navigation method for autonomous rendezvous and docking of cube-satellites using single frequency Differential GPS (DGPS) under the intermittent communication between satellites. Since the ionospheric error of GPS measurement is variable depending on the visible satellites, a few meters error of relative navigation is occurred in the Low-Earth Orbit (LEO) environment. Therefore, it is essential to remove the ionospheric error to perform relative navigation. Besides, an intermittent communication period for receiving GPS measurements of the target satellite is limited for getting information every sampling time. To solve this problem, a method combining range domain DGPS and orbit propagation is proposed in this paper. The proposed method improves the performance of DGPS by using Hatch filter and solves an intermittent communication problem by estimating the relative position and velocity using Hill-Clohessy-Wiltshire Equation. Through the simulation, it is verified that the suggested algorithm provides the relative position error within RMS 0.5 m and the relative velocity error within RMS 3 cm/s. Furthermore, it has the advantage that it is suitable for real-time implementation using single-frequency GPS measurements and is computationally efficient.