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The Effect of Distributor Private Brand Product Type on Consumer Attitude

  • Kim, Eun-Hee;Kim, Eun-Hee;Kim, Moon-Jung
    • Asian Journal of Business Environment
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    • v.1 no.1
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    • pp.13-20
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    • 2011
  • This study is conducted to verify existing differences in consumer attitude according to distributor type and PB product type. Pre-test was conducted for this study in order to select the distributor and to classify the product type, FGI was conducted with 10 graduate students of K university in Kyong-gi. This study survey housewives, office workers, and university students excluding the participants in the pre-test. In the final analysis, research hypothesis is verified through the data of 280 answers in Korea. This research is conducted with a factor design of 3 types of distributors -department store, discount store, convenience store-and 2 types of product -utilitarian product, hedonic product. To verify the hypotheses, ANOVA is carried out. Reliability test of each measurement variables, Cronbach α coefficient is used. For each analysis, SPSS Windows 15.0 statistical program is used. The findings suggest that First, according to the size and characteristics, distributors are classified into department stores, discount stores, and convenience stores and it is verified whether if there are differences in consumers' attitude (product attitude, brand attitude and purchase intention) by the effect of different distributors. Results showed that product attitude is statistically significant. Second, product type is classified by two categories according to whether the product seeks for practicality or emotional pleasure - Utilitarian product and Hedonic product. In this context, the result after verifying whether if there is difference in the attitudes -product attitude, brand attitude, and purchase intention - in accordance with the product types is shown that utilitarian products makes bigger difference compared to hedonic products. Third, it is confirmed that there is interaction effect between product attitude and purchase intention according to the distributer type and product type. However, we find that in terms of brand attitude, there is no interaction effect. The implications of this research is as the following. First, we propose the need of PB product development and marketing strategy, which considers the product types in accordance with the scale and features of each distributor. Second, PB products should break away from the simplicity of standardized products and consider the different features of distributors. Distributors will be in need of a strategy to build a compelling brand that can differentiate itself from other distributors. This will contribute to the improvement in reliability and formation of product value.

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The study of Needs and Demands for First Aid Education of School Health Educator (보건교사의 응급처치 교육 필요도 및 교육 요구도에 관한 연구)

  • Choi, Uk-Jin;Cho, Keun-Ja
    • The Korean Journal of Emergency Medical Services
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    • v.12 no.1
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    • pp.27-41
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    • 2008
  • Purpose : With increasing number of school accidents, it is crucial to find out necessity of first aid training among school health educator. This study has been conducted to have an clear idea on the demands and necessity for first aid training and what kind of training is most required from school health educator. Method : In this study, questionnaires from 87 school health educator in elementary, middle and high school health educator in the city D were analyzed. The survey was carned out from May 26, 2008 to June 7, 2008 and from the collected data, frequency, independent two samples t-test, paired T-test, one way ANOVA and pearson's correlation were conducted with SPSS 14.0. Result: 1. 51.61 % of nurse-teachers experienced emergency situations and the relations between the necessity they felt from experiencing those situations and demands for first aid training were not statistically meaningful(t=1.87, p= .175). 2. Necessity and demands for the first-aid training were checked with three point scale and there were statistical significance between the two with $2.44{\pm}.47$ and $2.24{\pm}.47$ respectively(t=3.275, p= .000). 3. 86.20%(75 persons) of the respondents have had received first aid training and the training they received were CPR 82.75%(72 persons), primary survey 81.60%(7l persons), contact to 911 79.30%(69 persons) and wounds treatment(lacerated wounds, bum and chilblains) 75.86%( 66 persons) in order. 4. As for the questions that ask on confidence of first-aid treatment, 80% answered they are confident on some limited kinds of treatments, 16% said they are confident and 4% answered they lack confidence. As for the treatment that they can show the highest confidence, wounds treatment topped the list with 93.24%, nose bleeding and removing foreign substance, and stanching followed the list with 82.43% and 81.08% respectively. 5. 97.67% of respondents said they were willing to take training and 89.62% answered to take the training to deal with emergency situations that are taking place in their schools. As for the question that asks for the most wanted treatments, CPR topped the list with 32.18%(28 persons) and treatment for obstruction of airway and shock followed the list with 35.63%(31 persons) and 27.59%(24 persons). Conclusion : Currently, first aid treatment has been centered on CPR, primary survey, contact to 119 and wounds treatment. However, since most of school health educator are fairly confident with wounds treatment, stanching and other first aids, in future training it will be more desirable to focus on CPR and treatment for obstruction of airway and shock that were shown to be most wanted by school health educator.

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Expression Patterns of Ki-67, Cyclin A, and Cyclin D1 during Tooth Development (치아발생 과정 중에 Ki-67, 싸이클린 A, 싸이클린 D1의 발현양상)

  • Kwon, Hyuk-Jae;Yoon, Kyung-Sik;Jung, Han-Sung
    • Anatomy & Biological Anthropology
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    • v.26 no.1
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    • pp.41-49
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    • 2013
  • Dental epithelial and mesenchymal cells that form the teeth undergo dynamic changes in cell cycle during tooth development and morphogenesis. Although proliferation has been known as a key event during odontogenesis, the cell cycle phases and their relations with the complicated molecular mechanisms of tooth development are not fully understood yet. This study comparatively examined the expression patterns of Ki-67, cyclin A, and cyclin D1 during tooth development in the mouse incisor and molar in order to identify the cell-cycle characteristics during odontogenesis. We found that Ki-67 and cyclin A were expressed in the proliferating cells in the dental epithelial and mesenchymal tissues at the bud, cap and bell stages. Cycln D1 showed distinct expression in the incisor odontoblast region and the enamel knot, in which Ki-67 nor cyclin A was expressed. Our results provide specific information on the cell cycle phases during tooth development that may provide clues to relate them with the complex odontogenic mechanisms. Furthermore, we suggest that our findings enlightened the previous studies on the incisor odontoblasts and the enamel knot during tooth development.

A study on the Jeonwonsasiga of Shin Gye Young - focused on the 'Jesuk' - (신계영의 <전원사시가> 고찰 - '제석(除夕)'의 의미를 중심으로 -)

  • Kim Sang-Jean
    • Sijohaknonchong
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    • v.24
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    • pp.113-137
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    • 2006
  • This paper is a study on the Jeonwonsasiga of Shin Gye Young. Jeonwonsasiga is as a out of Sasiga-Line(사시가계) Yeonsijo(연시조), the singing Spring. Summer. Autumn, Winter and Jesuk. The meanwhile, a study on the Jeonwonsasiga is in the relations with other literary works, or a history of Siga in 17th century. A out of specific character's of Jeonwonsasiga is the singing Spring, Summer, Autumn, Winter and Jesuk about order. Jesuk with a New year's Eve, is the stand for a watch night.'Chun Ha Chu Dong(Spring, Summer, Autumn, Winter, 춘하추동)' are included in the Sasi of One Year(일년 사시), And the Jesuk is included in the Sasi of one day(하루 사시). Buy the way, Jeonwonsasiga make an equal about all of two. And then, this paper is focused on the 'Jesuk'. The role of Jesuk is coexistence together with the Sasi of One Year and the Sasi of one day. That is to say, Jeonwonsasiga's singing from the 1st works to the 8st works are the Sasi of One Year in the surface. But, singing the Sasi of One Day of 'Dan Ju Mo Ya(단주모야)' in the inside story. And Jesuk is a finished role the mean's of literary works. And this provide an opportunity which can be speaker's recognition of Jeonwon (전원). The Jeonwonsasiga of ten works are have a value of Yeonsijo in continyal structure. And so. it is to be watched sense of proportion of Yeonsijo in the 17th century.

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A Study on the Changes in Digital Perception of Information Vulnerable Class After COVID-19 (코로나이후 정보취약계층의 디지털인식변화에 관한연구)

  • Kim, So-Young;Jung, Jin-Teak
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.531-539
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    • 2021
  • Given the rapid development of information and communication technology (ICT) and the deepening of the information gap phenomenon in the context of the COVID-19 pandemic, researchers and practitioners need to understand the changing perceptions of new phenomena such as COVID-19 information gap on the existing information-vulnerable population. In this study, an empirical analysis was performed with the digital information gap survey data in 2020 to understand the potential impact of COVID-19 on the information gap according to the information-vulnerable class. This study is to verify the effect of information gap, marginalized groups, gender, and major factors of information services (contents, social relations, life services, information production, networking, social participation, non-face-to-face services) on the change in perception of digital information technology after Corona. Hierarchical regression analysis was performed. As a result of the analysis, it was found that the higher the content, social relationship, life service, networking, and digital non-face-to-face service, the higher the change in perception of digital information technology after Corona. Therefore, in light of the evolving phenomenon of COVID-19, it is considered that the government needs to provide education and training to strengthen the capabilities of the information-vulnerable class in order to resolve the digital information gap.

The Effects of 'Healthy Family Relationship' Class of Home Economics Based on Design Thinking on the Improvement of Empathy Ability of the Middle School Student (디자인씽킹에 기반한 가정교과 '건강한 가족 관계' 수업이 중학생의 공감능력 향상에 미치는 영향)

  • Kang, Bo Ram;Park, Mi Jeong
    • Journal of Korean Home Economics Education Association
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    • v.33 no.3
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    • pp.65-84
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    • 2021
  • In this study, a program was developed and implemented for middle school students in the 'Healthy Family Relations' of the home economics based on design thinking process. The purpose was to investigate whether a significant difference is displayed in terms of empathy ability improvement among middle school students. For this purpose, a "Wise 'stay-at-home' life" program comprised of five class sessions was developed based on design thinking process. The program was implemented to male and female students in the second year of middle school, and students' empathy ability was examined by a pre- and post-test comparison. As a result, the developed program was found to have generated a significant improvement in cognitive empathy among middle school students. In addition, the students' satisfaction with the class was generally positive. In particular, many students mentioned that they were interested in activities such as 'empathizing through Instagram' and 'creating a sub-character'. However, there also was an opinion that the lesson activities were difficult to complete due to the lack of time and restrictions on cooperative activities due to COVID-19. In this research, we developed a program that can be used in both face-to-face and non-face-to-face situations in order to flexibly deal with situations where the learning environment changes due to COVID-19. And this research is significant particularly in that it confirmed that home economics have a positive influence on improving middle school students' empathy ability, particularly the cognitive factor of empathy.

Analysis of Co-authorship Network in the Lifelong Vocational Education and Training: An Analysis of Papers Published from 2000 to 2015 in Korea (평생 직업교육훈련 분야의 공저자 네트워크 분석: 2000년~2015년 국내 학술논문을 중심으로)

  • Park, Ji-Young;Lee, Hee-Su
    • Journal of vocational education research
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    • v.35 no.6
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    • pp.85-112
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    • 2016
  • This study aims to identify the cooperative relations among researchers and their network structures based on the academic papers published in the field of lifelong vocational education and training from 2000 to 2015. Authors in three representative journals, 'Journal of Lifelong Education', 'Journal of Vocational Education Research', and 'Korea Research Institute for Vocational Education & Training,' during the periods, were selected and co-authorship network analysis was applied using NetMiner 4.0 in order to find the social relation among researchers and their academic influences. The results showed that the research productivity in the field of lifelong vocational education and training forms a shape of the power function where there exist components called, 'detailed research groups.' This network structure represents characteristics of a small world. In addition, the centrality analysis suggest authors with high centrality serve as co-authors who play as a central role on the network and exchange information with other researchers, while those with high betweenness centrality serve as a channel where they transfer knowledge and information among research groups. Increasing member of co-authorship has positively contributed to the opportunity and development of cooperative research among researchers in the field of lifelong vocational education and training. However it is recommended co-authorship be formed more heterogeneously instead of a few researches centrally dominate co-authorship. Various researchers should continually conduct research for good research performances.

Evaluation for Loss Rate of Carbon Dioxide by Sample Storage Method (시료 보관 방법에 따른 이산화탄소 시료의 유실율 평가)

  • Cho, Chang-Sang;Lee, See-Hyung;Lim, Ki-Kyo;Yoo, Jung-Hwa;Sa, Jae-Hwan;Jeon, Byung-Gwan;Jeon, Eui-Chan
    • Journal of Climate Change Research
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    • v.2 no.4
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    • pp.309-316
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    • 2011
  • The study evaluated the loss rate of carbon dioxide, which is the prevalent greenhouse gas, according to the method of keeping specimens using standard gases. In order to examine the difference generated by a bag of storing specimens, it checked the loss rate according to concentration and time by making a 2nd set of standard gases in a Tedlar bag and an Aluminium bag. The containers lost gases at a rate of 5% or more after 6 day, and 10% or more after 15 days in both bags. In time, it was confirmed that the loss rate of the Aluminium bag was higher than that of the Tedlar bag. Specifically, there was no significant difference between the two bags after 12 days had passed, but by the 15th day, it was confirmed that the loss in an Aluminium bag was more severe than that in the Tedlar bag. The study went on to check the relations between the humidity in storage and the loss rate. The results showed that there was no significant effect of humidity on the loss rate until 72 hours had passed, when the loss rate in the Tedlar bag with high humidity was about 5% higher than that of the Tedlar bag in dry conditions. This study examined the loss rate of carbon dioxide, a typical greenhouse gas. It is important to note that the loss rate was determined by calculating highly reliable carbon dioxide emission and emission coefficient data, with consideration to the method of keeping specimens.

An Empirical Study on the Korean Trade of International Tourism Services - Focusing on 16 nations including US, Japan and China - (한국 관광교역 현황분석을 위한 실증연구 - 미국·중국·일본 등 16개국을 중심으로 -)

  • Chung, Eun-Kyung;Kim, Chul;Choi, Young Jun
    • International Area Studies Review
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    • v.13 no.3
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    • pp.413-438
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    • 2009
  • Tourism is an attractive field of industry to many countries due to its strong potentials in increasing employment rates as well as improving the national image. The positive effect of the tourism on the national economy and globalization has been recognized in Korea. A multilateral effort has been made in order to develop its tourist industry. Therefore, it is necessary to analyze the patterns of tourism demand in Korea. The present study analyzes and demonstrates the effects of a nation's characteristics on tourism demand. The study model was based on factors that affected tourism demand, especially emphasizing on the economic size, distance, national income, and language differences from the mother country. In particular, this study highlights the effects of economic relations between the countries and their exchange rate on tourism demand. In summary, this thesis demonstrates that actual national and international panel data enhance the credibility of the research and precisely determine factors that have a direct influence on tourism demand. A corresponding strategy of development and products are required as most tourists show the preference in advanced nations.

Relationships with the family of origin of youth transitioning from out-of-home care (가정외보호 퇴소 청소년의 원가족 관계 경험)

  • Kim, Soo Jung;Kim, Ji Sun;Chung, Ick Joong
    • Journal of the Korean Society of Child Welfare
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    • no.58
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    • pp.1-45
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    • 2017
  • The purpose of this study was to explore relationships between family of origin and youth transitioning from out-of-home care. Data were collected from six youths transitioning from out-of-home care and were analyzed using the phenomenological approach. The results of this study were as follows. Four categories and twelve subcategories were drawn from the meaning units. The four categories were 'chaos in separation', 're-established relations but with distance', 'completely ended relationships with the family of origin', and 'redrawing family boundaries'. First, the participants who were separated from their parents due to poverty or divorce reunited with their parents, and they appeared to continue their relationships with the family of origin after transitioning from out-of-home care. The youth were receiving various forms of support from their parents in order to be independent, and they were experiencing stable independence through this support. Second, the participants who were separated from their parents due to serious child abuse or parental death had broken relationships with their parents. The youth were independent and relied on new alternative relationships that were not with the family of origin, but they experienced somewhat unstable self-reliance. In short, participants' relationships with families of origin in this study can be defined as a tight rope between love and hate. Based on these results, child welfare practice and policy implications were discussed to help out-of-home care youth's relationship with their family of origin.