• Journal of Fashion Business
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• v.25 no.3
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• pp.71-89
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• 2021

The purpose of this study was to design posture braces for rounded shoulders by examining characteristics of incorrect postures of rounded shoulders. The review of information in literature on rounded shoulder postures, correction exercise methods, and posture correction devices, has prompted this study to determine the design and material of a proper posture brace for rounded shoulders. In order to develop the pattern of a posture brace for rounded shoulders for women, the study carried out a comfort evaluation of the braces based on the 2D patterns through drafting method by utilizing the body measurements and relational formulae associated with the major body measurement such as bust circumference and on the 3D patterns of the brace which were obtained from 3D human model of women in their early 20s in Korea. Differences in angles were noted when 2D and 3D patterns of shoulder posture braces were compared. The side neck point was relocated farther outside in the 3D pattern to allow additional flexibility in the back-neck area, and the shoulder band was lowered by 14.8°, increasing armhole area comfort. The upper hemline of the front panel was found to rotate upward at an angle of 22.0° as the underarm point of the 3D pattern moved upwards than the underarm point of the 2D pattern, which enhanced comfort in the abdomen area. The 3D designs of shoulder posture brace was preferred in this study, as they significantly improved comfort while conducting fit evaluation compared to the 2D patterns of shoulder posture brace.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.79-101
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• 2024

This study aims to investigate the impact of hotel marketing agility on employee job crafting and service innovative behavior in the context of the uncertainties faced by the Korean hotel industry amidst a rapidly changing business environment. In the post-COVID era, hotel companies need to quickly detect market trends and respond flexibly to secure a competitive advantage and promote sustainable growth. Given the high proportion of face-to-face services in the hotel industry, marketing agility is emerging as a core competency to effectively cope with changing customer demands and market dynamics. However, an organization's agile marketing capabilities only take on true meaning when frontline employees voluntarily redesign their jobs and lead service process innovations. In this regard, job crafting, which refers to employees' active redefinition and modification of their job boundaries, can serve as a link between organizational agility and individual innovative behavior. By empirically analyzing the structural relationship between marketing agility, job crafting, and service innovative behavior in the hotel context, this study applies the concept of agility to the field of human resource management and provides new insights into the antecedents and outcomes of job crafting. The results show that hotel responsiveness has a significant positive impact on all three dimensions of job crafting. In the case of speed and flexibility, they had a significant positive effect on task and relational crafting, but the effect of speed on cognitive crafting was not significant. The implications of the study suggest that hotels' rapid decision-making and execution may actually constrain employees' cognitive crafting activities, such as reflecting on and reinterpreting the meaning and identity of their work. Furthermore, it is expected to provide meaningful insights for hotel managers facing environmental upheavals to seek practical measures to enhance agility and innovativeness.