• Title/Summary/Keyword: Relational

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The Effects of Chinese Students' Lifestyle and Gender on Korean Apparel Brand Experience and Attitude (중국 유학생의 라이프스타일과 성별에 따른 한국 의류브랜드 체험과 태도에 관한 연구)

  • Zhao, Jing;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.6
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    • pp.823-833
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    • 2014
  • This study examines the lifestyle and gender effects of Chinese students in Korea on the Korean apparel brand experience. In addition, this study explores the effect of various brand experiences on attitudes toward Korean apparel brands. This study targets 355 Chinese university students who live in Korea. The results show that a Chinese students' lifestyle consists of four factors: adventure-seeking, sociability, individualism, and materialism. Brand experience consists of five different experiences: cognitive, affective, relational, sensory, and behavioral experience. Adventure-seeking lifestyle affects all five brand experiences and sociability influences sensory and relational experience. Individualism influences relational and behavioral experience; however, materialism affects four brand experiences (except sensory experience). Female students indicate a higher level of brand experience (except relational experience than) male students. Finally, three brand experiences (affective, sensory, and relational experience) impact brand attitude. Theoretical and managerial implications of the results are discussed along with limitations and future research directions.

The Effect of Individual, Relational, and Contextual Variables on Dating Violence of Premarital Males and Females (미혼 남녀의 개인적, 관계적, 상황적 변인이 데이팅 폭력에 미치는 영향)

  • 손혜진;전귀연
    • Journal of the Korean Home Economics Association
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    • v.41 no.2
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    • pp.43-63
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    • 2003
  • The purpose of this study is to investigate how much individual, relational, and contextual variables have an effect on the dating violence of premarital males and females. Researched are 369 male and female residents over 19 years who have experienced dating or were involved in any dating relationships in Daegu. The instruments of measurement are CTSⅡ scale and scales of relation to individual, relational, and contextual variables. The data are analysed through factor analysis, Cronbach's α, frequency, percentile, and stepwise regression analysis. The major findings of this study are as follows: First, individual variables that affect doing and victimization of dating violence are one's permission degree of dating violence, and psychological abuses experienced during childhood from one's mother. Second, relational variables that affect doing and victimization of dating violence are control toward one's partner, communication, conflict, commitment, intimacy, satisfaction of dating relationship, and feeling of inferiority toward one's partner. Third, contextual variables that affect doing and victimization of dating violence are familial relationships, friend relationships, and financial stresses.

The Bright and Dark Side of Pre-existing Social Ties and Relational Orientation in Research Collaborations in South Korea

  • HEMMMERT, Martin;KIM, Jae-Jin
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.1
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    • pp.279-290
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    • 2020
  • Informal networks between individuals are widely seen as important in East Asian business systems. However, while the performance implications of guanxi in China have been extensively studied, much less is known on how informal networks may influence business outcomes in other East Asian countries. We examine informal networks in inter-organizational research collaborations in South Korea by studying the role of pre-existing social ties and relational orientation in new product development (NPD) collaborations and university-industry research (UIR) collaborations. We conduct an interview-based, in-depth case analysis of five NPD collaborations and five UIR collaborations. Pre-existing social ties and relational orientation are prevalent in both types of research collaborations. However, they have different consequences for collaboration outcomes. Pre-existing social ties strongly vary in their types and strength, and negatively affect collaboration outcomes unless they result in the selection of competent and motivated partners. Relational orientation manifests itself in a task-related and social exchange between collaboration partners, which contributes to outcomes such as knowledge acquisition and business performance. Korean collaboration managers should rely only on pre-existing social ties that are well-aligned with task-related requirements when initiating and conducting research collaborations. However, the creation of strong relationships between collaboration team members of partnering organizations should be encouraged.

Investigation of the Reliability of Knowledge Source in CLINAID using Fuzzy Relational Method (Fuzzy Relational Method를 이용한 CLINAID의 Knowledge Source 신뢰성 조사)

  • Noe, Chan-Sook
    • Journal of the Korean Institute of Intelligent Systems
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    • v.13 no.2
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    • pp.222-230
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    • 2003
  • Once the medical knowledge-based system has been developed, it is essential to investigate the knowledge sources of the system because knowledge sources can affect the performance of the system in great deal. This paper presents the method and the results of the reliability test done on the medical knowledge-based system CLINAID. A knowledge source tested is Cardiovascular body system data used in CLINAID. The reliability test will be done by investigating structural relationships revealed by fuzzy relational method between the components of the knowledge sources of individual body systems using syndromes as its main component. These partitions are going to be compared with the syndromes elicited from the medical experts. This paper also reports the outcome of the computations using 7 implication operators performed on Cardiovascular body system data.

The Effect of Service Emotional Experience on Relational Performance in the Family Restaurant (패밀리 레스토랑의 서비스 감성체험이 관계적 성과에 미치는 영향)

  • 이은수;정원희
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.197-211
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    • 2003
  • It is widely agreed that customers' purchase are strongly influenced by their emotions. despite the obvious importance of eliciting positive emotional responses from customers, we find no record that family restaurants have ever measured or used customers' emotions as a management tool. This study aimed to verify the importance of the customers' emotion in the relational performance of family restaurant business. In order to achieve the object of the study, the effect of emotional factors on service satisfaction, revisit, word-of-mouth were analysed. The data were collected from 450 customers who had visited five family restaurants in Seoul more than once during the last three months from September 20 to October 5, 2002. Emotional variables in service experience process were grouped as three factors; in the middle of having food, in entering and leaving restaurant and in the waiting line. It is proved that customers had different emotions in each process of family restaurant service experience. Multiple regression analysis was employed to explore the influence of three emotional factors on relational performances such as satisfaction, revisit and word-of-mouth. It was found that customers were influenced by emotional factors in entering and leaving restaurant, secondly influenced in the waiting line and least influenced in the middle of having food. Finally, the findings indicated that customers' emotional factors in whole service experience process from entering to leaving the restaurant should be successfully cared by service staff. Future research is recommended to find out which specific emotional factors affected on relational performance of family restaurant.

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Relational Discriminant Analysis Using Prototype Reduction Schemes and Mahalanobis Distances (Prototype Reduction Schemes와 Mahalanobis 거리를 이용한 Relational Discriminant Analysis)

  • Kim Sang-Woon
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.43 no.1 s.307
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    • pp.9-16
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    • 2006
  • RDA(Relational Discriminant Analysis) is a way of finding classifiers based on the dissimilarity measures among the prototypes extracted from feature vectors instead of the feature vectors themselves. Therefore, the accuracy of the RDA classifier is dependent on the methods of selecting prototypes and measuring proximities. In this paper we propose to utilize PRS(Prototype Reduction Schemes) and Mahalanobis distances to devise a method of increasing classification accuracies. Our experimental results demonstrate that the proposed mechanism increases the classification accuracy compared with the conventional approaches for samples involving real-life data sets as well as artificial data sets.

XQL Query Processing System using XML Views (XML뷰를 이용한 XQL질의처리 시스템)

  • 김천식;손기락
    • Journal of Korea Multimedia Society
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    • v.5 no.2
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    • pp.129-140
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    • 2002
  • XML has become a standard for exchanging document data on the web. Currently, most of the commercial data are stored in the relational database system. It requires to converse the document into XML form to transfer the data to a relational database system. The purpose of this paper is to research on a query processing system which will make it easy and convenient to raise a query and derive results from the document data stored in a relational database. We have designed a XML view called R2X(Relational To XML). With this R2X view, users can view a relational database as XML documents. Using R2X views, we design and implement a Query processing system which will make it expedient to form a query with a XML query language called XQL.

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Effective Internal Marketing Based on Cooperation Perception and Relational Diversity

  • YOO, Nina;OH, Yoojin
    • Journal of Distribution Science
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    • v.18 no.7
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    • pp.49-62
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    • 2020
  • Purpose: The purpose of this study is to examine under what conditions suggestion programs conducted by organizations actually increase individual perception of their work effectiveness. Specifically, this study looks into the effects of cooperation perception and relational demography of employee on work effectiveness of suggestion programs. It does this by focusing on the interaction effect of organizational commitment. Research design, data and methodology: Data was collected from 1,872 participants who took part in the suggestion program of HCCP 6th DATA. This data was subjected to multiple regression analysis. Results: a) higher employee cooperation perception enhances work effectiveness of suggestion program, but relational difference of knowledge diversity between team members has no effect on work efficiency; b) Positive effect of cooperation perception, and difference in education level on work effectiveness become greater as commitment increases. However, organizational commitment decreases the positive effect of difference in organizational tenure on work effectiveness by suggestion program. Conclusion: The results point to the importance of broadening the current conceptual models of employee work effectiveness of suggestion program to include relational demography, as well as the utility of conducting additional cross-level research on suggestion programs.

Performance Evaluation about Implicit Referential Integrities Extraction Algorithm of RDB (RDB의 묵시적 참조 무결성 추출 알고리즘에 대한 성능 평가)

  • Kim, Jin-Hyung;Jeong, Dong-Won
    • Proceedings of the Korea Society for Simulation Conference
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    • 2005.11a
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    • pp.71-76
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    • 2005
  • XML is rapidly becoming one of the most widely adopted technologies for information exchange and representation on the World Wide Web. However, the large part of data is still stored in a relational database. Hence, we need to convert relational data into XML documents. The most important point of the conversion is to reflect referential integrities In relational schema model to XML schema model exactly. Until now, FT, NeT and CoT are suggested as existing approaches for conversion from the relational schema model to the XML schema model but these approaches only reflect referential integrities which are defined explicitly for conversion. In this paper, we suggest an algorithm for automatic extraction of implicit referential integrities such as foreign key constraints which is not defined explicitly in the initial relational schema model. We present translated XML documents by existing algorithms and suggested algorithms as comparison evaluation. We also compare suggested algorithm and conventional algorithms by simluation in accuracy part.

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The Effect of Relational Benefits, Reward Programs and Switching Costs on Relational Commitment in Container Terminals (컨테이너터미널의 관계혜택, 보상프로그램 및 전환비용이 관계결속에 미치는 영향)

  • Yang, Yun-Ok;Shin, Chang-Hoon
    • Journal of Navigation and Port Research
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    • v.36 no.8
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    • pp.673-681
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    • 2012
  • As competition increases among ports, new marketing strategies and differentiated means in addition to the existing core services are needed to prevent existing container shipping companies from escaping and to attract new customers. The additional services and reward programs are investigated. How these variables affect relational commitment in terms of customer retention is examined. Customers of the container terminals are examined in terms of psychological behavior. This study presents the structural equation model that shows the connection among benefits, rewards, switching costs and relational commitment. The empirical analysis is done with the subject of the container terminal users and the implications are derived.