• 지식경영연구
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• 제20권4호
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• pp.119-129
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• 2019

This paper is aim to test how market orientation is related to the investment decision making. After controlling for firm-specific factors, this study finds a significantly positive relationship between market orientation and R&D expenditures, especially firms with high ratio of intangible assets and low ratio of abnormal inventory assets. Under conditions of low quality of earnings, the negative relation between market orientation and R&D expenditures is enhanced in electronic related industries. This indicates that the relation between market orientation and R&D expenditures may exhibit more reasonable patterns for investment decision of firms in technology driven business environment.

• 한국의류학회지
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• 제26권3_4호
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• pp.431-442
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• 2002

The purpose of this study was to identify the importance of salesperson selling behavior such as salesperson's orientation, similarity with customers and expertise as well as the relationship benefits of salesperson. A total of 400 questionnaires were distributed to adults in Daegu-Kyongbuk area and 335 questionnaires were collected(84%) and 314 samples were used for the statistical analysis. The primary methods of the statistical analysis were factor analysis, confirmatory factor analysis, correlation and path analysis using LISREL 8. The results are as follows: First, clothings salesperson's customer-orientation(p < .10), expertise, similarity (p< .10) and salesperson's functional, social benefits showed positive relation with customer satisfaction. And salesperson's selling-orientation influenced customer satisfaction of salesperson negatively. In addition customer satisfaction of salesperson showed positive relation with salesperson loyalty and satisfaction of the stores. Second, the salesperson loyalty showed positive relation with store loyalty and word-of-mouth but showed negative relation with post-purchase information search. Customer satisfaction of stores showed negative relation with post-purchase information search but no meaningful relation with store loyalty and word-of-mouth.

• 유통과학연구
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• 제15권1호
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• pp.95-104
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• 2017

Purpose - This study focuses on long-term orientation that can lead long-term partnership. A long-term orientation needs a trust and relation commitment between company. So in this study, the researcher conducts a dependent variable as a justice recognition and brand asset value to research model to find out casual relationship among quoted factors. Research design, data, and methodology - The focus of this study was employees who work in a liquor distribution company to figure out factors that effect on long-term relationship in b2b transaction. The development of the research model is based on the literature of the preceding research analysis of justice recognition, brand asset value, trust, relation commitment and long-term orientation. This study have constructs that defined operationally by previous studies, research model design that to figuring casual relationships among the quoted factors. From 2016 Sep. 1st to Oct. 30th, a questionnaire survey was conducted targeting employees who work in liquor distribution company. 176 survey data were used for empirical analysis to prove the research hypotheses. Results - The main results of this study's empirical methodology were as follows. First, procedural justice and interactive justice has a positive significant effect on trust and relation commitment. Also brand image, brand awareness and perceived quality has a positive significant effect on trust and relation commitment. Second, trust and relation commitment has a positive significant effect on long-term orientation. Every hypothesis adopted as the researcher designed for empirical study. Conclusions - Based on empirical results, this study confirmed that trust and relation commitment has empirical relationship with long-term orientation. Based on the analysis, the researcher provided managerial implication by setting 2 way path for making long-term orientation with business company. First path is procedural justice to relation commitment. It contains that procedural justice recognised while business transaction execution, consideration intension and relation development will happen in b2b. Second path is perceived quality to trust. It contains that the perceived quality recognised while business transaction execution, trust will increase rapidly. So when a business company wants to make a partnership, they have to consider procedural justice and perceived quality to make a long-term relationship.

• 한국의류산업학회지
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• 제11권2호
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• pp.326-336
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• 2009

The primary purpose of this study was to investigate the relation between narcissistic and cosmetics shopping orientation of female consumers. The data were collected in Busan, Daegu and Ulsan, and 301 data were used for analysis. The aforementioned were analyzed utilizing frequency, factor and multiple regression analysis using SPSS Win 12.0. The results showed as follows. First, the factors related to narcissistic orientation were entitlement, leadership/superiority, self-reliance, self-intoxication, achievable desire and self-absorption. Second, the factors related to cosmetics shopping orientation were impulsive, economic, self-confidence, exploratory, brand/store loyal, shopping convenience, traffic convenience, prudence, pleasure, famous brand inclination and independent. Third, narcissistic orientation and cosmetics shopping orientation were significantly differences impulsive, economic, self-confidence, exploratory, shopping convenience, pleasure and famous brand inclination orientation.

• 대한치과기공학회지
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• 제29권2호
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• pp.181-196
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• 2007

The purpose of this study is to investigate relations between the organizational culture and job satisfaction of ordinary dental technicians who are serving at dental laboratories. Findings of the study are summarized as follows. Ordinary dental technicians' job satisfaction as a whole was measured 3.40 in average score. In detail, those dental technicians were highest in satisfaction about their work, followed by their work conditions, organizational relations and occupation itself in order, but showed some dissatisfaction in terms of their self-realization. Regarding relations between the organizational culture and job satisfaction of ordinary dental technicians, the former was found significantly affecting the latter. Those dental technicians' job satisfaction was being most positively influenced by innovation-orientation as one of their organizational culture styles, followed by task-orientation. In regard to relations between sub-areas of the satisfaction and styles of the culture, ordinary dental technicians' organizational relations were being significantly, positively affected by such styles of their organizational culture as relation-orientation and task-orientation. Those technicians' occupational satisfaction, self-realization and work conditions were being strongly influenced by one of their organizational culture styles, that is, innovation-orientation. Originary dental technicians' work satisfaction was not being significantly affected by any of the organizational culture styles. The more relation- or task-orienting ordinary dental technicians were in organizational culture, the stronger their organizational relations were. The more innovation-orienting ordinary dental technicians were in organizational culture, the more those dental technicians' satisfaction regarding their occupation, self-realization and work conditions is likely to positively change. These findings indicate that ordinary dental technicians are even more orienting both relation and task in organizational culture, while being afraid of innovation and that their organizational culture as a whole is somewhat strict hierarchically.

• Journal of Information Technology Applications and Management
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• 제18권2호
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• pp.109-134
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• 2011

This dissertatioionstudied the relation between orientation of learning, marketing, entrepreneurs and organizational culture and organizational performance. This study tried to look out the factors that the peoples of an organization takes part in the organizational culture to be related to the cultural efficiency and organizational performance. Accordingly result of this study, orientation of learning, marketing, entrepreneurs is related to organizational culture and organizational performance. Customer orieatation of marketing orientation showed a positive effect for organizational non-finantial performance according to mission consciousness of organizational culture.

• 대한가정학회지
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• 제41권12호
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• pp.1-12
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• 2003

The purpose of this study was to identify importance of salesperson's selling behavior's such as orientation and loyalty. A total of 350 questionnaires was distributed to high school students in the city of Daegu area and 306 respondents were used for the statistical analysis. The primary methods of the statistical analysis employed in this thesis to test the hypotheses were factor analysis, reliability analysis, correlation, and linear regression. SPSS package program was used to analyze the data. The results are as follows：1. Customers felt dissatisfaction at salesperson's selling-orientation and felt satisfaction at customer-orientation when they buy the clothes. The salesperson's selling behavior was connected with customer's satisfaction directly, and was very important to retail market 2. The customer satisfaction of salesperson shows meaningful relation and has influenced on salesperson loyalty as well as customer satisfaction of store. But the customer satisfaction of salesperson has not influenced on store loyalty. 3. The customer satisfaction of store shows meaningful relation and has influenced on store loyalty, but not on salesperson loyalty. 4. The salesperson loyalty shows meaningful relation with and has influenced on store loyalty. The more salesperson loyalty increases, the more store loyalty increases. Accordingly, it is concluded that the future success of firms and retailers depends on the quality of the relationship between customers and salespersons.

• 경영과정보연구
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• 제36권5호
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• pp.151-173
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• 2017

본 연구는 영남지역 H사 전속보험설계사를 대상으로 MBTI 성격유형에 따른 직무만족의 차이와 직무만족이 고객지향성과 이직의도에 미치는 영향, 그리고 고객지향성과 이직의도에 미치는 직무만족의 영향이 MBTI 성격유형에 의해 조절되는지를 살펴보았다. 자료수집은 2014년 3월 20일부터 4월 20일까지 약 4주간에 걸쳐서 실시되었다. 총 120명의 영남지역 H보험설계사들을 대상으로 MBTI 테스트를 실시하였고, 본 논문의 가설관련 문항들이 포함된 120부의 설문지를 배포하여 일관성 및 성실성이 떨어진다고 판단되는 14부를 제외한 106부가 가설검증에 이용되었다. 연구결과는 다음과 같다. 첫째, MBTI 성격유형(심리적 기능과 태도지표)에 따른 직무만족은 유의한 차이가 없는 것으로 나타났다. 둘째, 직무만족은 고객지향성에 긍정적인 영향을 미치는 것으로 나타났으며, 이직 의도에는 부정적인 영향을 미치는 것으로 나타났다. 셋째, MBTI 성격유형의 조절효과 분석결과는 심리적 기능과 태도지표로 구분하여 정리할 수 있다. 먼저 심리적 기능의 조절효과는 직무만족과 고객지향성 간의 관계에서만 유의한 것으로 나타났고 직무만족과 이직의도 간의 관계에서는 유의하지 않은 것으로 나타났다. 다음으로 태도지표의 조절효과는 직무만족과 고객지향성, 직무만족과 이직의도 간의 관계 모두에서 유의한 것으로 나타났다. 본 연구는 MBTI 성격유형에 따른 직무만족과 고객지향성, 직무만족과 이직의도간의 관계에 존재하는 MBTI 성격유형의 조절효과를 검증함으로써 학문적 실무적 시사점을 제시하였으며, 직무만족을 통한 고객지향성 향상과 이직의도 감소노력에 있어 MBTI 성격유형을 고려한 맞춤전략을 수행할 수 있게 될 것으로 기대된다.

• 가정과삶의질연구
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• 제25권4호
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• pp.1-16
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• 2007

The purpose of this study is to examine adolescent future orientation in relation to education, work and career, and marriage and family. This study also explores the effects of adolescent future orientation in relation to their psychosocial characteristics: self-esteem, self-control, scholastic performance, and sexual permissiveness. Data were collected from 345 students in the second grade (male: 166, female: 179) of two middle schools in Seoul, Korea. Scale for adolescent future orientation was formulated based on literature review. The major findings of this study were as follows. Adolescents were found to be more future-oriented in the areas of work and career and in the area of marriage and family than in the area of education. Several hierarchical multiple regression analyses were also performed to examine the contribution of socio-demographic characteristics and future orientation to predictions of adolescent psychosocial characteristics. This study found that adolescent future orientation significantly predicted their self-esteem, self-control, and scholastic performance, while having no significant influence on sexual permissiveness.

• 복식문화연구
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• 제23권3호
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• pp.484-497
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• 2015

The purpose of this study was to examine the effect that relation-building factors between beauty service stores and customers have on relationship quality and long-term orientation. Specifically, the influence of relation formation factors (relationship benefits and communication) on relationship quality (satisfaction and trust) and long-term orientation was empirically examined. This research was conducted through a questionnaire survey, and 402 adults were targeted from Jan. 6 to Jan. 16 in 2014. The results were as follows. First, the relationship benefits of beauty service stores were classified into four dimensions of psychological, social, economic, and informational benefits. It was found that only the dimension of psychological benefits had a significant influence on long-term orientation among the relationship benefits dimensions. Second, it was found that the psychological benefits of beauty service stores had positive effect on relationship quality (satisfaction and trust). It was shown that informational benefits had a significant influence on satisfaction only. Third, it appeared that communication had a positive effect on long-term orientation. Fourth, it was found that communication had a significant influence on relationship quality(satisfaction and trust). Finally, it was shown that relationship quality (satisfaction and trust) had positive effect on long-term orientation. The implications of the research and direction for future study were discussed.