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A Study on the Relationships Among Sought Benefits, Purchase Experiences, and Brand Relationship in Case of Cosmetics (소비재 제품의 제품 추구혜택, 구매체험이 소비자 - 브랜드 관계에 미치는 영향: 화장품 제품을 중심으로)

  • Yoon, Sung Joon;Lee, Hyoung Ju;Kim, Young Mi
    • Asia Marketing Journal
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    • v.13 no.2
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    • pp.1-26
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    • 2011
  • This study tried to investigate the relationships among the sought benefits, consumer-brand relationship and purchase experiences with regard to cosmetics, based on Scmitt (1999)'s Strategic Experiential Modules (SEM) which classified consumer's purchase experiences into five modules (sense, feel, think, act & relate) and provide strategic implications based on the results. According to the result, among the sought benefits of cosmetics, functionality had the most significant impact on purchase experience, and brand affected "sense" and "think-act-relate" experiential modules. Fashion was only found to affect "feel" module. Also, the "think-act-relate" module positively affected all components of consumer-brand relationship. And, "love and passion" component was significantly influenced by sensory experience, while "mutual commitment" and "affinity" were both affected by affective experience. In addition, gender difference was found in fashion, economy, and functionality among the sought benefits, Specifically, women showed higher score on fashion and functionality than men, while men scored higher in economy benefit than women. Also gender was a differentiating factor for "feel" and "think-act-relate" experiential modules, where women scored higher than men. Finally, In terms of causal relationships, "functionality" influenced all three experiential modules (sense, feel, think-act-relate) for both men and women. But, women showed more significant relationship between brand and sensory module, whereas men showed significant relationship between brand and think-act-relate module. At conclusion, the study provides some strategic implications that cosmetics companies need to strengthen brand relationship with consumers in order to provide them with targeted purchase experiences that fit the benefits most sought by them, which will result in competitive strengths.

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Current Status of Applied Korean Patents Regarding the Deep Sea Water (해양심층수 관련 국내 특허출원 동향)

  • Chung, Kap-Taeck;Lee, Sang-Hyun
    • The Korean Journal of Food And Nutrition
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    • v.22 no.2
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    • pp.261-271
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    • 2009
  • Deep sea water exists at depths of over 200m under the sea. As no sunlight reaches it, photosynthesis does not take place within it, and it contains no organic matter. In addition, its temperature is maintained at a stable low level throughout the year, so it does not get mixed with the sea water on the surface. It contains a large amount of nutritious salts, whose cleanness is maintained. It is a marine resource that has matured for a long period of time. Research into deep sea water, which started in the 1970s, has been made around the whole world, including the USA and Japan. In Korea, research has been active in this area since 2000. As there has been a good amount of research into industrial applications for deep sea water, since 1993, patents for the relevant technologies have been applied. This paper intends to provide a resource to researchers of deep sea water, by summarizing of all domestic deep sea water-related patents applied with Korean Intellectual Property Office from 1993 to 2008. This research was conducted using a computer and KIPRIS Database owned by the Korea Institute of Patent Information. 'Deep sea water' was used as the search keyword. A total of 222 Korean patents relating to deep sea water have been registered on the basis of IPC. Of these, 126 patents relate to the manufacturing and the treatment of foods, foodstuffs, or non-alcoholic beverages(A23L), while 50 patents relate to the production for medical, dental, or cosmetic purposes(A61K). 38 patents relate to water purification, treatment of wastewater, sewage and sludge (C02F), while 8 patents relate to fishery and farming(A01K). In summary, it was found that studies for the practical use of deep sea water have been conducted in relation to the manufacturing and the treatment of foods, foodstuffs, beverages, and cosmetics.

Analysis of Misunderstood Types Relate to Trigonometric Function and Its Teaching Method (삼각함수에 관한 오류 유형 분석과 그 지도 방법)

  • 강윤수;박수정
    • Journal of the Korean School Mathematics Society
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    • v.6 no.1
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    • pp.101-113
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    • 2003
  • The purpose of this study is to analyze students misunderstood types relate to trigonometric function and to devise its teaching method using GSP. To do this, we performed several steps as followings: First, we performed questionnaire survey to 70 students belong to second year at high school to find students comprehension degree about radian angle representation and trigonometric function graph. Second, we devised the teaching-learning materials relate to trigonometric function graph using GSP. And then, we used them in the class of 35 students who are at the time to learn trigonometric function in the first year at high school. Third, we conducted Questionnaire survey to students studied through teaching and learning materials using GSP. As a result of doing the survey, we found that general students were interested in the class using GSP and they could also operate computer without difficulty.

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The Effect of Fam Tour Experience on Brand Equity and Revisit Intention in Rural Area (농촌지역의 팸투어 체험이 브랜드자산 및 재방문의도에 미치는 영향)

  • Kwon, Ki-Dae
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.191-202
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    • 2022
  • This study is about the effect of experience activities of fam tours in Korea on brand assets and revisit intention to revisit. In other words, the fam tour experience(feel, relate, sense, think, act) in research hypothesis 1 will have a positive (+) influence on brand assets(recognition, image, perceived quality, loyalty, and exclusive assets). In addition, it was set that the brand asset in Hypothesis 2 would have a positive (+) significant effect on the revisit intention. To verify this, 362 questionnaires were collected from MZ households in the metropolitan area and statistical analysis was conducted. The analysis results are as follows. First, in Hypothesis 1-1, the fam tour experience (feel, relate, act) has a positive (+) effect on awareness, In Hypothesis 1-2, the fam tour experience (relate, sense, think) has the effect of positive (+) on the image, In Hypothesis 1-3, the fam tour experience (feel, relate, sense, think, act) is the influence of perceived quality, In Hypothesis 1-4, the fam tour experience(sense, act) has a positive effect on loyalty, In Hypothesis 1-5, the fam tour experience (feel, relate, sense, think) had a positive (+) effect on exclusive assets. The brand assets(awareness, image, quality, loyalty, and exclusive assets) of the rural fam tour in Hypothesis 2 were significant for revisit intention.

Optimal Excitation Trajectories for the Dynamic Parameter Identification of Industrial Robots by Using Combined Model (통합모델과 최적 경로설계를 통한 산업용 로봇 동적 매개변수 규명)

  • Park, K.J.
    • Journal of Power System Engineering
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    • v.12 no.2
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    • pp.55-61
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    • 2008
  • This paper discusses the advantages of using Fourier-based periodic excitation and of combining internal and external models in dynamic robot parameter identification. Internal models relate the joint torques or forces with the motion of the robot; external models relate the reaction forces and torques on the bedplate with the motion data. This combined model allows to combine joint torque/force and reaction torque/force measurements in one parameter estimation scheme. This combined model estimation will yield more accurate parameter estimates, and consequently better predictions of actuator torque, which is shown by means of a simulated experiment on a CRS A465 industrial robot.

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Exploring the Meanings of Usage about Onomatopoeia and Mimetic Words in a Child Play Situation (유아 놀이에서 의성어·의태어 사용 의미 탐구)

  • Kim, Yoon Mi;Yun, Eunju
    • Korean Journal of Child Studies
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    • v.38 no.1
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    • pp.63-76
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    • 2017
  • Objective: The aim of this study was to examine the meanings of onomatopoeia and mimetic words contextually used contextually when children play together. Methods: The participants included 40 children (ages 3-5 years) attending "M Daycare Center" in Seoul and "S Daycare Center" in Seongnam (a city in Gyeonggi-do). Twenty rounds of play observations were conducted at the centers. Once per week from May to October 2015. Results: The onomatopoeia and mimetic words observed were primarily relate to physical movements, sounds, and shapes. These types relate to Max van Manen's life-world existentials, correlating with spatiality, corporeality, and relationality. The characteristics of onomatopoeic and mimetic words used were additive and were used by the children to refine and diversify their language skills and enrich their linguistic imaginations. Conclusion: Onomatopoeic and mimetic words help children design their own play situations based on their creativity and help them share the play with their peers.

Analytic Problems in Applying the Properties of teh Modified z-Transform (변형 Z변환의 특헝의 적용상의 해석적 문제)

  • Chung, Tae-Sang;Lee , Jae-Seok
    • The Transactions of the Korean Institute of Electrical Engineers D
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    • v.51 no.12
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    • pp.549-555
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    • 2002
  • While the z-transform method is a basic mathematical tool to relate the imput/output signals only at the sampling instants in analyzing and designing sampled-data control systems, the modified z-transform which is a variation of the z-transform is widely used to represent the details of continuous signals between the sampling instants. To relate the modified z-transform to the corresponding regular z-transform, some properties were established regarding the modified z-transform method. This paper will show that these properties, in their current forms, cause come analytic problems, when they are applied to the signals with discontinuities at the sampling instants, which accordingly limit their applications significantly. In this paper, those analytic problems will be investigated, and the theorems of the modified z-transform will be revised by adopting new notations on the z-transform so that those can be correctly interpreted and used without any analytic problems. Also some additional useful schemes of applying the modified z-transform will be developed.

A analysis on the characteristics of digital life reflected in web sites (웹사이트에 나타난 디지털 라이프의 특성 분석)

  • 김현경;김미정;조명은;이현수
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2000.11b
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    • pp.179-188
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    • 2000
  • The purpose of this study is to analysis web sites which relate to housing environment on Internet and to suggest guidelines which are needed in digital life. Data are from key words in 53 web sites searched by housing environmental word such as people, living, town and so on. The results of this study were as follow: The web sites are divided into e-housing community, e-housing management, e-housing workplace and e-housing design. These are the digital life of new type. E-housing community sites make new wired community cross time and space. E -housing management sites provide the useful information of housing environment. E-housing workplace. sites enable us to work in cyberspace and e-housing design sites relate to consulting interior design. The web life style on Internet is common and makes many changes happen in house life and environment.

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Antimicrobial Activity of Tea Tree Oil against Pathogens relate to Acne (Tea Tree Oil의 여드름균에 대한 항균활성)

  • Seol, Jae-Won;Song, Kun-Ho;Lee, Kwang-Rae
    • Journal of Industrial Technology
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    • v.31 no.B
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    • pp.113-117
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    • 2011
  • The purpose of this study is to determine the antimicrobial effect of tea tree oil a against pathogens relate to acne. Tea tree oil extracted from Australian Melaleuca alterifolia has been studied extensively for their antimicrobial properties against different type of bacteria and fungi. Tea tree oil has been reported to have antibacterial, antiinflammatory and antitumor activities, among others. By evaluating the antibacterial effect of Tea Tree Oil of Australia, the MIC value of Tea Tree oil against P. acnes was 0.05% and 0.5% against aerobic bacteria. This study showed that Tea Tree Oil has antibacterial effect against bacteria which induce acne. Tea Tree Oil had better antibacterial effect against P. acnes compared to aerobic bacteria. It is promising to develop a nature-based functional material for makeup product, which can cure and prevent acne.

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Flow Characteristic Analysis in Accordance with Geometrical Modification of Air Distribution Plate in Gasboiler Combustion Chamber (가스보일러 연소실 공기분배판의 기하학적 형상에 따른 유동특성 해석)

  • Kim, Jae-Jung;Son, Young-Gap;Chang, Seog-Weon;Ryu, Dong-Su
    • Proceedings of the KSME Conference
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    • 2000.04b
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    • pp.859-864
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    • 2000
  • This paper reports a numerical flow characteristic analysis in gas boiler combustion chamber. The numerical results with simplification and assumptions were found within 30% of the experiment. A lot of geometrical modification has been invested in attempt to obtain the uniform flow in the combustion chamber exit. As a result, the velocity magnitude of the combustion chamber is relate with the hole size in air distribution plate. The velocity uniformity of the combustion chamber is relate with the number of holes and location in air distribution plate.

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