• The Korean Journal of Applied Statistics
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• v.21 no.1
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• pp.125-140
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• 2008

The purpose of this study is to analysis the economic impacts of regional cultural festival via using the regional input-output model. In order to achieve this purpose, calculate output, value added and employment multiplier impacts of the Jeonju International Film Festival. The impacts of the JIFF on regional economic follow as ; Output is 112 hundred million won, value added is 53 hundred million won and employes is 254 labors. We need a new following strategies to obtain highly positive impacts from regional cultural festival. It needs to made networks among sight-seeing places, cultural remains, restaurants, hotels and entertainment institutions, in order to made visitors and customers expend much.

• Journal of the Korean Data and Information Science Society
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• v.21 no.3
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• pp.437-446
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• 2010

This paper is to analyze the relationships among the service quality of regional festival, revisiting the festival, which is a customer loyalty, and orally transmitted effect in Jeonju International Film Festival (JIFF), which is a regional festival. It is significant in that the satisfaction of service quality effects on the overall satisfaction in the film festival Major factors for film festival service quality such as facility convienence, souvuior, program, PR, information and accessbility is significant in the statistics. It is estimated that overall satisfaction for service quality and royality affect each other positively.

• Cartoon and Animation Studies
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• s.14
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• pp.129-150
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• 2008

The article concerns the relationship between the animation festival and the regional cultural industries. In particular, the article studies the WAF(Web Animation Festival) case, in which has hold since 2004 by the Gwangju Information & Culture industry Promotion Agency in the city of Gwangju. The WAF case will be examined in terms of the promotion of the selected web cartoons and animations in the festival competition. As a result, the competion festival has been managed in connection with the support programs for the promotion of the regional cultural industries. In the process, the Gwangju Information & Culture industry Promotion Agency has sought to connect the selected arts works with the CEOs in the field of content business and media business. The article concludes the WAF need to be reestablished in the context of the development of the Gwangu cultural industries cluster and the reinforcement of the international exchange and networking through the grand project of Asian Cultural Capital Gwangu.

• Journal of Industrial Convergence
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• v.20 no.7
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• pp.13-20
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• 2022

This study aimed to provide basic data for the development of local cultural festivals by verifying whether regional cultural unity moderates the link between storytelling and brand assets for festival visitors. The survey was conducted with 431 visitors who participated in the S city Eupseong Festival program. Descriptive statistics, reliability analysis, correlation analysis, and moderating effect analysis were performed for the analysis of the questionnaire data. As a result of the study, first, storytelling and regional cultural unity showed the highest positive correlation, and there were positive correlations between local cultural unity and brand assets, and between storytelling and brand assets. Second, as a result of the moderating effect analysis, regional cultural unity moderated the link between storytelling and brand assets. In other words, when storytelling increases, brand assets increase, but when regional cultural unity is high, it increases more steeply than when regional cultural unity is low. This study presented a new model to improve the brand assets of local festivals.

• Journal of the Economic Geographical Society of Korea
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• v.5 no.1
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• pp.25-48
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• 2002

This study is to clarify the effect of changes of cultural industries, specialized products and regional festival, in "Junwon culture region". According to this study, "Junuon culture region", as border region of Koguryo, Baekje, Silla kingdom, which has not constituted its original culture, must develop its own specialized products based on culture and history of the three kingdoms in modern meaning. In 21st century, cultural industry of "Junuon culture region" must emphasize the role of linking of Koguryo culture which consists of major culture in North Korea. Because regional festival of "Junuon culture region" as place marketing is concentrated in spring and autumn, regional festival must be a package type of interregional network. In 21st century, "Junwon culture region" as border region of Koguryo, Baekje, and Silla, must be the peace place of cultural industry with maximized merit and high accessibility at present time. And with development of knowledge and information society, cultural industry estate must bring up regional network centralizing Cheongju city.ng up regional network centralizing Cheongju city.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.170-180
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• 2010

This article aims to overview the present condition of the film festival, as one of the cultural policies for regional development, and draw up a plan for them, focused on PIFF and JIFF. Pusan and Jeonju have their own movie infrastructure and each festivals has a distinction as to property and purpose. But, for the festivals to be successful continuously, more regionally suitable and unique events are needed. In case of PIFF, it is required that the promoter should highlight regional characteristics of Pusan, by dint of implementation of programs, centered on people's active participation in the festival; regarding JIFF, for Jeonju to be a mecca of media industry, long-term plans and policies are to be made. The plans for revitalization of International film festival, as local cultural festival, are as follows; good use of local place as movie location, development of relevant contents, formation of regional networking, and cultivation of local human resource.

• Journal of the Korean association of regional geographers
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• v.9 no.4
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• pp.576-591
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• 2003

This study examined how historical facts of the past were established as a symbol or identity of a region and reorganized in the present local communities. Janseong has reorganized regional symbols through a regional festival named Hong-gil-dong Festival based on its tradition and cultural resources and used them as a strategy for the regional revitalization. Jangseong was known as "a district of noble scholars" represented by the Philam Seowon(local school) enshrining Kim In-hoo, a superior one of the Confusion scholars of Joseon period. And it was considered as "a place of justice" because of historical fact that it was an important base of Donghak movement and the struggle by righteous soldiers who fought for the country in the late Joseon period. Moreover, as the place which is assumed as a birthplace of Hong Gil-dong, a hero of the Hong Gil-dong story was excavated, the local government has reorganized Mr. Hong as a symbol of the region and has held the Hong Gil-dong festival for its development. In spite of its short history, the festival was established as a representative of Janseong. It also created various regional cultural attractions such as regional logos of Hong Gil-dong and a tourist attraction of his birthplace. Jangseong reorganized its tradition for the regional revitalization through a business-oriented property of the event strategy enforcing a dynamic and external image. In the aspects of tradition reorganization and use for actual development, it is sure that the Hong Gil-dong Festival will work for true integration and revitalization of the region by providing experiences of reorganized regional tradition and culture along with various regional landscapes.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.2
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• pp.99-115
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• 2011

This study focuses on the economic effect on regional development and spatial distribution of community festivals and events as a regional development strategy in South Korea. Community festivals are totally estimated to 893 cases in 2009, and most of festivals were newly established since 1995. Spatial Distribution of festivals show regional differences. Many of festivals was hold in Jeju, Gyeongnam, Ulsan, and Chungnam provinces, however, Gyeongbuk, Jeonnam, Gwangju, and Gyeonggi provinces were distributed less. The total number of cultural tourism festivals selected as best festival by central government were increased from 10 in 1997 to 57 in 2009, and the everage local economic effects of one cultural tourism festival were also increased from14.2 billion won in 1997 to 33.3 billion won in 2008. In order to estimate the relationship between community frstivals and local economic effect, Geumsan Insam Festival, Muju Firefly Festival, and Hampyeong Butterfly Festival are selected as case study. These three festivals were successful in the tourist attraction, and it were also affected positively to local economic effect.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.125-142
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• 2006

The purpose of this study is to Baekje Cultural Festival development & reform measure by using tourist behavior characteristic of using a correspondence analysis. This study searches choice attributes factors to compare and analyzes satisfaction with importance of each regional culture festival based on choice attributes factor to grasp main tourists' behavioral character about visitors of Buyeo baekje cultural festival that can be called representative regional cultural festival in Korea. Also, execute confrontation agreement test that is kind of multidimensional scaling, wish to examine preference by age and by companion of Buyeo baekje cultural festivals that is regional unique festival, and contribute attract foreign tourist to korea enlargement. And analyze through multiple regression analysis whether festival choice attributes factor exerts effect that is some in revisiting intention, I wish to consider desirable development and improvement plan that can analyze problem by this strength and weakness, raise more attractive foreign tourist to korea and incomes in Buyeo baekje cultural festival hereafter.