• Title/Summary/Keyword: Reference Levels

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Retail Sale Advertising: Effects of Reference Price, Price Rationale and Price-Quality Inference on Evaluation of Apparel Attributes (비교가격 광고의 준거가격과 소매점의 가격할인취지 및 소비자의 가격 -품질 연상 심리 수준이 의류제품 속성 평가에 미치는 영향-)

  • Hyun, Ji-Eun;Hong, Hee-Sook
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.47-75
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    • 2002
  • The purpose of this study is to identify the effects of reference price, price rationale and price-quality inference of consumer on the evaluation of apparel quality. The experimental materials developed for this study were a set of stimulus and response sheet. The stimuli were six print ads, which was manipulated by reference price and price rationale for a jacket of national brand. This study used a 2(reference price: offer and non offer)$\times$3(price rationale: non offer, stock disposal, sales promotion) $\times$2(price-quality inference of consumer: high and low level) between-subjects experiment. Subjects were 371 female university students. The data were analyzed by factor analysis, ANOVA and t-test. The results were as follows. First, three apparel attributes were identified: sewing/fabrics and label by factor analysis. Second, the significant interaction effects of reference price, price rationale and price-quality inference of consumer were found on evaluating quality of sewing/fabrics and label of apparel. So, reference price effect differed to depending on type of price rationale and levels of price-quality inference. Third, the significant main effect of price-quality inference of consumer existed on evaluating construction quality of apparel.

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Development of Reference Material Using Natural Seawater for Nutrient Analysis in Seawater (자연해수를 이용한 해수 중 영양염 분석용 표준물질 개발)

  • Rho, Taekeun;Kang, Dong-Jin;Kim, Eun-Soo;Kahng, Sung-Hyun;Cho, Sung Rok;Lee, Jung Moo;Park, Eun Ju;Moon, Cho-Rong
    • The Sea:JOURNAL OF THE KOREAN SOCIETY OF OCEANOGRAPHY
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    • v.20 no.1
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    • pp.29-35
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    • 2015
  • Dissolved nutrients in seawater are recognized as an essential biogeochemical factor for detecting global environmental changes. The importance of nutrient reference material for seawater has been increased greatly for the comparison of nutrient data, measured in different time and space in global ocean by various researchers with different levels in nutrient analysis skill. In this study, we described the homogeneity and stability of nutrient reference material for seawater using natural seawater, collected at a station of Shihwa Lake, at a coastal station near Uljin (surface water), and at a station over the Ulleung Basin (surface water and 1500 m depth water) and sterilized. Based on the homogeneity data, the nutrient reference materials has similar homogeneity compared to other nutrient reference materials. During 3-13 month period, there was no unidirectional trend of increase or decrease in nutrient concentration of newly developed nutrient reference material for seawater. However, a sustained measurement is required to check stability for longer period.

Dimethylsulfide as a Malordorous Component of a Waste Reclamation Site

  • Kim, Ki-Hyun;Lee, Gangwoong
    • Journal of Korean Society for Atmospheric Environment
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    • v.15 no.E
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    • pp.39-43
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    • 1999
  • To help idntify the potential sources of volatile organic sulfur compounds within the continental environment, we have conducted preliminary measurements of dimethylsulfide(DMS) during field campains held from three reference sites. These sampling sites were located within a waste reclamation facility in Won Ju City, Kang Won Province. The results of our measurements showed that DMS levels spanned over 1 to 55 pptv with a mean and 1 standard deviation(1SD) of 12 and 18 pptv(N=13). In a comparison of the data derived from the strongest sources, i.e., oceanic environment, the DMS levels in thre reclamation facility were jpronouncingly low with high day-to-night concentration ratios. It was noted that a significant difference in DMS levels between daytime and nighttime periods was mainly driven by a few exceptional data measured during daytime. Despite limitations of our measurement data in deriving meaningful interpretations of spatiotemporal distributions of DMS in inland facilities, the existence of extraordinary trends, i.e., especially "lower-than-expectedL" DMS values, can be explained in terms of mixed effects of several factors. Most importantly, we can infer that the rates of DMS production and of its destruction in the study site are at or near steady-state condition. Another possibility is that DMS is not adequate enough to explain the generally malordorous environment of reclamation sites, of particular in Won Ju area.n Ju area.

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Development of Model for Seismic Qualification of Electronic Enclosure for Nuclear Power Plant (원자력발전소용 전자기기함을 위한 내진검증 해석 모델 개발연구)

  • Sur, Uk-Hwan
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.35 no.1
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    • pp.47-52
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    • 2011
  • In this paper, we describe the development of a finite-element model for seismic qualification. This paper presents finite-element analysis model of the electronic enclosure to be used at Arkansas nuclear power plant, USA. The verified model predicts natural frequencies within 5% error for all major modes below 50 Hz. The finite element lumped mass approach and the finite element stiffness approach using the COSMOSM finite element code is applied for static, eigenvalue, and dynamic analyses of the mathematical model of this system. The FEM model indicates that the stress levels corresponding to the specified loading conditions are below the allowable stress levels that have been specified in the AISC Code. The findings conclude that the electronic enclosure will withstand the seismic levels stated in the reference documents.

Reduction of Variable Illumination Effect on Pixel Gray-levels of Machine Vision

  • Suh S. R.;Huang J. K.;Kim Y. T.;Yoo S. N.;Choi Y. S.;Sung J. H.
    • Agricultural and Biosystems Engineering
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    • v.5 no.1
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    • pp.5-9
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    • 2004
  • This study was carried out to develop methods of reducing the effect of solar illumination on pixel gray-levels of machine vision for agricultural field use. Two kinds of monochrome CCD cameras with manual and auto-iris lenses were used to take pictures within a range of 15 to 120 klux of solar illumination. A camera having more precise automatic control functions gave much better result. Four kinds of indices using pixel gray-level of the $99\%$ white DRS (diffuse reflectance standard) as a reference were tried to compensate pixel gray-levels of an image for variable illumination. Coefficients of variation of the indices within a range of illumination were used as a criterion for comparison. The study concluded that an index of (A+B)/A, where A is gray-level of the $99\%$ DRS and B is gray-level of the tested material, gave the best consistency in the range of solar illumination.

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A Study on Characteristics of Obesity in Young Age and Comparison of Obesity in Adults in Cheon-an (성인 비만과 비교를 통한 소아 비만의 특성 연구 - 천안 지역 중심으로)

  • Seo, Hui-Yeon;Han, Jae-Kyung;Kim, Yun-Hee
    • The Journal of Pediatrics of Korean Medicine
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    • v.24 no.2
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    • pp.31-39
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    • 2010
  • Objectives The recent prevalence rate of obesity in children is increasing, but so far the majority of ongoing research is focused on obesity in adults. Even comparison studies between obesity in adults and in children are insufficient at this stage. Thus, our research will investigate the characteristics of obesity in children based on the comparison with adults. Methods The blood levels including glucose, cholesterol, AST, ALT of obese children and obese adults were compared and analyzed. Results From comparison studies, the levels of glucose, cholesterol, ALT in adults were higher than in children. In order to take account the age differences, only the rate of abnormal levels based on the reference range were compared. As a result, the abnormal rate in blood cholesterol level was higher in children. Conclusions Childhood obesity may develop complications at early age and has high potential risk to result in adult obesity as well. Therefore, child obesity needs to be treated with more caution and careful attention.

Difference of subjective response between with and without pictures - Focusing on the leisure shooting noise - (화면 제공에 따른 주관적 반응의 차이 - 레저용 사격 소음을 중심으로 -)

  • Kim, Deuk-Sung;Chang, Seo-Il;Lee, Yeon-Soo
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2008.04a
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    • pp.727-734
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    • 2008
  • This research presents a laboratory study about difference of subjective response between with and without pictures. A main source is impulsive sound caused by leisure shooting. The sources are sampled from outdoor noise and their levels range from 40 to 75 dB at the interval of 5dB. The noise unit is based on A-weighted sound exposure level (ASEL; $L_{AE}$). To make equal ASEL of outdoor noise, finite impulse response (FIR) filter is applied to the originally sampled source to include the effect of distance attenuation. The evaluation method of the jury test adopted a Semantic Difference(SD) Method. The intersection point which two lines crossed was used as reference point. The intersecting point of mean response rating between with and without pictures was approximately 44ASEL and that of %HA was about 60ASEL. In the result of the test, the negative effect of pictures was given at a lower levels than intersection point while the positive effect was given at a higher levels than that.

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Effects of Saposhnikoviae Radix on allergic responses in OVA-induced Allergic rhinitis mice (방풍(防風)의 난알부민 유도 알레르기 비염 마우스에서의 항알레르기 효능 연구)

  • Jung, Jin-Ki;Park, Yong-Ki
    • The Korea Journal of Herbology
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    • v.27 no.5
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    • pp.85-91
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    • 2012
  • Objectives : In this study, we investigated the effect of Saposhnikoviae Radix on allergic responses in ovalbumin(OVA)-induced Allergic rhinitis(AR) mice. Methods : BALB/c mice were orally administrated with Saposhnikoviae Radix water extract (SRW, 50 mg/kg) or anti-histamine drug, Ketotifen (10 mg/kg) as a reference drug, followed by sensitization and challenge of OVA. Mice were measured clinical symptoms and the serum levels of histamine, IgE, IL-4, and IFN-${\gamma}$, and observed histopathological changes of nasal mucosa H&E staining. Results : SRW significantly decreased rubs and the serum levels of histamine, IgE, and IL-4, and then increased the serum levels of IFN-${\gamma}$ in OVA-induced AR mice, and inhibited histopathological changes of nasal mucosa with inflammation and the eosinophils infilteration. Conclusions : These data suggest that SRW has anti-allergic effect through the inhibitory property of Saposhnikoviae Radix against allergic responses in allergic rhinitis.

Comparisons of Recombinant Protein Expression in Diverse Natural Isolates of Escherichia coli

  • Jung, Yuna;Lim, Dongbin
    • Molecules and Cells
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    • v.25 no.3
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    • pp.446-451
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    • 2008
  • We assessed heterologous protein expression in 64 strains obtained from the Escherichia coli Reference (ECOR) collection, a collection representing diverse natural E. coli populations. A plasmid generating a glutathione S-transferase and plant carbonic anhydrase fusion protein (GST-CA) under the control of the tac promoter was introduced into the ECOR strains, and the quantity of the fusion protein was determined by SDS-PAGE. The foreign protein was generated at various levels, from very high (40 strains, high producers) to very low (six strains, low producers). Immunoblotting showed that the high producers expressed approximately 250-500 times more GST-CA protein than the low producers. The results of semi-quantitative RT-PCR showed that the low producers generated mRNA levels comparable to those of the high producers, thereby suggesting that, at least in this case, inefficient translation is a major cause of the low production. We introduced a different plasmid, which expressed a maltose binding protein and plant guanylate kinase fusion protein (MBP-GK) into the six low producers. Interestingly, five of these expressed MBP-GK at very high levels. Thus, we conclude that the production of a particular protein from an expression vector can vary considerably, depending on the host strain. Strains in the ECOR collection could function as useful alternative hosts when a desired level of protein expression is not obtained from commonly used strains, such as E. coli K12 or B derivatives.

B-6 Vitamers and $\beta$-Glucoside Conjugates in Milk of American and Egyptian Women during the first Six Months of Lactation

  • Lee, Jeong-Yeon
    • Journal of Nutrition and Health
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    • v.30 no.4
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    • pp.425-433
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    • 1997
  • Levels and distribution of five B-6 vitamers(PMP, PM, PLP, PL, and PN) and pyridoxine $\beta$-glucoside conjugates(PN-glucoside) were examined in milk of American women who received supplements of 2.5 or 10mg PN HCl/d and of unsupplemented Egyptian women during the first six months of lactation. B-6 vitamer and PN-glucoside levels in human milk were determined by reverse-phase HPLC. Pyridoxal(PL), which has been reported to be the most rapidly absorbed form of vitamin B-6 and may facilitate bioavailability, was the predominant vitamer in human milk of all three groups. Pyridoxal made up 72% of total vitamin B-6 for the 2.5mg supplemented group, 76% for the 10mg group, and 59% for the Egyptian group. Level and Percent PL were significantly lower for Egyptian women. Mean growth of the two American groups was similar to each other and within the normal range of the NCHS reference, however, Egyptian infants showed growth faltering at 6 months. The Percent of PN-glucoside, a less bioavailable form of vitamin B-6 in humans was 1% in milk of American women and was 11% in Egyptian women and these values were significantly different. for Egyptian women, total vitamin B-6 levels in breast milk correlated Positively with animal protein intake(r=0.91) and percent PN-glucosides(r=0.53) and negatively with plant protein intake(r=-0.55). These findings showed that high plant protein intake was associated with low concentrations of PL and total vitamin B-6 in human milk.

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