• The Journal of Information Systems
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• 제26권3호
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• pp.149-169
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• 2017

Purpose The purpose of this study is to investigate how OTA recommendation influences users' purchase decision making and reuse intention based on the users' destination type. And we compare the results of domestic destination and overseas destination. Design/methodology/approach This research model was designed with the recommendation elements of OTA. And this study conducted an empirical analysis using self-administered questionnaires. The target of the analysis is an individual who has purchased hotel rooms through the OTA for the past one year. A total of 374 usable data were collected (177 domestic respondents and 197 overseas respondents) and analyzed using partial least squares analysis using Smart-PLS 3.0. Findings Two OTA recommendation characteristics - recommendation accuracy and recommendation objectivity were significant in overall model. And easy of decision making was significantly affect to OTA reuse intention. Also, only recommendation accuracy variable was revealed to significant moderating variable between domestic model and overseas model.

• Knowledge Management Research
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• 제16권3호
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• pp.149-169
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• 2015

In this study, we try to understand the role of online social recommendation and the similarity of preferences between the recommender and the recommendee on consumer decisions in the framework of the two stage purchase decision-making process. Applying construal level theory to our context, we expect that the role of social recommendation and the similarity of preferences would vary over the stages in the two-stage decision making process. To test our hypotheses, we collected the data through an incentive compatible experiment, and analyzed the data with nested logit model. As a result, we found that the role of online social recommendation varies over the stages. Consumers take recommendation from similar others at the stage of consideration set formation, but no longer consider it at the stage of final choice. Consumers take recommendation from dissimilar others at the stage of consideration set formation. At the stage of final choice, however, consumers avoid choosing the option recommended by dissimilar others. The results of our study enrich the understanding about the role of social recommendation, and have implication to marketing practitioners who attempt to make online social recommendation system more efficient.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권9호
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• pp.3730-3744
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• 2020

This study proposes a deep learning-based evolutionary recommendation model for heterogeneous big data integration, for which collaborative filtering and a neural-network algorithm are employed. The proposed model is used to apply an individual's importance or sensory level to formulate a recommendation using the decision-making feedback. The evolutionary recommendation model is based on the Deep Neural Network (DNN), which is useful for analyzing and evaluating the feedback data among various neural-network algorithms, and the DNN is combined with collaborative filtering. The designed model is used to extract health information from data collected by the Korea National Health and Nutrition Examination Survey, and the collaborative filtering-based recommendation model was compared with the deep learning-based evolutionary recommendation model to evaluate its performance. The RMSE is used to evaluate the performance of the proposed model. According to the comparative analysis, the accuracy of the deep learning-based evolutionary recommendation model is superior to that of the collaborative filtering-based recommendation model.

• Journal of Digital Convergence
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• 제11권5호
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• pp.429-436
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• 2013

Context aware environment u-health service is to provide health service with recognition of a computer. The computer recognizes that a patient can contact real life in many context. Context aware environment service for recommend have to definition of context data and service recommendations related to factors shall be identified. In this paper, Context aware environment of u-health service will be provide context data related to identifies recommendations factors using multivariate analysis method and recommendations factors creation to decision tree, association rule based decision model. health service recommend for significantly context data can be distinguish through recommendation factors of identify. Also, context data of patient can know preference factors through preference decision model.

• Journal of KIISE:Computing Practices and Letters
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• 제14권3호
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• pp.306-310
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• 2008

Since the preference for information recommendation service can change according to the context, we should know the user context before providing information recommendation. This paper proposes recommender system that considers multi-user preference in mobile environment and attempted to apply it to restaurant recommendation. To model the preference of individual users in mobile environment, we have used Bayesian network, and restaurant recommendation mostly should consider not an individual user but several users, so this paper has used AHP of multi-criteria decision making process to obtain the preference of several users based on one of individual users. For experiments, we conducted recommendation in 10 different situations, and finally, we confirmed that the proposed system was evaluated as a good one using a usability test of SUS.

• Journal of Biosystems Engineering
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• 제42권2호
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• pp.98-103
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• 2017

Purpose: Precision agriculture includes determining the right amount of nitrogen for a specific location in the field. This work focused on developing and validating a model using variable rate nitrogen application based on the estimated SPAD value from the ground-based image sensor. Methods: A variable rate N application based on the decision making system was performed using a sensor-based variable rate nitrogen application system. To validate the nitrogen application decision making system based on the SPAD values, the developed N recommendation was compared with another conventional N recommendation. Results: Sensor-based variable rate nitrogen application was performed. The nitrogen deficiency level was measured using the image sensor system. Then, a variable rate application was run using the decision model and real-ti me control. Conclusions: These results would be useful for nitrogen management of corn in the field. The developed nitrogen application decision making system worked well, when considering the SPAD value estimation.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.101-105
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• 2001

This paper is to illustrate the possibility to use organizational knowledge and data warehouse simultaenously for a decision maker. Organizational knowledge is produced for qualitative decision-making process and data warehouse is used for quantitative decision-making process. However, two things are currently implemented separately in many organizations although being needed for decision makers. This research shows a model for building integrated system and a prototyping system based on the model. And its effectiveness is discussed.

• Journal of Intelligence and Information Systems
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• 제28권2호
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• pp.1-18
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• 2022

As digital technology converges into the e-commerce market across industries, online transactions have activated, and the use of online has increased. With the recent spread of infectious diseases such as COVID-19, this market flow is accelerating, and various product information can be provided to customers online. Providing a variety of information provides customers with various opportunities but causes difficulties in decision-making. The recommendation system can help customers to make a decision more effectively. However, the previous research on recommendation systems is limited to only quantitative data and does not reflect detailed factors of products and customers. In this study, we propose an intelligent recommendation system that quantifies the attributes of products and customers by applying text mining techniques to qualitative data based on online reviews and integrates the existing objective indicators of total star rating, sentiment, and emotion. The proposed integrated recommendation model showed superior performance to the overall rating-oriented recommendation model. It expects the new business value to be created through the recommendation result reflecting detailed factors of products and customers.

• Korean Management Science Review
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• 제21권3호
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• pp.39-54
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• 2004

This paper presents a multi-agent system for intelligent recommendation of travel plans to users. The goal of the system is to provide alternative and preferable travel plans to users when the availability of tickets is low such as in vacations, holidays, weekends, or peak seasons. The multiple agents in the system search for available alternatives for a target travel in collaboration with other agents and recommend best alternatives by analyzing them using a multi-criteria decision-making model. A prototype online travel support system was constructed and a simulation experiment was performed for evaluation and comparison with different travel planning strategies.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 한국지능정보시스템학회 2006년도 춘계학술대회
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• pp.122-129
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• 2006

The context-awareness has become the one of core technologies and the indispensable function. for application services in ubiquitous computing environment. In this research, we incorporated the capability of context-awareness in a music recommendation system. Our proposed system consists of such components as Intention Module, Mood Module and Recommendation Module. Among these modules, the Intention Module infers whether a user wants to listen to the music or not from the environmental context information. We built the Intention Module using data mining techniques such as decision tree, support vector machine and case-based reasoning. The results showed that the case-based reasoning model outperformed the other models and its accuracy was 84.1%.