• Title/Summary/Keyword: Recognition and Perception

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A Study on Consumers' Recognition and Satisfaction to the Brand Agricultural Products (브랜드농산물에 대한 소비자인식 및 만족도 연구)

  • Kim, Min-Gyun;Kim, Pan-Jin;Chung, Gi-Young
    • Journal of Distribution Science
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    • v.14 no.6
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    • pp.45-52
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    • 2016
  • Purpose - This study was conducted to present a study on the perception and satisfaction with the brand agricultural products targeted at consumers who use a lot of local products. According to the data of 2011, the total number of the brand agricultural products of Korea is 5,291 with various kinds. Research design, data and methodology - The survey shows that the brand agricultural products are being used by some specific people. However, it can be a useful idea which can help the consumption of brand agricultural products to be expanded if we understand how consumers' recognitions are different between various groups. For an empirical Analysis, the response data of 110 adult patients residing in the metropolitan area were used and conducted with a factor analysis, frequency analysis in order to ensure the validity and conducted a regression analysis and correlation analysis using SPSS statistical program. Results - According to the analysis, it showed consumers with an interest in brand agricultural products are 40-50 age housewives and the middle class of about 5 million won in monthly income more than 3 million won with a college education. As for consumers' purchasing status, all the subjects said that they had experienced buying brand agricultural products and the level of satisfaction for them was very high. Relatively, consumers' satisfaction level with high income and education is high. And recognition of the brand agricultural products was found mainly goes through word of mouth. The age and income are very important factors in customers' repurchase for brand agricultural products. The result of the analysis for the influences on brand agricultural products of customer satisfaction suggests even if the recognitions for safety, quality, and value are vital factors, the recognition of quality doesn't influence on brand agricultural products statistically and significantly. It was analysed if there were any differences between recognitions by group to brand agricultural products, that is to say recognition of safety, quality and value and the result can be summarized as follows. There are all statistical significant differences depending on their age, educational background and income. In the case of 30 or 40 aged, as they got the education level of college and graduate school and earned relatively high income, most customers have positive recognition on the brand agricultural products. This implies the group which can buy and consume the brand agricultural more easily has much more positive recognition. Conclusion - The results of this study shows consumers' brand awareness and satisfaction with brand agricultural products are affected by their age and income level. The purpose of this study is to find the information that can help brand agricultural products markets to be expanded by understanding the factors which encourage consumers to behave repurchase as well as customers' various levels of recognition to the brand agricultural products. The survey says that brand agricultural products are being used by some specific people.

Study on the Perception and Intake of Kimchi of Middle School Students in Gwangju Area (광주지역 중학생의 김치에 대한 인식과 섭취실태에 관한 연구)

  • Gwon, Su-A;Jung, Lan-Hee
    • Journal of Korean Home Economics Education Association
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    • v.29 no.4
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    • pp.133-147
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    • 2017
  • The purpose of this study was to investigate the perception and intake of Kimchi in middle school students in Gwangju area and analyzed the difference of Kimchi intake according to Kimchi perception level to provide basic data to help middle school students develop proper dietary behavior. The data were collected from middle school students in Gwangju area and 374 questionnaires were used for analysis. The main results of this study are as follows. First, the perception of Kimchi of middle school students was 4.10 for first grade and 3.92 for third grade, showed significant difference (p<0.001) between first grade and third grade. Second, the preference of Kimchi of middle school students by grade showed significant difference between first grade and third grade at 'Kimchi preference' (p<0.001) and 'Reasons for not eating Kimchi' (p<0.05) respectively. 81.7% in the first graders and 59.8% in the third graders, and the first graders more preferred Kimchi than the third graders. Third, the pattern of Kimchi intake of middle school students by grade showed significant difference between first grade and third grade at 'Frequency of Kimchi intake' (p<0.05) and 'Amount of Kimchi taken at one time' (p<0.05) respectively. Fourth, the education of Kimchi of middle school students by grade showed significant difference between first grade and third grade at 'My attitude toward Kimchi recommendation' (p<0.05), 'Necessity of Kimchi intake education' (p<0.05), 'Whether you think it is good food for Kimchi information' (p<0.001), 'Preferred method for the Kimchi education' (p<0.001) and 'Methods for increasing Kimchi intake' (p<0.05) respectively. Fifth, the preference of Kimchi of middle school students by the degree of Kimchi recognition showed significant difference at 'Kimchi preference' (p<0.001), 'Reasons for liking Kimchi' (p<0.05) and 'Reasons for disliking Kimchi' (p<0.05) respectively. The pattern of Kimchi intake of middle school students by the degree of Kimchi recognition showed significant difference at 'Frequency of Kimchi intake' (p<0.001) and 'Amount of Kimchi taken at one time'(p<0.05) respectively. The the education of Kimchi of middle school students by the degree of Kimchi recognition showed significant difference at 'My attitude toward Kimchi recommendation' (p<0.05), 'The experience of making Kimchi' (p<0.05), 'Necessity of Kimchi intake education' (p<0.001) and 'Whether you think it is good food for Kimchi information' (p<0.001) respectively.

Factors affecting Problematic Drinking of Male College Students in the Gyeongnam Area (경남지역 일부 남자대학생의 문제음주에 영향을 미치는 요인)

  • Seo, Eunhee
    • The Korean Journal of Food And Nutrition
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    • v.30 no.5
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    • pp.867-879
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    • 2017
  • This study investigated the factors affecting problematic drinking amongst the male university students of the Changwon area (n=367). The participants were divided into 3 groups, and undertook the self-report questionnaire survey. Based on the AUDIT (Alcohol Use Disorders Identification Test) guidelines, problematic drinking were rated as 'no problem' (28.8%), 'at-risk drinking' (41.7%), and 'alcohol abuse' (29.5%). Our study revealed that students living alone, indulged in more club activities, and drank more than 3 cans of carbonated drinks a day; this was significantly high on the AUDIT score (p<0.05). Participation in education was significantly higher (p<0.05), but intention to reduce the monthly alcohol consumption was significantly lower (p<0.001) in the alcohol abuse group. Recognition level of drinking cultures, drinking habits, AUDIT, and nicotine dependence were significantly higher in the alcohol abuse group (p<0.001). Recognition level of drinking cultures and nicotine dependence by the FTND (Fagerstrom Test for Nicotine Dependence) positively correlated with problematic drinking, whereas dietary guidelines and self-esteem showed a negative correlation with problematic drinking (p<0.05). Based on the results of multiple linear regression analysis, the factors affecting problematic drinking were recognition level of drinking cultures (${\beta}=0.47$, p<0.001) and nicotine dependence (${\beta}=0.23$, p<0.001). We conclude that implementation of health education for university students, would aid in rectifying the incorrect perception of drinking. Furthermore, both drinking and smoking should be considered simultaneously.

Preschooler's Perception of Relationships with Others and Their Self Concepts: Focused on the Relationships with Mother, Teacher, and Peers (어머니, 교사 및 또래와의 관계에 대한 유아의 인식과 자아개념)

  • Shin, Su Hui;Lee, Wan Jeong
    • Korean Journal of Childcare and Education
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    • v.10 no.5
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    • pp.47-62
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    • 2014
  • The purpose of this study targeted 93 full 5-year-old preschoolers was to examine young children's recognition of the relationships with their mothers, teachers, and peers and to analyze the effect of children's recognition on their self-concept. Children's recognition of the relationships with the people around and their self-concepts were measured by use of picture diagrams to help children's understanding and their replies. Data analysis showed that young children recognize their relationships with the people around positively, and that children's conflict recognition with their teachers influence negatively on their self-concept. This study is meaningful in that it directly researched preschooler's cognition of the relationships with the people around themselves from situation in the lack of preceding research that it comprehensively studied about relationships with the preschooler and others, and it executed one-to-one interview with preschooler using the picture tool for preschooler developed by the investigator in order to measure the preschooler's cognition.

The Research about Recognition and Satisfaction on Korean Medicine (한방의료에 대한 인식 및 만족도 조사)

  • Chung, Soon-Hyun;Lee, Seung-Min;Jeon, Ju-Hyun;Kim, Jung-Ho;Kim, Young-Il
    • Journal of Haehwa Medicine
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    • v.22 no.1
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    • pp.105-118
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    • 2013
  • Object: Recently, demend for Korean Medicine have been rapidly increasing in Korea. However, there are still a few studies for recognition, satisfaction and satisfaction factors of Korean Medicine to increase competitiveness of Korean-Medical service. Thus, the purpose of this study is to grope ways to strengthen the competitiveness of Korean-Medical service by investigating recognition and satisfaction factors on Korean medicine. Method: People who have been experienced Korean Medicine were targets of investigation. Questionnaire was consisted of questions about awareness for the Korean Medicine, awareness of Korean-Medical treatment, satisfaction level for Korean Medicine, satisfaction and dissatisfaction factors. This questionnaires were conducted through personal interviews. Result: Total 315 members responded to the survey and the results of the analysis were as follows. 1. Korean Medicine treatment was recognized as the scientific medical act to protect human body wellness. 2. Korean-Medical service can be represented by acupuncture and moxibustion therapy, physical therapy, Korean medicine. And care for diseases such as pain disorders, chronic fatigue, anti-aging, and geriatric disease were wanted. 3. The factors that influence on satisfaction of the Medical Services was the perception that Korean Medicine is scientific and safe. Conclusion: To strengthen the competitiveness of Korean-Medical service, first, efforts to enhance the effectiveness of the basic treatment such as acupuncture and moxibustion, herbal medicine are required. Second, scientific development of Korean Medicine is necessary. Finally, the effort to offer various services of Korean Medicine are needed.

Recognition Difference of Local Residents and National Park Managers on National Park Adjustment: A Case of 37 Cancellation Areas

  • Choe, Yunseon;Lee, Hoseung;Han, Sangyoel;Kim, Taekyun;Sim, Kyuwon
    • Journal of Forest and Environmental Science
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    • v.32 no.2
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    • pp.164-172
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    • 2016
  • This study examined the recognition differences between local residents and national park managers on the adjustment of national parks which are conducted every ten years for the purpose of providing basic information for the park management, according to the Natural Parks Act. Both local residents and national park managers positively perceived the adjustment of national parks, but park managers showed concern towards the damage of natural resources resulting from the cancellation and adjustment of restricted development districts in Korean national parks. Local residents are more likely than park managers to recommend boundary adjustment in other national parks regarding the influence of parks adjustment on local change. While local residents recognized that the boundary adjustment of national parks improves the level of community management, park managers focused on damages on the local environment and the park landscape adjacent to the areas. The result shows the recognition differences of local residents and park managers. Further research into adjustment of national parks is necessary to diminish perception gaps among stakeholders and develop prediction indicators of cancellation effect in response to the future cancellation areas of national parks through the characteristics of cancellation communities, revitalization of local economy, and environmental change of local community.

A Study on BMI, Diet Perception and Dietary Behavior of Female University Students (여대생의 체질량지수, 다이어트 인식과 다이어트 행동에 관한 연구)

  • Lee, JinHee
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.3
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    • pp.463-472
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    • 2020
  • The purpose of this study is to identify the BMI, diet perception and diet behavior of female university students. A descriptive survey design was used 165 students from October 29 to November 9, 2018. Data were analyzed using mean, t-test, ANOVA, cross analysis with SPSS 21.0. Total diet perception was 3.44 points, highest sub category was 'practice' with 4.00 points, followed by 'information and education' with 3.58 points, 'necessity' with 3.32 points and lowest category was 'self-recognition' with 2.84. 65 students(43.0%) were 'less than three times' in 'Number of diets' and diet methods was 65(43.0%) for 'food control' and 62(41.1%) for 'exercise'. During in a week, 98 students(84.9%) exercised within three hours, followed by 33(21.9%) who did not exercised at all. 22 students(14.6%) said they experienced damage from dieting, while the types included gastrointestinal disease, menstrual irregularity and hair loss. The total score of diet perception according to BMI was lower in the underweight group than in the normal and overweight groups(p<.001). In diet 'practice' category, low weight group scored lower than normal weight and overweight groups(p<.05). In 'information and education' category, overweight group scored the highest, followed by normal and underweight groups(p<.001). In diet 'necessity' and 'self-recognition' categories, low weight group scored lower than normal weight and overweight groups(p<.001). Diet behavior by diet perception was different in number and method of diet(p<.001). Based on the results, it is thought that attention and education are needed to form a proper diet perception and maintain healthy living for female university students.

A Study on the Perception and Attitude towards Food Waste Reduction by the Elementary School Pupils (부산지역 초등학생들의 음식물쓰레기 감량에 대한 인식 및 태도 연구)

  • 김소희;류은순
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.31 no.6
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    • pp.1155-1162
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    • 2002
  • Food waste in school foodservices is an important factor in managing expense or evaluating the acceptance of served meals and a serious environmental hazard factor in all countries. In this study, the perception and attitude towards food waste reduction and the recognition of environmental pollution of students from elementary school foodservices in Busan, Korea were investigated. The questionnaire was responded by 519 students (boy: 255, girl: 264) in the third and sixth grades. School lunch programs were proved to contribute to the improvement of students' food intake habits. The perception and attitude towards food waste reduction of the third grade students (3.61/3.73) were significantly higher than those of the sixth grade students (3.46/3.59) (P<0.01). Food waste education made a significant impact on the perception and attitude on food waste (p<0.01). When dislike food was supplied the students having the higher perception and attitude towards food waste reduction ate it more than those having the lower perception and attitude. The major reason for plate waste was shown to be influenced by the taste and amount of foods supplied in school lunch programs. Most of students recognized that food waste pollution (4.22) was one of the severest problems among the environmental pollutions, followed by air (4.13), tap water (4.09) soil (3.78), noise (3.55) pollution. The students separated the garbage in the house (72.6%) better than in school and the outside (55.2%). The perception of food waste was positively correlated with the attitude toward reduction of food waste and the recognition of environmental pollution (p<0.01). The attitude toward reduction of food waste was also positively correlated with meal quantity taken (p<0.01).

Multiple Texture Image Recognition with Unsupervised Block-based Clustering (비교사 블록-기반 군집에 의한 다중 텍스쳐 영상 인식)

  • Lee, Woo-Beom;Kim, Wook-Hyun
    • The KIPS Transactions:PartB
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    • v.9B no.3
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    • pp.327-336
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    • 2002
  • Texture analysis is an important technique in many image understanding areas, such as perception of surface, object, shape and depth. But the previous works are intend to the issue of only texture segment, that is not capable of acquiring recognition information. No unsupervised method is basased on the recognition of texture in image. we propose a novel approach for efficient texture image analysis that uses unsupervised learning schemes for the texture recognition. The self-organization neural network for multiple texture image identification is based on block-based clustering and merging. The texture features used are the angle and magnitude in orientation-field that might be different from the sample textures. In order to show the performance of the proposed system, After we have attempted to build a various texture images. The final segmentation is achieved by using efficient edge detection algorithm applying to block-based dilation. The experimental results show that the performance of the system Is very successful.

Satisfaction Gaps among Physicians, Nurses, and Patient Family in the Emergency Department (응급실 서비스 만족도에 대한 환자 가족의 평가와 의료진의 인식 차이)

  • Kang, Kyunghee
    • Health Policy and Management
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    • v.23 no.2
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    • pp.145-151
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    • 2013
  • Background: The objective of this study was to explore patient family's evaluation of emergency department (ED) service satisfaction and to compare these with ED staff perception of patient family's evaluation. Methods: Based on two surveys of the National Emergency Medical Center: the 2008 National Survey for Recognition and Satisfaction towards Emergency Medical Services and the 2008 Opinion Survey of Emergency Medical Service Providers, satisfaction gaps among physicians, nurses, and patient family were evaluated by Kruskal-Wallis tests and Wilcoxon-Mann-Whitney tests. Furthermore, the factors associated with satisfaction of emergency medical service were identified by ordinal logistic regression models. Results: There were statistically significant gaps among physicians, nurses, and patient family in overall satisfaction with ED visit, length of stay in ED, enough explanation, physicians/nurses kindness, and ED facilities. Age and income in the patient family model, the number of beds in hospital, job satisfaction and year of service in the physicians model, and the number of beds in hospital, job satisfaction and the number of patients per duty hour in the nurses model were statistically significant factors associated with evaluation/ perception of ED service satisfaction. Conclusion: Patient satisfaction is an important indicator of the quality of care and service delivery in the ED. To improve and understand satisfaction in ED service, a dyadic view of the evaluation of service quality and satisfaction-that is, from the perspectives of both the patient and the emergency medical service providers-should be concerned.