• Title/Summary/Keyword: Re-purchase

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A Study on the Maintenance of the Library of Unified Germany and Its Information Service System (통일독일의 도서관 및 정보서비스체계 정비에 관한 연구)

  • Kim Soon-Won
    • Journal of the Korean Society for Library and Information Science
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    • v.26
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    • pp.235-256
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    • 1994
  • The purpose of this paper is to review concerns and activities related to the library of Germany as well as to look over recent trends referred to the maintenance of the library and its information service system since the unification of Germany in 1990. In fact, since the unification, many libraries in old East Germany have been closed with some precious books being lost. Also since most of libraries are short of funds and proper materials, it is real situation that they can not actively respond to the demand of information by library users who want to adapt themselves to changes, while only urgently requesting some support from old West Germany. In the meantime, the new government and libraries of Germany are giving a great effort to building an efficient document delivery system through financial support for the expansion of books and the purchase of urgently necessary library equipments in the poor libraries of old East Germany and support for the course to re-educate the in-service or unemployeed librarians, and also systematic organization between similar libraries, integration of national bibliographies, and maintenance of the interlibrary loan system. The nationwide interlibrary loan system, an expanded form of the system of old West Germany, allows the delivery of document to be easily performed, centered on both central cataloues for East Germany and West. However, in order to build an efficient information service system which covers whole Germany, it seems there needs more time required.

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The Relationship between Difference of Evaluation of the Brand Equity from Consumers and Retailers toward Exclusive Imported Brands at Department Stores and the Performance (백화점 독점 수입브랜드 자산에 대한 소비자와 유통업자 간 평가 차이와 성과와의 관계)

  • Lyu, Moon-Sang
    • Fashion & Textile Research Journal
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    • v.13 no.2
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    • pp.173-185
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    • 2011
  • This study aimed to clarify the difference between consumers and hands-on staff in evaluation of the attributes importance of asset evaluation attributes and the relationship between difference from consumers and hands-on staff in evaluation of the attributes and the performance. Subjects for the quantitative research, quota sampling was adopted in the areas where the subject brands were in place, and 452 questionnaires (141 of hands-on staff, 311 of consumers) were analyzed. The results were as follows; 1. The factors that hands-on staff and consumers regarded as most important as to asset evaluation attributes of department store-exclusive importation brands included preference and product quality in the order, and then image, recognition, reliability, and country of origin in the case of hands-on staff, and reliability, image, recognition, and country of origin in the case of consumers in the order. 2. As a result of examining the effect of the difference between hands-on staff and consumers regarding exclusive importation brands(GAP, ZARA) of certain department stores on business achievement and consumer attitude, it turned out that the smaller the difference between the two groups with regard to evaluation, the higher the business achievement and consumer attitude.

The Impacts of Service Quality and Customer Satisfaction on Re-purchase and Word of Mouth (할인점 의류매장의 서비스품질과 고객만족이 재구매의도와 구전의도에 미치는 영향)

  • Lee, Ok-Hee;Kang, Young-Eui
    • Journal of Fashion Business
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    • v.13 no.5
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    • pp.110-120
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    • 2009
  • The goal of this study was to investigate the influence of customer service quality on customer satisfaction. Also the object of this study is to indicate the influence on word of mouth and intention of repurchase which is a variable of customer satisfaction. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data was analyzed by percentage, frequency, mean, factor analysis, reliability, regression using the SPSS program. The five hypotheses set in the research model, all were selected through empirical analysis. Main findings are as follows: As a result of factor analysis, customer service quality of discount store verified four items, that is, personal service, VMD of stores/atmosphere, store policy, product assortment. As a result of regression analysis, customer service quality influenced customer satisfaction. The intention of repurchase and word of mouth received a positive influence from customer satisfaction. The intention of repurchase influenced the word of mouth, and it received a positive influence from the word of mouth.

A Study on Customer Satisfaction Framework for Public Library Services (공공도서관 서비스 고객만족도 평가체계에 관한 연구)

  • Kim Sun-Ae
    • Journal of Korean Library and Information Science Society
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    • v.37 no.3
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    • pp.193-208
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    • 2006
  • The customer satisfaction. which is close with the loyalty, rate of disconnection and re-purchase and the new customer creation is important in point of the enterprise performance measurement system. There have been a number of studies that applied different models in other to assess the customer satisfaction of public and non-public area. But the general evaluation models which are existing can't consider the discrimination characteristic of different types of products or services. And these models didn't reflect the quality of the Internet environment of the public library service which appears newly. This study delved into literature of library service and customer satisfaction evaluation and suggest the classification system of public library service and the evaluation model of customer satisfaction for public library.

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A Study of the Impact of Display on Decision Making Process of Consumers in Apparel Buying Situation (의복구매시 소비자의 의사결정과정에서 디스플레이의 역할)

  • 강경자
    • Journal of the Korean Society of Costume
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    • v.25
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    • pp.171-181
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    • 1995
  • The purpose of this study was to evaluate the display as an information source use, and to find out the reaction of adult women to dis-play and perceived risk and influence of it in apparel buying. 511 college students, housewives and work-ing women living in Masan, Jinju and Sam-chunpo were selected as samples for this re-search. The result of this research can be sum-marized as follows : 1. Display was in the second place as infor-mation sources use exercising influence on ap-parel buying. The most important imformation sources use was the apparels of other persons. The other's apparels provide valuable aid as an imformation sources use for housewives, and display are important for college students and working women. 2. The ways of response were different ac-cording to the sample. Working women said that looking at the display gives pleasure to them, and they were attracted to sight of dis-play and housewives usually walk into the dis-play room. The point of interest in display were also different according to the samples. 3. All respondent said they perceived some kinds of risks in display. Howsewives reco-gnized social and psycological risk and working women recognized the economic risk and fashionability loss. 4. In apparel buying, college students showed impulsive purchase, but housewives and working women made comparision with other shopping place before they buy it.

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American Television: A Source of Nutrition Education and Information

  • Bredbenner, Carol-Byrd
    • Journal of Community Nutrition
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    • v.5 no.4
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    • pp.230-238
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    • 2003
  • Television is a powerful and persuasive teacher. It has the potential to influence perceptions, knowledge, beliefs, and behaviors, thus nutritionists need to be aware of the nutrition-related information (NRI) in television programming and the effect this information has on viewers. The purpose of this article was to review research published in peer-reviewed journals between 1988 and 2003 that examined the NRI embedded in American television programming, which is exported to over 125 nations, and its impact on nutrition knowledge, attitudes, and/or behaviors. This review revealed that, for the past 15 years, NRI was commonly included in both television advertisements and shows. Advertised foods were mainly high in fat, sodium, and/or sugar. In addition, the NRI embedded in food advertisements tended to be misleading or inaccurate. Prime-time television shows included numerous NRI containing scenes every hour, with situation comedies having the most and real-life re-enactment shows the least. Overall, low nutrient density foods accounted for approximately 40 percent or more of all food references on prime-time television shows. In television shows, foods were mostly consumed as snacks rather than meals and children often ate more nutritious foods than adults. Although relatively few studies have examined the impact of television programming on viewers, those that do exist indicate that as children watch more television, nutrition knowledge and understanding declines while misconceptions about nutrition increase. Advertising influences children's food purchase requests and subsequent purchases by adults, with the most requested and purchased foods being high in sugar, fat, and/or salt foods. Existing research indicates that television must be acknowledged as a major source of NRI and a potentially powerful influence on dietary practices.

기술ㆍ가정교과 의생활 영역에 대한 여고생들의 학습 요구

  • 조은영
    • Journal of Korean Home Economics Education Association
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    • v.15 no.4
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    • pp.23-35
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    • 2003
  • The purpose of this research is to analyse the composition of theories and practical activities in clothing and textiles in Technologyㆍ Home economics textbooks in the 7th National Curriculum and find out learning requirement of students in the area. For this research, a survey was conducted using questionnaires with 280 high school students living in Daegu and the rate of response was 78.9%. The results of this study are as follows. 1. After analysing the curriculum of Practical Arts subject in elementary school and Technology´ Home Economics subject in secondary school, we could find out that more emphasis is put on practical activities in elementary school and high school. On the other hand, theories are considered more important in middle school. 2. Students have similar preference both for theories and for practical activities as a way of learning in class and show positive responses to practical activities unless they´re giving too much pressure as a part of performance test. 3. According to their learning requirement. several teaching-learning contents in clothing and textiles in Technology Home economics are selected such as materials,. clothes designs, how to set dressed well, how to make a reasonable purchase on clothes, and the process of manufacturing various clothes, etc. Therefore it would be desirable to provide the students with the learning opportunity to the extent where even the students who haven´t chosen the selected-advanced course can take part in class actively.

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Research on effect that market directivity gets in real estate transaction result (시장지향성이 부동산거래 성과에 미치는 영향 : 부동산 중개업소 중심으로)

  • Lee, Sang-Gyu;Kim, Seok-Gon;Hwang, Hwa-Cheol
    • The Journal of Industrial Distribution & Business
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    • v.1 no.1
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    • pp.23-31
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    • 2010
  • In this study, market orientation affects the real estate transaction and about the various parameters examined, the real estate transactions, market orientation and intensity of competition in the market upheaval and the impact was seen on the results can be summarized as follows. First, market orientation and about the relationship between real estate transactions were examined. Each variable of customer satisfaction information generation, information dissemination, information was used for the reaction. Among them, the dissemination of information, information about the reaction produces a lot better the customer satisfaction was the result. In other words, the dissemination of information and availability of information to real estate transactions, the more you can improve customer satisfaction. While the information does not appear to be generated as a result of the impact of market orientation when the first phase of the creation of market information and the customer's needs and preferences of current and future information and external factors affecting them to gather information about It is difficult to assess realistically can be seen. This is both our customers and dealers in real estate purchase or trade items for the exact targets, but the general approach the start of trading because by necessity. Therefore, a clear standard for real estate deals in and nine minutes to all sellers of real estate purchases through a process of communication to enable effective approach should be. Second, market orientation and about the relationship between real estate transactions were examined. The information for each variable in re-creating transactions, information dissemination, information was used for the reaction. Variable affects all the information creation, dissemination of information, information about the reaction the better the deal re-done show that two can be frequent. In other words, information generation, information dissemination and utilization of information to real estate transactions, the more customers the added responsibilities of the re-trade can be seen. Third, the relationship between market orientation and in the real estate market upheaval of environmental factors on the relationship between gender were examined. Each variable of customer satisfaction information generation, information dissemination, information was used for the reaction. Among them, the dissemination of information, information about the reaction produces a lot better the customer satisfaction was the result. In other words, the dissemination of information, depending on the market upheaval and the availability of information to raise the real estate can increase customer satisfaction. Fourth, market orientation and environmental factors in the relationship between real estate transactions and about the relationship between competition intensity was investigated. The information for each variable in re-creating transactions, information dissemination, information was used for the reaction. Variable affects all the information creation, dissemination of information, information about the reaction the better the deal re-done show that two can be frequent. In other words, information generation, information dissemination and utilization of information and the higher intensity of competition or unyounghameusseo ttaemaewoo active real estate transactions to provide our customers the added responsibilities of the re-trade can be seen. If more comprehensive, market orientation, according to real estate transactions and environmental factors affecting the performance was also different. Abundance of information about the current real estate it is true that the accuracy and reliability, and real estate, and are unsure about the expected benefits. So you want to trade to provide accurate information to customers and markets change rapidly and competition is severe, with more information if you have reliable information to the customer must supply can increase trading performance. Guarantee of future customer transactions and can provide valuable information and research needs to be differentiated based on the provision of real estate information should be done to achieve profitability will be a cow brokerage.

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Relationship between Pursuit Benefit and Behavior by Spectators Participating Security Exhibition (보안엑스포 참관객의 추구편익과 참관 후 행동의 관계)

  • Kim, In-Jae
    • Korean Security Journal
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    • no.40
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    • pp.35-56
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    • 2014
  • The purpose of this study was aimed to identify the relationship between pursuit benefit and behavior by spectators participating security exhibition. The result of study is significant because it may provide more effective and aggressive marketing strategies to the future companies participating security exhibition, and suggest developmental direction by actively responding spectators' needs. The subject for this study was spectators who participating World Security Expo 2014 held three days from March 12 to 14 in 2014. 300 samples were selected by convenience sampling for subject of this study. 283 out of 300 surveys, excluded 17 unfaithful and defected surveys, were used for data analysis. Research tool was questionnaire which was based on and recomposed by previous researches home and abroad. The collected data were treated for analysis of frequency, reliability, factor analysis, correlation, and regression by using SPSS statistic package version of 18.0. Through the above research method and procedure, the results were as followings. First, the relationship between pursuit benefit and behavior after participating exhibition appeared positively. It was found that there was high relationship between pursuit benefit and behavior. Second, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect information exploration, good use of spare time, and product purchase on word of mouth. Third, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect good use of spare time, information exploration, and product purchase on re-participation.

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The Effect of Characteristics of Web-site Usability on Trust and Purchase Intention of Social Commerce Sites (웹사용성 특성이 소셜커머스의 신뢰와 구매의도에 미치는 영향)

  • Jung, Lee-Sang
    • Management & Information Systems Review
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    • v.34 no.1
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    • pp.1-20
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    • 2015
  • This study analyses the relationship with the feature of the web usability and Social commerce. Therefore, this research tries to investigate the relationship about in which the characteristic of the web-site usability is connected through the confidence about the Social commerce site to the re-purchase. The existing research that the information system and Electronic commerce relates is considered and the usability factor about the Social commerce site tries to be drawn and these try to verify on the relationship with the trust building of the user about the Social commerce site and purchasing intention through the positive research. The result is follows. First, the visual property of the Social commerce site was confirmed to have the descriptive ability noted to the confidence. Second, it was confirmed to have the descriptive ability that information characteristic about the Social commerce site notes to the confidence. Third, it was confirmed to have the descriptive ability that relative characteristic about the Social commerce site notes to the confidence. The importance of the web-site usuability has preferentially to be considered in being put through this research and building the confidence of the social commerce user could be known. When running with the social commerce site design, this is determined because it can become the useful standard.

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