• Title/Summary/Keyword: RISK HYPOTHESES

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The Influence of Security and Risk Perception on the Reuse of Internet Banking (보안과 위험의 지각이 인터넷 뱅킹 재사용 의도에 미치는 영향)

  • Lee, Woong-Kyu
    • Asia pacific journal of information systems
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    • v.17 no.1
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    • pp.77-93
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    • 2007
  • Risk has been considered as one of very important topics in traditional consumer behavior theoretically and practically since its tendency of minimizing errors rather than maximizing utilization in addition to its intuitive appealing with very high explaining power. In addition to a traditional view of risk, importance of risk in online transactions such as Internet banking is due to technical instability in security of the Internet as well as temporal and spatial separation of transaction partners. Therefore, risk in online transactions should be analyzed by a very comprehensive way since it is very inherent in the Internet. The objective of this study is to suggest a research model for explaining the use of online transactions in some risk related variables including risk results, security result, perceived security, and social influence and show its validity by applying it to Internet banking users. In result, hypotheses suggested by our research model are shown to be valid ones.

Knowledge Management and Safety Compliance in a High-Risk Distributed Organizational System

  • Gressgard, Leif Jarle
    • Safety and Health at Work
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    • v.5 no.2
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    • pp.53-59
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    • 2014
  • Background: In a safety perspective, efficient knowledge management is important for learning purposes and thus to prevent errors from occurring repeatedly. The relationship between knowledge exchange among employees and safety behavior may be of particular importance in distributed organizational systems where similar high-risk activities take place at several locations. This study develops and tests hypotheses concerning the relationship between knowledge exchange systems usage, knowledge exchange in the organizational system, and safety compliance. Methods: The operational context of the study is petroleum drilling and well operations involving distributed high-risk activities. The hypotheses are tested by use of survey data collected from a large petroleum operator company and eight of its main contractors. Results: The results show that safety compliance is influenced by use of knowledge exchange systems and degree of knowledge exchange in the organizational system, both within and between units. System usage is the most important predictor, and safety compliance seems to be more strongly related to knowledge exchange within units than knowledge exchange between units. Conclusion: Overall, the study shows that knowledge management is central for safety behavior.

A Study on Purchase Intention and Purchase Satisfact of Private Brand Apparel (유통업자상표 의류 구매 의도 및 구매 후 만족에 관한 연구)

  • Park, Jin-Yong
    • Journal of Global Scholars of Marketing Science
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    • v.7
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    • pp.339-352
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    • 2001
  • The objectives of this study are 1) examining the relationship between purchase intention and purchase satisfaction and 2) identifying the antecedents of purchase satisfaction of private brand apparel. For testing the research model constructed with relevant perceived variables of pre-purchase and post-purchase, survey methods were adopted two times. The hypotheses of the positive relationship between pre-purchase and post-purchase variables are fully supported. The other hypotheses are supported, except the hypotheses of the effects of perceived risk on perceived value in both pre-purchase and post-purchase situation.

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Does CSR moderate the service outcome failures of a hotel?

  • CHOI, Jinkyung
    • Journal of Distribution Science
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    • v.18 no.8
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    • pp.15-22
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    • 2020
  • Purpose: The purpose of this study is to measure the effectiveness of corporate social responsibility and service on consumers' risk perception, which ultimately influences satisfaction. Research design, data, and methodology: This study adopted experimental scenario questionnaires: 2 CSR conditions (with and without CSR) and 2 service outcomes (successful and unsuccessful). Multiple regressions were conducted to examine hypotheses. A total of 217 responses were gathered for research analysis. Results: The results of this study found that the performance risk perception and satisfaction of consumers were affected by both CSR and service. CSR was not found, however, to have a moderating effect on performance risk perception or satisfaction. Additionally, performance risk perception affected consumer satisfaction. Conclusion: The results of this study indicate that consumers respond to the conditions of company's CSR and service outcomes when they stay at hotels. Findings of this study suggest service outcomes and CSR had an effect on performance risk perception and satisfaction, although CSR did not moderate the effect of service outcomes for both performance risk perception or satisfaction. Therefore, providing satisfactory customer service and undertaking CSR activities are critical to achieving consumers' overall satisfaction.

The Effects of Trust and Perceived Risk on Attitude and Purchase Intension in Internet Shopping Malls (인터넷 쇼핑몰에서 신뢰와 지각된 위험이 태도 및 구매의도에 미치는 영향)

  • Chang, Myung-Hee
    • The Journal of Information Systems
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    • v.14 no.1
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    • pp.227-249
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    • 2005
  • In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

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Perceived Risk Factors Affecting Consumers' Online Shopping Behaviour

  • THAM, Kok Wai;DASTANE, Omkar;JOHARI, Zainudin;ISMAIL, Nurlida Binti
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.4
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    • pp.249-260
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    • 2019
  • The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using convenience sampling. Cronbach alpha was calculated to confirm the reliability of the data and then normality was assessed. Confirmatory Factor Analysis was then conducted to test the model using the goodness-of-fit tests. And finally, structural equation modeling is used to test the hypotheses and draw conclusions. IBM SPSS AMOS version 22.0 was utilized for data analysis. The research indicates that product risk, convenience risk, and return policy risk have a significant and positive impact on online shopping behavior. Financial risk is found to have insignificant and negative effects on consumer behavior. In addition, the non-delivery risk is found to have a significant and negative impact on online shopping behavior. The findings provide a useful model for measuring and managing perceived risk in online shopping which may result in an increase in participation of Malaysian consumers and reduce their cognitive deficiencies in the e-commerce environment. Several managerial implications are discussed along with the scope for future research.

The Effect of Fashion Consumer's Browsing Motives and Risk Perception on Purchase Intention in Social Commerce (소셜커머스에서 패션제품 소비자의 브라우징 동기, 위험지각이 구매의도에 미치는 영향)

  • Woo, Seung Hyun;Hwang, Jin Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.6
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    • pp.772-785
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    • 2013
  • This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

Impact of Board Characteristics on Bank Risk: The Case of Vietnam

  • TRAN, Tu T.T.;DO, Nhung H.;NGUYEN, Yen T.
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.377-388
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    • 2020
  • The research identifies hypotheses evaluating the impact of board characteristics on the risk of the commercial bank as well as examining the determinants of bank risk in Vietnam over a 10-year period, starting from 2008. Also, in this research, the differences between the roles of women and men in decision-making are tested. Based on this decision, risks of the banks may arise. Ordinary least squares(OLS) regression, Random effect method, and Fixed effect method are used to estimate the factors that have an impact on bank risk for dataset of all commercial banks in Vietnam. The results found that equity-to-asset ratio, bank performance and the economic growth have an inverse relationship with bank risk, while the size of bank has a positive relationship with the bank risk. One of the highlights of this paper is a demonstration of the relationship between CEO's gender and bank risk. The test result shows that the bank led by a female faces a higher overall risk level and credit risk than a bank led by a male. Based on this result, the paper also makes recommendations to Government, the State Bank of Vietnam and the commercial banks for effective risk management.

Predicting Sustainable Personal Protective Equipment (PPE) Purchase Intention after the Pandemic: An Application of Health Belief Model

  • Zhu, Zong-Yi;Kim, Hyeon-Cheol
    • International journal of advanced smart convergence
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    • v.11 no.4
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    • pp.253-259
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    • 2022
  • This study aims to investigate the antecedent of consumer personal preventive equipment purchase behaviour by extending the HBM model after the pandemic. Pandemic related studies have focused on the effect of perceived susceptibility and perceived severity on consumer preventive behaviour, little studies have investigated the antecedents of consumer perceived risk. This study filled the gaps in the previous studies. This study tested all proposed hypotheses among users who have purchase the self-preventive behaviour. In final 253 valid data were collected through online survey for statistics analysis. This study found that consumer's health consciousness significantly impacted consumer's perceived severity of COVID-19 and perceived risk. Perceived risk positively impacted consumer self-preventive equipment purchase intention. In contrast, perceived susceptibility did not significantly consumer perceived risk. Based on these results, the theoretical implication will be offered on the study of health-related studies and will be given insight for disease control center to effectively manage consumer self-preventive behaviour.

The Effect of Cloud Service Risks on the Intention of Purchasing Real Options: Focusing on Public Cloud Service of Small and Medium-sized Enterprises (클라우드 서비스 위험이 실물옵션 채택의도에 미치는 영향: 중소기업의 퍼블릭 클라우드 서비스를 중심으로)

  • Kim, Jeong-eun;Yang, Hee-dong
    • Information Systems Review
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    • v.17 no.1
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    • pp.117-140
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    • 2015
  • Cloud Computing has drawn attention as one of 10 IT strategic technology trends and has various advantages such as cost reduction and enhancing business flexibility. However, corporations hesitate to adopt the service because of unexpected risks. Especially compared to large firm, medium and small ones use public cloud that security risk is high. Meanwhile, real option strategy has drawn attention as the method to hedge uncertainty in IT projects. Therefore, in this study causal relationships among technical, security, relational, and economic risks of cloud service will be investigated. Eventually, this study investigates how those risks influence the intention to choose the real option about the cloud service. For this study, five hypotheses is drawn, and a survey is conducted about the medium and small firms which are currently using cloud service to examine hypotheses. Since the study is at organizational level, 287 questionnaire replies are recalculated to 120 firms. For statistical analysis, Smart PLS and SPSS Statistics18 are used. As a result, technical risk of cloud service has significantly positive influence on security risk. Second, security risk and relational risk of cloud service has significantly positive influence on economic risk. Third, economic risk of cloud service has significantly positive influence on the intention to purchase the delay option or abandon option. Based on this result, this research discussed practical and academic implications and the limitations.