• 유통과학연구
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• 제16권4호
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• pp.57-65
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• 2018

Purpose - As society continues to develop and the economy grows, consumer participation in sports activities and consumption of sports-related goods are steadily increasing. Nowadays, Spyder, the sporting goods company has achieved great success in the Korean market. In the launching, Spyder tried to communicate the sport authentic brand value to consumers as successful sporting goods brands did. The purpose of this study is to identify the key factors influencing the successful branding strategies of sporting goods retailers. In the process of value trading to the consumer, the concept of authenticity which includes 'originality', 'truth' and 'genuine' is considered as one of the most important factor for branding. This study tries to define the brand authenticity in sporting goods retailer and to develop measurement scale. This study suggests a new paradigm for sports brand research and implications for management of domestic sporting goods retailer that is losing the direction to develop brand value. Research design, data, and methodology - This research consists of two parts of study. The first study is a qualitative research to define sport brand authenticity and measuring items through expert interviews. The second study is the development of scales to the authenticity. And reliability and validity of the scales are verified by quantitative methods. A total of 500 respondents were surveyed and the statistical tests were conducted by dividing two groups. Results - This study defines the authenticity of sports brand which is divided into four dimensions; behavioral authenticity, performance authenticity, spiritual authenticity and virtuous authenticity. And this newly defined four dimensions measurement tool is proved statistically in this study in terms of reliability and validity. Conclusions - For the success of sporting goods retailers, it is important to understand the value of sport and to communicate it with customers effectively. This study suggests a tool for sport brand authenticity and also significant implications for brand strategies. In addition, every entity which is related with sport can apply the measurement scale of this study to understand their position and find direction in terms of authentic sport value.

• 한국조경학회지
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• 제18권4호
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• pp.127-140
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• 1991

The Primary purpose of this study is to investigate factors and variables which have significant effects on user satisfaction with recreational facilities in Taejong-Dae recreational complex, thereby establishing indices of planning and development of urban parks and open space. To test the causal models of this research, the date were gathered by self-administered questionnaires from 967 households in Pusan City which were selected by the multi-stage probability sampling methood. The analysis of the multi-stage primarily consists of two phase : The first analysis dealt exploratory factor analysis which identified major factors involved in satisfaction with recreational activities and facilities in Taejong-Dae recreational complex and the second analysis tested the fit of the causal models of this research by employing LISREL methodology. There are three advantages of using LISREL over other multivariate analysis methods : First, measurement error is allowed and calculated in LISREL, otherwise there is a risk of seriously misleading estimates of coefficients ; Second, LISREL deals with latent variables or unmeasured variables ; Third, it enables to test causal relations among variables. The factors analysis identified that five factors are involved in satisfaction with recreational facilities. The five factors of satisfaction with recreational facilities are space for repose and relaxation, active recreation facilities such as pool and zoo, physical exercise facility, convenience and maintenance facility, and linear facility, and linear facility for walking. The second phase analysis tested the fit of the causal models for satisfaction with recreational facilities to the data and identified statistically significant causal linkage among overall satisfaction with Taejong-Dae recreational complex, other endogenous factors and exogenous variables. Overall fits of both causal models were very good. Among endogenous factors, facility for repose and relaxation. linear facility for walking, active recreation facility, facility for convenience and maintenance were identified as having significant effects on overall satisfaction. Exogenous variables which have significant effects on endogenous variables wer also identified. These significant relationships indicate important factors and variables that should be considered in planning and development of the recreational complex. On the basis of these significant causal relationships, implications for planning and the delovepment of Taejong-Dae recreational complex were suggested.

• 정보교육학회논문지
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• 제21권5호
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• pp.509-525
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• 2017

본 연구는 초등 관련 소프트웨어 교육 연구의 동향을 살펴보기 위해 수행되었다. 이를 위하여 본 연구에서는 지난 4년간(2014-2017) 국내 주요 학술지를 통해 발표된 총 72편의 논문에 대해 연도별로 연구방법과 연구주제를 살펴보고, 주요 연구결과를 살펴보았다. 그 결과 2015년부터 관련 논문 수가 꾸준히 증가하고 있는 것으로 나타났다. 연구방법 중 연구유형에서는 양적연구와 그 중 실험연구가 가장 높은 빈도를 보였으며, 연구대상으로는 초등학생을 대상으로 삼은 연구가 가장 많았다. 연구주제를 7개 범주로 구분하여 분석한 결과, 소프트웨어 관련 교육이 학생에게 미치는 효과에 관한 내용이 가장 높은 비중으로 나타났다. 연구주제별로 주요 연구결과를 분석한 후, 이를 토대로 후속연구를 위한 방향을 제시하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제28권4호
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• pp.293-311
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• 2019

목적 본 연구는 2011년부터 8년간의 영문문헌에 대해 메타분석법을 이용하여 소셜미디어의 사용과 학습성과간의 관계를 규명하고자 하였다. 또한 소셜미디어 사용 상황과 연구분석방법론 변인의 조절효과 여부를 분석하였다. 연구방법론 주요 연구방법으로 유사한 연구 의문점이 제시된 선행의 실증연구들에 대해 메타분석기법을 사용하였으며, 문헌분석을 통해 정량적 데이터를 도출하고, 이를 실증 분석하였다. 연구결과 연구결과로 소셜미디어의 사용과 학습성과간에는 정의 상관을 보였으며, 상황변수와 연구방법론 변수가 조절효과를 보였다. 상황변수의 구성개념으로는 소셜미디어형태, 사용자 집단, 플랫폼 종류 등으로 하였고, 분석을 위한 측정방법 변수에는 측정모형, 데이터속성 등의 개념으로 구성하였다.

• 간호행정학회지
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• 제19권1호
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• pp.95-107
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• 2013

Purpose: The purpose of this study was to examine the effectiveness of Action Research (AR) approach in nursing. Methods: Participants were 64 perioperative nurses recruited from C hospital in Gwangju, Korea. The nurses were engaged in the project through 2 cycles of planning, acting, observing, and reflecting. A mixed-methods design was used to examine changes in participants and their knowledge management practice. Quantitative data were analyzed using SPSS 20.0 program and qualitative reflection data underwent content analysis. Results: During the project, participants developed standardized pre-operative checklists and opened an Internet Cafe to better manage their perioperative nursing information. At the end of the project, there was a significant increase in nurses' knowledge management (p=.015) and the rate of surgical material prescription errors decreased from 8.0% to 2.9%. Core AR project team members' teamwork skills and organizational commitment increased significantly (p=.040, p=.301, respectively). The main themes that emerged from the qualitative data were learning how to solve problems in practice, facilitating team activities through motivation, barriers of large participation, and rewarded efforts and inflated expectations. Conclusion: The AR project contributed to empowering participants to solve local problems. AR is a useful methodology to promote changes in practices and research participants.

• Journal of Contemporary Eastern Asia
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• 제18권2호
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• pp.90-117
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• 2019

How is science advice integrated in environmental policymaking? This is an increasingly pertinent question that is being raised since the nuclear catastrophe of Fukushima, Japan, in 2011. Global re-evaluation of energy policies and climate mitigation measures include discussions on how to better integrate science advice in policymaking, and at the same time keeping science independent from political influence. This paper addressed the policy discourse of setting up a national CO2 reduction target in Japanese policymaking between 2009 and 2012. The target proposed by the former DPJ government was turned down, and Japan lacked a clear strategy for long-term climate mitigation. The analysis provides explanations from a quantitative actor-network perspective. Centrality measures from social network analysis for policy actors in an environmental policy network of Japan were calculated to identify those actors that control the discourse. Data used for analysis comes from the Global Environmental Policy Actor Network 2 (GEPON 2) survey conducted in Japan (2012-13). Science advice in Japan was kept independent from political influence and was mostly excluded from policymaking. One of the two largest discourse coalitions in the environmental policy network promoted a higher CO2 reduction target for international negotiations but favored lowering the target after a new international agreement would have been set. This may explain why Japan struggled to commit to long-term mitigation strategies. Applying social network analysis to quantitatively calculate discourse coalitions was a feasible methodology for investigating "discursive power." But limited in discussing the "practice" (e.g. meetings, telephone, or email conversations) among the actors in discourse coalitions.

• 한국전자거래학회지
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• 제13권4호
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• pp.125-144
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• 2008

최근 기업 경영의 관심은 환경 변화에 신속히 대응하고, 지속적으로 성장하기 위한 경쟁력 확보에 있다. IT(Information Technology)가 이러한 기업의 경쟁력을 강화하는 핵심 동인으로서 주요한 역할을 담당하면서, 경영과 IT의 연계, IT를 통한 제품 및 서비스의 혁신 등이 최근 주요한 화두로 자리 잡았다. 그러나 기존의 국내외 정보화 평가지수 및 관련 연구들은 IT 자체의 양적인 구축과 활용수준, 그 경제성 효과에 초점이 맞추어져 있어서, IT가 경영 혁신을 지원하고 주도하는 수준에 대한 평가가 미흡한 것이 사실이다. 그러므로 본 연구에서는 차세대 정보화수준 평가 시스템이 갖추어야 하는 요건을 정의하고, 이를 기반으로 한 평가영역과 평가항목을 개발한다. 또한, 기업 정보화의 다양한 특성유형을 설명할 수 있는 다차원의 해석 방식을 제시한다. 본 연구를 통해 개발된 평가시스템 EIII 2.0은 국내 금융 업종의 2개 기업을 대상으로 한 파일럿 테스트로 실용성을 검증하였다.

• 복식문화연구
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• 제5권1호
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• pp.99-123
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• 1997

The purpose of this study is to present the study method in order to analysis the fashion phenomena in ppular culture by popular culture theory. The method of this study is showed the method fo fashion culture, after it was examined that the trends of popular cultural method, the type of Korean popular culture discussion, and the relationship of fashion and popular culture. The results of this study are following as ; 1. Analysis of this study are structuralism stand and culturalism stand, and the application of criticism about the cultural technology in a new stand by means of the composition of Gramscic, A and Foucault. 2. Application of the ethnographic access method as anthroppological approach method about C. Geertz'culture. This si to describe and interpret the practice of subject through directive observation and conduct on a spot, thus is likely to be useful in the fashion study. 3. It needs a historical access method for that purpose, If it applicate Weber's methodology, it will have the use of both meaning interpretation and explanation of cause and effect on the use of both meaning interpretation and explanation of cause and effect on the basis of realistic conditions (historical data), and would appear that the peculiar apportunity of mental (cultural) progressional process became definitive explanation. 4. It must be mad up of the discussion (which is) based on the durability of tradition and culture. It is undeniable that the discussion, which related to popular culture up to the present, showed the disconnectedness of the past tradition and culture, and naturally accepts it's connection to epistemology. The cultural study is a theory interested in what it brings about, what way it's organized and what way it's used. The research of the fashion's connection to popular culture is composed of such topic ; how fashion is produces, how it is consumed, and then, the proposition which is concerned in what meaning it produce is made up of. The regulation of the realm of this research will be to help a researcher explain where to begin and how to do it. Although this cultural study method is more or less quantitative, or despite the expense of the accuracy of statistical analysis, this means that such method of cultural research needs to give attention to both aspects of phenomena and basic problems.

• 대한영양사협회학술지
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• 제21권2호
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• pp.140-153
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• 2015

Considering the importance of institutional foodservice in modern dietary life and its influence on the environment, sustainable development in institutional foodservice industry carries great significance. The current study was conducted to investigate dietitians' perceptions of sustainable business-and-industry foodservice and their intentions to perform sustainable practices by applying a mixed methodology. For the quantitative study, an online survey was conducted on 362 dietitians who had worked at a contact foodservice company for more than 1 year. The survey was performed from December 15th, 2011 to January 30th, 2012, and 202 responses were used for the analysis. For the qualitative a study, a focus group interview was conducted during May, 2012 with representative employees of the company. According to the results, dietitians seemed to be unfamiliar with the terms "sustainability" or "sustainable development," whereas they understood related contents and practices. Dietitians' awareness and perceived need in terms of sustainable business-and-industry foodservice were not significantly different across general characteristics. Dietitians seemed to be highly aware of the impacts of business-and-industry foodservice on economy, whereas they appeared to lack understanding of its impacts on society and environment. Cost increase and levy on work in daily operations were considered as main obstacles hampering dietitians' intentions to perform sustainable practices. A total of 88.1% of responding dietitians expected that the meal price at a sustainable business-and-industry foodservice should be higher than the supposed standard price of 4,000 won, with an average reaching 5,270 won. Findings from this study could be used as baseline information for vitalizing sustainable business-and-industry foodservice in Korea.

• 대한지리학회지
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• 제48권1호
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• pp.56-71
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• 2013

본 연구의 목적은 한국의 도시들을 대상으로 산업의 공간분포특성을 규명하고 그 결과를 이용하여 산업분류를 수행하는 것이다. 이를 위해 본 연구는 15개 산업부문에 대하여 한국 내 82개 도시를 분석하였다. 분석에서는 지리적 및 비지리적 측정방식을 이용하여 산업부문의 집중과 산업 간의 연계패턴을 파악하였다. 집중과 연계도의 측정을 위해 입지지니계수, 모란지수, 상관계수, 이변량모란지수를 이용하였으며 이들의 추정값에 기초하여 15개 산업부문을 분류하였다. 연구의 결과 화학공업은 높은 수준의 지리적 및 비지리적 집중을 보인 반면 조립기계전자산업은 지리적 측면에서만 높은 수준의 집중도를 보였다. 인쇄출판업, 도매업, 사업서비스업은 비지리적 측면에서 다른 부문들과 높은 연계를 나타냈다. 한편, 그 밖에 10개 부문은 의미 있는 분포양상을 보이지 않았다. 본 연구는 산업의 공간적 분포패턴을 종합적으로 분석할 수 있는 방법론을 제공하였다는데 의의가 있으며 이를 통해 산업클러스터 등 산업입지정책을 집행하는데 있어 유용한 정보를 제공해 줄 수 있다.