• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.2
• /
• pp.520-527
• /
• 2016

This study examined the relationship among Interpreter's Role, Interpretation System, Interpretation Quality, and Tourist Satisfaction in ecotourism. As a results of the analysis, the following findings were obtained. First, the Interpreter's Role affects the Interpretation Quality, but does not affect the Tourist Satisfaction in ecotourism. Second, the Interpretation System affects Interpretation Quality and Tourist Satisfaction. Third, Interpretation Quality influences the Tourist Satisfaction. Finally, the Interpretation Quality plays a mediated effect between relationship Interpreter's Role, Interpretation System and Tourist Satisfaction. Nevertheless, the key to success in ecotourism is how to explain the interpretation to the tourist

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.18 no.5
• /
• pp.1260-1272
• /
• 2024

This paper tackles the prevalent challenges faced by existing tourism route recommendation methods, including data sparsity, cold start, and low accuracy. To address these issues, a novel intelligent tourism route recommendation method based on collaborative filtering is introduced. The proposed method incorporates a series of key steps. Firstly, it calculates the interest level of users by analyzing the item attribute rating values. By leveraging this information, the method can effectively capture the preferences and interests of users. Additionally, a user attribute rating matrix is constructed by extracting implicit user behavior preferences, providing a comprehensive understanding of user preferences. Recognizing that user interests can evolve over time, a weight function is introduced to account for the possibility of interest shifting during product use. This weight function enhances the accuracy of recommendations by adapting to the changing preferences of users, improving the overall quality of the suggested tourism routes. The results demonstrate the significant advantages of the approach. Specifically, the proposed method successfully alleviates the problem of data sparsity, enhances neighbor selection, and generates tourism route recommendations that exhibit higher accuracy compared to existing methods.

• Proceedings of the KSR Conference
• /
• 2010.06a
• /
• pp.2345-2352
• /
• 2010

By Chinese growth, economic development and investment of the West-coast are consisting. Specially, the West-coast area need tourist development and tourism Import for the Incheon and the Pyeongtaekhang of the Gyeonggido Province, China trade through the Chungcheongdo Province area. According to such regional special quality, the railroad tourism industry should be activated. Sunset of tourism infra in the West-coast is high value as representative goods of the West coast. Development of the theme railroad tourism industry that utilize the tide may maximize regional advantage of China and capital region. This research is basis investigation to examine development possibility as sunset theme railroad tourism industry of the West-coast. Scope of this research limited by the sunset theme railroad tourism industry for the Chungchongdo Province area.

• Journal of Applied Tourism Food and Beverage Management and Research
• /
• v.14 no.2
• /
• pp.17-22
• /
• 2003

Although researchers have, during the past decade, become increasingly interested in customer satisfaction customer reaction, and service quality issues, very little of research has devoted to the family restaurant. Family restaurant industry is among the fastest growing sectors of the tourism market. This paper discusses the importance of the family restaurant product and service quality, and presents the relationship among service quality, customer satisfaction, and customer reaction. The literature supports the value of family restaurant's service quality and relation between service quality and customer reaction. Exploratory study examined customer's satisfaction with service quality components and customer's reaction with satisfaction. The survey was conducted in four phases; service quality, customer reaction(satisfaction, repurchase intention, and word of mouth), restaurant information, general profile of customer. The results of the study show that service quality(product's quality, physical character) provided family restaurant customer with the overall satisfaction, and service quality affected on customer reaction(repurchase intention, positive word of mouth). Also overall satisfaction affected on repurchase intention and positive word of mouth.

• Journal of Environmental Impact Assessment
• /
• v.20 no.2
• /
• pp.163-174
• /
• 2011

Interests in tourism and leisure have increased with the quality of life in Korea. The government takes the lead in development of tourism for balanced development between regions and local governments use development of tourism as a means for vitalization of local economy. The sustainable and eco-friendly development plan is required for the tourism development, because it needs effective use of limited natural resources and consideration of environmental capacity in the region. This study analyzed the trend of tourism development during nine years, and problems with respect to planning and environment aspects on the basis of four examples which follow recent development trend. We suggest improvement plan that 1) establishment of consistency and systematics of tourism development, 2) enforcement of setting up regional tourism development plan, 3) comprehensive and systematic plan establishment in consideration of private sector, 4) reasonable adjustment and environmental management for development project of approval organization, 5) removal of duplicate regulations for development project. Application of the improvement plan while setting up tourism plan could contribute to vitalization of local economy, and environmental preservation and management.

• Korean Journal of Organic Agriculture
• /
• v.13 no.3
• /
• pp.261-279
• /
• 2005

This study tried to examine the possibility of rural tourism policy in Nam-Hae county and to provide a strategy for development of the local economy. It was carried out on a basis that the rural tourism businesses are operated by the local government(Nam-Hae county office). In doing so, this study investigated social, cultural and geographical characteristics and the regional tourism resources of Nam-Hae area. Based on the survey, it classified the types of rural tourism and suggested provisional tourist maps by the type. This study assumed that the local government has a full responsibility for the rural tourism businesses from the initial stage of setting up development plans to the operation of the businesses. Rural tourism theme courses of each small-position area provided tourists with tour courses and time schedules depended on geographical features of the areas. It produced a map that actually makes possible the theme rural tourism. The conclusion of this study is that the quality of living in Nam-Hae county would be improved with the rural tourism businesses which lead to increase in farm household income and to develop local settlement areas.

• International Journal of Advanced Culture Technology
• /
• v.9 no.3
• /
• pp.34-45
• /
• 2021

On February 18, 2019, the Chinese government officially released the Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area, which will lead the country in a new round of reform and opening-up. The Greater Bay Area will become a dynamic world-class city cluster, an international scientific and technological innovation center with global influence, an important support for the development of the "One Belt And One Road", a demonstration area for in-depth cooperation between the mainland and Hong Kong and Macao, and a high-quality living area for living, working and traveling. Non-Pearl River Delta(Non-PRD) cities in Guangdong Province are adjacent to the Guangdong-Hong Kong-Macao Greater Bay Area, so it is of practical significance to promote the high-quality development of urban tourism from an international perspective. Based on the panel data released in Guangdong Yearbook 2019, this paper uses the envelopment data analysis (DEA) method to explore ways to promote the high-quality tourism development of Non-PRD cities in Guangdong Province based on the perspective of international development.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.7
• /
• pp.269-277
• /
• 2020

Bao Loc City is the new tourism destination in Lam Dong province, Vietnam, where more and more tourists have been drawn to pay a visit. This study aims to test the correlative impact of tourism service quality factors on satisfaction of the tourists who have visited Bao Loc City. The key theory used in this study is SERVQUAL scale. The survey sample consists of 350 tourists who stayed overnight in Bao Loc City in the last quarter of 2019; 315 valid survey questionnaires could be used for the analysis. The research applied Cronbach's Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and bootstrap test. The results show that the satisfaction of the tourists who have visited Bao Loc City has been affected statistically by three factors: (1) Responsiveness; (2) Reliability; and (3) Empathy, which were ranked by descending importance. Surprisingly, the research found that Tangibles and Assurance do not have an impact on tourists' satisfaction towards Bao Loc City. The research formulates some suggestions to the city policy-makers and the tourism businesses management in Bao Loc City in order to enhance tourists' satisfaction through improving the tourism service quality at Bao Loc City.

• Culinary science and hospitality research
• /
• v.23 no.6
• /
• pp.127-134
• /
• 2017

Despite its importance to Thailand, museum tourism has not received sufficient attention from researchers and practitioners. Consequently, knowledge of museum tourist responses toward museum service quality is quite limited. Thus, the purpose of this study was to (1) examine the service quality of museums in Thailand and (2) revealed how tourists react positively namely through satisfaction and revisit intentions. This study further explored how the proposed relationships vary between Asian and European tourists. Based on Harrison and Shaw's (2004) museum experience model, facilities, staff services, and exhibition experience were proposed as three important service elements encountered during a service experience. Data were collected from foreign tourists who visited any of the 6 national museums in Bangkok. A total of 260 questionnaires were obtained over a 3-month period, all of which were retained and utilized for the analysis. Results found that exhibition experience and staff services were positively associated with tourist museum visit satisfaction, which in turn acted on revisit intention. In addition, exhibition experience was found to be the most important service element for Asian tourists, while staff services was most important for European tourists. Staff services and exhibition experience both played important roles in the tourist museum experience, while facilities did not have an effect on the evaluation of museum services. In response, museum managers need to implement a segmentation strategy that considers tourists' backgrounds such as region, culture, or nationality.

• Asia-Pacific Journal of Business
• /
• v.13 no.3
• /
• pp.375-387
• /
• 2022

Purpose - The food delivery mobile application market is growing rapidly in the catering service industry. The purpose of this study was to investigate the effects of E-service quality on consumer attitudes and satisfaction in the food delivery service field in China. Design/methodology/approach - A total of 390 copies of this questionnaire were distributed between February 17 and March 25, 2021 on the Chinese survey site (https://www.wjx.cn). Three hundred forty-nine parts were used for the final analysis. Validity and reliability were analyzed using SPSS 25.0 statistical program, and correlation and regression analysis were performed. Findings - The study results showed among the e-service quality components of food delivery application software, trust, convenience, proximity and reactivity have an impact on consumer attitudes. Research implications or Originality - The service quality of food application software is an important factor determining consumer attitude. The limitations of this study and suggestions for future research were discussed.