• Title/Summary/Keyword: Quality of Tourism

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Application of Information Technologies to Improve the Quality of Services Provided to the Tourism Industry Under the COVID-19 Restrictions

  • Iudina, Elena Vladimirovna;Balova, Suzana L.;Maksimov, Dmitrij Vasilievich;Skoromets, Elena Klimentinovna;Ponyaeva, Tatyana Anatolyevna;Ksenofontova, Ekaterina Andreevna
    • International Journal of Computer Science & Network Security
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    • v.22 no.6
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    • pp.7-12
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    • 2022
  • The modern stage of society's development is characterized by the rapid penetration of information technologies into all spheres of life. Their use contributes to improving the quality of tourism services, as well as the competitiveness of tourism industry enterprises. The role of information technology in tourism is growing more and more every year, which determines the relevance of the study of modern trends in the use of information technology in the tourism sector. The purpose of the study is to determine the possibilities of using information technologies to improve the quality of services provided to the tourism industry under the COVID-19 restrictions. The article systematizes the main approaches to the "cluster" category and provides an original definition of the "regional tourist cluster" concept. Based on an expert survey, the main trends in the introduction of information technologies in the tourism industry under the COVID-19 restrictions have been identified, which include virtual reality and augmented reality, speech recognition technologies, photo, video, audio (contactless control technologies), mobile IT applications and Big Data technologies. It has been concluded that the vast majority of improvements in the organization of tourism services under restrictions will be based on the organization of virtual solutions and online activities. The types of tourism services will also change, and information technology will help their development and dissemination.

A Study on the Moderating Effect of Psychological Power in the Relationahip between Service, Image, and Satisfaction in the Tourism Context

  • Davaanyam, BOLORTUYA;Muhammad, RAZA;Jin-Kwon, KIM;Tony-Donghui, AHN
    • The Journal of Economics, Marketing and Management
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    • v.11 no.1
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    • pp.45-52
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    • 2023
  • Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

5A Study on Impact between Customer Satisfaction and Re-purchase Service Quality of Foreign tourism products (해외관광상품의 서비스품질이 고객만족, 재 구매의도에 미치는 영향에 관한 연구)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.8
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    • pp.2853-2859
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    • 2010
  • Development and promotion of foreign tourism products is an important factor for economical side as well as to improving the foreign relation and the image of nation. Also, foreign tourism products can give a positive effect in activation of the domestic tourism industry and foreigner's domestic visit. Thus, development and promotion of travel industry may offer competitive power of the specification country and a development opportunity, and influence in investment infancy of different industry. Therefore, in this study, service quality of this foreign tourism products analyze effect about customer satisfaction and re-purchase intention, investigated competitive power factors of the tourism industry in the future. In the final study, service quality patten, confidence, attraction could be influenced on customer satisfaction, reliability and responsiveness was not affected by the other factors. This study may suggest guideline that analyze the special character factors of the tourism industry future, or develop the critical success factor of foreign tourism products.

A Study on Domestic and Foreign Research Movement of the Eco-tourism Certification/Designation System and Its Application in Korea (국내·외 생태관광 인증/지정제도 동향 및 국내 제도 도입 방안)

  • Choi, Hee-Sun;Kim, Hyun-Ae
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.15 no.1
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    • pp.73-87
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    • 2012
  • This study was conducted to provide sustainable measures for conservation and management to protect valuable natural/ecological resources, offer differentiated quality assurance services for eco-tourism products, and explore measures for eco-tourism certification/designation systems. To achieve its goals, the study discussed domestic and overseas trends and literatures that concern eco-tourism certification/designation system and investigated case studies that were presently operational. A group of experts and a group of non-experts were surveyed separatedly to investigate the awareness of the national eco-tourism certification/designation system. The results from the investigation indicate that Europe, since the late 1990s to early 2000, has actively introduced a system that establishes and operates a dedicated institution, and European members have created a cooperation framework to formulate international partnerships and develop standardized assessment benchmarks to adhere to the goals of the system, the period for certification was designated from one year to five years, and renewals were granted based on periodic monitoring and reassessment. In Korea, from early 2000, the Ministry of Culture, Sorts and Tourism and other organizations have certified product quality and assessed travel products and national park tour programs. The certification period was established to be set between one and three years, and the vast majority were not reassessed. Upon investigating the results for awareness of national eco-tourism certification/designation system, a high number of respondents agreed with the need to establish a eco-tourism certification/designation system (90% of respondents), and the respondents cited eco-tourism quality assurance, conservation of value, means to maintain established institutions, and environmental education and information as reasons for needing a certification/designation system. In Korea, a certification/designation system for the eco-tourism industry is presently in operation, but the system regulates target institutions based on their characteristics. Therefore, this study proposes its suggestions via various categories, including designated institutions, designated purpose, designated subjects, designated organization, laws, regulations, and incentives.

A Structural Relationships among Leisure Activity, Psychological Capital, and Quality of Life in Rural Healing Tourists (농촌 치유관광객의 여가활동 참여, 심리적 자본, 삶의 질의 구조관계 분석)

  • Kyung-Hee Kim;Yae-Na Park
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.3
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    • pp.131-141
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    • 2023
  • This study aims to examine the structural relationships among leisure activity, psychological capital, and quality of life in rural healing tourists. Data were collected from 407 workers who had experience in rural healing tourism through an online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, confirmatory factor, and structural equation modelling analysis. The results of structural equation modelling indicate participation in leisure activities had a positive effect on psychological capital. Psychological capital had a positive effect on quality of life. The results of this study suggest that leisure activities play an important role in improving workers' psychological capital. Through rural healing tourism, various outdoor activities, cultural activities, and social interaction with people using rural resources can help improve the psychological capital of workers.

Short-term Effect of Gyeongsangnam-do Wellness Tourism on Inflammatory and Immune System Markers, Emotion, Fatigue, Stress, Quality of Life, and Quality of Sleep (경상남도 웰니스관광의 염증면역지표, 자율신경균형, 정서, 피로, 스트레스, 삶의 질 및 수면의 질 개선에 미치는 단기효과)

  • Lee, Sae-Rom;Lee, Ye-Li;Lee, Sang-Yeoup
    • Journal of The Korean Society of Integrative Medicine
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    • v.9 no.3
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    • pp.19-35
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    • 2021
  • Purpose : Recently, there has been a growing social interest in aging well. Consequently, wellness tourism has begun to attract attention. However, no studies on whether wellness tourism has any objective health benefits have been carried out yet. In this study, we assess the health benefits as well as the degree of improvement in health of a wellness tourism program. Methods : The study involved 30 adults over the age of 19 who live in the Gyeongsangnam-do region. Participants were evaluated on health indicator before and after participating in wellness tourism program. Participants took heart rate variability (HRV) test, and LFT, RFT, CBC, FBS HbA1C, and CRP test were conducted before and after the tour. Additionally, a survey was conducted before and after the program, and participant satisfaction was evaluated. Statistical differences in the tests conducted before and after the program were analyzed using a design t-test, a Wilcoxon signed-rank test, and McNemar's test. Results : The study showed that participants were very satisfied with and had significant health improvements after the wellness tourism program. The program was also found to be beneficial in improving participants' emotions as follows: BDI (p<.001), fatigue recovery (p=.006), stress relief (p=.003), improved quality of life (p<.05), and improved sleep quality (p<.001). Conclusion : Wellness tourism programs are specifically beneficial for improving participants' emotions (depression, anxiety), fatigue, stress levels, quality of life, and sleep. Therefore, they are beneficial to the overall health. Further research in the future by way of a follow-up study on the long-term effects on health after short-term interventions will provide more validation data.

The effect of cycle tourism on the quality of life

  • Seo, Won-Jae;Jang, Joo-Young;Kim, Yong-Eun;Han, Seung-JIn
    • Journal of Sport and Applied Science
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    • v.2 no.1
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    • pp.1-10
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    • 2018
  • Today, the population of cycle participants is consistently increasing. Cycling is becoming not only a form of physical exercise but also a form of tourism in which cycle activities are related to visiting a particular destination. With the perspective of participation sport tourism, the purpose of this study is to investigate how the level of cycle tourists' participation affects their quality of life. An online survey link was sent to cycle participants to collect data. Out of the total 337 respondents, a total of 226 samples were used for the final analysis, disregarding those that were found to be inadequate or unreliable. For data analysis, frequency analysis, reliability test, validity, correlations, and regressions were employed with SPSS 22.0. For our first result, we found that the level of cycle participation did not significantly affect the quality of physical life. Second, the level of cycle participation did not have significant effect on the quality of mental life. Third, the level of cycle participation behavior did not have a significant effect on the quality of social life. Fourth, the level of cycle participation behavior did not have a significant effect on the quality of environmental life. Conclusions and political implications are discussed.

Exploring the Influence of Virtual Reality and Augmented Reality on User Satisfaction in Virtual Tourism

  • Thich Van NGUYEN;Tho Van NGUYEN;Dat Van NGUYEN
    • Journal of Distribution Science
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    • v.22 no.6
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    • pp.33-44
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    • 2024
  • Purpose: This study aims to measure how information quality, system quality, security, usefulness, and ease of use of Augmented Reality (VR) and Virtual Reality (AR) influence user satisfaction, motivating intelligent travel technology developers to improve VR/AR quality to meet customer requirements. Research design, data and methodology: This study investigates users interested in travelling in Ho Chi Minh City and Nha Trang City, Vietnam. The research model was implemented using an online questionnaire and face-to-face from 405 valid samples. To evaluate the scale's reliability, the study used the software SPSS 20. Test research hypotheses and evaluate measurement and structural models. This research uses AMOS 20 software. The proposed model is firmly grounded in the Information System Success model (ISS) and the Technology Acceptance Model (TAM), providing a solid theoretical foundation for our research. Results: Results show that consumer perceptions of information quality, system quality, security, usefulness, and ease of use have a positive impact on the perceived quality of VR/AR, thereby influencing tourists' travel intention. Conclusions: The results of this research enrich the theoretical understanding of consumer behaviour toward intelligent technology products in tourism, providing management implications for manufacturers to improve the quality of tourism products and satisfy user requirements in experience before considering choosing a destination.

Study on acceptance and user satisfaction of tourism - Focused on TAM Model - (관광블로그의 수용과 사용자만족에 관한 연구)

  • Noh, Young;Byun, Jeung Woo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.7 no.2
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    • pp.185-203
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    • 2011
  • In recent years, blogs have become important resources for information sharing; and tourism blogs are providing a new way of sharing tour experiences. Blogs are becoming very popular amongst web users to share their life experiences with other web users around the world. Specifically the goals of this research are; (1) to suggest theory framework of acceptance and user satisfaction about toruism blogs based on TAM, (2) to examine relationships between exogenous variables and (3) to suggest effectiveness of tourism blogs in a marketing perspective. The research model and hypotheses were developed based on the theories of technology acceptance model. Questionnaire was used to collect data. The analysis of this study is designed as individual level to examine the causal relationship among variables. The the reliability and validity of data was tested by explanatory factor analysis, Cronbach's alpha coefficient, confirmatory factor analysis, and correlation analysis. Also, the structural equation model(SEM) analysis was performed to test the usefulness of the model. The analysis results revealed that interaction, entertainment, system quality and information quality are major influential variables on the perceived usefulness of tourism blog. Also, entertainment and system quality are influential variables on the perceived ease of use of tourism blog.

The Effect of Perceived Service Quality on Behavioral Intention and Subjective Well-being of Rural Healing Tourists - The Mediating Effect of Emotional Experience - (농촌 치유관광의 서비스 품질이 관광객의 행동의도와 주관 적 웰빙에 미치는 영향 - 정서적 경험의 매개효과 -)

  • Kim, Kyung-Hee;Lee, Hye Young
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.4
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    • pp.193-203
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    • 2019
  • Tourism has been widely regarded as a mentally and physically healthy pursuit. Emotional experience can increase the restoration effect of tourism. Thus, recent studies in tourism have paid more attention to the benefits of emotional experiences. This study provides and tests a model that examines the relationship emotional experience as mediating variable between perceived service quality and two outcomes (behavioral intention, subjective well-being). The results of a study with rural healing tourists provide support for the proposed model. Specifically, the results indicate that emotional experience partially mediate the relationship between perceived service quality and satisfaction. The results of this study suggest that emotional experience should be considered as important in rural healing tourism services. The study provides empirical validation that customers do, indeed, identify with service providers, and this, in-turn, provides positive consequences for both the service provider (i.e., behavioral intention) and the customer (i.e., subjective well-being).