• Title/Summary/Keyword: Quality and level of satisfaction

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An Investigation into Determinants of Customer Satisfaction and Loyalty : The Moderating Effect of Customers' Knowledge Level & Industry Types (고객만족과 고객충성도의 결정요인에 관한 연구 : 고객지식수준과 산업형태를 조절변수로 한 비교연구)

  • 임준영;임재영
    • Asia Marketing Journal
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    • v.4 no.2
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    • pp.1-25
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    • 2002
  • This study tested major determinants of customer satisfaction and loyalty by varying degrees of customers' knowledge level. Also, authors investigated the degrees of those impacts by classifying industries into two groups(service/manufacturing). Based on 4,000 completed surveys from five major cities, authors found the relationship among perceived quality, perceived value, and corporate image with customer satisfaction and customer loyalty. As a result, corporate image(extrinsic cue) was a major determinant to customers who are low knowledgeable and impacts of corporate image on customer satisfaction was stronger in service industry than manufacturing industry.

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An Analysis of Satisfaction with Job Ability Development Training among Dental Technicians (치과기공사의 직업능력개발훈련 만족도 분석)

  • Lee, Hye-Eun;Kim, Jung-Suk
    • Journal of Technologic Dentistry
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    • v.33 no.2
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    • pp.159-170
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    • 2011
  • Purpose: This study were to analyze satisfaction with job ability development training among Dental Technicians', examine the degree of their actual satisfaction with training courses and their status, and provide some basic data to help improve the quality level, satisfaction, and effective operation of job ability development training in the future. Methods: This study carried out self-administered questionnaire survey from January 15, 2011 to March 10 by having research subjects as 180 dental technicians who participated in the course of employees' Job Ability Development Training by 'Gil Occupational Training Institute,' which is being conducted as part of dental technicians' job ability development in Seoul region. Among these things, 160(88.8%) copies were collected. Except 19 copies with incomplete response, 141(78.3%) copies were used as the materials of final analysis. Results: First of all, as a result of grasping the whole satisfaction with training according to general characteristics, the significant difference was indicated in the whole satisfaction with training depending on gender & age, and voluntary participatory intention. Second, the satisfaction with contents of Job Ability Development Training was in order of helpful level in ability development with 4.10(${\pm}.70$), co-worker's recommendation and a plan for reparticipation with 4.08(${\pm}.77$), consistence with the content goal with 4.07(${\pm}.71$), and reflection of demand with 4.01(${\pm}.70$). Third, examining satisfaction with instructors of Job Ability Development Training, it is being indicated with a little higher score compared to the satisfaction with other items. Fourth, satisfaction with service of supporting learners in job ability development training was shown to be slightly low in all the items. Especially, the convenience of administrative procedure was indicated to be the lowest with 3.52(${\pm}.92$) Fifth, satisfaction with the facility of job ability development training was showing very low satisfaction compared to other satisfaction items. Conclusion: A continuous effort will be needed in order to be possibly strengthened dental laboratory technicians' professionalism and reinforced qualitative level in major ability through offering more educational opportunities and education in good quality.

Analysis of Mental Health Level and Life Satisfaction According to the Amount of Physical Activity and Muscular Strength Level

  • Jaehyun Yoo
    • Physical Therapy Rehabilitation Science
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    • v.11 no.4
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    • pp.598-603
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    • 2022
  • Objective: About one-third of college students are exposed to stress to the point that their academic performance is negatively affected. To provide useful information for managing the mental health of young people by analyzing the perceived stress level, depression level, and life satisfaction according to the amount of physical activity and the level of muscular strength in male college students. Design: A cross-sectional study. Methods: Among 304 students who participated in the health exercise class at Sahmyook University in Seoul, the amount of physical activity and the level of muscular strength were divided into 3 quartiles, respectively, and the perceived stress level, depression level, and life satisfaction were analyzed through one-way ANOVA. The physical activity level and muscle strength level of the subjects were ranked, divided into 3 groups, and the difference in variables according to the group was verified. Results: There was no difference in perceived stress level, depression level, and life satisfaction according to the amount of physical activity, but statistically significant differences were shown in perceived stress scale(p=0.008) and life satisfaction(p=0.030) according to muscular strength. Conclusions: Policies to increase physical activity are important to improve and manage the mental health of young people, but it is judged to be more meaningful to provide an environment that can improve muscular strength.

Analysis of Satisfaction and Repurchase Intention for Women's Leggings by Demographic Characteristics (인구통계학적 특성에 따른 여성 레깅스 만족도 및 재구매 의도 분석)

  • Park, Younghee
    • Journal of Fashion Business
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    • v.26 no.2
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    • pp.67-82
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    • 2022
  • This study was aimed to investigate the differences in satisfaction and repurchase intention of leggings focused on women who have ever worn leggings. The participants were women in their 10s-50s who were residing in Busan and Gyeongnam, Korea. The survey was taken between July 3rd and 28th, 2021. A total of 313 questionnaires were completed and used in the statistical analysis. The data were analyzed with 𝛘2-test, t-test, ANOVA, etc. using the SPSS. The leggings wearing by demographic characteristics were significantly different for age, monthly income, and occupation. The factors related to leggings postpurchase satisfaction were identified as reshaping body type and utilization, wearing sensation and functionality, design and price, colorfastness to laundry, and quality. As a result of analyzing the difference for leggings postpurchase satisfaction by demographic characteristics, colorfastness to laundry, and quality were significantly different by marital status, reshaping body type and utilization, design and price, and colorfastness to laundry, and quality were significantly different by age. All postpurchase satisfaction factors were significantly different by monthly income. Design and price, colorfastness to laundry, and quality were significantly different by occupation. The variables influencing the level of leggings satisfaction were wearing sensation and functionality, followed by design and price, reshaping body type and utilization, and colorfastness to laundry and quality. The repurchase intention of leggings was significantly different by age and monthly income. The variables influencing repurchase intention of leggings were design and price, followed by reshaping body type and utilization.

A Study on the Moderating Effect of Psychological Power in the Relationahip between Service, Image, and Satisfaction in the Tourism Context

  • Davaanyam, BOLORTUYA;Muhammad, RAZA;Jin-Kwon, KIM;Tony-Donghui, AHN
    • The Journal of Economics, Marketing and Management
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    • v.11 no.1
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    • pp.45-52
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    • 2023
  • Purpose: The purpose of this study is to investigate the relationship between service quality, destination image, and tourist satisfaction for foreign tourists visiting Korea, and in particular, to analyze the moderating effect of psychological power in the relationship. Research design, data, and methodology: A research model was derived through existing literature research and a survey was conducted on foreign tourists visiting Korea. Structural equation model of SPSS and AMOS24.0 were used for data analysis and hypothesis testing. Results: The tourism service quality affects the image of tourist attractions. Images of tourist attractions were found to affect tourism satisfaction. It was found that the lower the psychological power, the greater the effect on the relationship between service quality and image, and the relationship between image and satisfaction. Conclusions: This study demonstrated that service quality at travel destinations is a key factor in order to enhance the image and satisfaction of Korean tourist destinations for foreigners visiting Korea. On the other hand, since the image and satisfaction level of the tourism destination vary depending on personal factors such as psychological power, it suggests that travel industry workers or researchers should develop and operate services tailored to the individual characteristics of the tourists.

Quality Improvement of Clinical Practice in Nursing Students : Focused on Delivery Room Clinical Practice (간호대학생의 분만실 임상실습 질 향상 방안)

  • Chun, Nami;Noh, Gie-Ok
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.513-521
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    • 2016
  • Purpose of this study was to provide strategies to improve quality in clinical practice by identifying the nursing student contents of clinical practice, performance level and satisfaction in the delivery room setting and correlations between the performance level and satisfaction. As the result, Nursing students were mostly rely on observational experiences with very limited experiences of performance and assist. Nursing students' clinical practice satisfaction were relatively low with 69 percentile score. The women's health clinic group showed higher score on frequency of clinical observation, clinical practice satisfaction than the tertiary hospital group. Correlations among frequencies of observation, assist and satisfaction were identified. Simulation based clinical practice as alternative ways to enhance students' performance level, utilizing community based speciality healthcare facilities for clinical practice, increasing observational experiences in the clinical field were suggested as strategies to improve quality of nursing clinical practice and ultimately to improve quality of healthcare services.

A Study of Dining Behavior and Customer Satisfaction in Service Quality in Family Restaurants (패밀리 레스토랑 고객의 외식 행동과 서비스 품질 만족 요인에 관한 연구)

  • Jeon Hyo-Jin
    • Journal of the East Asian Society of Dietary Life
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    • v.16 no.4
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    • pp.474-480
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    • 2006
  • The purpose of this study was to obtain strategies for more effective management of family restaurants. A quantitative methodology was used to obtain the results. A questionnaire was designed to elucidate consumer dining patterns, as well as the factors that are important for consumers satisfaction in terms of the foodservice quality. The questionnaires were used to gather information from consumers at family restaurants and were then analyzed and evaluated. The results of this study indicated that there were important factors related to consumer satisfaction and the service aspects of family restaurants. As the results of empirical analysis, service quality factors in family restaurants were categorized into four factors such as inner shape of food, outer shape of food, facilities and service factors respectively. The analysis showed statistically significant difference at the 5% significance level in outer shape of food, facilities and service factors. These results will be used to assist in menu planning and quality reforms in the foodservice industry.

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A Study on the Effects of Super-Supermarket Service Quality on Satisfaction in Store Selection

  • Kim, Gyeong-Cho
    • The Journal of Industrial Distribution & Business
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    • v.4 no.2
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    • pp.41-49
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    • 2013
  • Purpose - Currently, the distribution environment has been changing rapidly because of the advent of super-supermarkets (SSM),which adopt the "price break" and "lowest price" strategies. Specifically, a diversification of the distribution environment allowed customers to reasonably decide where to shop. With a broadened range of criteria governing the choice of a store, determining changes in the distribution environment should be based on customer satisfaction surrounding the service levels of SSMs. This study examines the effects of service quality and product quality of SSMs on customer satisfaction levels, and analyzes whether these factors affect customers' revisit intention directly. Research design and methodology - A survey method was used and 127 SSM customers responded to the questionnaires that were developed to measure service quality, product quality, customer satisfaction, and store revisit intention. A multi-regression analysis was used to test the hypotheses. Results - Except hypothesis 2, the other seven hypotheses were supported. Hypothesis 2 suggested a positive relationship between product factors and customer satisfaction. Conclusions - This study found a systematic effect of service factors and product factors on customer satisfaction and word-of-mouth, and consequently on store revisit intention.

Service quality, satisfaction, and behavioral intention in home delivered meals program

  • Joung, Hyun-Woo;Kim, Hak-Seon;Yuan, Jingxue Jessica;Huffman, Lynn
    • Nutrition Research and Practice
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    • v.5 no.2
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    • pp.163-168
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    • 2011
  • This study was conducted to evaluate recipients' perception of service quality, satisfaction, and behavioral intention in home delivered meals program in the US. Out of 398 questionnaires, 265 (66.6%) were collected, and 209 questionnaires (52.5%) were used for the statistical analysis. A Confirmatory Factor Analysis (CFA) with a maximum likelihood was first conducted to estimate the measurement model by verifying the underlying structure of constructs. The level of internal consistency in each construct was acceptable, with Cronbach's alpha estimates ranging from 0.7 to 0.94. All of the composite reliabilities of the constructs were over the cutoff value of 0.50, ensuring adequate internal consistency of multiple items for each construct. As a second step, a Meals-On-Wheels (MOW) recipient perception model was estimated. The model's fit as indicated by these indexes was satisfactory and path coefficients were analyzed. Two paths between (1) volunteer issues and behavioral intention and (2) responsiveness and behavioral intention were not significant. The path for predicting a positive relationship between food quality and satisfaction was supported. The results show that having high food quality may create recipient satisfaction. The findings suggest that food quality and responsiveness are significant predictors of positive satisfaction. Moreover, satisfied recipients have positive behavioral intention toward MOW programs.

The Life Satisfaction of The Aged in The Institutional Household (공공가정 거주노인의 생활만족도 : 유료양로원을 중심으로)

  • 최보아;지영숙
    • Journal of Family Resource Management and Policy Review
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    • v.4 no.2
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    • pp.1-15
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    • 2000
  • The purpose of this study is to suggest the way to improve the life satisfaction of the aged in the institutional household by examing some of factors such as individual, social support and facility that influence their life satisfaction. In the view of statistical results, the level of their life satisfaction is influenced by individual, social support and facility related to factors. First, the level of the aged’s life satisfaction is high when the person has spouse who lives together, has many children, presumes oneself as in healthy and has high-satisfaction of religion. Second, the level of the aged’s life satisfaction is high when the person has good relationship with friends in institutional household and one’s children. And the person whose relative call her or him frequently and she or he is proud of one’s being in institutional household has high-satisfaction of one’s life. Third, the level of the aged’s life satisfaction is high when the person satisfies the quality of food-services and housing services. Finally, the results of in-depth interview show that the person who has financial power, a certain of hobby and one’s role has high-satisfaction of one’s life

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