• 제목/요약/키워드: Quality Of A Product

검색결과 4,813건 처리시간 0.031초

미국산 청바지에 대한 소비자 태도의 비교문화 분석 -한국과 멕시코의 남녀소비자를 대상으로 - (Cross-Cultural Comparison of Consumer Attitudes toward US Brand Jeans -among Korean and Mexican consumers-)

  • 전경숙
    • 한국의류학회지
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    • 제20권3호
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    • pp.493-501
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    • 1996
  • An understanding of consumers' evaluative processes and the consumer variables that influence cross-cultural evaluations of foreign products is essential to effectively penetrate international markets. This study compared consumers in two developing countries, Korea and Mexico, regarding their product evaluations and purchase intentions for US Levi's jeans. Both Korean and Mexican consumers are generally quality and price conscious. Korean consumers appeared to be more value-conscious than Mexican consumers. Mexican consumers exhibited high level of brand and prestige conscious behavior. Findings in this study support that culture bound consumer characteristics vary from country to country resulting in differences in perception of quality, value and purchase intentions for a particular product. The perception of product quality differs from perception of value and subsequent willingness to buy. For a comprehensive understanding of consumer purchase behavior, the impact of value-conscious attitude on percetion of quality and on purchase intentions should be examined.

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자율 최적 성형 공정 시스템 개발 (A Concept of Self-Optimizing Forming System)

  • 박홍석;;송준엽;김동훈
    • 한국생산제조학회지
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    • 제22권2호
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    • pp.292-297
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    • 2013
  • Nowadays, a strategy of the self-optimizing machining process is an imperative approach to improve the product quality and increase productivity of manufacturing systems. This paper presents a concept of self-optimizing forming system that allows the forming system automatically to adjust the forming parameters online for guarantee the product quality and avoiding the machine stop. An intelligent monitoring system that has the functions of observation, evaluation and diagnostic is developed to evaluate the pully quality during forming process. Any abnormal variation of forming machining parameters could be detected and adjusted by an intelligent control system aiming to maintain the machining stability and the desired product quality. This approach is being practiced on the pully forming machine for evaluating the efficiency of the proposed strategy.

A New Product Development Using Robust Design and Decision Making Process

  • Lin, Than;Doan, Trieu An;Vu, Ngoc Anh;Cho, Guk-Hyun;Lee, Jae-Woo;Byun, Yung-Hwan
    • 시스템엔지니어링학술지
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    • 제3권1호
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    • pp.41-48
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    • 2007
  • This paper presents a design methodology for developing a new push scooter. A case study is clone with effective planning processes to ensure the product quality under the different phases of a product design process. Parametric model based design process simulation and optimization is implemented by using ANSYS application tool. The relationship matrix and decision matrix are drawn by using several methods. The simulation results for deterministic design and robust design are compared. This entire design process phase can support the design and quality improvements for a new product development.

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Bacterial community comparison revealed by metagenomic analysis and physicochemical properties of eastern little tuna (Euthynnus affinis) with storage temperature differences

  • Asadatun Abdullah;Rahadian Pratama;Tati Nurhayati;Windy Sibuea;Sabila Diana Ahmad Sauqi
    • Fisheries and Aquatic Sciences
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    • 제26권10호
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    • pp.593-604
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    • 2023
  • Post-harvest handling and hygienic level of aquatic products significantly affect the quality and level of safety. Cold chain control is one of the determining factors for the quality of fish and the bacterial community that grows on the fish. Identification of spoilage bacteria and pathogens in aquatic products must be made because it will determine the physical and chemical quality. A molecular identification method with high sensitivity is the solution. This study aims to identify the quality of fish and bacterial communities that grow. The research procedures included sample collection, pH measurement, drip loss measurement, transportation and cold storage treatment, DNA extraction, DNA sequencing, sequence analysis, and bioinformatics analysis. The conclusion obtained from this study is that the simulation of the cold chain system applied to eastern little tuna does not significantly affect changes in the water activity value, pH, and drip loss. The insignificant change indicates that the eastern little tuna samples are still in good quality. The bioinformatics analysis showed the highest diversity and abundance of the bacterial community came from the Gammaproteobacterial class.

기업의 사회적 책임 활동이 브랜드 자산에 미치는 영향 : 제품 및 서비스 품질 평가의 매개효과 (Influence of CSR Activity on Brand Equity : Mediation Effect of Product and Service Quality Evaluation)

  • 박승배;허종호
    • 한국콘텐츠학회논문지
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    • 제11권12호
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    • pp.395-402
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    • 2011
  • 최근 기업의 사회적 책임(Corporate Social Responsibility: CSR)은 지속 가능한 경영 및 긍정적인 기업 이미지의 형성을 위해 필수적인 기업 활동이 되었다. 그러나 CSR 활동이 기업 수준에서 기업 성과에 미치는 효과 연구는 많이 이루어졌으나, 제품 수준의 마케팅 성과로서 브랜드 자산에 미치는 효과와 관련한 연구는 미진하였다. 이에 본 연구에서는 냉장고 기업의 CSR 활동과 브랜드 자산과의 관계를 실증하고, CSR 활동과 브랜드 자산의 관계에 있어 제품 및 서비스 품질 평가의 매개 효과를 구조방정식 모형을 통해 파악하였다. 연구결과, CSR 활동은 제품 및 서비스 품질 평가, 브랜드 자산에 긍정적인 영향을 미치는 것으로 나타났다. 특히 CSR 활동은 브랜드 자산에 직접적으로 긍정적인 영향을 미칠 뿐만 아니라, 제품 및 서비스 품질 평가를 통해 브랜드 자산에 간접적으로 더 큰 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구 결과를 토대로 실무적이고 이론적인 시사점과 향후 연구 방향에 대하여 논의하였다.

ISO 9000 인증이 품질영역들에 미치는 영향에 관한 실증적 연구 (An Empirical Research on the Effect of Quality's Dimensions Through ISO 9000 Certification)

  • 정상윤;최용정
    • 한국컴퓨터정보학회논문지
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    • 제8권1호
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    • pp.149-155
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    • 2003
  • 본 연구는 ISO 9000 시리즈 인증을 획득함으로써 품질보증시스템구축 뿐만 아니라, 이미 기존 논문들에서 밝혀진 품질의식향상, 관리능력향상, 품질시스템 확립 등의 효과들로 인한 제품의 품질향상정도를 파악하기 위한 것이다. 제품의 품질향상을 확인하기 위해서 설계품질, 제조품질, 서비스품질의 향상분석뿐만 아니라 Garvin의 8가지 제품품질특성 향상분석도 이루어졌다.

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신재생에너지설비 KS인증 요구사항이 기업 성과에 미치는 영향 (The Effect of New and Renewable Energy Equipment KS Certification Requirements on the Performance of Firms)

  • 한윤철;김건우;강규영
    • 한국태양에너지학회 논문집
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    • 제37권5호
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    • pp.85-99
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    • 2017
  • New and Renewable Energy Equipment Certification program has been integrated into the KS(Korean Industrial Standards) certification system as of July 29, 2015. This study is to determine whether the KS certification requirement has had a positive effect on corporate performance (e.g. quality improvement, financial result, customer satisfaction) within those that had already acquired the New and Renewable Energy Equipment KS certification. As a result, among the requirements for the KS certification, quality management, product management, and product testing have a positive impact on product quality improvement, and product testing has shown a positive influence on customer satisfaction. Although requisite for the KS certification did not have a significant effect on financial outcome such as increase in revenue, it has shown to have positive consequence to some extent on those firms that newly obtained the certification.

S사의 PL대응전략 및 시스템에 관한 연구 (A Study on the case of PL prevention strategies and prevention systems in the domestic S-company)

  • 홍한국
    • 품질경영학회지
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    • 제31권1호
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    • pp.62-75
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    • 2003
  • The PL(Product Liability) Law has been going into effect in Korea since July 2002. Accordingly, a company's responsibility for customers who are damaged by the defect in the product safety has been gradually strict and imposed burden on management. This paper gives suggestions as to PL prevention of manufacturing companies through the case research of PL prevention strategies and the prevention systems of the domestic S-company.

수직적으로 차별화된 제품시장 내에서 유통업체의 다자간 협상전략에 관한 연구 (Distributor's Multilateral Bargaining Strategy in the Vertically Differentiated Product Market)

  • 조형래;이민호;임상규
    • 산업경영시스템학회지
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    • 제38권2호
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    • pp.31-39
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    • 2015
  • In this paper, we study the bargaining strategy of a distributor who sells vertically differentiated, i.e. high and low brand products. We derive and analyze the equilibrium solutions for both simultaneous and sequential bargaining games among the distributor, the high brand product manufacturer and the low brand product manufacturer. The result shows that the optimal bargaining strategy for the distributor heavily depends on the relative quality and price level of the low brand product comparing to those of the high brand product. It is also shown that, for more bargaining profit, the distributor has strong motivation to prefer a low brand product which has lower quality level per unit price.

카테고리 킬러형 온라인 상점의 특성과 쇼핑태도에 대한 제품유형의 조절효과 (Moderating Effects of Product Types on the Relationship between Online Category Killer Store Characteristics and Shopping Attitudes)

  • 최재원;김성호;김경규
    • 지식경영연구
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    • 제15권4호
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    • pp.79-103
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    • 2014
  • This research investigates whether product types moderate the relationship between e-tailer characteristics and shopping attitudes in the context of online category killer stores. To identify the antecedents of consumer attitudes for category killer stores, the product types are characterized by the two dimensions of hedonic and utilitarian. A total of 268 responses were collected from consumers who experienced online category killer stores. The results show that the quality of information contained in a website, customer review, relational benefits, and the expertise of the e-tailer are important determinants for shopping attitudes of consumers. Regarding the moderating effects of product types, hedonic value significantly moderates the relationships between shopping attitudes and relational benefits/e-tailer expertise. However, utilitarian value does not significantly moderate the relationships between shopping attitudes and any of the e-tailer characteristics. Theoretical contributions of this study are the findings of moderating effects of hedonic value on the relationships between e-tailer characteristics and shopping attitudes. In addition, this study practically implies how companies can utilize these characteristics strategically for marketing and the selection of products.