References
- Cho, H.R. and Rhee, M.H., Game theoretic analysis of the price and quality strategy of a private brand product. J. of the Society of Korea Industrial and Systems Engineering, 2011, Vol. 34, No. 3, pp. 41-48.
- Cho, H.R. and Rhee, M.H., Strategic analysis of the multilateral bargaining among the manufacturer, the online and the offline distribution channels. J. of the Society of Korea Industrial and Systems Engineering, 2014, Vol. 37, No. 4, pp. 145-153. https://doi.org/10.11627/jkise.2014.37.4.145
- Chung, H., Retailer's store brand product line design and product assortment decision in the vertically differentiated product category. J. of the Korean Operations Research and Management Science Society, 2011, Vol. 36, No. 3, pp. 107-120.
- Conner, K.R., Obtaining strategic advantage from being imitated : when can encouraging pay?. Management Science, 1995, Vol. 41, No. 2, pp. 209-225. https://doi.org/10.1287/mnsc.41.2.209
- Desai, P., Quality segmentation in spatial markets : when does cannibalization affect product line design?. Marketing Science, 2001, Vol. 20, No. 3, pp. 265-283. https://doi.org/10.1287/mksc.20.3.265.9767
- Gans, J.S., Vertical contracting when competition for orders precedes procurement. J. of Industrial Engineers, 2007, Vol. 55, No. 2, pp. 335-346.
- Guo, L. and Iyer, G., Multilateral bargaining and downstream competition. Marketing Science, 2013, Vol. 32, No. 3, pp. 411-430. https://doi.org/10.1287/mksc.1120.0766
- Moorthy, K.S., Market segmentation, self-selection, and product line design. Marketing Science, 1984, Vol. 3, No. 4, pp. 288-307. https://doi.org/10.1287/mksc.3.4.288
- Moorthy, K.S., Product and price competition in a duopoly. Marketing Science, 1988, Vol. 7, No. 2, pp. 141- 168. https://doi.org/10.1287/mksc.7.2.141
- Nash, J.F., The bargaining problem. Econometrica, 1950, Vol. 18, No. 2, pp. 155-162. https://doi.org/10.2307/1907266
- Villas-Boas, J.M., Product line design for a distribution channel. Marketing Science, 1998, Vol. 17, No. 2, pp. 156-169. https://doi.org/10.1287/mksc.17.2.156