• Title/Summary/Keyword: Qualitative case Study

Search Result 1,156, Processing Time 0.027 seconds

A Study on Customer Equity of Luxury Brands (럭셔리브랜드의 고객자산에 관한 연구)

  • Ko, Eun-Ju;Oh, Sun-Min
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.33 no.7
    • /
    • pp.1025-1037
    • /
    • 2009
  • This study- 1) identifies the distribution of customer equity in luxury brands, 2) identifies customer equity dimensions of luxury brands, 3) identifies the properties that influence the customer equity of a luxury brand, and 4) compares the differences in the properties of the luxury brands that influence customer equity by brand type and relationship duration. In this research, the survey method was conducted in Seoul and 500 responses were used for analysis. For the data analysis, descriptive statistics (i.e. frequency and percentage), t-test, factor analysis, and multiple-regression analysis were used through the utilization of the SPSS 12.0 program. The results of this study are as follows: First, the distribution of customer equity are found to be 50.8% of the customer equity distributes under 1 million Korean won and 34.8% between 1 million won and 3 million won. Second, the luxury brand dimension consists of 6 factors, 'differentiated brand image', 'personal ties', 'qualitative trust relation', 'rational price value', 'store value', and 'convenience value'. Third, the higher 'differentiated brand image', 'personal ties', 'qualitative trust relation', 'store value', and 'convenience value' were related to a higher customer equity. Fourth, in the case of the consumer group having a long-term relationship, the higher' differentiated brand image', 'personal ties', and 'store value' were related to a higher customer equity. Also, in the case of the consumer group of the traditional luxury brands, the higher 'personal ties', 'differentiated brand image', 'qualitative trust relation', and 'store value' were related to a higher customer equity.

Comparison of a Qualitative and a Quantitative Approach to Evaluate the Performance of R&D Projects: A Case Study (연구개발 프로젝트 정성·정량평가 비교 분석을 통한 성과평가 발전방향 연구 : K연구원 사례를 중심으로)

  • Lee, Suchul;Ko, Mihyun
    • Journal of Korea Technology Innovation Society
    • /
    • v.20 no.2
    • /
    • pp.271-291
    • /
    • 2017
  • This study measures and compares the performance of research and development (R&D) programs in government-funded research institutes (GRIs) in terms of qualitative and quantitative approaches to find out strategic insights for improving performance evaluation policy. In particular, we adopt the evaluation results from the real data of K institute in 2015 for a qualitative evaluation and the results of data envelopment analysis (DEA) for a quantitative evaluation. Comparative analysis of the R&D performance of 14 programs finds that the difference between the evaluation results of qualitative and quantitative approaches is significant. From this finding, we suggest several strategic directions to complement two approaches each other.

A Study on the Optimum Selection of Railload Bridge Using LCC Analysis (LCC분석을 통한 철도 교량의 최적 대안 선정에 관한 연구)

  • Shin, Tae-Kyun;Koo, Jeong-San;Lee, Seung-Hoon;Hong, Tae-Hoon;Koo, Kyo-Jin;Hyun, Chang-Taek
    • Proceedings of the KSR Conference
    • /
    • 2007.05a
    • /
    • pp.614-619
    • /
    • 2007
  • The purpose of this study is to develop a LCC analysis model for selecting railroad bridge type as both of quantitative and qualitative factors to increase the effectiveness in the selecting design alternatives and is to select the optimum alternatives through a case study. This LCC analysis model adapts deterministic and probabilistic approach for increasing the reliability and includes AHP analysis considering the qualitative factors.

  • PDF

A Study on the Multi-Attribute Decision Making based on Eigenvector (Eigenvector를 이용한 다속성의사결정에 관한 연구)

  • 안동규
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.18 no.34
    • /
    • pp.1-8
    • /
    • 1995
  • The practical problem of multi-attribute decision making are formed by the uncertain attribute that the attribute by the alternatives cannot be defined or judged crisphy but only as vague. In this case the final judgements are also represented by vague which have to be ordered to determine the optimal alternative. The problem is more complex if the evaluations of alternatives according to each attribute are expresed vague. This paper described the results of a study done to determine how well multi-attribute decision marking perform in helping a decision maker arrive at a preferred solution to a multi-attribute problem with vague attribute. Particular area of research has concentrated on the issue of combining quantitative and qualitative data supplied by estimation. Futher study considers some method for suitable evaluation of qualitative data.

  • PDF

A Study on the Organization Socialization Process of Engineering Novice for the Learning and Adaptation (공학계열 초기경력자의 학습과 적응을 위한 조직사회화 과정 연구)

  • Lee, Soo-Yong
    • Journal of Engineering Education Research
    • /
    • v.17 no.5
    • /
    • pp.41-50
    • /
    • 2014
  • The purpose of this study was to examine the organization socialization process of engineering novice for the learning and adaptation. Qualitative case study was performed with 5 participants and the collected qualitative data were analyzed using funnel-like method. The findings showed that the organization socialization process proceed in three steps-anticipatory, encounter, and metarmorphosis. Engineering Novice look at the whole organization socialization proces of organization culture and job maladjustment, and the relationship between internal and external organizations to overcome the difficulties arising from the community through the process of becoming a full participant. Socialization of engineering novice is ultimately the organization to respond to new situations and changes in the learning process takes place in the process, talking about a major resource for human resources. This enables organizations to socialize and harmonious human relationships within the organization so that it can be more important than anything else.

A Study on Qualitative Landscape Character Assessment for Rural Areas and Its Environmental Policy Implementation (정성적 농촌경관평가 기법과 정책 활용 - 영국의 경관특성평가제도 사례분석을 통한 시사점 도출 -)

  • Lee, Sang-Woo;Kim, Sang-Bum;Chon, Jin-Hyung;Kim, Su-yeon;An, Kyung-Jin
    • Journal of Korean Society of Rural Planning
    • /
    • v.23 no.2
    • /
    • pp.19-28
    • /
    • 2017
  • While the significance and need of landscape assessment for rural area has been recognised, an appropriate method has not been established due to the lack of statutory ground and policy status in Korea. For that reason, current studies have been limited to dominantly amenity field survey in specific rural areas and stayed in academic. In particular, the majority of research on rural landscape amenity or character assessment methodologies so far has been attempted with quantitative processes. Such quantitative methods produced sometimes, heavily overlapped, conflicted, and not much meaningful characterisation and classification. Moreover, such results could not only have been reflected to policy implementation but provide vision for rural areas. Therefore, this study offers new facets for landscape character assessment methods through the lens of practitioners' qualitative survey methods and moreover, seek a policy implementation of newly developed methodologies. In order to carry out such analysis, the study employed a case study of England's Landscape Character Assessment and survey location was Gateshead Council, Northeast of England. The study suggests meaningful qualitative landscape character assessment method and review of its policy implementation.

The Application of Qualitative Evaluation for Golf Swills field Lesson (골프스윙 현장지도를 위한 정성적 평가 적용)

  • Yu, Seung-Won
    • Korean Journal of Applied Biomechanics
    • /
    • v.19 no.2
    • /
    • pp.323-336
    • /
    • 2009
  • The purpose of the current study was to research scientific basis and necessity of supplementary materials for field lesson out of golf swing teaching methods. As the subject of study, skillful tour pro golfers were chosen to reinterpret field lesson results for driver swing from the viewpoint of kinematics. In addition, through precise analysis, this study developed a case to verify the validity and error of field lesson. As a result, field lesson showed a slight difference among qualitative evaluation of kinematical analysis of techniques, subjects of study, and items. Accordingly, there was a little difference between two methods in view of evaluation of errors that 5 subjects of the study have shown. However, there was a significant difference in compensation to prevent causes of error and errors. Based on instructor's experience most errors could be evaluated. Therefore, feedback for error correction based on instructor's experience showed a significant difference from qualitative evaluation of kinematical analysis of techniques. In conclusion, the following are required for correct golf swing lesson; instant feedback through field lesson and qualitative evaluation of kinematical analysis of techniques to determine fundamental causes correctly.

Nursing Case Management Program Development for the Elderly at Hospital (입원노인환자의 사례관리 프로그램 개발 연구)

  • Shin, Eun-Young
    • Research in Community and Public Health Nursing
    • /
    • v.13 no.3
    • /
    • pp.444-455
    • /
    • 2002
  • Purpose: This study was performed to develop the case management program that can provide the qualitative health care service to satisfy the increasing needs for health care elderly and prevent the increase in medical cost cased by prolonged and repetitive hospitalization. Method: The survey was completed as follows. First, 290 elderly patients who would be soon discharged in 4 hospitals are participated in the survey on needs of nursing care and case management programs. Second, 70 professionals working at 5 hospitals including doctors, nurses, social workers and so on are participated in the survey on the case management team operation. Result: Level of needs to Nursing care and case management programs showed so high. Professionals suggested on the case management team operation. Finally, based on the survey and literature review, the case management program was developed. Conclusion: In this study, the specific models for the five case management services were suggested. It is thought that the service provision by the case management team based on the multi-disciplinary case management program model suggested in this study would be suggested as a constituent of the effective health care delivery system for the hospitalized elderly patients.

  • PDF

A Study on the Educational Effect of Safety Education Facilities through case study and interview with experts (교육 효과 제고를 위한 안전체험시설 전문가 의식 조사)

    • Journal of the Korean Institute of Educational Facilities
    • /
    • v.29 no.2
    • /
    • pp.3-11
    • /
    • 2022
  • This is a qualitative case study conducted for the purpose of enhancing educational effect of safety education facilities. Recently, the Ministry of Education (MoE) has proclaimed the 7 standards for school safety education, and has established safety education facilities to implement experience-based safety education. This study attempted to explore ways to enhance educational effect of safety education facilities through participatory observation and interview conducted with personnel of several facilities. The findings of the study were as follows: it was necessary to secure and maintain facilities for the implementation of substantial safety education, to develop and distribute standardized curriculum and materials, and to improve quality of professional instructors. The study suggested implications and future tasks to improve the education effect of safety education facilities in various dimensions.

A qualitative case study of computer programming and unfolding creative processes: focusing on NetLogo-based computational thinking (컴퓨터 프로그래밍과 창의성 발현 활동에 관한 질적 사례 연구: NetLogo 기반의 계산적 사고 중심으로)

  • Jun, Young-Cook
    • The Journal of Korean Association of Computer Education
    • /
    • v.18 no.3
    • /
    • pp.1-14
    • /
    • 2015
  • The aim of this paper is to explore and understand the gifted student's characteristics such as NetLogo programming patterns, attitudes, his/her interest in problems solving. Based on transcripts and coding video frames, we explored the meaningful scenes to come up with thinking patterns, NetLogo programming patterns, attitudes, behaviors on tasks such as drawing regular starlike shapes. This case study contrasts with two other students revealing their unique characteristics both in computational thinking patterns and coding activities. The participant reveals his own ways of finding a clue and elaborating it further for coming up with concise NetLogo coding. This paper provides cross-case discussion and future research direction on how to improve gifted education in terms of problem solving in creative ways.