• Title/Summary/Keyword: Qualitative case Study

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Customer Purchasing Attitude towards Inter/Intra-industry Alliance Based on the Technological Level of Industries

  • OH, Yoojin
    • Journal of Distribution Science
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    • v.17 no.7
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    • pp.77-86
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    • 2019
  • Purpose - This paper examines customers' perception on intra-industry and inter-industry alliance, then compares customer purchasing attitude towards alliance product according to whether it is from high-tech or low-tech industry. Research design, data, and methodology - We used qualitative research methodology of in-depth interviews and focus group interviews. Results - Customers expect products from inter-industry alliance to be highly innovative but also to be inferior in technology. In high-tech industries, since technology is more important than differentiation, inter-industry alliance was negatively evaluated whereas intra-industry alliance elicited positive customer purchasing attitude. Conversely, in low-tech industry where novelty outweighs technology, inter-industry alliance earned positive evaluation. However, for intra-industry alliance, customers' evaluation varied depending on whether both partners share similar prestige and price range. When partners were not similar to each other, customers' perception were positive for less prestigious and pricey brand, but in the reverse case, perception were negative. Conclusions - This research focused on customers' perception and attitude by adopting qualitative methodology while other alliance studies are mostly based on quantitative research. This study provides managers with partner selecting guidelines considering the type of industry, and whether the goal is to enhance novelty or technology.

A water treatment case study for quantifying model performance with multilevel flow modeling

  • Nielsen, Emil K.;Bram, Mads V.;Frutiger, Jerome;Sin, Gurkan;Lind, Morten
    • Nuclear Engineering and Technology
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    • v.50 no.4
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    • pp.532-541
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    • 2018
  • Decision support systems are a key focus of research on developing control rooms to aid operators in making reliable decisions and reducing incidents caused by human errors. For this purpose, models of complex systems can be developed to diagnose causes or consequences for specific alarms. Models applied in safety systems of complex and safety-critical systems require rigorous and reliable model building and testing. Multilevel flow modeling is a qualitative and discrete method for diagnosing faults and has previously only been validated by subjective and qualitative means. To ensure reliability during operation, this work aims to synthesize a procedure to measure model performance according to diagnostic requirements. A simple procedure is proposed for validating and evaluating the concept of multilevel flow modeling. For this purpose, expert statements, dynamic process simulations, and pilot plant experiments are used for validation of simple multilevel flow modeling models of a hydrocyclone unit for oil removal from produced water.

The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product

  • KHOA, Bui Thanh
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.2
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    • pp.195-204
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    • 2020
  • Customer loyalty is a desired and essential result for companies in a business environment with a lot of competition, of which the fashion industry is no exception. For the fashion industry, the competition between businesses is increasingly fierce with the appearance of tailored fashion brands for each customer, also known as a designed fashion brand. The objective of this study is to examine the relationship between the antecedents of the relationship (reputation of designer, social media marketing) and customer relationship (trust and intimacy), and loyalty of customer for a designed fashion brand. The mixed research method is used to achieve research objectives with qualitative and quantitative research method. Qualitative data was collected through in-depth interview with 12 participants in Ho Chi Minh City, while quantitative data was collected by a survey of 799 respondents in Ho Chi Minh City and Hanoi City. The results show that the antecedents of relationship marketing positively affect on customer relationship and customer loyalty. Moreover, customer relationship has a positive impact on the customer loyalty when shopping for fashion products. From the research results, some managerial implications are also proposed for the designed fashion brands to improve the relationship marketing performance.

"A survey of Elementary School Children,s Concept of Temperature" (국민학교 아동의 온도개념 형성에 관한 조사)

  • Kim, Hyun-Jae;Kim, Han-Ho
    • Journal of The Korean Association For Science Education
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    • v.10 no.1
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    • pp.95-118
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    • 1990
  • This students ideas in science are diverse and unique It is realized that children's preconceptions and misconceptions established before lessoning hgve a crucial in fluence on the following education. so it is meaningful to analyse the children's concept of temperature for the better teaching strategy in this study. This survey of the Elementary school children's concept is designed for the subtopics of temperature as the relation between heat and temperature, He relation between volume(size) and temperature, the temperature of change of state on water, the temperature of substances in the condition of thermal equilibrium. Using Clinical method, this research was executed to 306 children at elementary school. The network method or the analyse of questionnaires were used to analyse the children's response. Findings of this survey are as follow. Students are already familiar with such concept as this increase of temperature by geating, but they think every substance is not the case. Many students appears to believe that the temperature of an object(substance) is related to its size(vloume) Qualitative tasks are difficult than qualitative ones. This trend appear highly in the low grade students. Don't know the temperature of change of state on water and it's stability They think that the temperature is determined by the heating time(period) and the temperature of heating source. Students think, in general that temperature of substance in the condition of thermal equilibrium is different.

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The Effect of the Environmental Education Strategy through Personalization of Environment (자기 환경화를 통한 환경교육 전략의 효과)

  • 이선경;장남기
    • Hwankyungkyoyuk
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    • v.5 no.1
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    • pp.71-88
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    • 1993
  • This study was conducted to develop and effective strategy for environmental education. At first, the environmental education strategy through personalization of environment was proposed. Then students in a middle school participated the program according to the strategy and its. effect was investigated. The strategy was designed in basis of the role of the limbic system in brain and involved field-oriented experience such as viewing the non-personal environment as the personal environment. Gokneung stream was selected as the site to conduct this environmental education. Students investigated water quality by senses and biological method. The same content was taught for the classroom group and simple outdoor group selected for the comparison by traditional instructional method. The pre- and post-test by the instrument to test environmental attitude, qualitative questionnaire, cognitive test, the pre- and post-interview were conducted to investigate the effect the program. The achievement of the classroom group(personalization group). But the change of the attitude toward environment of personalization group between pre- and post-test was significantly higher than the classroom group. In qualitative questionnaire and pre- and post-interviews, attitude toward environment differed between two group. The behavioral change to discover and to solve environmental problems was demonstrated in case the personalization group, but was unclear in the classroom group. These results indicated the environmental education strategy through personalization of environment was an effective strategy to change the awareness, attitude and behavior toward the environment compared with a traditional teaching strategy.

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Managing Employee Work Stress using Health Psychology

  • DO, Hee-Jung
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.4
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    • pp.81-92
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    • 2021
  • Purpose - Work stress environment is expanding alongside the speed of worldwide change and psychological well-being concerns are coming about because pressure over-burden can bring about lost workdays, lower representative usefulness, and high occupation turnover rates. For this reason, this study investigates to provide how practitioners can manage employee work stress using health psychology based on prior studies. Research design, Data, and methodology - Qualitative textual research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in prior literature. That means that the present researcher carried out qualitative research in multiple ways, investigating many kinds of previous textual data, such as prior published peer-reviewed resources and case studies analysis. Result - The results revealed that directed symbolism has been displayed to improve prosperity and tranquility among employees with an assortment of persistent infections. Like diaphragmatic breathing, reflection practices consolidate zeroing in on a particular article or sensation (like breathing) while at the same time separating from other distracters and controlling inward encounters (for example, feelings, musings) through non-critical acknowledgment. Conclusion - This research proposes that intellectual rebuilding or figuring out how to perceive maladaptive musings and change them to reflect more versatile; judicious idea examples can fundamentally further develop temperament, diminish pressure, and reduction negative feelings for employees.

A case study on the application of service design in a tertiary care hospital - Focusing on patient and Medical staff experience data at a Regional emergency medical center - (상급종합병원 서비스디자인 적용 단일 사례연구 -권역응급의료센터의 환자와 의료진 경험 데이터를 중심으로-)

  • Choi, Jugnmin;Ahn, Jinho
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.113-130
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    • 2023
  • This study is a single case study of the application of service design in a regional emergency medical centre of a senior general hospital, focusing on the experiences of patients and medical staff. It aims to measure and improve the experience of healthcare services using service design techniques and to verify their effectiveness. A qualitative case study centred on ethnography and design workshops was conducted to collect in-depth experience data from patients and medical staff. The study identified key experiential differences between patients and healthcare workers, with a particular focus on the challenges faced in emergency medical services. The qualitative data collected through patient and healthcare worker interviews and design thinking workshops were analysed and incorporated into the design in order to understand the complex dynamics of the regional emergency medical centre environment. The results of the study highlighted the need to improve communication, manage patient flow, and improve the environment in three main aspects of the current state of design reflecting the needs of patients and medical staff. By analysing the differences in the specific needs of the two groups of patients and medical staff, a design-led implementation process can be applied to improve the services of the regional emergency medical centre. This study highlights the role and importance of design in healthcare and provides an efficient way to bridge the gap between theoretical research and practical design implementation. This will contribute to creating a faster, more effective, and more satisfying healthcare experience. It is hoped that this will be a new opportunity to see service design as a key to a new innovation process for the satisfaction of both patients and medical staff.

A Qualitative Case Study on the Low-Income Divorced Single Parents Self-help Group: Focusing on the Case of 'Jinggomdari' at Wolgye Social Welfare Center (저소득 이혼 한부모 자조집단에 관한 질적 사례연구 - 월계종합사회복지관 '징검다리' 사례를 중심으로 -)

  • Yang, Haewon;Kim, Heesoo;Choi, Jung Sook
    • Korean Journal of Family Social Work
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    • no.53
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    • pp.117-159
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    • 2016
  • This is a case study with the objectives of performing an in-depth investigation of the development process, outcome, and the factors related to the development process of Jinggomdari-the self-help group for divorced single parents at Wolgye social welfare center. Document review, in-depth interviews of the member/practitioner/middle manager, and participatory observations were performed and qualitatively analyzed. The results showed that the development process of Jinggomdari consisted of 4 phases including initiation, formation of basis, growth, and expansion/independence. Two categories including 'nurturing abilities and growth as an individual or within families or communities' and 'beyond Jinggomdari, into society', 6 subcategories, and 31 concepts were derived as the outcome. In terms of the factors related to the development process and outcome, 6 categories including 'members participating with sympathy despite various issues', 'outstanding and stabilized leadership', 'commitment of the practitioners showing utmost efforts despite shortcomings', 'effective functions as the hub supporting the low-income divorced single parents families based on the institution's firm determination', 'mixed group showing cautious but synergistic effects', 'dilemma of managing the low-income divorced single parents self-help group and lack of manual for management', 20 subcategories, and 61 concepts were derived. Management issues concerning low-income divorced single parents' self-help group was discussed based on these results.

The Qualitative Study on Consumers' Price Related Response in Clothing Purchase Decision-Making Process (의복구매 의사결정과정의 가격관련반응에 따른 단계적 구분과 특성에 관한 질적 연구)

  • Yoon, Nam-Hee;Rhee, Eun-Young
    • Fashion & Textile Research Journal
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    • v.11 no.4
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    • pp.537-548
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    • 2009
  • Consumers' price related response in the clothing purchase decision-making process includes their expectation of price, price perception, attitude toward price and consequent behaviors. The purposes of this research are to systematically organize consumers' price related responses in the clothing purchase decision-making process, and to explain the effect of price on their purchasing. The qualitative research including shopping observation and in-depth interview was conducted. The result identified stages that showed different price related responses in clothing purchase decision-making process, and clarified each stage's characteristics. In the internal search stage, consumers recalled price information from memory and had a specific expectation about the price. This set a direction for the external search. In the external search stage, consumers selected brands or stores by a non-compensatory evaluating with an expectation of the price, and narrowed these down to several determinant alternatives by actively evaluating the products. In case a sufficient amount of price information was not recalled, the consumer established reference price through the external search. Finally, in the purchasing stage, consumers evaluated the determinant alternatives based on their compensatory evaluation. When perception of price was negative, consumers evaluate price combined with the higher criteria of clothing benefits, such as symbolic value and usability. The research is expected to contribute to predicting consumers' responses to price, and to establishing an effective pricing strategy.

Study on a Ridio Paper Partition Chromatography of Organic Halogen Compounds by a Neutron Irradiation. A Qualitative Approach (有機하로겐 化合物의 中性子線 照射에 依한 定性放射化 크로마토그래피에 關한 硏究)

  • Kim, You-Sun;Chae, Song-Cha
    • Journal of the Korean Chemical Society
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    • v.8 no.2
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    • pp.47-56
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    • 1964
  • When a developed paper partition chromatogram was irradiated by means of the pneumatic tube system of the Korean research reactor (neutron flux: 1.5 ${\times}10^{12}n/cm^2$sec.) the qualitative confirmation of the developed spot on the chromatogram was possible. In the case of an organic halogen compounds (chloro-acid, chloro-ester, iodide, and fluoride) the spot analysis was possible by the present method whereas the same spot could not give the distinct coloring with a common coloring reagents. Filterpaper thickness calibration and activity calibration induced by irradiation of the components of the filter paper, which were a source of erraneous interpretation of the spot, were searched and an average filterpaper calibration method and filter paper activity were improvised to obtain a good qualitative analysis of the spot. Finally the use and applicability of this method for the analysis identification of an organic halogen compound were evaluated. As the filter paper phase an ordinary phase (Whatmann #1, filter paper) and reversed phase (liquid paraffin impregnated) were used.

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