• The Journal of Asian Finance, Economics and Business
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• v.7 no.2
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• pp.195-204
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• 2020

Customer loyalty is a desired and essential result for companies in a business environment with a lot of competition, of which the fashion industry is no exception. For the fashion industry, the competition between businesses is increasingly fierce with the appearance of tailored fashion brands for each customer, also known as a designed fashion brand. The objective of this study is to examine the relationship between the antecedents of the relationship (reputation of designer, social media marketing) and customer relationship (trust and intimacy), and loyalty of customer for a designed fashion brand. The mixed research method is used to achieve research objectives with qualitative and quantitative research method. Qualitative data was collected through in-depth interview with 12 participants in Ho Chi Minh City, while quantitative data was collected by a survey of 799 respondents in Ho Chi Minh City and Hanoi City. The results show that the antecedents of relationship marketing positively affect on customer relationship and customer loyalty. Moreover, customer relationship has a positive impact on the customer loyalty when shopping for fashion products. From the research results, some managerial implications are also proposed for the designed fashion brands to improve the relationship marketing performance.

• Knowledge Management Research
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• v.20 no.2
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• pp.105-135
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• 2019

This study investigates cognitive and emotional changes in individuals to clarify the principle between artistic stimulation and business innovation idea generation based on phenomenological research methodology. We conducted in-depth interviews with six participants who participated in the artistic creation program of business art, and derived meanings from their experience. As a result, we presented 4 essential categories, 8 main subjects, and 20 sub-subjects; 1) Optimizing rational and creative thinking, 2) Projecting oneself to the artist, finding balance, 3) Having room in mind to view the surroundings, finding insight into the world, 4) Eureka moment, crossing the boundary between business and art. We also found out participants of the program 1) Gradually expanded the criteria, 2) In chaotic directions, and 3) Leaded business creativity through from a non-form to reality throughout the project experience, The attempt to identify business phenomena by using phenomenological qualitative research methods had an academic significance regarding the unfamiliarity of the method in the business administration area. Moreover, this study broadened the possibility of promoting creativity by art in business areas. The study verified the categories and subjects of the business art, paving the way towards application in the real business situation.

• Journal of Korean Academy of Nursing
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• v.29 no.6
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• pp.1208-1220
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• 1999

The purpose of this study was to describe the differences in three phenomenological research methods used to understand the experience of families of patients with cancer and so provide as guideline to novices first attempting qualitative research. The subjects were 3 family members - spouse, daughter, daughter-in-law -of cancer patients at S-hospital. Unstructured deep interviews were carried out and taped for further analyzed. Interviews were analyzed using three phenomenological methods ; Giorgi's, Colazzi's, and Van Kaam's. The results are as follows. : The experience of family the analyzed using Giorgi's method showed different characteristics according to the family members' role. According to Colaizzi's method, they experienced burden, a willingness to care, role conflict, thanks to family and significant others, and ambivalence about treatment. Using Van Kaam's methodology, two categories were identified ; change of family function and burden. Themes in change of family function were positive attitude(9), role conflict(6), negative attitude(5), active attitude(2), and passive attitude(2) ; Themes in burden were emotional burden, physical burden, and economic burden. The result from using Giorgi's method were centered or individual characteristics and these results constituteds situational structured description and a general structured description. From Colaizzi's method the focus was on the common experience of all fo the subjects. In Van Kaam's method, subthemes (13), themes(8), and categories(2) were identified. So researchers should choose the qualitative method according to their research goals and methodological characteristics.

• Journal of Korean Biological Nursing Science
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• v.14 no.2
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• pp.94-102
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• 2012

Purpose: This study attempted to describe the essential structure of nursing students' experiences as observers of human body dissection. Methods: The research was undertaken as qualitative research. The data was collected through written sources of 169 students majoring in nursing. The analysis of data was made using the phenomenological analytic method suggested by Colaizzi (1978). Results: In this study, five categories of themes emerged. They were: 'unfamiliar wait','standing at the edge of chaos','growth through reflection', 'be immersed in practice', 'winging to be a nurse'. Conclusion: This study will prove helpful not only in understanding nursing students' observation experiences of human body dissection but also in describing their needs for systematic and emotional support.

• Korean Journal of Adult Nursing
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• v.23 no.3
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• pp.221-234
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• 2011

Purpose: The purpose of this study was to identify and describe phenomenological structures of the experiences of dietary life on elderly over 100 years old. Methods: The participants of this research included nine persons over the age of 100 years of age and ten family members who assisted in the dietary regime. Qualitative data were collected by individual in-depth interviews. Data were analyzed using Colaizzi's method of phenomenology. Results: The results of the research provide four categories and nine theme clusters. The categories included a rustic menu consisting of vegetables, grain-oriented traditional food, sensible dining table in harmony with nature, dietary life and emphasis on how to eat. The nine theme clusters were preference for fresh vegetable, preference of cooked potherb, boiled rice and cereal as main staple food, intake of soybeans, preference of native local foods, non-preference of unhealthy foods, select healthy and control food portion sizes for longevity, objection to light eating, and enjoying a meal. Conclusion: The findings of the study offer insight about the nutrition patterns among the people over 100 years of age.

• Child Health Nursing Research
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• v.24 no.2
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• pp.166-177
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• 2018

Purpose: The purpose of this study was to explore and describe the meaning and essence of experiences of stress in mothers of preschoolers with atopic dermatitis. Methods: This study employed a qualitative research design. Seven mothers of preschoolers with atopic dermatitis were interviewed and the data were analyzed using Giorgi's phenomenological method. Results: Five main themes and 12 theme clusters emerged. The 5 main themes were 1) the mother's enduring heartache from the conflict that arise among family members, 2) the complete loss of daily happiness, 3) the steady stream of emotional fluctuations, 4) struggling to bear the heavy financial burden, and, 5) a life of hope accompanied by stress. Conclusion: The results of this study provide an in-depth understanding of stress among mothers of preschoolers with atopic dermatitis. These results can be used in the development of nursing interventions to provide psychological and emotional support for mothers and family members.

• Journal of Oriental Neuropsychiatry
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• v.33 no.3
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• pp.267-276
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• 2022

Objectives: The purpose of this study was to explore the vivid and in-depth stories, of inferiority experienced in the lives of current Korean medicine doctors. Methods: In-depth interviews were conducted, with two participants. Collected research data were analyzed, using the narrative inquiry method suggested by Clandinin and Connelly. Results: Common themes found in participants' narrative were summarized, by 'comparison with others' and 'various attempts to overcome inferiority feeling'. Conclusions: This study is meaningful at three levels: personal, social, and practical. Also, it provides readers with an opportunity to reflect on the way they cope with their inferiority complex, which various people experience in different contexts.

• Journal of the Korean Society of Earth Science Education
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• v.10 no.3
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• pp.290-307
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• 2017

The purpose of this study is to analyze the research trends related to qualitative research on science education, to provide basic data of qualitative research on science education and to select the direction of follow-up research. The subject of the study is the level of Korean Citation Index (KCI-listed, KCI listing candidates), that can be searched by the key phrase, 'qualitative research', 'science education' in Korean language through the RISS service. In this study, the Descriptive Statistical Analysis Method is utilized to discover the number of research articles, classifying them by year and by journal. Also, the Sementic Network Analysis was conducted to the frequency of key words, Centrality Analysis throughout a variety of research articles using krkwic and Ucinet6.0. The results show that first, 138 research papers were published in 14 journals from 2005 to 2017. Second,, the analysis showed the highest frequency of appearance keyword in each article, 'elementary school teacher', 'gifted student', 'science teacher', 'class' were higher than others. third, according to the results of the whole Network Analysis, 'Analysis', 'elementary school', 'class' were analyzed as a highly influential node. And 'Comparison', 'inquiry', 'recognition', 'gifted students' were not close to the center of network. Fourth, keywords that appear in all sections are analysis, gifted students, and elementary school students, and can be analyzed continuously based on studies, lessons or recognition, and characteristics. Based on the results of this study, we explored the past and present of the study subjects related to the study of science education quality and discussed future direction of study.

• Journal of the Korean Institute of Gas
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• v.10 no.4 s.33
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• pp.63-69
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• 2006

With the increased interest in reducing air pollution, supply of natural gas for gas vehicles is increasing. Thus, the number of establishments of LNG and CNG stations is increasing as well. However, due to major gas accidents such as the fire and explosion accident of a Bucheon LPG station in 1998, it is difficult to establish a new station. In this research, we conducted qualitative hazard analysis fer LCNG/LNG multi-station by using the K-PSR method and proposed recommendations for hazard mitigation.

• Journal of Korean Critical Care Nursing
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• v.11 no.2
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• pp.21-33
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• 2018

Purpose : To explore the person-centered care (PCC) experienced by critical patients. Method : This qualitative study deductively examined the attributes of the PCC model proposed by Jakimowicz and Perry. The participants were 16 patients who were recently discharged from intensive care units at a university hospital. Data were collected through in-depth interviews and were analyzed using the deductive method of content analysis. Results : A total of 4 categories, 16 subcategories, and 33 codes were generated from 171 meaningful statements. The final 4 categories were "compassionate presence," "professional interaction," "outstanding competency," and "patient identity." These were consistent with the main attributes of Jakimowicz and Perry's model. However, most of the codes belonged to the "compassionate presence" and "patient identity" categories. Among the attributes of the model, "continuity of nursing," "therapeutic relationship," "expert knowledge," "clinical knowledge," "evidence-based intervention," and "patient's rights" were not derived as codes. Conclusion : These findings deepen the understanding of the PCC model from the patient's point of view. The main attributes of PCC identified in the current study can be applied to the development of practical guidelines for intensive care nursing. In addition, we recommend the development of a PCC measurement tool for critical care patients.