• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.257-261
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• 2019

Service user satisfaction in the community service is also an important factor that leads to the improvement of the quality of the social service and the self - reliance of the service provider. The purpose of this paper is to examine the satisfaction factors affecting service continuity intentions in community service users, and provide direction and demand forecast information to improve user satisfaction and service satisfaction. In this study, the reliability test was conducted to check the reliability of each measurement tool and descriptive statistics and frequency analysis were conducted to identify the general characteristics of the study subjects. Logistic regression analysis was conducted to determine the effect of user satisfaction factors on service continuity. As a result of this study, it was confirmed that service user satisfaction in the community service is an important factor for improving the quality of social services and for the independence of service providers.

• Journal of the Korean Society for Library and Information Science
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• v.55 no.3
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• pp.239-258
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• 2021

The study examined citizens' information needs, perception and expectations of their public library services in Daejeon. The study analyzed citizens' demands and satisfaction(or dissatisfaction) of library services and facilities to develop comprehensive library plans and detailed strategies to satisfy the diverse users' needs (including non-users' needs) in the middle of rapidly changing socio-technological environments. To achieve the goal, the study collected the data by using both quota sampling and online and offline survey methods, and analyzed the 1,383 data through the statistical processes. The study found out the significant results and features, and suggested the implication and main points to apply the results to developing comprehensive library plans and strategies.

• The Journal of Information Systems
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• v.30 no.2
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• pp.215-241
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• 2021

Purpose The purpose of this study is to analyze the impact of perceived value on the intention of continuous use of food delivery app services form the perspective of restaurant owners. We adopt the value-based acceptance model (VAM) in order to derive influential factors (i.e., perceived benefits and perceived sacrifices) that affect perceived value, which in turn leads to the continuous use of food delivery app services. In addition, the moderating role of restaurant type in the relationship between perceived benefits/sacrifices and perceived value. Design/methodology/approach An online survey was conducted on restaurant owners who are using domestic food delivery app services. Samples were collected using the quota sampling method in accordance with the current market share of food delivery app services. A total of 235 participants (restaurant owners) were identified as a valid sample and used for the final analysis. Findings Research findings of the study are as follows. First, sales increase and operational effort decrease among perceived benefits had a significant positive impact on perceived value. Second, perceived cost among perceived sacrifices had a significant negative impact on perceived value. Third, perceived value had a significant positive effect on the intention of continuous use. Finally, the moderating role of restaurant type was found only in the effect of operational effort decrease on perceived value.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.221-235
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• 2021

The purpose of this research is to examine the factors correlated with adjustment to collage life of students such as their academic achievement and college life satisfaction. This research focuses on the relationship between values and college life satisfaction based on perspectives that individual values have close affinity with life satisfaction. For analyses, we used 5-years of information of college admission and GPAs of all students, and survey data of 671 students of C university. The results are as follows; 1) academic achievement is the highest among those with comprehensive school report admission-within the enrollment quota, 2) college life satisfaction is pertaining to specific values such as belief in justice, cooperation, and trust, 3) college life satisfaction is related with the satisfaction of overall educational environment. The results emphasize the importance of education of public values to enhance adjustment to college life of students.

• Journal of Preventive Medicine and Public Health
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• v.55 no.4
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• pp.389-397
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• 2022

Objectives: This study examined the effect of out-of-pocket (OOP) payment reduction on the potential utilization of low-value magnetic resonance imaging (MRI) across income groups. Methods: We conducted an experimental vignette survey using a proportional quota-based sample of individuals in Korea (n=1229). In two hypothetical vignettes, participants were asked whether they would be willing to use MRI if they had uncomplicated headache and non-specific low back pain, each before and after OOP payment reduction. To account for the possible role of physician inducement, half of the participants were initially presented with vignettes that included a physician recommendation for low-value care. The predicted probability, slope index of inequality (SII), and relative index of inequality (RII) were calculated using logistic regression. Results: Before OOP payment reduction, the lowest income quintile was least likely to use low-value MRI regardless of physician inducement (36.7-49.6% for low back pain; 30.5-39.3% for headache). After OOP payment reduction, almost all individuals in each income quintile were willing to use low-value MRI (89.8-98.0% for low back pain; 78.1-90.3% for headache). Absolute and relative inequalities concerning potential low-value MRI utilization decreased after OOP payments were reduced, even without physician inducement (SII: from 8.15 to 5.37%, RII: from 1.20 to 1.06 for low back pain; SII: from 6.99 to 0.83%, RII: from 1.20 to 1.01 for headache). Conclusions: OOP payment reduction for MRI has the potential to increase low-value care utilization among all income groups while decreasing inequality in low-value care utilization.

• Journal of Korea Entertainment Industry Association
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• v.15 no.2
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• pp.137-148
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• 2021

This study sought for an improvement plan of the overall preventive activity of Korean Citizen-Corps-Active-In-Disaster(CAIND) by utilizing the fact that The fire-fighters, who are focusing on social disaster response works, are surveyed for their awareness of the vivid expertise to Korean CAIND. This group is defined as the assistant organization in law about disaster prevention which, the local residents willingly made to handle the situation of disaster occurrence. Since the characteristics of volunteer activities are also inherent, related issues are also reviewed at the same time to resolve any unclear arguments by disaster prevention activity characteristics of Korean Citizen Corps Active in Disaster. Through the results, the study provided three major suggestions for an improvement plan. The results of the study are as follows: First, the quota management system of Korean CAIND that considers the characteristics of rural areas should be actively supplemented. Second, the current reward system for Korean CAIND activities at large disaster sites should be surely improved. Third, the current education and training system of Korean CAIND to satisfy regional conditions should be newly established. The results of this study are largely expected to be utilized as a basic data to develop Korean CAIND in the future.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.483-488
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• 2022

This study was conducted to compare of dietary behaviors of young and temporary workers with older and permanent workers of single-person households. A questionnaire survey was conducted by purposive quota sampling(n=566) by age groups(20~59 years old) and status of workers(temporary workers, permanent workers and business owners). Compared to other age groups, 20s had lower average monthly income and cost of eating-out, and they rarely cooked at home and mainly bought food and groceries at convenience stores(p<0.001). This pattern was similar to temporary workers compare to other groups. This study will be meaningful as a basic data for creating a healthy living environment for temporary workers and 20s of single-person households.

• The Korean Journal of Franchise Management
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• v.14 no.1
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• pp.39-55
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• 2023

Purpose: This study is designed to grasp how consumers' beliefs about the lunch box attributes such as healthiness, diversity, price, hygiene, and package eco-friendliness affect consumers' perceived value and purchasing behavior. Research design, data, and methodology: The data were collected from 615 respondents composed of men and women aged 20 to 59 who purchased lunch box products and were sampled using the quota sampling method. An online survey was conducted. The data were analyzed using the measurement model and structural equation model assessment with SPSS 24 and SmartPLS 4.0. Results: First, healthiness, diversity, hygiene, and the price had a significant positive effect on the perceived functional value of consumers, but package eco-friendliness did not significantly affect functional value. On the other hand, healthiness, diversity, price, and package eco-friendliness were found to have a positive impact on consumers' perceived emotional value, but hygiene was found to have no significant effect on emotional value. It was found that functional and emotional values significantly positively affected repurchase intention. Conclusions: This study confirmed that consumers' belief in the product attributes of franchise lunch boxes influenced consumers' perceived value, which thus formed the attitude of consumers and showed a relationship that affects repurchase intention. At the end of this paper, the managerial implications for the franchise lunch box brand, the limitations of this study, and future research directions were presented.

• Human Ecology Research
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• v.60 no.3
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• pp.443-458
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• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.509-515
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• 2022

To comparison of the differences in affecting factors of prevalence of obesity and hypertension according to the employment type of single-person households, aged 20 to 59 years old people were classified by permanent and temporary workers(n=566). A questionnaire survey was conducted by purposive quota sampling to ask disease, income and health habits. In the results of logistic regression on hypertension and obesity, the prevalence of hypertension was significantly affected as age and obesity increased regardless of employment type. In particular, temporary workers with lower income were more likely to have hypertension(p<0.001). The prevalence of obesity was significantly lower for female than for male regardless of employment type. In particular, temporary workers had a higher prevalence of obesity as their dinner fidelity decreased(p<0.001). As a result, chronic disease management for single-person households with lower income and dinner fidelity should be intervened in more useful ways.