• Title/Summary/Keyword: Pursuit

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Effect of Eating-Out Consumption Propensity on Selection Attributes for Dessert Cafe (외식소비성향이 디저트 카페 선택속성에 미치는 영향)

  • Yoon, Jung-Suk
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.31-41
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    • 2017
  • The purpose of this study was to verify the relationship of eating-out consumption propensity and selection attributes by consumers have been used dessert cafe and to provide the useful data for efficient establishing marketing strategies to dessert cafe managers. This survey was conducted from 7th to 22th on April, 2017 and a total of 250 responses were distributed, of which 232 were used for analysis, after excluding responses containing missing data. The results from this study are as follows. First, it was found that eating out enjoyment pursuit type and health pursuit type had significant effects on menu and service factor of selection attributes for dessert cafe. Second, only eating out enjoyment pursuit type had significant effects on visual factor of selection attributes for dessert cafe. Third, only health pursuit type had significant effects on health menu factor of selection attributes for dessert cafe. Fourth, economic value pursuit type and atmosphere pursuit type had significant effects on price factor of selection attributes for dessert cafe. This study contributes to useful results for establishing efficient marketing strategies to dessert cafe marketers by examining selection attribution of dessert cafe as recognizing eating-out consumption propensity.

Development of an Explanatory Model for Decision of Fashion Style and Its Diffusion Process Based on Ambivalence of Pursuit Values (유행 스타일의 결정과 확산에 대한 설명모형 연구 -추구가치의 양면성을 중심으로-)

  • 김선숙;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.19 no.4
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    • pp.637-650
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    • 1995
  • The purpose of the study was to develop a model to explain how a fashion style is determined within a society and how the style diffuses. The research was carried out in two stages, theoretical study followed by empirical study. In the theoretical study, explanatory model about decision of fashion style and diffusion was developed and then fashion diffusion theories and fashion phenomenon of postholder society were explained by the model developed. The theoretical framework of the explanatory model was constructed in that fashion changes by ambivalence of pursuit values within an individual as well as within a society. The empirical study was carried out to validate the model by looking into fashion phenomenon in the postmodern society A questionnaire was developed including style image, pursuit value, preference style and administered to 19 to 30 year-old women living in Seoul area. Frequency distribution, discriminant analysis, one-way ANOVA. were used for the statistical analysis. As pursuit values differed in each style preference stoup, and pursuit value coincided with image of preference style it was confirmed that clothing selection behavior was determined by pursuit value. In a postmodern society where variety of values are pursued, appearance of various products and preference of all styles altogether considered, it could assume that subcultural collective selection phenomenon appeared.

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Fine Granular Scalable Coding using Matching Pursuit with Multi-Step Search (다단계 탐색 기반 Matching Pursuit을 이용한 미세 계층적 부호화 기법)

  • 최웅일
    • Journal of Broadcast Engineering
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    • v.6 no.3
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    • pp.225-233
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    • 2001
  • Real-time video communication applications over Internet should be able to support such functionality as scalability because of the unpredictable and varying channel bandwidth between server and client. To accommodatethe wide variety of channel bitrates, a new scalable coding tool, namely the Fine Granular Scalability (FGS) coding tool has been reduce the adopted In the MPEG-4 video standard. This paper presentsa new FGS algorithm with matching Pursuit that can reduce the computational complexity of ordinal matching pursuit-based algorithm. The Proposed coding algorithm can make trade-off between Picture Quality and computationalcomplexity. Our simulation result shows that the proposed algorithm can reduce the computational cumplexity up to 1/5 compared to the conventional FGS method while retaining a similar picture quality.

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A Study on the Requirements for Exercise of the Right of Hot Pursuit in the UNCLOS (UN해양법협약상 추적권 행사의 요건에 관한 고찰 - 상선 사이가(M/V Saiga)호 및 불심선 사건과 관련하여 -)

  • Kim, Jong-Goo
    • Proceedings of KOSOMES biannual meeting
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    • 2008.05a
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    • pp.197-204
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    • 2008
  • The right of hot pursuit is an exception to the general rule that a ship on the high seas is subject to the jurisdiction of the state whose flag she flies. The right of hot pursuit is provided in the United Nations Convention on the Law of the Sea. This paper discusses the requirements of the right of hot pursuit. The use of force should be avoided during hot pursuit. When force is unavoidable, that is not go beyond what is reasonable and necessary in the circumstances.

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Selection Attributes and Pursuit Benefits of Processed Fishery Products (수산물가공식품의 선택속성 및 추구혜택에 관한 연구)

  • Kim, Jong-Sung;Ha, Kyu-Soo
    • Journal of the Korean Society of Food Culture
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    • v.25 no.5
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    • pp.516-524
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    • 2010
  • Consumers are highly interested in processed fishery products that are healthy and superior in terms of convenience, nourishment, and taste. However, current domestic research on processed fishery products is marginal. We systematically analyzed consumer consumption patterns and the relationship to pursuit benefits, selection attributes, satisfaction levels, and reasons for purchase. Consumers considered product information the most important selection attribute, whereas convenience scored highest for pursuit benefits. Furthermore, the influences of selection attributes and pursuit benefits on satisfaction level and the reason for purchasing an item were analyzed using demographic properties as control variables. The variables that affected satisfaction level were residential district (region: B= -0.268, p<0.05.), recipe (B=0.098, p<0.05), nutrients (B=0.124, p<0.05), convenience (B=0.283, p<0.001), and economics (B=0.138, p<0.05). The variables affecting the reason for purchasing were nutrients (B=0.173, p<0.001), convenience (B=0.277, p<0.001) and satisfaction level (B=0.163, p<0.001). Pursuit intention had significant effects on purchase intention; however, selection attributes had no significant effect on purchase intention. Therefore, consumer satisfaction had a significant effect on purchase intention. This result showed that if consumers were satisfied, they intended to repurchase. Attempts to increase repurchases by consumer are needed by fulfilling consumer satisfaction. These data can be utilized as a fundamental reference for sales promotions.

The Effect of Work Values of Korean medicine college students on Major Commitment and Major Satisfaction (한의과대학 학생의 직업가치가 전공몰입, 전공만족에 미치는 영향)

  • Lee, Jeong Won;Kim, Gyeong Chul
    • Journal of Society of Preventive Korean Medicine
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    • v.24 no.1
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    • pp.49-56
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    • 2020
  • Objective : The purpose of this study is to determine the Work value of Korean medicine college students and check how the Work value of college students affects major commitment and major satisfaction. Method : The data for this study were collected through a self-administered survey to 207 subject from students enrolled in the University in B city. Frequency analysis, repeated measures ANOVA, multiple regression analysis were used for the statistical analysis. Results : As a result of analyzing the occupational value of students enrolled in the College of Korean Medicine, the pursuit of professionality and interest was the highest, the pursuit of achievement was the next highest, and the pursuit of diversity and change was the lowest. As a result of the multiple regression analysis, pursuit of achievement and professionality had a positive(+) effect, and pursuit of ease had a negative(-) effect on the major commitment. Also, the pursuit of professionality and interest had a positive(+) effect, and pursuit of ease had negative(-) effect on major satisfaction. Conclusion : In order to increase students' major commitment and satisfaction, it is necessary to make efforts to compose the programs and educational contents that can satisfy these values. In addition, the efforts of universities and professors are needed to help students establish the correct their work value.

A Study on the Right of hot pursuit of UNCLOS (UN해양법 협약상의 추적권에 관한 연구)

  • Seong, Yun-Chang
    • Proceedings of KOSOMES biannual meeting
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    • 2006.11a
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    • pp.15-24
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    • 2006
  • The hot pursuit of a foreign ship may be undertaken when the competent authorities of the coastal State have good reason to believe that the ship has vi-olated the laws and regulations of that State. Such pursuit must be commenced when the foreign ship or one of its boats is within the internal waters, the archi-pelagic waters, the territorial sea or the contiguous zone of the pursuing State, and may only be continued outside the territorial sea or the contiguous zone if the pursuit has not been interrupted. It is not necessary that, at the time when the foreign ship within the territorial sea or the contiguous zone recevies the order to stop, the ship giving the order should likewise be within the territorial sea or the contiguous zone. If the foreign ship is within a contiguous zone, as defined in article 33, the pursuit may only be undertaken if there has been a vio-lation of the rights for the protection of which the zone was established. The right of hot pursuit shall apply mutatis mutandis to violations in the ex-clusive economic zone or on the continental shelf, including safety zones around continental shelf installations, of the laws and regulations of the coastal State applicable in accordance with this Convention to the exclusive economic zone or the continental shelf, including such safety zones.

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Clinical significance of saccade test, smooth pursuit test, and optokinetic nystagmus test in nystagmography (안진검사에서 단속운동검사, 시추적검사, 시운동성 안진검사의 임상적 의의)

  • Choi, Yoon Seok;Na, Hyung Gyun;Song, Si-Youn;Kim, Yong-Dae;Bae, Chang Hoon
    • Journal of Yeungnam Medical Science
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    • v.34 no.1
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    • pp.29-36
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    • 2017
  • Background: Saccade test, smooth pursuit test, and optokinetic nystagmus test are clinically useful tests to accurately diagnose vertigo. However, there have only been a few studies regarding a correlation between the anatomical site of the lesion and the abnormality of eyeball movement in patients with vertigo. Methods: The medical records of 97 patients with vertigo between January 2006 and June 2008 were reviewed retrospectively. We classified many kinds of abnormalities regarding the saccade test, smooth pursuit test and optokinetic nystagmus test into several categories and analyzed the localizing lesion of vertigo. Results: According to the saccade test, both total saccade abnormality (S-total) and slow velocity of saccade (S-type 3) were shown to be significantly higher in the central lesion of vertigo. According to the smooth pursuit test, symmetrical unidirectional smooth pursuit abnormality (SP-type 2) was observed to be significantly higher in the peripheral lesion over vertigo. Moreover, according to the optokinetic nystagmus test, total optokinetic nystagmus abnormalities (OKN-total) were shown to be significantly useful findings in the diagnosis of the central lesion of vertigo. The coexisting abnormalities of all three tests (S+SP+OKN abnormalities) were shown to be significantly higher in the central lesion of vertigo. Conclusion: These results suggest that all these tests, saccade test, smooth pursuit test, and optokinetic nystagmus test, are very useful to distinguish between the central lesion and the peripheral lesion of vertigo. However, these tests are not beneficial in localizing the central lesion of vertigo.

A Study of Older Consumers' Seeking Benefits and Purchase Intentions for and Their Attitudes towards Functional Materials (노년층 소비자의 기능성 소재 추구 혜택, 태도 및 구매 의도에 관한 연구)

  • Hong, Kyung-Hee;Choi, In-Ryu
    • The Research Journal of the Costume Culture
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    • v.17 no.1
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    • pp.149-161
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    • 2009
  • The purposes of this study are to examine older consumers' seeking benefits and purchase intentions for functional materials and their attitudes towards such materials and investigate the differences between purchasers and non-purchasers of functional materials in their seeking benefits for functional materials and their emphasis on self development and pursuit of fashion. In doing so, this study samples the older adult population living in Seoul, Busan, and Gyeonggi Province and analyzes 267 questionnaire responses obtained from the sampled older consumers. The main findings from the analysis are as follows: First, the older consumers' seeking benefits for functional materials were represented by three different dimensions: reliability, brands/fashion, and others-oriented pursuit. Second, the influence on the dimension of reliability was more significant in the order of knowledge on functional materials, pursuit of fashion, and emphasis on self-development the interest in garments and the pursuit of fashion were found to have significant influence on the dimensions of brands/fashion and others-oriented pursuit. Third, the respondents' attitudes towards functional materials showed significant correlations with the dimensions of reliability and others-oriented pursuit, while their purchase intentions for functional materials were significantly influenced by the dimensions of reliability and brands/fashion. Finally, when the differences in the respondents' seeking benefits for functional materials and their pursuit of fashion and emphasis on self-development were investigated according to whether or not they had ever purchased clothes made from any functional material, the group of purchasers showed a higher mean value than the non-purchaser group.

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The Effects of Advertising with Social Media Participation Attitude as Fashion Brand Communities and UCC (패션브랜드 커뮤니티와 동영상 UCC 소셜 미디어 참여행동이 광고효과에 미치는 영향)

  • Lee, Ji-Hyun;Lee, Seung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.8
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    • pp.877-889
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    • 2011
  • This study investigates the effects of social media's fashion advertisements. A survey was taken among men and women in their twenties who had experiences with fashion brand social media. A total of 270 questionnaires were used in this analysis. The results are as follows: First, the factors of content and pursuit of information had positive (+) impacts on advertisement attitude for both men and women in the fashion brand communities. Only the pursuit of information had positive (+) effects on men's brand attitude; however, economy, self-satisfaction, and the pursuit of information influenced women's brand attitude and purchase intention. Secondly, in fashion brand video UCCs, pursuit of information and the formation of relationships had positive (+) impacts on men and women, respectively. The formation of relationships had positive (+) impacts on men's brand attitude; however, the formation of relationships and the pursuit of information influenced women's brand attitude. The pursuit of information and formation of relationships had a positive (+) influences on men's and women's purchase intention, respectively. Men had differences in the pursuit of information and advertisement attitude in the two types of fashion brand communities and video UCCs; however, women had differences in economy and self-satisfaction, advertisement attitude, and brand attitude in the two types. The study results provide basic data by examining men and women in their twenties who have easy access to the Internet for advertisement attitude, brand attitude, and purchase intention in social media as an online fashion advertising media as well as useful information for establishing marketing strategies.