• The Korean Journal of Community Living Science
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• v.21 no.2
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• pp.259-270
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• 2010

The electronic commerce of agricultural products provides benefits both to the farmers and the consumers because of direct transaction between producers and consumers. This study analyses the factors affecting consumer's purchase intention that are using electronic commerce. And the purpose of this study is to contribute to increasing the farmer's income while operating electronic commerce by applying the results of this analysis. Consumer's purchasing factors in electronic commerce were obtained through literature reviews. The research model is established with the factors and analyses through the structural equation model. The results are as following; the first is how the quality of agricultural products affects positively consumer's satisfaction and trust. When sufficient information about the seller and the products are provided in the shopping mall site there are positive effects on the consumer's satisfaction and trust. The factors of convenience like purchasing time, saving, delivery convenience affect positively consumer's satisfaction. However, the relationship with trust enhancement could not be confirmed. In addition, hypotheses of positive relationships between economic feasibility factors like low price, satisfaction and trust, were rejected. Finally, consumer's satisfaction affects trust, and both the consumer's satisfaction and trust affects positively the purchase intention. In summary, in the electronic commerce of agricultural products, consumers might use electronic commerce as they purchase the reliable high quality products directly from farmers rather than be affected by economic feasibility and convenience factors.

• Journal of the Korean Dietetic Association
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• v.8 no.3
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• pp.318-327
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• 2002

The purposes of this study were to: a) examine charateristics of foodservice manaegment practices; b) investigate characteristics of recipients; c) analyze foodservice systems; and d) provide feedback for the efficient and effective foodservice management of welfare institutions for the homeless in Korea. A total of 27 sites was analyzed by questionnaire survey. Satatistical data analysis was completed using the SPSS package program for descriptive analysis. As results of site recipients' characteristics, 69% of total sites were males and 31% were female recipients. Average 60% of recipients were from 30 to 50 years old. Major diseases of recipients were high pressure, and obesity. According to the result of foodservice system analysis, the average meal cost per day was about 2,943 won and average food cost percentage was 29%. Average number of meals per day was about 600 meals. Mostl sites had one dietitian and 48.1% of sites had one cook as a full-time employee. In the part of procurement, dietitians were major chargers of sites for purchasing foods. Major purchasing method was the order and delivery contract. About a half of sites used cycle menu system and standardized recipies. Most of sites had recipients' survey systems for evaluating meal satisfaction. Dietitians at sites had problems on lack of cooking professionals and low meal cost budget for providing higher quality of foods to cure recipients. The results suggested that financial and systematical supports by the government would be very necessary to meet the goal of nutritional balanced meal services.

• Korean Journal of Human Ecology
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• v.12 no.2
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• pp.225-236
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• 2003

The purposes of this study were to promote the consumer's recognition on the internet purchase of fashion products and to provide useful information which would help web-site plan design, product composition, and service of internet shopping mall. The subjects were consisted of 693 students who had experiences of the accesses to internet fashion shopping mills or experiences of purchasing through internet in Cheongju and Daejeon region. Data were analyzed by factor analysis, frequency, percentage, mean, standard deviation, t-test, ANOVA, and LSD. The Results were as follows: 1. Merit factors of the internet shopping were found to be shopping convenience and pursuit of product information. Whereas, demerit factors of the internet shopping to be complexity of order, delivery, functional and economic riskiness, and services. 2. Gender was the only factor differentiating the level of recognition toward the internet fashion shopping mall. And the level of recognition also showed significant differences according to period, time, purpose of access, type of shopping mall, purchase experience, and average purchase price.

• Korean Journal of Human Ecology
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• v.16 no.5
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• pp.957-967
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• 2007

The purposes of this study were to find the sub-factors of consumer consciousness toward well-being and to identify the variables influencing their well-being oriented consumer behaviors in the area of dietary life of married women. 579 married women were surveyed by internet portal site azoomma.com. The collected data were treated with the SPSS Windows 12.0 program and analyzed in terms of frequency, percentage, mean, standard deviation, oneway ANOVA, factor analysis, and multiple regression analysis. The findings were summarized as follow: 1. Consumer consciousness toward well-being has four sub-factors; pro-environmental attitude, personal and family health, means of business, and consciousness regarding others. 2. In the multiple regression analysis, concerns of information, price level, consciousness of personal and family health, health status, educational level explained the purchasing behavior about 25.7%. On the other hand, health status, pro-environmental attitude, consciousness of personal and family health, consciousness regarding others, and concerns of information explanined the using behaviors about 17.0%. Pro-environmental attitude, health status, consciousness of personal and family health, consciousness regarding others, and status of employment were effective variables, and explained the disposal behavior about 19.5%.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.283-289
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• 2015

This study examines what information is that affects factors of purchase from product detail page of internet shopping malls. For this purpose, the first, the classification of Internet shopping malls and product information and purchasing factors were determined through previous studies, the second, by constructing a questionnaire based on this, verify the validity of each factor and, the finally, the biggest influence what information was performed to examine. What consumers really wants the information, what information to make purchases, the Internet shopping site will be to assist in the design. The results using the Internet shopping site that users reviews, site reliability, Information Architecture, reserve, 3D images and product images available, has been identified as factors affecting the use of reviews and product images available on the factors affecting the revealed. In the site design layout, color systems, text and many design factors are important, but will have to be designed to be purchased by providing sufficient information for the product.

• Journal of the Korean Institute of Landscape Architecture
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• v.33 no.6 s.113
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• pp.22-39
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• 2006

This paper is the study on the activity of citizen participation in the movement of Million Amenity Park's creation which was proposed by citizen participation for large scale's flat park within city. This park was proposed by the Busan Green Plan, commission study in 1999. The location of Park site was finally proposed at Dunchi-do, Bonglim-dong, Gangseo-gu, Busan and neighbor areas. The area of park site is approximately 500ha included the surface area of West-Nakdong River. Citizen's organization for Million Amenity Park which has 3,500 members, was established in 2001 in order to compose Million Amenity Park The development processes of this study were found to have quickening period, germination period, the 1st growing period, and the 2nd growing period, and then the results of this activity was also arranged by the researcher of this study. The movement for this park was found to have a positive activity for participating and understanding all the citizens during 7 years. And then the activities for this park were as follows: every information, fund-raising campaign, organization, purchase of park site, contribution of purchasing park site to Busan city. The results of this study, through the movement of citizen's participation such as this park movement were 1) respectively found to have the settlement in the movement of NGO, 2) the possibility of large scale's park fostering by public and civil partnership, and 3) the model presentation of frontier park in the citizen participation's types which will be able to introduce the development of city.

• International Commerce and Information Review
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• v.11 no.3
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• pp.3-24
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• 2009

Import Agency Service Mall, providing customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) has created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to be grown rapidly. This empirical research investigates online shoppers for their trust dimensions for IASM. Consequences of the research are as follows: First, perceived reputation, web-site quality have influenced upon e-trust dimension of the IASM. Second, the level of e-trust consumers is more higher, and then the level of perceived risk is more lower. Third, perceived risk have not influenced upon intention to reuse the IASM. Fourth, the level of e-trust consumers is more higher, and then the level of intention to reuse the IASM is more higher. It is necessary for IASM to be developed its reputation and web-site quality in order to obtain customer's trust. Accordingly, this research will be helping IASM have insight for marketing strategies, and constantly should be studied about action and mind of consumer.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.819-830
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• 2003

Korea is facing great threat from other countries as a major global sourcing site for textile and apparel products. The threat has been augmented by changes in external environment such as advents of Trading Blocs and Free Trade Area(FTA) as well as internal environment such as hikes in labor cost and lack of flexibility in accommodating international buyers' needs. This study analyzed international buyers' sourcing activities in Korea for the purpose of developing strategies to enhance competitiveness of the Korean textile and apparel industries in the global market. The data used in this study were gathered by surveying 52 non-Korean textile and apparel product buyers with cooperation of the Korea Federation of Textile Industries (KOFOTI). The data were analyzed by mean, frequency, Pearson correlation coefficient, and ｘ$^2$ analysis. The results indicated that Korea is still attractive to many international buyers especially to those who have been engaged in global sourcing for longer periods of time with bigger purchasing budgets. However, in order to expand and solidify their customer bases, Korean companies should focus more on developing competitively priced value added products a step ahead of their foreign competitors, diversifying their marketing channels including internet.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.12 no.6
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• pp.51-62
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• 2009

The purpose of this study is to analyze the profitability by selecting Pinus densiflora S. et Z. worthy of ornamental tree from among the cutting timber in the urban development project, and then presents the improvements. The study site is the whole area of Oedong-eup Gyeongju city Gyeongsangbuk-do and subject trees numbers are 2,180 trees. Analysis method is cost analysis because it is used generously pubic land development. In results, at first, in case of forest development currently cutting tree costs 7.3 million Won/ha. and no profit is occurred at all. Secondly, the forward direction order of tree treatments expenses are in sawdust production, selling lumber, selling ornamental tree, and selling ornamental tree, sawdust production, selling lumbered on the aspect of profits by the selling stumpage. Especially, selling trees as ornamental tree costs 127 million Won/ha. which shows the highest profits. Third, the management of ornamental tree pine tree after transplantation from development site costs 5 times less than purchasing the same quality trees. Hence, it is recommended to re-utilize the trees from the development sites to produce a high standard gardens and it also provides the basis for the low carbon green growth society.

• Journal of Fashion Business
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• v.14 no.5
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• pp.49-65
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• 2010

The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.