• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.217-233
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• 2011

In this study, we have examined how the potential users of IT convergence product use the external information sources for purchasing decision focusing on a case of smartphone. Although the specifications and price of IT convergence products, such as smartphone, tablet pc, and smart TV, are considered as major criteria for purchasing decision, the competitiveness of these factors have disappeared as many companies launch similar products in the market. External information sources play a significant role to differentiate the alternatives by offering value-added experience information. The effect of external information sources becomes stronger for experience and high-involvement product whose performance can be evaluated through only users' direct experience. In this study, we categorized the external information sources for smartphone into five; company ads, personal network, expert group, consumers, and media. Through an empirical study with potential smartphone users, we verified how these external information sources affect users' purchasing decision in the perspective of the perceived attributes of information source, quality of information, and individual's characteristics based on self-regulatory theory.

• Informatization Policy
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• v.25 no.2
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• pp.20-45
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• 2018

This study aims to find the factors of Internet overdependence in adults, through the decision tree analysis model, which is a data mining method using National Information Society Agency's raw data from the survey on Internet overdependence in 2016. As a result of the decision tree analysis, a total 16 nodes of Internet overdependence risk groups were identified. The main predicated variables were the amount of time spent per smart media usage in weekdays; amount of time spent per smart media usage in weekends; experiences of purchasing cash items; percentage of using smart media for leisure; negative personality; percentage of using smart media for information search and utilization; and awareness on good functions of the Internet, all of which in order had greater impact on the risk groups. Users in the highest risk node spent the smart media for more than 5 minutes per use and less than 5~10 minutes in weekdays, had experiences of cash item purchase, and had lower level of awareness on the good functions of the Internet. The analysis led to the following recommendations: First, even a short-time use has higher chances of causing Internet overdependence, and therefore, guidelines need to be developed based on research on the usage behavior rather than the usage time. Second, self-regulation is required because factors that affect overindulgence in games, such as the cash items, increase Internet overdependence. Third, using the Internet for leisure causes higher risk of overdependence and therefore, other means of leisure should be recommended.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1320-1333
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• 2011

The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.

• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.249-255
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• 2017

Recently, among smart phone functions, cameras are one of the most popular functions and have become one of the most influential functions for purchasing smartphones. However, the basic camera application of the smart phone has a complicated user environment, which is causing many difficulties for the first time user. In this study, Galaxy S7, which is the newest Galaxy S series among the most used Galaxy S series in Korea, was selected and the usability test of the camera application was limited to shooting and editing sharing functions. As a result, first, improvement of icon graphic and label of text form should be provided at the same time to increase the recognition rate and attention of the icon. Second, it is necessary to simplify the structure and provide an intuitive interface in order to facilitate access to various modes and functions. Third, it is necessary to simplify the provision of personalized customized menus or functions in the development of the camera application because it causes a high failure rate and inconvenience in the special functions which are not widely used.

• The Korean Journal of Food And Nutrition
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• v.25 no.4
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• pp.957-967
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• 2012

The purpose of this study is to offer youth with the basic materials for developing nutrition education programs and to help domestic science teachers in schools implement effective dietary education by examining their awareness of food additives. In the source of acquiring knowledges on food additives, the results were through mass media, technology and home economics teachers, and family members in order. The majority of students thought that they don't need the education about food additives. As effective teaching methods, they first selected the use of visual media, followed by experimental cooking classes, field trip, and inquiry lessons using processed foods. As a result of analyzing the education on food additives in accordance with demographic factors, more number of female students, compared to male students depicted the need for education on food additives. Further, the lower the cost students spend on purchasing processed foods per day, the higher the necessity of the education they indicate. The necessity of education content on food additives showed significant difference depending on the cost of buying processed foods, and the degree of interest and help real-life according to gender indicated significant differences. The satisfaction with education on food additives, which was implemented in home economics education revealed significant differences according to gender. This study aims to provide the basic data for the development and research of educational programs regarding good eating habits among the general youth. However, there are limitations to the presentation of the practical training program. For this reason, based on the results of this study, further studies should follow this study in order to develop and study educational programs related to food additives for teaching and learning purposes.

• Journal of Fashion Business
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• v.21 no.2
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• pp.16-29
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• 2017

This study examines the effects of body image and the hedonic shopping orientation of female consumers on using fashion information to purchase skinny jeans. For this purpose, an online survey was carried out during the recent year targeting female consumers who had purchased skinny jeans. A total of 464 responses were analyzed in this study. The SPSS 22.0 program was used to perform frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results are as follows. First, interest in appearance and apparel had a significant influence on every factor of the hedonic shopping orientation, except for the relational shopping orientation, and interest in body weight had a significant effect on the enjoying, relational, and impulsive shopping orientations. Additionally, body satisfaction, except for the impulsive shopping orientation, had a significant influence on the enjoying, brand, loyalty, and relational shopping orientations; body dissatisfaction affected the brand, loyalty, relational, and impulsive shopping orientations. Second, the enjoying shopping orientation significantly influenced every factor of fashion information, and the brand shopping orientation had a positive effect on mass media information, but a negative effect on street information. Furthermore, the loyalty shopping orientation had a significant influence only on store information, the relational shopping orientation had a significant effect on both mass media and verbal information, and the impulsive shopping orientation did not exert any influence on any factors of fashion information.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.200-211
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• 2010

This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.453-459
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• 2016

The 'Collaboration Marketing' is at its prime in domestic-cosmetic market. It is one of the most well known strategic marketing methodologies that maximize customers' attention by combining visual images or illustrations with market's current best selling products. The ultimate goal of my study relies on analyzing the correlation between 'Collaboration Package-Design (CPD)' and customer's actual purchase. Literature research was conducted as the primary step for theoretical basis, while the secondary step mainly deals with three different types of existing 'collaboration marketing' in the worldwide cosmetic market. Lastly, an empirical study through hypothesis test, survey and in-depth interview was conducted. As the outcome of study, two among three hypothesis have been proven while 'Character collaboration' which based on the concept of 'Kidult' (combined concept of Kid and adult) is the most popular tool. This study supports the idea that consumers get more influences from 'image and scarcity' of CPD rather than the actual function or performance of cosmetic products.

• Journal of the Korean Society of Costume
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• v.57 no.8
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• pp.89-98
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• 2007

Women are playing an increasing role in the society amid the increase in the age at first marriage, reduced family size, and the weakening solidarity among family members. Gold Miss is a newly coined word which reflects the change in the value of women in the wake of the individualism and pluralism amid the structural change. Gold Miss means a new X generation that is sensitive to the latest fashion and trend with high purchasing power and self-attainment goal. They do not spare any effort to invest in themselves, lead the new culture and set the cultural trend that goes beyond the simple consumption, and come into the spotlight both socially and economically. The outcome of the analysis on the Gold Miss fashion which was revealed in the mass media indicated that the fashion was the instrument to express their own images and personalities. Though they may be some difference depending on the occupation, personality, values, and others, they pursue sophisticated, intellectual, and emotional office-look that takes the trend and personality into account. In addition, they prefer business casual attire, and pursue the total fashion with perfection which uses the gorgeous bright and vivid color, daring color, accent color arrangement and accessories. The Gold Miss fashion implies the self-identity, high-end feature, and embody the symbolism of information, which the analysis on the feature and fashion of Golden Miss indicated.

• YAKHAK HOEJI
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• v.52 no.5
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• pp.323-330
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• 2008

This study was conducted to investigate the actual conditions of vitamin supplement usage, the importance of their agents for health management, and the distribution of basic data for their correct consumption. For a period of one month 2003, the study was conducted based on questionnaires to the parents of students in both a middle school and a high school, and the personnel of K Company at random. The material used the survey sheets by setting up the previous investigation. The collected data analyzed the frequency and percentage of the following items: General demographic characteristics of consumers; the supplements taking; the reasons for taking them; the kinds of supplements taken; the media used for distributing data on their use; the potential use in the future, etc. According to the survey, the number of people who were taking supplements was higher than the number of people who weren’t taking them. Multi-vitamins were mostly consumed. The rate of supplements consume was high in people of a higher income bracket, had the time to exercise and to enjoy physical recreation. Most of the consumers who were taking the supplements said they did it to maintain their health and to recover from the fatigue. Those who weren’t taking them said they had enough vitamins from eating the appropriate food, and they were also concerned about the effectiveness of taking the supplements. The majority of useful information or advice for purchasing vitamins came from doctors, medical experts, relatives, and various media sources such as TV, newspapers, and magazines.