DOI QR코드

DOI QR Code

The Relationships between Body Image, Hedonic Shopping Orientation and the Use of Information Sources in Purchasing Skinny Jeans

신체이미지와 쾌락적 쇼핑성향 및 스키니 진 구매 시 정보원 활용의 관계 연구

  • Yang, Hye-In (Dept. of Clothing and Textiles, Chungnam National University) ;
  • Kim, Hanna (Dept. of Clothing and Textiles, Chungnam National University)
  • Received : 2017.02.11
  • Accepted : 2017.04.10
  • Published : 2017.05.30

Abstract

This study examines the effects of body image and the hedonic shopping orientation of female consumers on using fashion information to purchase skinny jeans. For this purpose, an online survey was carried out during the recent year targeting female consumers who had purchased skinny jeans. A total of 464 responses were analyzed in this study. The SPSS 22.0 program was used to perform frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results are as follows. First, interest in appearance and apparel had a significant influence on every factor of the hedonic shopping orientation, except for the relational shopping orientation, and interest in body weight had a significant effect on the enjoying, relational, and impulsive shopping orientations. Additionally, body satisfaction, except for the impulsive shopping orientation, had a significant influence on the enjoying, brand, loyalty, and relational shopping orientations; body dissatisfaction affected the brand, loyalty, relational, and impulsive shopping orientations. Second, the enjoying shopping orientation significantly influenced every factor of fashion information, and the brand shopping orientation had a positive effect on mass media information, but a negative effect on street information. Furthermore, the loyalty shopping orientation had a significant influence only on store information, the relational shopping orientation had a significant effect on both mass media and verbal information, and the impulsive shopping orientation did not exert any influence on any factors of fashion information.

Keywords

References

  1. Ahn, C. R. (2011). The effect of male university students' body images and self-respect on appearance management behaviors (Unpublished master's thesis). Seokyeong University, Seoul, Korea.
  2. Ahn, K. H., Hwang, S., & Jung, C, J. (2012), Fashion Marketing, Seoul: Suhaksa.
  3. Chae, Y. H. (2002). A study on n-generation's the shopping orientations and utilization of information sources on fashion goods through internet shopping-mall -focused on seoul and kyonggi area-(Unpublished master's thesis). Dongduk Womens University, Seoul, Korea..
  4. Cho, S. M., & Koh, A. R. (2001). The effects of sociocultural attitude toward appearance and body images on clothing benefits sought. Journal of the Korean Society of Clothing and Textiles, 25(7), 1227-1238.
  5. Choi, S. L., & Do, W. H. (2016). A study on the wearing condition of skinny jeans of 20's women. Journal of the Korean Society of Clothing Industry, 18(1), 63-70. https://doi.org/10.5805/SFTI.2016.18.1.63
  6. Choi, Y. H. (2007). Effect on leisure satisfaction of leisure activity type in accordance with perception of difference for body image of women university students (Unpublished master's thesis), Yonsei University, Seoul, Korea.
  7. Chung, J. Y., & Shin, H. W. (2006). The appearance management behaviors and clothing benefits sought according to body cathexis and appearance interest of high school students. Journal of Korean Home Economics Education Association, 18(4), 13-23.
  8. Chung, M. S. (2007). The effect of make-up attitude, self-esteem, and body satisfaction on clothing behavior. Journal of Korean Home Economics Education Association, 19(1), 35-45.
  9. Ha, M. H., Yoon, H. S., & Kim, B. J. (2011). The relationship between exercise participation and body image perception, Journal of Sport Science, 23, 89-102.
  10. Ham, S. J., Jung, H. J., & Oh, K. W. (2012). Female adolescents' awareness of health harmfulness and skinny jeans purchasing behavior: focus on the effect of appearance-relative behavior. Journal of the Korean Society of Clothing Industry, 14(3), 438-447. https://doi.org/10.5805/KSCI.2012.14.3.438
  11. Han, J. H. (2000). Female adolescents' hedonic shopping orientation and the perceived store images as related to store patronage (Unpublished master's thesis). Yonsei University, Seoul, Korea.
  12. Jang, H. S. (2014). Influences of body image and physical appearance management behavior on psychological stability (Unpublished doctoral dissertation). Seokyeong University, Seoul, Korea.
  13. Jung, S. J. (2008). A structural model of psychological attributes affecting information search : focusing on the relationship among proximity of clothing to self, hedonic shopping orientation and clothing conspicuous consumption of 20s college women (Unpublished master's thesis). Ewha Womans University, Seoul, Korea.
  14. Kim, J. H., & Hong, K. H. (2000). A study on shopping orientation and information source by male's clothing benefits. Journal of the Korean Society of Clothing and Textiles, 24(1), 43-54.
  15. Kim, S. H. (2003). Development of conceptual structure and measurement scale for clothing shopping orientation. (Unpublished doctoral dissertation) Seoul National University, Seoul, Korea.
  16. Kim, S. H. (2005). The mediate effect of gender on the differences of consumers grouped by the level of fashion interest. Journal of the Korean Society of Costume. 55(2), 33-46.
  17. Kim, S. H., & Rhee, E. Y. (2004). A documentary study to determine the concept of clothing shopping orientation. Journal of the Korean Society of Clothing and Textiles, 28(3), 472-482.
  18. Kim, Y. J. (1999). The effects of body images of college women on clothing benefits sought (Unpublished master's thesis). Ewha Womans University, Seoul, Korea.
  19. Kim, Y. S. (2009). A study on the women's clothing image according to their body image. Journal of Fashion Business, 13(4), 99-111.
  20. Lee, E. H. (2008). A study on high school students' clothing shopping orientation and clothing purchasing type in internet. Journal of Korean Home Economics Education Association, 20(1), 101-116.
  21. Lee, H. S., Ahn, K. H., & Ha, Y. W. (2000). Consumer behavior. Seoul: Bobmunsa.
  22. Lee, O. H., & Jo, E. Y. (2000). Materialism and conspicuous consumption in clothing information sources. The Research Journal of the Costume Culture, 8(2), 293-304.
  23. Lee, S. H., & Suh, C. (2014). A comparative study on the skinny jean pants pattern and the wearing evaluation for males in their 20s. Journal of Korean Society of Clothing and Textiles, 38(6), 873-886. https://doi.org/10.5850/JKSCT.2014.38.6.873
  24. Lee, Y. M., & Lee, O. H. (2002). A study on clothing shopping orientation and clothing buying behavior of female workers. Family and Environment Research, 40(2), 87-100.
  25. Lim, K. B. (2007). A Study on the clothing involvement, shopping orientation and clothing purchasing behavior according to the types of information source usage. Journal of the Korea Fashion & Costume Design Association, 9(1), 221-234.
  26. Na, Y. J., & Lee, D. W. (2010). Clothing pressure sensation and discomfort experience of skinny jean. Korean Journal of Human Ecology, 19(4), 655-665. https://doi.org/10.5934/KJHE.2010.19.4.655
  27. Nam, M. U., & Kim, G. G. (2003). A Study on the clothing benefits and the source of information of korean female university students according to shopping orientation. Family and Environment Research, 41(9), 55-67.
  28. Nam, S. J., Lee, E. H., & Hwang, H. S. (2009). Clothing buying model according to the adolescent consumers' body image and self-esteem: Focused on absorption in mass media and perception of BMI differences. Korean Consumption Culture Association, 12(1), 123-146.
  29. Oh, S. Y., & Suh, D. A. (2013). Characteristics study of women's skinny jeans patterns by brand. The Research Journal of the Costume Culture, 21(5), 708-725. https://doi.org/10.7741/rjcc.2013.21.5.708
  30. Park, S. K. (2014). The effect of media involvement and appearance satisfaction on plastic surgery related attitudes and intentions: Focusing on gender and age. Journal of the Korean Society of Fashion Design, 14(4), 101-116.
  31. Park, S. M. (2016). The influence of fashion information sources and clothing purchase criteria on the impulse buying of clothing. The Treatise on The Plastic Media, 19(1), 119-127.
  32. Park, Y. (2016). The differences analysis on the preference and desired image of skinny jeans according to demographic characteristics. Journal of Fashion Business, 20(4), 141-152. https://doi.org/10.12940/jfb.2016.20.4.141
  33. Rhee, Y. J. (2007). A study on the psychological aspects of impulse buying. Journal of Consumer Studies, 18(1), 149-169.
  34. Rhee, Y. J. (2008). The role of body image and conspicuous consumption tendency on luxury brand buying behavior. Family and Environment Research, 46(7), 109-120.
  35. Roh, H. J. (2002). Shopping orientations of male consumers aged between 20s and 30s and utilizations of information sources according to level of clothing consumer behavior (Unpublished master's thesis). Dongduk Womens University, Seoul, Korea.
  36. Ryoo, S. H., & Shin, S. R. (2006). The relationship between the acceptance of fashion trends, clothing shopping orientation and self-concept. Journal of Living Science Research, 32, 63-75.
  37. Shin, J. H (1998). A study on clothing shopping orientation and information search behavior of female consumer over age 20. (Unpublished master's thesis) Sookmyung Women's University, Seoul, Korea.
  38. Shin, S. Y. (1999). A study on the differences of importance of store attributes, use of information sources, and self-image according to apparel shopping orientation of the female college students. The Research Journal of the Costume Culture, 7(6), 910-923.
  39. Yim, E. H. (2011). Transactions : Idealization of the body in fashion -focus on skinny jeans as an externalized corset-. Journal of the Korean Society of Clothing and Textiles, 35(10), 1215-1227. https://doi.org/10.5850/JKSCT.2011.35.10.1215
  40. Yu, U. J. (2007). The effect of clothing benefits and body image on the brand loyalty (Unpublished master's thesis). Dongguk University, Seoul, Korea.