• 대한가정학회지
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• 제44권12호
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• pp.93-103
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• 2006

The purpose of this study was to understand the consumption of adolescents by investigating the influences on their clothing purchasing influence and the effects of family communication and clothing interest. The questionnaires used for the were conducted for this study analysis was and were distributed to four Middle schools and two High schools which were located in Seoul. and 576 responses questionnaire were used for data analysis. Using SPSS package, factor analysis, reliability, Pearson correlation, regression, ANOVA, Duncan's Multiple Range test, and t-test were applied. The study results of this study are as follows: First, the influence of clothing purchasing influence of adolescents was higher than the parents' purchasing influence. Second, there were negative correlations between two levels of family communication, controlled and opened communication. But, but positive correlations between controlled communication and clothing interest, and between clothing interest and purchasing influence there were positive correlations. Third, there were partially significant differences among demographic factors and levels of communications, clothing interest and purchasing influence. Fourth, for male students social status, opened communication, and clothing interest had an effect on purchasing influence for male students and for female students clothing interest and both controlled and opened communication influenced were affecting purchasing influence for female students.

• 한국컴퓨터정보학회논문지
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• 제23권9호
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• pp.123-132
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• 2018

This study presents perceived reputation, perceived quality, perceived assurance of online shopping malls as the attributes factors of online shopping malls and identifies the impact of perceived online shopping mall attributes on trust, involvement and purchasing intention. Also we analyzed whether trust on online shopping mall affect involvement and purchasing intention, and whether involvement on online shopping mall affect purchasing intention. The results show that perceived quality, perceived assurance of online shopping malls influence positively on trust, but perceived reputation does not. Second, perceived reputation, perceived quality, perceived assurance of online shopping malls doesn't influence positively on involvement. Third, perceived quality, perceived assurance of online shopping malls influence positively on purchasing intention, but perceived reputation does not. Forth, trust on online shopping mall influence positively on involvement and purchasing intention. Fifth, involvement on online shopping mall influence positively on purchasing intention.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2007년도 춘계학술대회
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• pp.205-214
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• 2007

This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized influence factors of purchasing decision making of industrial buyer. From previous studies, we drew influence factor. influence factor is buying center, character of industrial goods provider, perceive risk.

• The International Journal of Costume Culture
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• 제13권2호
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• pp.130-140
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• 2010

This research was carried out by setting hypotheses on recognition of the global image of the research subject, a domestic cosmetic brand and consequent quality of the brand, reputation of the brand, purchasing decision, influence of images of expanded countries and their correlations to investigate what effect the global images of local brands practically have on domestic consumers' purchasing decision. The analysis results show that overseas expansion of the research subject brand has positive influence on the brand possessing global images. However, it can be seen that the quality of the brand has much larger influence on the reputation of the brand than the images of global brand. In addition, the images of the expanded countries have influence on purchasing decisions but the global images based on the expanded countries did not have much influence on purchasing decisions. Therefore, it can be seen that global images based on high levels of brand reputation and quality are requirements of a most competitive brand than images of the expanded countries in forecasting likelihood of purchase.

• 산업경영시스템학회지
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• 제40권1호
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• pp.22-34
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• 2017

The purpose of this study is to investigate the influence of determinants of Smartphone purchasing such as A/S, brand, H/W, switching cost, design on customer satisfaction and verify the accordance of the results of existing researches and our research with customers' actual experience. The study also sought to confirm if moderating effects exist between determinants of Smartphone purchasing and customer satisfaction by age, gender. Data for this study was gathered by analyzing the results of a survey we conducted on 252 respondents. By taking into account the results of antecedent researches, we determined A/S, brand, H/W, switching cost, design as the 5 main factors that influence Smartphone purchasing behavior. We focused on analyzing the effect determinants of Smartphone purchasing has on consumer satisfaction and whether there exist any moderating effects between the determinants of Smartphone purchasing and consumer satisfaction by age and gender. As a result, we found out that design, brand, H/W had a significant influence on consumer satisfaction in the descending order. Switching cost and A/S turned out to have very little influence on consumer satisfaction. Also as a result of analyzing the moderating effects between determinants of Smartphone purchasing and consumer satisfaction by age and gender, the study verified that that A/S had the most significant influence as a moderating effect on age. And as for gender, switching cost was turned out to have a significant influence. The result of this study indicates several academic and practical implications for customer satisfaction of Smartphone business. Therefore, this result is expected to contribute to verifying influential factors of customer satisfaction improvement both academically and practically.

• 경영정보학연구
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• 제5권2호
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• pp.53-69
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• 2003

본 논문은 구매품목의 특성을 결정하는 요인인 구매품목의 중요도와 구매과정의 복잡도가 기업의 관계형 전자조달에 미치는 영향관계를 규명하였다. 먼저, 선행연구들을 검토하여 구매품목의 중요도와 구매과정의 복잡도에 대한 세부요인들을 도출하였으며, 이들 요인에 대한 신뢰성 검정과 타당성 검정을 수행하였다. 이어서, 다항 로지스틱 회귀분석을 이용하여 이들 요인이 관계형 전자조달에 미치는 영향관계를 분석하였다. 그 결과, 관계형 전자조달로 구매되는 품목들은 구매처리의 복잡한 정도보다는 품목자체의 중요도에 더 크게 영향을 받는다는 사실을 확인하였다. 이 과정에서 주로 EDI를 통하여 이루어지던 관계형 전자조달의 관행이 점차 구매사이트를 통한 거래로 확대되고 있음을 발견하였다.

• 경영과정보연구
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• 제34권3호
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• pp.79-100
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• 2015

본 연구는 모바일 쇼핑에서 소비자가 제품을 구매하기 위한 구매행동 및 의사결정에 대한 요인에 대해 알아보고, 모바일 소비자 행동을 알아보기 위해 문제인식, 정보탐색, 대안평가, 구매행동 단계로 구매의사결정과정을 정의하고 각 단계별 요인이 소비자 구매결정에 어떤 역할과 영향을 미치는지 실증 분석을 통해 모바일 쇼핑의 소비자 구매행동을 규명하였다. 연구 결과 첫째, 정보탐색의 사용자 특성은 플로우에 영향을 미치는 것으로 나타났다. 둘째, 정보탐색 단계의 사용자 특성과 대안평가의 지각된 위험 관계에서 이익인지가 높을수록 시간손실에 대한 지각된 위험은 낮아지고 기술수준이 높으면 지각된 위험이 높아지며, 혁신성은 위험지각에 영향을 미치지 않는 것으로 나타나 부분 채택 되었다. 셋째, 플로우 경험과 구매의도 관계에서는 원거리존재감과 도전은 구매의도에 영향을 미치지 않고 흥분, 주의집중, 통제는 영향을 미치는 것으로 나타나 부분적 유의하며, 지각된 위험과 구매의도는 영향을 미치는 것으로 나타났다. 넷째, 실용적 관여와 감각적 관여의 관여 유형에 따라 소비자 구매행동의 차이를 분석한 결과 사용자 특성과 플로우, 지각된 위험은 제품 유형에 따라 탐색과정에 차이가 있으며 구매의도가 달라지는 것으로 나타났다. 마지막으로 본 연구의 의의와 제한점을 논의했다.

• 복식문화연구
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• 제21권6호
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• pp.827-843
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• 2013

The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands and the frequency of purchasing fast fashion brands. As antecedents, a few brand-related variables and a consumer-related variable were considered. Perceived perishability, perceived scarcity, perceived quality, and perceived low price were included as brand-related variables and congruity between self image and fast fashion brand image was included as a consumer-related variable. It was hypothesized that both brand-related and consumer-related variables directly influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that perceived perishability, perceived quality, and congruity between self image and fast fashion brand image influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

• 패션비즈니스
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• 제15권1호
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• pp.129-144
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• 2011

The purpose of this study was to investigate the influence of purchasing behavior on brand attitude, shopping satisfaction, and recommendation of herbal cosmetics consumer. Through judgment sampling method, selected 304 survey questionnaires were used for final analysis from herbal cosmetics consumer. With the collected data, t-test, one-way ANOVA, and multiple regression analysis were performed by SPSS 14.0. The results of the analysis were summarized as follows. First, level of education no significant difference on purchasing behavior, but age, marital status, average income, and job type showed significant difference on purchasing behavior. Second, level of education and average income no significant difference on brand attitude, shopping satisfaction, and recommendation, but age, marital status, and job type showed significant difference on brand attitude, shopping satisfaction, and recommendation. Third, the reasonable purchase, conformity purchase, and conspicuous purchase impacts positively(+) influence, but impulse purchase impacts negatively(+) influence on brand attitude. Fourth, the rational purchase and conspicuous purchase impacts positively(+) influence on shopping satisfaction. Fifth, the conformity purchase and conspicuous purchase impacts positively(+) influence on recommendation.

• 산업경영시스템학회지
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• 제40권2호
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• pp.1-12
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• 2017

The competition to acquire customers with repurchase intention is getting more and more intense in the saturated smartphone market. That is why the aim of this study is to investigate the difference in purchasing determinants between various age groups and gender. Furthermore we aimed to analyze which of the purchasing determinants influence repurchase intention. In order to gather information we conducted a survey on 252 respondents. We selected 5 purchasing determinants (A/S, H/W, switching cost, network effect and design) by conducting factor analysis and validity analysis. Then we analyzed how respondents of different age groups and gender perceived different purchasing determinants and analyzed the influence purchasing determinants have on repurchase intention. As for analyzing the difference of purchasing determinants throughout various age groups, the H/W, A/S, network effect showed a notable difference. The older respondents tended to consider H/W, A/S, network effect more importantly than younger respondents. When it came to comparing the results depending on the gender, male respondents tended to consider H/W factor more importantly compared to female respondents and the opposite was true for other factors such as A/S, switching cost, design, and network effect but there weren't any significant differences. Finally, out of various determinant factors, network effect and design turned out to have a considerable influence on repurchase intention. That is why it would be highly appropriate to say that if a company intends to boost repurchase intention, enhancing network effect and developing an effective design would be crucial. This study differs from other existing researches in that we analyzed respondents from different age groups and gender separately. Also unlike other researches we directly analyzed the influence purchasing determinants have on repurchase intention not customer satisfaction. This study is expected to serve as basic information that can be used to establish strategies both in an academic and practical level, allowing companies to boost the repurchase intention of the smartphone market.