• 디지털융복합연구
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• 제16권8호
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• pp.89-98
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• 2018

모바일 커머스 시장이 최근 새로운 대세로 떠오르며 국내 온라인 시장에서 모바일 쇼핑이 중요한 유통채널로 부각되고 있으며, 모바일 구매상황이나 행위에 대해 소비자가 지각하는 가치가 중요하게 고려되고 있다. 본 연구는 모바일 소셜 커머스 사용자들이 지각하는 쇼핑 가치에 주목하여 모바일 소셜 커머스를 통한 쇼핑 가치와 구매의도에 소셜커머스 특성 요인들이 어떠한 영향을 미치는지 실증적으로 알아보고자 한다. 본 연구의 실증분석을 위해서 SPSS 19.0, AMOS 19.0을 활용하여 신뢰도 분석과 확인적 요인분석 및 공변형 구조분석을 실시하였다. 분석결과, 소셜 커머스 특성 중 실용적 쇼핑가치를 추구하는 사람들에게는 가격할인율, 쾌락적 쇼핑 가치를 추구하는 사람들에게는 상호작용성 요인이 가장 큰 영향을 미치는 것으로 나타났다. 따라서 사이트 제공자와 판매회사들은 소셜 커머스의 특성들도 매우 중요하지만 특히, 이용자들의 모바일 구매상황이나 행위에 대하여 소비자들의 실용적 가치와 쾌락적 가치를 고려한 전략을 추구할 필요가 있음을 시사하고 있다.

• 한국의류학회지
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• 제26권1호
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• pp.95-103
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• 2002

The consumption in the clothing's living has been diversified and rich by the increase in pay, the ostentatious propensity to consume and the diversification of distribution on structure in accordance with the advance of clothing industries, etc. The clothing, however, was not used properly due to the thoughtless purchase, the sudden change of fashion and the difficulty in the use and management of clothing. Most rural communities, furthermore, have the poor market, and the unreasonable management could be often observed, e.g., some people don't follow the care label or burn the clothing to waste. This study was conducted to provide the tool measuring the standardized clothing management behaviors so that the systematic and effective instruction could be achieved to improve the living standards 623 rural and urban housewives to develop the tool measuring the standardized clothing management to compare and measure the effect of before and after the education and guide all the way. And then, we developed the standardized measurement tool consisting of 6 parts of 60 questions after analyzing the validation and reliability of the questions. As a result of analyzing the validation and reliability of the developed tool, each Conbach alpha value of clothing living showed the good reliability; the value of the purchase plan was 0.76, the purchase was 0.83, the wear was 0.80, the management was 0.84, the storage was 0.83, and the disposal was 0.74, which indicated that it was able to use as a standardized tool.

• 디지털융복합연구
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• 제18권11호
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• pp.493-500
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• 2020

본 연구는 프리미엄 도시락과 일반 도시락의 라벨 디자인 시각요소 이미지가 구매의도에 미치는 영향을 분석하는 데 목적이 있다. 연구방법으로 국내 대표 편의점 브랜드인 세븐일레븐, GS25, CU의 프리미엄 도시락과 일반 도시락의 라벨 디자인 이미지와 구매 의도를 설문 조사하고, SPSS 21 통계로 분석한 뒤 측정된 평균값과 표준편차들을 기준으로 T-검증을 진행하였다. 연구결과 프리미엄 도시락의 라벨 디자인은 일반 도시락과 차별화된 프리미엄 이미지로 소비자에게 인식되고 있으며 '품질'과 '메뉴구성'의 구매요소 비중이 높게 나타나 편의점 프리미엄 도시락도 '가격'보다 프리미엄 제품다운 가치 경쟁력을 소비자들에게 제시할 수 있음을 알 수 있었다. 앞으로 본 연구를 기점으로 편의점의 프리미엄 도시락 라벨 디자인 기획 전략에 기여가 될 것으로 기대한다.

• 복식문화연구
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• 제21권5호
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• pp.671-683
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• 2013

The purpose of this study was to identify middle-school boys' purchase behavior according to their shoes shopping orientation. A self-administered questionnaire was used to collect from 314 subjects. Factor analysis, Chi-square test, and one-way ANOVA were done using SPSS PC (Ver. 18.0). Most middle-school boys selected shoes that were 255~270mm, possessed on to two pairs of school shoes, searched for information for about five days before purchase, had spent 50,000~150,000 won on one to two pairs of shoes during the previous six months, saw design, comfort, and brand as their selection criteria, chose their shoes by themselves, shoes specialty stores, had favorite brands, preferred athletic shoes made of achromatic canvas, and bought new shoes when their old ones wore out. Factors of shoe shopping orientation were fashion and brand, economy, conformity, and comfort, and students were grouped into an active shopping group, an underdeveloped shopping orientation group, and a value pursuit group. The active shopping group bought more shoes, spent more on shoes, selected their shoes themselves, patronized discount shoe stores or specialty stores, and preferred national brand shoes. The underdeveloped shopping orientation group accepted their friends' opinions when selecting shoes and bought cheaper shoes. The value pursuit group accepted their parents' opinions when selecting shoes, patronized internet shopping malls or traditional markets, and selected cheaper shoes. The shoe shopping orientation of middle-school boys was immature, but they showed strong consumption needs.

• 수산경영론집
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• 제40권2호
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• pp.1-25
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• 2009

The major part of non-commercial food service is food service for school which has no any objective quality standards. Each school has different standard when they buy seafood for SFS(School Food Service). The research purpose is whether or not the extrinsic cues of the seafood such as price, the source origin, company image, safety standards, etc or the intrinsic cues such as fishy smell, the hardiness of fish meat, others have any effect on the seafood evaluation when school nutritionist purchase it, for more objective basis. The research method is distributing questionnaire survey through e-mail or directly visiting the schools from October 30 to November 9, 2007. The questionnaire was distributed to 70 nutritionists of food service for elementary school in Busan. Total 50 questionnaires are used as data in the statistical analysis using SPSS package software. The research results are; First, there is interaction effect between the extrinsic and intrinsic cues of seafood for SFS. That is when the school nutritionist valued on intrinsic cues of seafood such as a fishy smell, the hardiness of fish meat and etc influence on the extrinsic cues such as price, source origin, reliable circulation process, HACCP application, etc. Second, the extrinsic cues of the seafood give no effect on perceived quality. Since seafood for SFS are heavy buying, prearrangement contract and most of them using pre-treated frozen aquatics. Third, the intrinsic cues of the seafood give no effect on perceived quality. The extrinsic cues consist of 5 parts namely "opening about quality", "source origin", "company image", "safety/standards" and "price/package". However, "safety/standard" was the only affecting factor to perceive quality. The reason is that in fact they have no standards or any document proving the quality of the seafood unless safety standards factor. Last, the perceived quality is an important factor for perceived value and purchase intention. It is showed that there is a path to form a willing to buy through the perceived value after school nutritionist recognizes the perceived quality.

• 한국산학기술학회논문지
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• 제11권11호
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• pp.4188-4196
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• 2010

본 연구는 브랜드 아파트에 대한 인식이 브랜드 아파트 만족도에 어떤 영향을 미치는지를 분석하고자, 브랜드 아파트에 대한 인식요인들을 자연환경 요인, 내부시설수준 요인, 브랜드가치 요인, 경제성 요인, 사회환경 요인으로 분류하여 각 요인들이 브랜드 아파트 만족도에 미치는 영향을 실증 분석하였다. 분석결과, 내부시설수준 요인, 브랜드가치 요인, 경제성 요인에 대한 브랜드 아파트 인식요인이 브랜드 아파트 만족도에 유의적인 양(+)의 영향을 미치는 것으로 나타났다. 본 연구의 실증결과는 아파트 건설회사들이 브랜드 아파트 만족도에 영향을 미치는 브랜드 아파트에 대한 인식요인들(내부시설수준 요인, 브랜드가치 요인, 경제성 요인)을 분석하여 소비자의 구매 욕구를 높일 수 있는 마케팅전략을 수립하고 구매 후 만족도가 높은 인식요인들을 고려하여 브랜드 아파트를 개발하는데 도움을 줄 것으로 예상된다.

• 한국의류산업학회지
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• 제9권1호
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• pp.65-71
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• 2007

This research is to explore relationship between the underwear shopping value and purchasing behaviors, as well as to figure out how the underwear store VM information has influence on consumers' purchase behaviors. Focus is placed on subdividing consumers into different groups according to underwear shopping value, and then verify whether VM information influences the consumer groups differently or not. This study, based on systematic understanding of an underwear consumption, will provide strategic suggestion to establish effective VM information of the underwear brand. The results of this study show that VM information is being utilized by the important clue when the consumers go shopping underwear. That's why the underwear brands should concentrate on developing VM by causing an interest and purchasing of consumers through corresponding with store's individuality and image. Also, the manner of performance should be related to brand image and theme reflected consumer's life style.

• 한국의류학회지
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• 제39권5호
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• 한국의류학회지
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• 제26권9호
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• pp.1342-1353
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• 2002

The purpose of this study was to provide the basic information to be helpful in establishing more rational prices discount strategy in prices discount advertising. The experiment design for study was a $3{\times}2{\times}3$ between subject factorial design in which the factors were discount presentation types(discount price presentation/discount rate presentation/discount price and discount rate presentation), existence of normal price presentation(presentation/ non-presentation) and semantic cues(regular sales/markdown on the previous season's product/storehouse opening sales). Thirty subjects were randomized in one of 18 experimental conditions. The subjects of this study were 540 female university students in Kwangju, Korea. The results were as follows; 1. Significant interaction effects between discount presentation types and the semantic cues were found in perceived transaction value(p<.01), perceived acquisition value(p<.05), and purchase intention(p<.05)- It means that discount presentation types in prices discount advertising need to present differently according to price discount types. 2. Significant interaction effects between existence of normal price and the semantic cues were not found. It means that normal price need to present in prices discount advertising regardless of price discount types.

• 유통과학연구
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• 제17권4호
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• pp.27-32
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• 2019

Purpose - The business model is a method of creating corporate value, in existing "classification of business model", limitations and redundancy phenomena are applied when a new type flows in, and as consumer's purchasing decision of consumer behavior 5 steps. The classification schemes can be used for more accurate data analysis by proposing a new mapping technique in the fourth industry. Research design, data, and methodology - It was far more classified on the business model (BMS by BDS), and so on. Designing the new horizons of logistics, marketing, methodology by reclassifying these existing data to new useful data with the old methods, in order to analyze the areas where the problem has been raised for the point that the existing methods are not suitable configured. This will be applicable to the system of quaternary industry from the perspective of the buyer. Results - The mapping results of the consumer purchase decision were as follows,the 1^st stage (interest) was 23.73%, 2^nd stages (publicity) 33.90%, 3^rd stages (sales) 13.56%, 4^th stages (decision) 11.86%, 5^th stages (repurchaser) 16.95%. This verified that "the business model can be classified through "BMS by BDS". Conclusions - This structural classification is the basis of logistics marketing in the 4th industry, and proposes a innovative and effective model of constructing theory.